Tequila Don Julio Legends of Latin Music Series arrives in Dallas with a special concert performance by seven-time Grammy Award winning salsa artist Eddie Palmieri at the Gypsy Tea Room on Thursday, May 30, 2002. Doors will open at 8 p.m.

Yahoo! en Español, United Airlines and the Association for Hispanic Advertising Agencies (AHAA) have joined forces to bring the excitement of the 2002 FIFA World Cup™ to members of the Hispanic advertising industry through a special online promotion that kicked off this week.

Major League Soccer (MLS) announced today a multi-year partnership with the Latino Book & Family Festival (LBFF) that will have both organizations engage in meaningful cross-promotions and other mutually supportive activities.

No fewer than 89 games of the quadrennial World Cup soccer championship will be seen in the New York TV viewing area on the Spanish-language stations of Univision (WXTV Channel 41), its sister network, Telefutura (WFUT Channel 68 and WFTY Channel 67), and companion cable network Galavision betwee

Crest is partnering with Columbia University and The Children's Aid Society. Through this partnership, Crest will provide dental care to underprivileged families in New York as part of the Crest "Healthy Smiles 2010" program.

Hoy has been named the official Spanish-language newspaper and Newsday the official English-language newspaper of the seventh annual National Puerto Rican Day Parade in New York on June 9.

The California Avocado Commission projects Cinco de Mayo will mark the largest consumption day of the year for avocados with consumers feasting on a record 27 million pounds or 54 million avocados, mostly in the form of guacamole.

For the third consecutive year, Heineken en Vivo will be the presenting sponsor of the Billboard Latin Music Conference & Awards, one of the largest gatherings in Latin music.

Grupo Televisa, S.A. and Clear Channel Entertainment announced an agreement that extends their Mexico-focused live entertainment joint enterprise to include the U.S. Hispanic market.

The Grand Prix Americas, a high voltage street race slated for the streets of downtown Miami, announced that the Grand Prix races will be held in conjunction with the annual Hispanic Heritage Festival, one of the largest and most successful Hispanic festivals in the U.S., known worldwide for its

Showtime Networks Inc. (SNI) and Major League Soccer (MLS) have joined forces to create a subscriber acquisition campaign targeting Hispanic audiences which will run from today, April 1 through June 30, 2002.

Universal Pictures and Telemundo invite you to participate in the "Viva Como Un Rey" ("Live Like a King") sweepstakes of the new movie The Scorpion King, which will be released in theaters nationwide on April 19, 2002.

Energizing performances by Latin music superstars will make the 13th annual McDonald's Fiesta Broadway the place to celebrate Cinco de Mayo.

Set for Sunday, April 28, from noon to 6 p.m., in the heart of downtown Los Angeles, preparations for the big day are nearing completion.

Telemundo Network captured the spirit and enthusiasm of the largest and street festival in the country. Headlining the best in Latin entertainment, Telemundo offered an unforgettable night from the famous 23 block event CALLE OCHO. The program was broadcasted to audiences throughout the U.S.