2021 Hispanic Programming Upfront Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.

‘EXATLŌN ESTADOS UNIDOS’ returns to Telemundo

The world’s fiercest competition, Exatlón Estados Unidos, returns to Telemundo in 2022 with a new and electrifying season premiering Tuesday, January 11 at 7pm/6c.

Estrella TV to present ‘NACIONES MMA’

EstrellaTV has finalized a distribution agreement with new MMA fight series, Naciones MMA, bringing the series to the network.

Estrella Media adds to Board of Directors

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

Univision to produce “Mi Vecino, El Cartel”

Univision Communications Inc. announced a partnership with powerhouse actress, singer-songwriter, and executive producer Selena Gomez to produce her first-ever Spanish-language series “Mi Vecino, El Cartel” (“The Cartel Among Us”) through her company July Moon Productions and alongside Blackfin (an eOne company).

Meruelo Media announces partnership with Matrix Solutions

Meruelo Media (Power 106, Cali 93.9, KLOS-FM, 93.5 KDAY and KWHY-22 TV) has announced its partnership with Matrix and their Monarch Media Ad Sales Platform.

Univision announces Consumer Behavior Data as Performance Currency for Major TV Ad Buys

Univision Communications Inc. and Mediahub announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks.

Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

KANAL D Drama launches new Turkish series

Kanal D Drama brings together the best Turkish series dubbed in Spanish, which recently launched their standalone subscription video-on-demand app, announced the release of three acclaimed Turkish dramas, available for the first time for U.S. Hispanics.

Pan American Games go OTT

Panam Sports and Streann Media are launching the Panam Sports Channel, which is bringing fans throughout the Americas closer to sports than ever before.

Nielsen to measure Individual Commercial TV Metrics

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

Telemundo unveils cast for Diario de un Gigoló, slated for 2022

Telemundo announced the cast for its new mini-series, Diario de un Gigoló (Diary of a Gigolo), a 10-episode provocative drama slated to premiere in 2022.

Univision announces new appointments for Local Media Division

Univision Communications Inc. announced several promotions and appointments within its local media division, effective December 1st, as a direct result of Univision’s recent acquisition of affiliate stations in Orlando, Tampa and Washington D.C. from Entravision.

Garcia named EVP of Sales & Revenue at Hemisphere Media Group

Hemisphere Media Group, Inc. (HMTV) announced that John A. Garcia will join the company as Executive Vice President of Sales & Revenue.  Mr. Garcia will be responsible for growing and overseeing sales across all production pipelines and will play a key role in the company’s expansion to new client segments.

On November 7, CNN en Español kicks off the new Sunday Block Programming Domingo de Gigantes

Starting at 7 PM (ET), the audiences will be able to enjoy a new block of programming beginning with: Mirador Mundial, Oppenheimer Presenta, En diálogo con Longobardi, Docufilms con María Celeste Arrarás and  Don Francisco: Reflexiones.

Interep Founder Ralph Guild Dies

Ralph Guild, who created what is largely considered the standard operating structure for television and radio ad representation companies, has died.  By Adam Jacobson – Radio TV Business Report

2021 Hollywood Diversity Report: TV shows with diverse writers rooms, casts resonated with pandemic audiences, Part 2 [REPORT]

The report, which covers statistics for the 2019–20 TV season, tracks racial and gender diversity among key job categories, as well as ratings and social media engagement for 461 scripted shows across 50 broadcast, cable and streaming providers.

Why Addressable TV and CTV Need to Coexist in a Cross-Screen World

It is hardly a secret that the television advertising landscape is rapidly transforming as consumers’ viewing habits become less straightforward. Audiences can access their favorite shows on traditional pay TV or across any number of digital touchpoints, like streaming services or network apps.

On-screen representation is driving Latino TV viewing

Choice has never been more abundant across the media landscape than it is today. The rise in connected TV (CTV) adoption and the growing wealth of streaming platforms continue to entice media-hungry consumers with new and engaging content. Despite the abundant choice, however, many people don’t see enough of themselves reflected in the content they’re being offered.

Telemundo Global Studios President Marco Santana move to advisory role

NBCUniversal Telemundo Enterprises announced that Marcos Santana, President of Telemundo Global Studios, will assume a new role as advisor and executive producer starting January 2022. 

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