Hershey Foods Corporation is giving America a lift with the rollout of an integrated consumer promotion intended to drive retail traffic and increase sales following the holiday season.

In the spirit of the holidays, Yahoo! en Español has teamed up with Hewlett Packard (HP) to give away HP photo printers and digital cameras to Yahoo! en Español visitors. From now through January 6, 2002 visitors to Yahoo!

FMF Promotions announced its partnership with The Programming Group, Producers of the "Instore Sports Network," a closed-circuit video service that broadcasts music and sports programming on to the selling floors of US, and Puerto Rico best retail stores.

Spanish Broadcasting System, Inc. announced that it is organizing a benefit concert, featuring the top names in the Latin music industry, to take place on Sunday, December 9th, at Madison Square Garden in New York City.

ZILO Networks Inc., a integrated multi-platform entertainment network (Live Events, Television and Online) targeting the college market, announced the highly-successful nationwide "Off the Hook Comedy Tour" - sponsored by General Motors and Motorola in association with Wrigley's Doublemint - is e

Kmart Corporation is partnering with the U.S. Marines to bring holiday cheer to children in local communities nationwide through the annual U.S. Marine Corps Reserve Toys for Tots Campaign.

Secret Antiperspirant announced its "Secret to Self Esteem: Teen Esteem Tour." The tour, in partnership with YouthStream Media Networks, is designed to build teenage girls' sense of potential, confidence and value.

Circo Fantástico, the first U.S. produced circus experience for Latinos, debuts its worldwide tour at the L.A. County Fairplex in Pomona by offering, for the first time ever, the thrill and spontaneity of a live circus and the fiesta environment of a Latin American celebration.

The Puerto Rico Tourism Company (PRTC) is making 9,000 free airline tickets available through a new promotion, "Fly Free To Puerto Rico," which will run from November 1 to December 15, 2001.

Terra Lycos has transformed Los Angeles into a hub for up-and-coming Latin rock acts. Terra Lycos recently launched the first-ever, amateur month-long Latin rock competition in Los Angeles, with proceeds to fund tuition and educational needs of Latin youths affected by the Sept.

Tequila Don Julio announced its first major music series sponsorship - the Tequila Don Julio Legends of Latin Music Series, a five-market music tour featuring great and legendary artists in Latin music history. The series of

The California Milk Processor Board (CMPB), creator of the popular GOT MILK? campaign, announced 10 semi-finalists in the GOT MILK? Poetry Slam contest.

Vista Media Group and Edward James Olmos, actor and community activist, present the 5th Annual Los Angeles Latino Book & Family Festival, a weekend event that promotes literacy, culture and education in a fun environment for the whole family.

Terra Lycos will launch an amateur Latin rock competition in Los Angeles, beginning Tuesday, Oct. 16. The contest promises 30 days of pure rock, and proceeds go towards funding tuition and educational needs of Latin youths affected by the Sept. 11 attacks in New York.

More than 1,000 die-hard Latin music fans across the country will get the chance of a lifetime to attend Miller Genuine Draft's Solo Con Invitacion (By Invitation Only) concert November 1, 2001 at the Sun Theater in Anaheim, California.