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April 19, 2014

The need to appeal to this growing shopper base is clear, but understanding the influences of Hispanic shoppers and cuisine is far more complex. However, retailers who learn these shoppers’ preferences—particularly in the fresh foods space—will benefit as the group's spending power continues to climb.  

April 19, 2014

The American public anticipates that the coming half-century will be a period of profound scientific change, as inventions that were once confined to the realm of science fiction come into common usage.

April 19, 2014

In Jacobs Media's new study of core radio listeners, the impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters.  The media habits of 11 different format core audiences, along with five generations, are examined in this mega-survey of radio listeners.  From Boomers to Millennials, different patterns of consumption emerge.

April 19, 2014

A lot can happen in the marketing world in six years. MediaCom USA CEO Sasha Savic posed three questions to client Dell’s Jennifer Statham, executive director of global marketing technology and agency strategy, about how the role of marketing will evolve by 2020.

April 19, 2014

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.

April 19, 2014

Embattled by stiff online competition, brick-and-mortar retailers are looking to the internet for inspiration to improve the in-store experience. Online cookies, pixels and social logins track the shopper across the web, offering insights that ecommerce sites in turn rely on to advertise and merchandise effectively. A slew of new proximity platforms offer comparable tools for brick-and-mortar retailers, according to a new eMarketer report, “Proximity Marketing in Retail: Can Ecommerce Tactics Revive Brick-and-Mortar?”

Latest News

April 19, 2014

Teens’ brand preferences are as fragmented as their media habits. With cool new brands popping up overnight thanks to crowd funding and venture capital and the rebirth of the small business, there’s always something new to discover.

April 19, 2014

Ms. Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series.

April 18, 2014

ZGS Communications announced that Alejandro "Alex" Sánchez Sobrino has been named Vice President and General Manager of WTMO Telemundo Orlando effective immediately.   He will report to Ronald J. Gordon, CEO of ZGS.  

April 18, 2014

The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it coming as we were at those who created the crisis. Media, specifically advertising, is about to go through a very similar period, and we are going to be just as angry looking back. In addition, unlike (perhaps) Wall Street, we are not too big to fail.

April 17, 2014

Piper Jaffray has completed its 27th semi-annual Taking Stock With Teens market research project, which signals a potential point of stability, with spending contracting by just 1% from Fall 2013, compared to sequential declines in the mid-single digits previously.

April 17, 2014

Flama is Univion's first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.

April 17, 2014

The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board.

April 17, 2014

If you like Salsa, the Fania All Stars and dancing, the name Cheo Feliciano is synonyms with Greatness.  Cheo Felicano passed away after be involved in an accident in Puerto Rico.

April 16, 2014

Every time I look around, we’re growing.  Latinos, that is, along with entities to which Latinos belong.  Two recent examples struck me as indicative.  By Carlos E. Cortés / Univision Consumer Insights

April 16, 2014

The 2008 economic crash had a profound impact on the hopes and dreams of young adults coming of age in recent years. They grew up in boom times, forever optimistic about their futures--but today's economy presents challenges they never expected. In this “next normal,” how have their career aspirations and experiences changed? And when there's time for play, what do they do to unwind?

April 16, 2014

GO Veggie!, formerly Galaxy Nutritional Foods, has named Whitney Velasco-Aznar to its newly created role of Vice President of Marketing.

April 16, 2014

Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.

April 16, 2014

Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.

April 16, 2014

Nestlé USA, under its El Mejor Nido platform, and Superior Grocers nnounced the launch of a comprehensive campaign designed to help U.S. Hispanic consumers “Set the Table” for healthier, balanced meals and snacks for their families, while supporting 10 chapters of the Boys & Girls Clubs of Americ in the Greater Los Angeles area.

April 16, 2014

Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements.  44% think that advertisements are dishonest.  A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.

April 16, 2014

"Mama always knows best!" is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg's is extending that community by bringing Latina moms together with Dias Grandiosos.

April 16, 2014

One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention from marketers, who are challenging agencies to take advantage of the immediate opportunity. Are they thinking about their audiences in a screen-neutral way, then planning campaigns and creative so that it all tunes to each respective screen environment? Do they have the right technology partners and infrastructure in place to execute? Is the state of tracking and measurement mature enough to make it worth their while? As is typical, every monumental shift in media starts with what the advertisers want. But what about the publisher perspective?

April 16, 2014

MundoFox announced the premiere of ‘Dos Lunas’ (‘Two Moons’), the new original drama about a woman, played by Bárbara Mori, trying to cope with her split personality disorder sparked by a tormented past. With its debut on May 3rd, the series will air exclusively on MundoFox on Saturdays at 10PM/9c.

April 15, 2014

According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative. 

April 15, 2014

Latinum Network announced two new hires – Dave Jackson as Latinum’s Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community