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July 15, 2021

Nielsen released the findings of its latest Nielsen Audio Consumer Sentiment survey, an ongoing study series addressing current American sentiment around COVID-19.

July 15, 2021

At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a diverse and inclusive workforce improves business outcomes and financial performance. So, essentially, implementing DEI initiatives within your organization is common sense and just makes cents, right?

July 15, 2021

Telemundo and Billboard announced  the date and venue for the 2021 edition of the Billboard Latin Music Awards, produced by MBS Special Events and Telemundo, will feature live performances by today’s top Latin artists to celebrate the best in Latin music.

July 14, 2021

The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.

July 14, 2021

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.

July 14, 2021

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview - titled “Achieving New Heights”

Latest News

July 14, 2021

Telemundo Deportes will produce Spanish-language Olympic video content for Peacock, including TYM Olímpico, an Olympics-themed collection from Titulares y Más, that will be available on the streaming platform.

July 13, 2021

Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.

July 13, 2021

LEVY Architects, recognized as one of the region's leading architecture and design firms, has teamed with full-service marketing firm Creative Civilization – An Aguilar/Girard Agency.

July 13, 2021

More Mexican migrants came to the United States than left the U.S. for Mexico between 2013 and 2018 – a reversal of the trend in much of the prior decade, according to a new Pew Research Center analysis of the most recently available data capturing migration flows from both countries.

July 13, 2021

In-home consumption in Argentina, Brazil and Colombia decreased in the first quarter of 2021 compared to 2020, largely due to a drop in purchase frequency seen across the lower classes.

July 13, 2021

DoubleVerify released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.

July 10, 2021

Legacy brands including Bud Light, Dunkin’ and Reese’s are diversifying their product portfolios and stepping into unexpected markets.

July 09, 2021

In this episode Fran connects with Alejandro Acebal VP Digital Sales / Telemundo Station Group on his career journey and the power of Mentorship, Sales, and Perseverance.

July 09, 2021

The pandemic has disproportionately affected certain groups, who were hit by  record unemployment, mental health challenges and the accumulation of debt.  Among Hispanics (of any race), the repercussions were even greater for those who responded to surveys in Spanish rather than in English.

July 09, 2021

Four reasons brands should incorporate digital VOOH into their media buys

July 09, 2021

This shift in our understanding of the effectiveness of working from home has caused businesses to reimagine what working life can actually look like post-COVID. In fact, the companies that don’t become more flexible about working from home may lose employees to companies that are open to a hybrid of in-person and remote working.

July 08, 2021

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

July 08, 2021

Fútbol de Primera Radio and Verizon announced a multiyear, multiplatform media and marketing agreement, that names Verizon as an official broadcast partner of FDP Radio’s exclusive broadcasts of the FIFA World Cup Qatar 2022, as well as the 2021 Concacaf Gold Cup, the 2022 Concacaf World Cup Qualifiers, and the Mexican National Team U.S. tour and international friendly matches.

July 08, 2021

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the disproportionate level of brand sponsorship spend allocated to men’s sports. This situation changes, however, during a two-week period every two years when the eyes of the world focus on the Olympics, the only global sporting event characterized by true gender parity.

July 08, 2021

Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.

July 08, 2021

Univision New York, part of Univision Communications Inc. announced the appointment of Luisa Collins as Vice President, Content.

July 07, 2021

Why does Trust matter? We’ve entered the Trust Age: a time where (mis)information is omnipresent, individual perceptions reign supreme, and digital security and data privacy are constantly threatened.

July 07, 2021

As retailers head into the second half of 2021, the “great uncertainty” that clouded the nation’s economic outlook earlier in the year has transformed into evidence of an unprecedented recovery from the COVID-19 pandemic, National Retail Federation Chief Economist Jack Kleinhenz said.

July 07, 2021

In this episode of The McKinsey Podcast, Diane Brady speaks with senior partners Kim Baroudy and Massimo Mazza about the state of entrepreneurship in Europe and beyond.

July 02, 2021

We know that digital and AI technologies are transforming the world of work and that today’s workforce will need to learn new skills and learn to continually adapt as new occupations emerge. We also know that the COVID-19 crisis has accelerated this transformation. We are less clear, however, about the specific skills tomorrow’s workers will require.