Weekly Newsletter
Saturday, January 8, 2022
The ONLY DAILY online trade journal covering the US Hispanic advertising, media & public relations Industries 24/7/365
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January 10 to January 16
Last Week’s Featured News Stories at
HispanicAd.com
Ingrid Otero-Smart
How to Make Retail Brand Campaigns Work Harder in a Tight Market
Ad-Filtering Users, How They Accept Some Advertising and Reward Those Advertisers with Better Recall, Positive Brand Associations [REPORT]
Millie Carrasquillo
TAJÍN & Bud Light introduce Bud Light Chelada TAJÍN Chile Limón [VIDEO]
Telemundo Stations bring local news to Samsung TV Plus
Jackie Bird
Isabel Valdés
U.S. Soccer Foundation renews partnership with Telemundo
Although Inflation is Moderating, Food Costs Remain High, and Consumers Continue to Shift At- and Away-from-Home Eating and Spending Behaviors as a Result
Everyone’s Obsessed with AI… But Don’t Forget the Humans
Unexplainably Low Incidences? How Tropicalization Increases Participation Rates
Monica Lozano
Rossana Rosado
Barrio Chino [VIDEO]
This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series.
ALICIA CONILL
NORMA ORCI
TERE ZUBIZARRETA
AIDA LEVITAN
Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN
Successful Marketing Spend Management: It Takes a Village
In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor
Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH
3 Challenges and Opportunities for Hispanic PR and Marketing in 2023
Modern Marketing Dilemmas – An evidence-based guide to help marketers protect their margins [REPORT]
Connectivity is driving how Americans are engaging with TV
Out of Home Ads Drive Real-World Action
Resetting the Bar on Brand Communication [INSIGHT]
The Anatomy of a Performance Marketing Organization
Miller Lite is turning Bad $#!T into GoodI $#!T
Polito Vega, ‘El Rey de la Radio’ passes
Modelo Beer launches ‘Fighting Spirit’ campaign [VIDEOS]
The Podcast Consumer: An Infinite Dial [REPORT]
Northgate González Market strikes partnership with MLS LA Football Club
Moroian namedo President And General Manager Of Univision Los Angeles
The WEEK of Argentine Beef [VIDEO]
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