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New York based R. Paniagua, Miami based Cancela y Albertini and California based Estrada Communications Group have joined forces to launch Grupo Nuevo Latino opportunities.

iCaramba Communications and Jack Daniel’s, have partnered to assemble the biggest Latino comedy series to ever take place in New York City.

el diario/La Prensa is an official media partner for LATIN NITES at The Apollo, along with Univision 41, La Mega 97.9 and Amor 93.1. Partners, sponsors and talent will speak to the press tomorrow at NOCHE Restaurant in Manhattan.

The Promotion Marketing Association (PMA), the premier trade organization representing the $350 billion promotion marketing industry, announced the results of "Promotion, Brand Building and Corporate Performance," a collection of five distinct, but related, studies commissioned to determine the e

Miller Brewing Company, selected seven participants from the "Solo Boxeo" promotion and the "Get the Goods Campaign" to participate in the Vargas Boxing Fantasy Camp at Fernando Vargas' personal home and training facility in the Big Bear Mountains of California.

Under the tag line “Surfers Wanted”, Interamericana (ITI) Volkswagen presented its new Volkswagen internet portal developed by their agency of record Communitá, Inc.

adidas has reached a new multi-year marketing partnership with the NBA and WNBA starting with the 2002 WNBA season marking the second new partnership deal inked by the NBA in the past five days.

Cartoon Network Latin America reached an all-time high for contest entries with more than 620,000 total submissions for the Copa Toon Contest. Ninety nine percent of the entries were submitted online, reflecting increased user growth for contests.

el diario / LA PRENSA in New York celebrated the National Puerto Rican Day Parade, sponsoring two impressive floats; el diario / LA PRENSA’s, and the Urban SOFRITO float, representing el diario’s new monthly bilingual supplement, sponsored by Rumba 107.1 and Rincon Musical.

Yahoo! en Español has joined forces with Spanish-language Radio Unica Network, to deliver compelling online sports news information of FIFA World Cup 2002 to Spanish-speaking soccer fans in the U.S. and around the world.

BitTime announced the launch of a creative and original sales incentive promotion - Microsoft Evolution - directed to Microsoft's distributors in Latin America. Microsoft Evolution is a promotion with an odyssey through time as its theme.

The National Council of la Raza (NCLR) selected Yahoo! en español to run the online promotion of their Annual Alma Awards ceremony in a move to better reach the US Hispanic and general market audiences.

McDonald's is helping children score big at the 2002 FIFA World Cup through a special program which pairs kids with the world's best football players.

Toyota Motor Sales (TMS) announced the launch of their nationwide "El Viaje de Tu Vida" (The Journey of Your Life) promotional tour exclusively with Telemundo. The tour will reach Hispanic consumers directly in six of the top U.S.

La Tropical Brewing Company, brewers of La Tropical beer and Malta Cristal have created a list of many of the Cuban restaurants in the USA.

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