Outdoor

CBS Outdoor has launched a text messaging (or SMS) capability for its advertisers' media campaigns. The program, called txt2go, will include a text keyword on advertiser signage that the public can use to access marketing messages

Marin Institute, the alcohol industry watchdog, released the country's first guide to restricting out-of-home (OOH) alcohol advertising. The guide will help policymakers draft effective state and local laws to minimize youth

Peter Milian has been promoted to Vice President of Sales for the South Florida Market and Multicultural at Clear Channel Outdoor (CCO). Mr. Milan has been with Clear Channel Outdoor for 14 years.

For the past 8 years he he was the Director of Multi-cultural Sales & Marketing, contributing to significant revenue growth and creating great awareness for CCO nationally within the advertising industry.

NPA Español is a brand created by National Promotions and Advertising (NPA). NPA Español enables clients to deliver English and Spanish language messages through WILDPOSTINGSM Locations, Dedicated Locations, Mobile Billboards, Outdoor Projections, Street Sampling and Theater.

Digital out-of-home is still, by common agreement, one of the most promising new media, enviably poised for long-term growth. But that doesn't mean things are going to be pretty in the near term; in fact, given the unprecedented and unpredictable economic situation, how could they be?

Despite severe economic headwinds and declining traditional advertising spending, the U.S. digital out-of home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research released today by PQ Media.