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THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world.
Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion.
Defending Your Brand: Expert Strategies for Handling Negative Press
The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign's key messages argued, "You know full well a vow of celibacy is not the answer." The ads turned out to be very engaging, but in a way, Bumble did not seemingly anticipate nor initially welcome the response they received. The ads triggered a flood of negative press that suggested the company had "sneered at celibacy as an alternative to dating." Media outlets also reported that brand sentiment for Bumble had plummeted "following outrage over anti-celibacy ads."
Creating a Learning Environment within Your Team
It's important to build a team that's empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, but it also creates a norm in which everyone is striving to learn at all times. After all, data isn't about just recording and measuring what's been achieved, it's about identifying new things to learn and understand.
A Majority of Latinas Feel Pressure To Support Their Families or To Succeed at Work [REPORT]
More than half of Latinas say they often feel pressure to provide for their loved ones at home or succeed in their jobs, mirroring the life stressors experienced by women across the United States today.
Half of Latinas Say Hispanic Women’s Situation Has Improved in the Past Decade and Expect More Gains [REPORT]
Half of Latinas say the situation of Hispanic women in the United States is better now than it was 10 years ago, and a similar share say the situation will improve in the next 10 years.
Teens and Video Games Today [REPORT]
There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction.
Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products
Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category.
The Importance of Hispanic Market Research: Hispanic Voices Matter
The Hispanic market is no longer a niche—it's a cultural and economic powerhouse. Forget the outdated stereotypes—today's Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power that already surpasses 25% of the total Market Spent in USA.
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