In its newest paper, Raising Fusionistas 2.0, Alma researchers answer the question -- are Fusionistas passing on their love for both the Hispanic and American cultures and their values to a new generation of Hispanic children?
By Gonzalo López Martí @LopezMartiMiami
- There's this notion in our industry: Hispanic consumers have a higher degree of naiveté, credulity, unsophistication or good nature (take your pick).
- Our guard is lower.
Ads for television shows aren’t just for the tube anymore.
“That was fantastic. Let’s do it again -- but bigger!” says the marketer in an after-action review or post-buy meeting. I cringe when I hear those words, since those are two decisions made right there. Apparently we are going to do “it” again, and doing “it” bigger will beat the results from the previous time we did “it.”
Finding ways to grow sales has never been tougher. Despite obstacles like robust competition, a fragmented media environment and growing piles of data, a handful of companies are still finding growth opportunities within their existing customer bases. In fact, by identifying a category’s ‘Super Consumers’ – those consumers that spend a lot and engage a lot, companies are tailoring their marketing and sales efforts to boost incremental sales—even when category sales are flat.
Population Living in Multi-generational Households Has Doubled Since 1980A record 57 million Americans, or 18.1% of the population of the United States, lived in multi-generational family households in 2012, double the number who lived in such households in 1980.
Telemundo announced the launch of its new nationwide pro-social campaign, Aprender es Triunfar (To Learn is to Succeed), aimed at encouraging students to pursue education in Science, Technology, Engineering, Arts and Mathematics (STEAM).
America CV Networkannounced the appointment of Luis Roldan as EVP/ COO of America CV’s owned and operated stations in New York, Miami and Puerto Rico.
In 1993, Vernor Vinge, a retired professor of mathematics, computer scientist and award-winning science fiction author, argued that the creation of superhuman artificial intelligence would mark the point at which "the human era will be ended." This idea, associated in popular thinking with the futurist Ray Kurzweil of 2005’s The Singularity is Near, posits a moment when computing advances to the point that computers become self-directing, direct their activities to making themselves ever more intelligent, and surpass human comprehension or understanding.
It is no secret that Millennials are, by and large, social media enthusiasts. With the expansion of the social networking landscape in recent history, Millennials are not just connecting online with friends; they are connecting online with thought leaders, experts, idols, and any other figures they are interested in but might not actually know in real life.
Entrepreneurs can help drive the creation of 10 million youth jobs1 across the G20 countries2 if existing barriers to entrepreneurship were lifted, according to new research from Accenture. The study also indicates that while 74 percent of entrepreneurs surveyed by Accenture say they plan to recruit young talent in 2014, many believe that a shortage of people with relevant skills is hindering job creation and growth.
Mega-mergers have been the talk of the media industry for the past year. It started with the biggest video programming distributors in the U.S., Comcast and Time Warner Cable, then AT&T and DirecTV, and we've had lots of additional dancing among folks like Charter, Dish, Sprint and T-Mobile.
There are three business reason why we’ve been able to indulge in this creative freedom when marketing to men.
MundoFox announced the premiere of ‘El Mariachi,’ the original television series about a young musician, who after being unjustly imprisoned, escapes to seek revenge, regain his honor and win back the woman he loves. Premiering July 22nd, the series will air exclusively on MundoFox Monday through Friday at 9PM/8c.
For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
New York radio personality Luis Jimenez and his morning show were cancelled on Univision Radio’s WXNY 96.3 FM.
The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America's favorite sports star.
Chris Campos - VP, Managing Director of Bravo will departing the agency to join Arnold Worldwide.
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach. Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.
The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same.
Telemundo announced that actress and singer Lucero will host its upcoming mega-reality musical competition, “Yo Soy El Artista” (I Am the Artist), slated to premiere in September.
This acoustic concert places La Ley among the repertoire of superstars that have participated in "Terra Live Music in Studio" and "Terra Live Music in Concert" with Terra.
Experian Consumer Services-Affinity and Univision Communications Inc. announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.
Consumer Reports introduced Marta Lourdes Tellado as its next President and Chief Executive Officer.
CVS Caremark announced that it has entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S.
STRATA found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts.