Last Week’s Featured News Stories at HispanicAd.com

• The future of the consumer industry [REPORT]
• Public Trust in Government: 1958-2023
• GOYA CARES releases new docufilm to raise awareness of child trafficking  [VIDEO]
• 56% Of All Undergraduates Are First-Generation College Students
• Research Finds $113T Unseen Wealth Creation Engine Making Latinos “non-traditional wealth bankers” instead of “underbanked”
• The People-First Advertising Lessons of the Hollywood Strikes
• Americans’ Dismal Views of the Nation’s Politics [REPORT]
• Marketers Balance the Promise and Peril of Generative AI
• New CMO Council report examines relationship between marketing and finance [REPORT]
• Some employees are destroying value. Others are building it. Do you know the difference?
• Reimaging Agency Selection: Why is now a good time to go to pitch? [REPORT]
• How to Improve Marketing’s Value Within the Organzation
• 2020 Census Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages
• Latinos’ Views of and Experiences With the Spanish Language [REPORT]
• mitúTV App launches on Comcast Entertainment Platforms
• Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’
• Underrepresentation For Hispanic Audiences In Consumer Data Sets
• Healthcare The Final HISPANIC Frontier
• Latinos in the U.S. have the fifth-largest GDP in the world [REPORT]
• How agencies should talk about the money
• Worried About the End of the Cookie? Turn to Your Own Data
• MAGNA US AD FORECAST – Fall 2023 Update: Digital Advertising Finally Recovers
• Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative
• Ally celebrates Hispanic Heritage Month
• Public Has Mixed Views on the Modern American Family [REPORT]
• The Latest Case for Spanish-language Media and News, Courtesy of The Smithsonian
• Why long-term marketing drives business longevity
• US Retail Sales Up 2.9% in August, But Ad Spending By Retailers Likely Up ~5%
• Why Brands Need a Culture Stack
• Over-emphasis on activation and tactics limits marketing effectiveness
• A Major Shift Is Coming to the Digital Ad Industry: Are You Prepared?
• Telemundo and NBCUniversal’s Hispanic Heritage Campaign “Be The Next Story Told” Honors and Celebrates the Culture and Contributions of Latinos in the U.S.
• The Latest on Talent & Employee Trends
• The Importance of All-Party Data in a Cookieless World
• Global Influencer Marketing Spend Surged 22% in 2022 to $29B, Pacing for 17% Growth in ’23, Fueled by Rising Interest in Popular Agents of Fashion, Entertainment & Sports
• CNN EN ESPAÑOL joins WARNER BROS DISCOVERY U.S. HISPANIC sales portfolio
• Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts
• Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth
• Immigrant Archive Project Partners with Entravision for Exclusive Spanish-language Content Distribution
• Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]

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