Telemundo Delivers Most-Watched Super Bowl in Spanish-Language Broadcast History

Telemundo delivered the most-watched Super Bowl in Spanish-language broadcast history, delivering 3.3 million total viewers, marking a milestone moment for Spanish-language television while solidifying the network’s leadership in live sports. The game topped the prior Spanish-language Super Bowl record by +47%, ranking as the highest-rated non-soccer sporting event in Spanish-language television history, according to Nielsen.

The Super Bowl as a Latino Cultural Moment
	The Super Bowl wasn’t just about football this year.  It became a rare collective cultural moment, one where messaging across ads and the halftime show converged around something deeper: pride, self-belief, and shared humanity. By Marissa Romero-Martin - Chief Insights Officer / Culturati

Beyond the Game: What the Super Bowl Shows About Hispanic Culture

To understand how Hispanics experienced this year’s Super Bowl, Ingenium Research conducted a comprehensive qualitative study using the 1Q platform, engaging U.S. Hispanic participants in real time. The study focused on individuals with moderate to high cultural affinity; people for whom culture is not merely background identity but an active lens that shapes their sense of belonging, community, and interpretation of mainstream media.  By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.

Santa Cruz Communications Marks 25 Years of Amplifying Latino Voices Through Strategic, Results-Driven Communications
	Santa Cruz Communications (SCC), an award-winning boutique public relations agency specializing in the U.S. Hispanic market, today announced its 25th anniversary, celebrating 25 years of amplifying voices across a wide variety of sectors, including entertainment, health, education, nonprofit, finance and sports, through strategic storytelling and trusted media relationships.