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Weekly Newsletter

Saturday, January 8, 2022

The ONLY DAILY online trade journal covering the US Hispanic advertising, media & public relations Industries 24/7/365

Lead Stories

January 10 to January 16

Disconnect Between CMO Perceptions and Consumer Expectations Around Ad Representation & Web 3.0 [REPORT]

dentsu released Wave II of its CMO Navigator – a survey of 600+ North American CMOs and 1,000 U.S. consumers. The report examines marketers’ perceptions of the economic climate and ‘recession readiness,’ DEI priorities and challenges, and strategies for capitalizing on the Web 3.0 future. The report uncovers a new breed of CMOs – the Perceptive CMOs – who are more successful than their peers by calibrating their strategies at the intersection of where consumer wants and business needs overlap.

SPANISH BROADCASTING SYSTEM First-Ever Report Shows Added Value Of Investing In Hispanic-Owned and Targeted Radio [REPORT]

Spanish Broadcasting System, Inc.  announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that did not invest.

d expósito & Partners taps Andy Checo to Lead PR and Social Media

d expósito & Partners (DEX) announced the addition of Hispanic PR industry veteran, Andy Checo, as managing director of the agency’s PR and Social Media practices. Checo brings to the agency over 20 years of specialized experience in connecting brands to diverse audiences, with specific expertise in the must-win US Hispanic market; a business imperative for any brand.

Agencies feel comfortable being honest with clients

Agencies are increasingly comfortable with being honest with their advertiser clients when it comes to performance evaluation, according to new research from the World Federation of Advertisers and strategic partner Decideware.

Last Week’s Featured News Stories at HispanicAd.com

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