Last Week’s Featured News Stories at HispanicAd.com

• Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
• RFP Best Practices when Selecting a Hispanic-Segment Agency
• Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
• IMMIGRATION RAIDS IMPACT [REPORT]
• The end of PR’s vanity metrics era [INSIGHTS]
• Why Higher Ed CMOs Burn Out Fast
• The World Cup Playbook Unlocking a $41 Billion Business Opportunity. [VIDEO]
• Holiday Retail Survey [REPORT]
• “Advertising that sells”
• The Hidden Cost of an Empty Marketing Chair
• Casanova//McCann launches “CORRIDOS RESCUE CORRIDOS,” in support of LGBTQ+ YOUTH
• How today’s consumers are spending their time and money [PODCAST]
• Mid-market marketers are turning to AI to gain a competitive edge as strong​ ​winds to growth prevail
• Americans have mixed feelings about AI summaries in search results
• News Influencers Fact Sheet
• 2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
• Manny Ruiz named CEO of Minivela
• Marketing mix modeling has come a long way from the traditional approaches many of us remember.
• Canela Media launches “Canelitas”
• ACENTO Codes Culture Into AI
• AM/FM radio and podcasts are “Touchpoints” [VIDEO]
• Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
• Noticias Telemundo Wins 2025 Walter Cronkite Award For Excellence In Political Journalism
• Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year
• Back to basics: the timeless power of drama
• Canela Media Accelerates Growth in 2025 with Innovation, Scale, and Hispanic Audience Leadership
• MediaCo’s EstrellaTV Achieves Record Audience Growth in October 2025
• reVolver Podcasts Launches “Esto es Futbol Mundial” in Partnership with Mundial Sports Network
• Migdalia Santana has passed.
• The “general market” isn’t general anymore.
• Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
• Integration not scale is key to media success
• Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
• Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
• If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected.
• 57% of Comms Professionals Use AI to Craft Press Releases [REPORT]
• Why Integrated PR Campaign Management is No Longer Optional
• Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?
• What’s a marketing measurement mistake you often see?
• 4As Names Sylvia Banderas Coffinet as Executive Vice President of People, Talent & Upskilling

HispanicAd.com offers unique advertising and sponsorship opportunities for Hispanic advertising, marketing and media Services. Contact us to advertise in this newsletter or on other parts of HispanicAd.com.