Promotions & Events

The Roberto Clemente Museum Tour Experience broadcast by Telemundo Puerto Rico

Atlantino LLC, producers of the broadcast special “The Roberto Clemente Museum Tour Experience,” announced that it will air this one-hour special on December 19th, 2021 via Telemundo Puerto Rico in Spanish.

WCCM LatinX Boston partnership With Massachusetts Alliance of Boys & Girls Clubs

WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.

How Experiential Marketing and Brands Are Coming Back During Latin GRAMMY Week [VIDEO]

Brands and artists alike are excited to be back “live” for the biggest week in Latin Music. With the theme “Rediscovering Life Through Music,” the 2021 Latin GRAMMYs telecast is inviting audiences to rediscover what’s important in life using music as a storyline. By Lili Gil Valletta, CEO CIEN+, Cultural Intelligence® Expert

Versailles’ 50th-Anniversary

As many of us in the US Hispanic advertising, marketing, media, public relations and research industries, Miami based Versailles Restaurant has been part of our industry lore when traveling to Miami for events, visiting clients and agencies.  Many conversations, memories and great food.  For many of us that has put Versailles Restaurant in the center of these occurrences.  Congratulations to Versailles in celebrating their 50th Anniversary.

Special Olympics launches First-Ever Fitness Campaign aimed at Hispanic Athletes With Intellectual Disabilities

For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.

McDonald’s USA announces “Ritmo y Color” Virtual Concerts

Following the initial leg of Ritmo y Color, a virtual concert series, McDonald’s welcomes Nicky Jam as the second musical artist in October, and Mariah Angeliq and Cazzu for the program’s grand finale in December. Ritmo y Color is a unique art and urban music experience that is fueling Latino pride nationwide.

SYNCHRONY launches LATINX EXECUTIVE ALLIANCE

Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.

Univision Celebrates Hispanic Heritage Month with Multiplatform Campaign “Unidos Somos Uno”

Univision Communications Inc. will commemorate Hispanic Heritage Month with a multiplatform campaign that celebrates the extraordinary values, achievements and contributions of Latinos in America.

NAB Show Canceled For 2021

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson – Radio TV Business Report

NBCUniversal & Telemundo launch Bilingual Hispanic HeritageMonth campaign “COME WITH US”

NBCUniversal and Telemundo join forces to commemorate Hispanic Heritage Month with the launch of a robust company-wide campaign in English and Spanish under the banner “Come With Us” (“Juntos Imparables”).

Support Latino Business Day

Support Latino Business (SLB), a nonprofit dedicated to championing Latino/x small businesses, hosts its third annual Support Latino Business Day, September 14, 2021. Purposely kicking off Hispanic Heritage Month (September 15-October 15) one day early, Support Latino Business Day works to continue changing the narrative for Latinos in the U.S., highlighting the vital and often unsung contributors of our nation’s economy.

Bridging the Gap Between Live and Virtual Events

There’s a better chance for success when brands integrate events programming across the organization

MUERTOS FEST 2021 MORE SIGNIFICANT THAN EVER

The 9th Annual Día de los Muertos at Hemisfair returns this Fall to downtown San Antonio for an expanded, in-person outdoor gathering on Saturday, October 23, and Sunday, October 24.

2021 New York Latino Film Festival

The New York Latino Film Festival (NYLFF) returns to The Bronx from September 14 to 19, 2021 with an impressive roster of 102 films from more than 12 countries, the largest number of films to date.

Pop-Tarts launches Día de Muertos Box

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

Estrella Media presents “Fiestas Patria” Concerts

Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.

Marketers Tout the Return of In-Person Events

Brands look to strike the right balance in ad creative as the Delta variant spurs more uncertainty

It’s Time To Rethink The Hispanic Heritage Month Celebration

And here we are once again near another Hispanic Heritage Month (HHM). Like in previous years, we can expect an uptick of campaigns targeting the Hispanic segment, coming from a wide range of brands, from those with a solid commitment to investing in the Hispanic segment to the ones that try to equate a once-a-year post on social media celebrating HHM to an entire Hispanic marketing strategy.  By Isaac Mizrahi / Co-President & COO of ALMA

Roberto Clemente VIP Experience

Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing “Es Jose Time,” a partnership and campaign featuring Jose’s take on Miller Time. Developed with creative agency Alma, the campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else.

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