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August 30, 2014

HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.

As part of our daily commitment besides our publication HispanicAd.com, we are very proud of the work we do in marketing and creating content for our readers with our partnerships with Adam Jacobson,  Advertising Age and Broadcasting & Cable . Multichannel News.

To celebrate our partnerships we are promoting our work and you can download :

The Advertising Age 2014 Hispanic Fact Pack

The 2014 Hispanic Market Overview

The B&C / 2014 Hispanic Post Upfront Guide

Expect more from us in 2014.

August 29, 2014

Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista" (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.

August 29, 2014

Content may be king, but the future of media buying in a digital world will be based on audience, not content.

August 29, 2014

Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up. Based on July 2014 research by Localytics, push notifications may be helping to drive higher app interaction and lower abandonment rates.

August 28, 2014

One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos.  by Luis Garcia, President and Lead Strategist /  Marketvision

August 28, 2014

There are tons of articles written about the transformation of marketing due to data-driven platforms, customer-driven solutions and more.  Many of these columns speak to challenges facing marketers such as a cluttered marketplace of solutions and infrastructure, but they all overlook one very important issue: without executive-level buy-in, none of these programs can succeed.

Latest News

August 28, 2014

El Rey Network puts its spin on lucha with “Lucha Underground”, an original action-packed series from Emmy Award-winning producer Mark Burnett’s One Three Media.

August 28, 2014

Hemisphere Media Group, Inc. entered into an agreement with Laguna Productions to acquire exclusive worldwide transmission rights in perpetuity to 100 Mexican and U.S. Hispanic movie titles.

August 28, 2014

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

August 28, 2014

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences—from delivering your order right to your door to broad selection and low prices—that brick-and-mortar stores can't. But for certain categories, traditional retail stores still hold the cards.

August 27, 2014

Hemisphere Media Group, Inc. secured exclusive rights to air the international friendly between the national soccer teams of El Salvador and the Dominican Republic.

August 27, 2014

UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings  as well as providing digital-only extensions of some of Univision Network’s top shows. 

August 27, 2014

Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), in partnership with Envision Rx Options and Hola Doctor, announced during its annual health week the launch of the Univision Farmacia app, currently available on iOS and Android.

August 27, 2014

Blanca Soto stars in “Señora Acero,” along with an excellent cast including Andrés Palacios, Rebecca Jones, Litzy and special guest, Damián Alcázar.

August 27, 2014

Hosted by international star Lucero, the reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. 

August 27, 2014

Terra announced Paty Cantu as the next artist to join the "Terra Live Music Home Sessions" series, presented by the all-new Honda Fit 2015.

August 27, 2014

By Gonzalo López Martí

A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.

August 27, 2014

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company's 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.

August 27, 2014

Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America's Most Convenient Bank.

August 27, 2014

A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities.

August 27, 2014

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients' primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video).

August 26, 2014

The National Pork Board (NPB) launched PorkTeInspira.com, a new Spanish–language website with corresponding social media channels in Facebook, Twitter and Instagram.
 

August 26, 2014

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.

August 26, 2014

Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, “Learning at FiOS Speed.” The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school.

August 26, 2014

It is the end of 2020, time to look back on the year’s main developments as well as the decade we now leave behind. Let’s start with ASVD (advertising-supported video distribution) -- or as we used to know it, television.

August 25, 2014

The 3rd annual Festival PEOPLE en Español returns to San Antonio this Labor Day weekend.