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This article presents topline results from HispanicMagazineMonitor's "2002 Annual Survey of Advertising Activity." This report is the first ever of its kind to present a comprehensive and detailed snapshot of advertising activity in the Hispanic Magazine sector.

Batanga Magazine announced a magazine distribution agreement with Source Interlink Companies to distribute Batanga Magazine to U.S. retailers via Source Interlink's direct magazine distribution division, International Periodical Distributors (IPD).

In the February 2003 Vanity Fair magazine column "Ask Dame Edna:" on page 116, a reader asks about the need to learn another language such as French or Italian or Spanish.

Sensación Marketing Creatives LLC, publishers of Fútbol Mundial, announced that they would increase the magazine's frequency to six issues in 2003.

Hispanic Business Magazine has named John C. Lopez, Chairman and CEO of Lopez Foods, Inc. its 2002 "Entrepreneur of the Year." Lopez was selected for the magazine's top honor from 15 finalists representing the nation's foremost Latino-owned businesses.

Latina magazine named David Murga its Midwest advertising director. In this position, he will oversee advertising sales efforts for the Midwest region for the national women's monthly and will be based out of the company's Chicago offices.

America Online Latin America, Inc. announced an online content agreement with Zoom Media Group (ZMG), publishers of Poder Magazine and Loft Magazine. This agreement will bring content from the two publications to AOL members in Mexico, Argentina, Puerto Rico and the U.S.

They are what many would consider typical Latinas: good Catholics who grow up with a strong sense of culture. Many even know all of their saints. But somehow, thousands of these Latinas decide to change their lives forever. They become Muslims.

Magazine Publishers of America (MPA) launched a new advertising campaign, which is part of a multi-faceted initiative by the MPA and its members to promote the vitality and effectiveness of magazine advertising.

Looking to capitalize on the Latino community's passion for - and participation in -- baseball, Chicharito, LLC debuts its Spanish language monthly magazine, Hispanic Beisbol, to national distribution.

Ideas Publishing Group (IPG) announced a new column "Punto de Vista" in Newsweek en Español to be written by acclaimed business economist Dr. Jose Antonio "Tony" Villamil. Dr.

Kmart Corporation announced its inaugural issue of La Vida magazine, an entertainment and lifestyle magazine that contains features and articles that resonate with the heritage and cultural nuances of the Hispanic community.

Magazine readership increased 5.3% among adults since 1998, outpacing the 4.4% growth in the adult population during the same period, despite the economic downturn and the continued growth of the Internet and other media alternatives.

Latina magazine named Tracey Rivera its national advertising sales director. In this position, she will oversee the advertising sales staff at a national level and will take part in strategic sales planning with a heavy focus on Latina's outer offices.

American Express Publishing Corporation and Editorial Televisa, S.A. DE C.V. announce the launch of Travel + Leisure en Español. The first issue, October 2002, is scheduled to be on newsstands in late September.

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