News
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Things have changed quickly. According to Nielsen’s Q3 2022 Total Audience Report, AM/FM radio’s persons 18-49 average audience is now +3% greater than television. By Pierre Bouvard - Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group.
Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH
Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, will present week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Coverage kicks off today, March 14, featuring Clásico Week celebrations leading up to the match between the biggest rivals in Mexican soccer, Chivas and América.
3 Challenges and Opportunities for Hispanic PR and Marketing in 2023
Brands seeking to engage with the Hispanic or Latino community have a growing number of opportunities to show up authentically as partners and advocates. However, to do so, they also must gain a clear understanding of the challenges ahead and create a strategic plan that accurately reflects the reality of today’s youngest and most digitally-engaged demographic cohort. By Yaneiza Echezarraga
Modern Marketing Dilemmas – An evidence-based guide to help marketers protect their margins [REPORT]
In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins.
Connectivity is driving how Americans are engaging with TV
With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. In fact, there likely wouldn’t be this much excitement about streaming if it weren’t for the widespread adoption of digital connectivity that took place as audiences dove into new content options in mid-2020 to stay occupied as the COVID-19 pandemic set in.
Out of Home Ads Drive Real-World Action
In the marketing world, social media, podcasts, search engine ads, and AI-created ad copy generate a good deal of buzz. Yet, when it comes to courting consumers, a more traditional medium reigns supreme: out of home (OOH) advertising. According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning Consult, nine in ten adults (88%) notice OOH ads and nearly 80% of those viewers are inspired to take action.
Resetting the Bar on Brand Communication [INSIGHT]
For decades, P&G carried the title of the world’s largest advertiser. What does that really mean? The current definition is simply about who spends the most money. However, celebrating a company as the largest spender implies that it’s better to spend more and more each year. At P&G, we see this differently. It’s time for a reset. By Marc S. Pritchard - Chief Brand Officer at Procter & Gamble
The Anatomy of a Performance Marketing Organization
It's no surprise that CMOs have been under constant pressure in recent years to deliver more from existing budgets. Advances in martech and adtech, coupled with availability of larger datasets to analyze, have helped the entire marketing ecosystem; this also means that marketers must find new ways to push scale and efficiency, as general improvements are available to everyone as "best practices."
Miller Lite is turning Bad $#!T into GoodI $#!T
There’s no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? By dividing women as consumers, objectifying them in their ads, and frankly, putting a lot of bad $#!T out there.
Polito Vega, ‘El Rey de la Radio’ passes
Polito Vega was a radio icon in New York City, for decades he was the most recognizable voice on the Spanish language airwaves ... Andando !!!!!!!
Modelo Beer launches ‘Fighting Spirit’ campaign [VIDEOS]
Modelo is continuing its investment in marketing and media with the evolution of its highly emotive and successful Fighting Spirit work. Modelo released its new “Mark of a Fighter” campaign that highlights the changing consumer dynamics of what’s important today– the desire for more meaningful pursuits that bring happiness versus achieving status and fame.
The Podcast Consumer: An Infinite Dial [REPORT]
The report contains new findings on U.S. podcast listeners and is a deep cut of survey data from The Infinite Dial 2023.
Northgate González Market strikes partnership with MLS LA Football Club
Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions.
Moroian namedo President And General Manager Of Univision Los Angeles
Univision announced the promotion of Veronika Moroian to President and General Manager of Univision Los Angeles. In this role, Moroian will be responsible for overseeing, in the Los Angeles region, the sales, news, community affairs, operations technology, marketing and promotions departments.
The WEEK of Argentine Beef [VIDEO]
The Argentine Beef Promotion Institute is partnering with exclusive restaurants in Los Angeles to bring you the chance to try one of the best products in the world. During the Week of Argentine Beef, the following participating restaurants will include special dishes created with flavorful, sustainably-produced beef imported from Argentina. Created by industry veterans Pablo Buffagni - Creative Director / Head Chef at BBQ Agency, Roxanna Lissa - PR Director / Blue PR and Lalo Wakefield - Content Director/Big Bite Marketers.
CBS Sports “Golazo Network” to launch
CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11.
AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.
The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices.
Five Misperceptions About Video Game Advertising
Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time–yet gaming captures less than 5% of advertiser budgets.
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
6 Things Marketers Can Do to Boost Effectiveness
Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ.
