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Weekly Newsletter

Saturday, January 8, 2022

The ONLY DAILY online trade journal covering the US Hispanic advertising, media & public relations Industries 24/7/365

Lead Stories

January 10 to January 16


What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!

Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters

Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.

Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024

The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion.

Defending Your Brand: Expert Strategies for Handling Negative Press

The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign's key messages argued, "You know full well a vow of celibacy is not the answer."  The ads turned out to be very engaging, but in a way, Bumble did not seemingly anticipate nor initially welcome the response they received. The ads triggered a flood of negative press that suggested the company had "sneered at celibacy as an alternative to dating." Media outlets also reported that brand sentiment for Bumble had plummeted "following outrage over anti-celibacy ads."

Last Week’s Featured News Stories at HispanicAd.com

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