Last Week’s Featured News Stories at HispanicAd.com

• Ingrid Otero-Smart
• How to Make Retail Brand Campaigns Work Harder in a Tight Market
• Ad-Filtering Users, How They Accept Some Advertising and Reward Those Advertisers with Better Recall, Positive Brand Associations [REPORT]
• Millie Carrasquillo
• TAJÍN & Bud Light introduce Bud Light Chelada TAJÍN Chile Limón [VIDEO]
• Telemundo Stations bring local news to Samsung TV Plus
• Jackie Bird
• Isabel Valdés
• U.S. Soccer Foundation renews partnership with Telemundo
• Although Inflation is Moderating, Food Costs Remain High, and Consumers Continue to Shift At- and Away-from-Home Eating and Spending Behaviors as a Result
• Everyone’s Obsessed with AI… But Don’t Forget the Humans
• Unexplainably Low Incidences? How Tropicalization Increases Participation Rates
• Monica Lozano
• Rossana Rosado
• Barrio Chino [VIDEO]
• This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series.
• ALICIA CONILL
• NORMA ORCI
• TERE ZUBIZARRETA
• AIDA LEVITAN
• Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
• Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN
• Successful Marketing Spend Management: It Takes a Village
• In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor
• Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
• Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
• Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH
• 3 Challenges and Opportunities for Hispanic PR and Marketing in 2023
• Modern Marketing Dilemmas – An evidence-based guide to help marketers protect their margins [REPORT]
• Connectivity is driving how Americans are engaging with TV
• Out of Home Ads Drive Real-World Action
• Resetting the Bar on Brand Communication [INSIGHT]
• The Anatomy of a Performance Marketing Organization
• Miller Lite is turning Bad $#!T into GoodI $#!T
• Polito Vega, ‘El Rey de la Radio’ passes
• Modelo Beer launches ‘Fighting Spirit’ campaign [VIDEOS]
• The Podcast Consumer: An Infinite Dial  [REPORT]
• Northgate González Market strikes partnership with MLS LA Football Club
• Moroian namedo President And General Manager Of Univision Los Angeles
• The WEEK of Argentine Beef  [VIDEO]

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