Television

Benoit Cacheux, Global Chief Digital Officer at Zenith, recently joined the virtual panel, “Understanding identity, behaviour and context,” at Mediatel’s The Future of TV Advertising Global conference. This event was moderated by Cadi Jones, Commercial Director EMEA at Beeswax, and Benoit was joined by Lara Izlan, Director, Advertising Data & Analytics at ITV, Steve Martin, MD International Data at LiveRamp and Miles Pritchard, Managing Partner – Data Management Solutions at OMD.

When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.

Telemundo announced he premiere of the hit Turkish series, Hercai: Love and vengeance, slated for Tuesday, June 22 at 9pm/8C.

Spanish Broadcasting System, Inc. (SBS) unveiled its virtual 2021 upfront: It Happens Here. Through a series of curated videos, SBS executives discuss how the company’s culturally relevant audio, digital, video and live music experiences have successfully engaged U.S. Hispanics for over four decades while also serving as a springboard for the careers of many popular Latin music artists and celebrities.

Univision Communications Inc. announced its 2021-2022 programming lineup ahead of the Company’s “Grow With Us” themed Upfront presentation to advertisers. The new slate includes even more of what its audience loves – big, live tentpole events, entertainment, trusted news, and the best soccer from around the world – across more platforms.

Telemundo Deportes announced it will present exclusive Spanish-language coverage of Super Bowl LVI, live on Telemundo on February 13, 2022 from Los Angeles, CA. This will mark the first time ever that a Super Bowl will be televised on a Spanish-language broadcast network in the U.S.

AT&T Inc. and Discovery, Inc. announced a definitive agreement to combine WarnerMedia’s  premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment compan

The streaming wars were underway well before the arrival of COVID-19, but the global health crisis dramatically accelerated video streaming adoption and has forever altered our media diets. Once the domain of a handful of high-profile startups, the streaming market is now rife with hundreds of services to choose from, and the content they offer has become a staple part of our video viewing habits.

A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television’s annual upfront marketplace.  

NBCUniversal Telemundo Enterprises unveiled its 2021-2022 programming lineup bolstering its position as the leading multiplatform content creator for today’s Latino.

Nielsen has responded to the Media Rating Council (MRC)’s Monday news release regarding a confirmed understatement by as much as 6% of the Total Usage of Television (TUT) by Persons 18-49 during the ratings measurement company’s February 2021 measurement period.  By Adam Jacobson / Radio TV Business Report

Hemisphere Media Group, Inc. has announced that Pasiones, WAPA América and CentroAméricaTV will be fully distributed across Cox Communications’ (“Cox”) national footprint, joining their sister network, Cinelatino, also fully carried by Cox across the U.S.

Kanal D Drama exclusively presents the series “La Trampa del Amor” (Afili Aşk) for the Hispanic audience in the U.S. As of May 10th, its thousands of U.S. fans of Turkish dramas will be able to enjoy this fun romantic comedy, only on Kanal D Drama.

Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”  By Adam Jacobson – Radio TV Business Report

THEMA América celebrates the 17th Anniversary of Canal 22 Internacional, the cultural channel of Mexico in the U.S., in May.

Estrella Media announced that it has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms.

It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.

Pluto TV, a free streaming television service, unveils Pluto TV en español  one-stop-destination to stream English & Spanish speaking content – for free. Pluto TV currently streams to over 43 million monthly active users across three continents and 25 countries. With this expansion, Pluto TV’s US Hispanic offerings will double, with nearly 50 Spanish-speaking channels across the platform, totaling over one-fifth of Pluto TV’s overall channel.

NBCUniversal Telemundo Enterprises announced the appointment of Federico Garza as Senior Vice President of Research Strategy and Insights.  Garza will be responsible for overseeing and developing comprehensive research plans through consumer insights, data capabilities and multiplatform measurement that will help drive and underscore the long-range business objectives across Telemundo.

The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. Major players like WarnerMedia, NBCU, ViacomCBS, and Disney are all pouring resources into their video subscription services at the expense of their broadcast TV and cable networks.  By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One.