Outdoor

Reaching consumers on the go

Outdoor advertising, like most other media, is feeling the sting of the economic downturn. According to the Outdoor Advertising Association of America, US outdoor advertising spending declined 4% in 2008 after years of steady growth.

Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.

CBS Outdoor has launched a text messaging (or SMS) capability for its advertisers' media campaigns. The program, called txt2go, will include a text keyword on advertiser signage that the public can use to access marketing messages

Marin Institute, the alcohol industry watchdog, released the country's first guide to restricting out-of-home (OOH) alcohol advertising. The guide will help policymakers draft effective state and local laws to minimize youth

Peter Milian has been promoted to Vice President of Sales for the South Florida Market and Multicultural at Clear Channel Outdoor (CCO). Mr. Milan has been with Clear Channel Outdoor for 14 years.

For the past 8 years he he was the Director of Multi-cultural Sales & Marketing, contributing to significant revenue growth and creating great awareness for CCO nationally within the advertising industry.

NPA Español is a brand created by National Promotions and Advertising (NPA). NPA Español enables clients to deliver English and Spanish language messages through WILDPOSTINGSM Locations, Dedicated Locations, Mobile Billboards, Outdoor Projections, Street Sampling and Theater.