More young people than ever before view their parents' working outside the home as a positive development, according to the 2000 Roper Youth Report, an annual syndicated research study focused on American kids, tweens, and teens.
Univision Communications Inc. released a study conducted by Applied Research & Consulting LLC (ARC) analyzing the habits and preferences of Hispanic Teens. Applied Research & Consulting is one of the nation's leading independent research firms.
There's more than one wrong answer to every multiple-choice question. But, in the new America, "none-of-the-above" is going to be the right answer more and more often. Results of Census 2000 are pouring in as fears grow about where the economy and consumer spending are heading.
The lower middle class now accounts for one-sixth of the U.S. population, amounting to a market worth as much as $120 billion per year. Why have mainstream marketers paid so little attention to those in the lower-income echelons?
Scarborough Research unveiled the results of its first National Internet Study, which reveals a snapshot of consumer online media habits and changes in the way Internet consumers embrace online media and use traditional media.
A 53 percent increase in the number of people of Mexican origin fueled much of the nearly 13 million rise in the number of Hispanics between 1990 and 2000, according to a new analysis released today by the Commerce Department's Census Bureau.
To extend added value to recently-released Census 2000 redistricting data, Claritas Inc. announced it has launched a free Internet site distinguished by a series of variables on race and ethnicity unavailable anywhere else.
Cheskin will soon field again its benchmark study The Digital World of the US Hispanic. This will be the third wave and will be in field at the end of May or beginning of June. Any company can join the study by adding proprietary questions.
Interep released a new research report entitled, "Marketing Within the Nation's Largest Metros." The report pinpoints the specific characteristics that distinguish the nation's top 10 metropolitan regions from the total U.S., offering valuable information for national marketers who frequently tar