News
HPRA Miami 2023-25 Board of Directors Announced
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida.
Seen on screen 2023: The impact of diverse talent in media [REPORT]
As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV
Estrella Media adds ket execs to Music Division
Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company's Estrella Media Music Entertainment (EMME) division.
How to onboard your new agency for greater success
The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next can determine the eventual success or failure of the relationship.
Entravision debuts new Morning Show – La Bronca Mañana
Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles.
Advertisers believe they are still getting great value from their agencies post pandemic
According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly” – are up 19 points.
Marketers spending significantly more on retail media networks [REPORT]
When it comes to retail media networks, many marketers seem to be taking a “can’t live with them, can’t live without them” attitude, according to a new ANA study.
Spicy Herdez Traditions YouTube Ads Use Flavor, Heavy Bass, Heritage, and Iconic Neon Imagery to Appeal to Latinx Consumers
In a recent study, State of Consumer Engagement 2022, Horowitz Research illuminates consumer perceptions of media representation and the impact on brand consideration.
Estrella TV to launch ‘BUENAS NOTICIAS’
EstrellaTV, the Spanish-language broadcast network of Estrella Media, will premiere a new weekly news magazine series “Buenas Noticias” on Sunday, February 5 at 6:30 p.m./5:30 p.m. CT.
The Truth About Modern Familias
“Family” is the cornerstone to unlocking Hispanic culture in marketing. Yet there are very few quantitative studies out there that dissect exactly what family means and how culture is passed down within today’s modern familias.
Hispanics’ Consumer confidence is slightly stronger in 2023
Hispanics in the United States feel more optimistic about their financial situations as they go into 2023. The fourth quarter Hispanic Consumer Sentiment Index (HCSI) is at 85.3, which is 11 points higher compared to the third quarter score of 74.3.
How Coca-Cola Uses Marketing Experimentation as a Superpower [VIDEO]
Kelly Edwards sits down with Coca-Cola's Romain Mallard to discuss how marketing experimentation is transforming the brand.
Reckitt CMO says virtual studio models are key to ad sustainability
Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.
2023: A defining year for CTV
When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked indoors with more exposure to IP-based devices.
Food Insecurity Highest Among Latinos in Rural Communities [REPORT]
UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. "Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States" reflects the findings of a mixed methods needs assessment among 16 community members and 23 community leaders throughout the country conducted between February and March 2022 that explored food insecurity and lack of nutritious meals in rural Latino communities.
National Network of Multicultural and LGBTQ PR Agencies Expands to Ten Major Markets
Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019.
ESTRELLA MEDIA adds KUDF CHANNEL 14.1 In Tucson
Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group.
Telemundo Global Studios presents its production & development slate for 2023
Under the umbrella “The Telemundo Edge,” Telemundo Global Studios presented its slate of originals set to go into production and development this year at an event held last night as part of the Content Americas trade market
Understanding systemic risk in the consumer goods industry
Consumer goods companies are facing a challenging environment, with high inflation, supply chain disruption, labor shortages and other economic trends driving higher risk.
Winners announced for inaugural WARC Awards for Effectiveness North America – ALMA delivers
A total of 22 awards have been given at the inaugural WARC Awards for Effectiveness, North America Edition in association with LIONS, shining a light on the most inspiring and effective work delivering marketing success.
