Univision 41 celebrates the May 2001 sweeps period with a duo of viewer sweepstakes.

In a move that capitalizes on its coverage in nine of the top ten Hispanic markets nationwide, Cingular Wireless announced its partnership with Sears Roebuck & Company in its 2001 Fiesta Mobile program which will visit 14 U.S. cities and 10 Hispanic festivals.

Hispanic Soccer Organization (HISO) and Los refrescos de Mexico (Jarritos, Sangria Senorial, Sidral Mundet) announce the First Youth Soccer Cup to be held in the Los Angeles, Orange and Inland Empire counties (from May 4, 2001 to September 16, 2001) with approximately 1,200 teams in the following

Irvine-based El Pollo Loco and video retail giant Hollywood Video are producing a hit sequel, teaming up once again to invite families to enjoy dinner and a movie.

The JCPenney Hispanic Designers Model Search could be the ticket to fashion runways and magazine covers for a select group of young Hispanic men and women. Now in its 13th year, the model search is under way this month in 20 JCPenney markets in the United States, Puerto Rico and Mexico.

Three holidays and one supermodel highlight the latest promotion by the world's most popular beer brands.

Mexican singer Christian Castro headlines a Spanish-language promotional campaign launched this week by Mazola corn oil in more than 2,000 food stores across the country.

Kmart Corporation and World Wrestling Federation Entertainment, Inc.

McDonald's Noche de Carnaval, a star-studded, three-hour spectacular event that brings together the best Hispanic talent from Latin America, officially kicks-off the 19th annual Carnaval Miami festivities on Saturday, March 3 at the American Airlines Arena in downtown Miami.

Univision Online, Inc. announced that Ms. Reyna Lazo, 43, of North Hollywood, CA, has won the Macy's West and "Internet Start Up" Sweepstakes.

To celebrate its 100th anniversary, NAMM International Music Products Association and Sesame Workshop will kick-off the Sesame Street Music Works initiative at NAMM's annual convention with a live performance by Sesame Street's Big Bird and Bob McGrath.

Actors Alexis Cruz ("Touched By An Angel") and Craig Lamar Traylor ("Malcolm in the Middle") will join GOT MILK? executives in selecting the winners of the 'GOT MILK? Home Video Commercial Contest' for teens.

Nearly 225 artists from the local Miami community will participate in this year's street painting festival.

Whether aligning your brand with a sports property, community event or cause-related effort, corporate sponsorships require a significant investment of time, energy and money.

The Promotion Marketing Association (PMA) released the results of its annual industry trends survey taken at its 22st annual Promotion Law conference.