HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.
Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry
Why Smart TVs will re-define changing viewing behaviors and advertising opportunities over the next decade [REPORT]
Tipping point in Smart TV usage opens up transformative advertising opportunities, and cements shared viewing as an enduring consumer preference
Spanish Broadcasting System, Inc. named Fernando Bauermeister as General Manager of "El Nuevo Zol 95.3FM" - WPYO-FM Orlando and "El Nuevo Zol 97.1FM" -WSUN-FM Tampa.
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization.
TelevisaUnivision appointed Ignacio "Nacho" Meyer as President of U.S. Networks. Based in Miami, he will report directly to Wade Davis, Chief Executive Officer. Meyer will lead the expansion and continued transformation of TU’s U.S. Television Networks.
Estrella Media announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group.
The TV and video market is entering a new period of hybrid models as they expand upon a central chapter from The Future Viewing Experience
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 per internet user to advertise on mobile social media in 2022.
Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency.