As the beauty and skincare industry evolves, it increasingly reflects the diverse cultural landscape among consumers. Latina skincare highlights the unique blend of tradition, culture, and modern influence that shapes beauty routines across generations. Latina beauty practices are deeply connected to cultural identity, family traditions, and a growing interest in natural, evidence-based skincare solutions. Social media platforms such as Instagram and TikTok have brought a renewed focus on Latina skincare, influencing younger generations like Gen Z. This article explores how culture and social platforms influence consumer behavior and product preferences, offering insights for brands looking to engage with this dynamic and influential group.

In this fifth edition of Deloitte’s Connected Consumer study,¹ we continue to report on US consumers’ digital lives. The Deloitte Center for Technology, Media & Telecommunications surveyed nearly 4,000 US consumers in June 2024, asking them about their tech-device and -services spending, online activities, perspectives on digital life, digital boundaries, data privacy and security concerns, use of generative AI, and trust in tech companies.

Optimism around business in 2025 appears to be higher, with two out of three (65%) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a new report by WARC released today based on an in-depth survey of more than 1,000 marketers worldwide.

Top performing US companies in customer experience leverage values-based empathy, personalization, AI, and other innovative technologies to gain a competitive edge, according to the new KPMG US Customer Experience Excellence (CEE) report.