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Daily News Update

Monday, November 28, 2022

The ONLY DAILY online trade journal covering the US Hispanic advertising, media & public relations Industries 24/7/365.

FIRST WEEK OF FIFA WORLD CUP QATAR 2022 PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION

On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.

For shopping, phones are common and influencers have become a factor – especially for young adults

From ordering household items to purchasing the latest fashions, the internet has reshaped how, when and where people can make purchases. At the same time, social media has become an important tool for consumers, with some Americans – particularly younger adults – following and turning to influencers for recommendations, according to a Pew Research Center survey conducted in July.

Executional ROI drivers: Optimizing campaigns to maximize returns

In the face of a likely global recession, marketers are under pressure to justify marketing budgets, defend ad spend and deliver returns on their media investments. But the increasing complexity of the media landscape makes tracking and predicting ROI difficult, and only 54% of global marketers are confident in their ability to measure full-funnel ROI.

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