Sears will recognize Hispanic Heritage Month (Sept.15 – Oct. 15) by inviting kids of Hispanic heritage to write an essay describing how a person in their life inspired them to realize their goals and dreams through the “Los Heroes de Mi Vida” essay contest.

A family oriented tribute to Latin and Caribbean culture with an emphasis on its African Roots, will bring dancing, drumming, poetry, music, movies and a street fair to a variety of venues around Miami-Dade Community College campuses October 3-6, 2002.

Avon captures the Hispanic tone and culture in "Avon Eres Tu" (which means Avon Is You), a new and beautifully designed bilingual brochure launching in October 2002, coinciding with Hispanic Heritage Month.

Burger King Corporation launched a nationwide tour during Hispanic Heritage Month of screenings of its documentary "We Sing En Español…And English Too" at Miami's New World School of the Arts, celebrating the musical contributions of Latin artists.

Reebok has signed Grammy-award winning artist Shakira to an endorsement agreement that is being marketed under the brand's "Sounds & Rhythm of Sport" platform.

David Gonzalez, Emma Kidd & Chris Willis

Chivas Regal was a co-sponsor of the Latin GRAMMY VIP Celebration -- the official Latin GRAMMY screening party in New York City, at Webster Hall on Wednesday, September 18, 2002.

CoActive Marketing Group, Inc. announced the recent formation of its wholly-owned subsidiary, Grupo Hacerlo LLC.

America Online, Inc. announced that it will celebrate Hispanic Heritage Month with a range of exclusive programming and community features in both Spanish and English.

Both Viva Partnership and client Verizon Wireless have something to shout about. The "El Gran Grito Contest" conceived and implemented by Viva in key Texas markets was so popular and attracted so much media attention that Verizon Wireless is considering making the contest an annual event.

The 2003 New Years celebration in South Florida will be unlike anything that has taken place in the past decades.

Sears will recognize Hispanic Heritage Month (Sept. 15 – Oct. 15) by sponsoring a concert series aimed at its more than 20 million Hispanic customers to salute them for making the company one of their top shopping destinations among broadline retailers.

Avis Rent A Car System, Inc. will participate in the 2002 Hampton Classic Horse Show, one of the nation's premiere show jumping competitions. Avis has been named the official car rental company of the event. In addition, for the second

Hoy, Newsday and the WB11 (WPIX-TV) have been named official media partners of the New York Hispanic Day Parade.

The cross-media collaboration marks the first time the three Tribune Company properties have worked together on a Hispanic event in the New York metropolitan area.

Reebok announced that San Francisco 49ers Pro Bowl quarterback Jeff Garcia has signed a multi-year endorsement agreement with the footwear and apparel company.

Burger King Corporation in association with Clear Channel Entertainment announced the "Burger King Presents: BK Got Music Summer Soul Tour," a musical extravaganza headlined by the legendary Luther Vandross and featuring chart-topping performers Angie Stone, Gerald Levert and Michelle Williams o