Top News

2020 Hispanic Market Thought Leaders - Available for Download - FREE

December 24, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.

2020 Hispanic Content, Data & Social Marketing Report - Available for Download - FREE

December 24, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

2020 Hispanic Market Overview Report- DOWNLOAD for FREE

December 24, 2020

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview - titled “The Reopening of Hispanic Marketing”

2020 Hispanic TV Upfront Report - DOWNLOAD for FREE

December 24, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

2020 Hispanic Market Guide available for download - FREE

December 24, 2020

As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

‘Latinx’ hasn’t even caught on among Latinos. It never will.

December 22, 2020

The term is an English-language contrivance, not a real gesture at gender inclusivity.

more top news
The Minority-Majority Shift. Two Decades That Will Change America. The Seven Learnings Every CMO Needs In Their Plans


Re-Evaluating Media for Recovery: Understanding the true value of media for growing brands during challenging times [REPORT]


Even Amid Diversity Push, Brands Are Still Failing to Make Consumers Feel Represented in Ads


Ad Agencies Still Getting Arms Around Nielsen’s ‘Subscriber First Policy


ANA Announces 2020 Multicultural Excellence Awards Grand Prize Winners


Culture Is King For SVOD & Social Media


Stop. Nobody cares about your brand. Here’s what to do about it.


Should the LatinX term be used in advertising and marketing conversations as a term to categorize, label or represent all US Hispanics or Latinos or Latinas?


Consumers more likely to purchase from a brand whose video AD appears next to content they TRUST [REPORT]


FTC Sues Facebook for Illegal Monopolization


DIGITAL ADVERTISING THRIVES IN COVID ECONOMY


20th Annual Multicultural Excellence Awards - Celebrating 20 Years of Multicultural Marketing


How Agencies Can Make The Best Of A Lost Pitch


This Year Next Year: U.S. End-Of-Year Forecast [REPORT]


The strategies that will shape 2021’s media landscape


Latest News

Acevedo-Chazaro named EVP, Chief Stewardship Officer at Casanova//McCann
December 22, 2020

Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro to the newly created role of Chief Stewardship Officer effective immediately.

Telemundo Deportes expands Video Podcast TYM+
December 22, 2020

Telemundo Deportes announced the expansion of its bi-weekly video podcast TyM+ to a daily digital show as of January 4th, 2021. Leveraging the 15-year legacy of its sports entertainment show, Titulares y Más, the network has reimagined the popular show’s weekday edition as a digital-only property designed to cater to an increasingly younger, bilingual and multiplatform audience.

Despite Cutbacks, CMOs Remain More Optimistic than CEOs
December 19, 2020

Branding efforts leapfrog to the top of the B2B marketing agenda as CMOs anticipate a rapid economic rebound

The TV Buying Journey: Any Way You Want It
December 18, 2020

Recent innovations in TV are providing more valuable options to the ad buying process and promise to improve the consumer experience. Advertisers now have many choices when it comes to advertising. From new streaming platforms to rapid innovation in advanced TV, advertisers now have more ways of getting in front of audiences in an addressable way and networks have the ability to unlock more premium inventory.

Deep Connections Through Purpose
December 18, 2020

Millennials and gen Zers embrace brands that take a stand on the issues of the day

Bilingual, Bicultural Children Shape Hispanic Purchase Decisions and Brand Advocacy [PODCAST]
December 18, 2020

Bilingual and bicultural Latino Americans often serve as “digital sherpas,” or guides, for foreign-born family members who have yet to master the American ethos and language. Navigating the intersectionality of both U.S. and Latino value systems, these interpreters often inform brand and product purchases, search, and content consumption for friends and family members from an early age.

Project Innovation Grant Program returns
December 17, 2020

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations (NBC/Telemundo owned stations), announced their “Project Innovation” competitive grant challenge will return for a fourth consecutive year when applications open on January 8, 2021. Applications can be previewed now at nbcuprojectinnovation.com and in Spanish at nbcuproyectoinnovacion.com. The online application process runs from January 8 to February 12, 2021. Grant winners will be announced in May 2021.

Telemundo to premiere La Suerte de Loli (Loli’s Fate)
December 17, 2020

Telemundo announced the premiere date for the new romantic comedy series, La Suerte de Loli (Loli’s Fate)

Recalibrating for Diminished Growth: Resolutions for 2021
December 16, 2020

CPG retailers and manufacturers: Say farewell to the record sales growth the industry has experienced this year. Year-over-year sales comparisons continue to track above pre-COVID-19 conditions in most markets, but the huge sales spikes we saw in March, April and May are unlikely to be repeated in 2021.

MYTHS ABOUT VIDEO AD LENGTH EFFICACY [REPORT]
December 16, 2020

Marketers are creating larger sets of video assets for deployment to better deal with short attention spans of consumers and to align with the way in which video is viewed.

2020 Demographic Analysis Estimates [REPORT]
December 16, 2020

The U.S. Census Bureau treleased its 2020 Demographic Analysis, which provides a range of estimates — low, middle and high — for the nation’s population as of April 1, 2020. Instead of collecting responses from households like the 2020 Census, Demographic Analysis uses current and historical vital statistics records and other data to estimate the size of the U.S. population. By releasing these estimates ahead of the first results from the 2020 Census, Demographic Analysis offers an independent measure of the population for comparison with the official census counts.

“PIVOT” VOTED ANA 2020 MARKETING WORD OF THE YEAR
December 15, 2020

The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the COVID-19 pandemic and social justice issues.

NGL Collective Unveils Full Year Hispanicize Schedule
December 15, 2020

In anticipation of massive 2021 advertiser demand, NGL is making it easier than ever for Hispanicize sponsors to learn more and take advantage of special pre-sale discounts. 

PoweRanking 2020: Agility amid ambiguity
December 15, 2020

Kantar’s annual industry benchmarking report identifies US retailers and suppliers that set the standard of performance, ranked by their trading partners.

Health, Wealth, and Racial Injustice: 2020 Year End Review [REPORT]
December 12, 2020

2020 has been one of the most polarizing years in recent history. A global pandemic decimated the economy. The murders of Ahmaud Aubrey, Breonna Taylor, and George Floyd sparked a worldwide outcry for social justice. And the presidential election and ensuing calls for recounts and litigation gripped the nation while the world watched.

Multicultural Consumers Less Enthusiastic About Being American
December 12, 2020

In what seems like a lifetime ago, we began the year full of ambition and resolve because 2020 represented more than a flip of the calendar. In pun worthy comparison, 2020 or “20/20” was supposed to be the year of great vision and clarity. We energized our sales teams with it and redirected our strategic plans. But now, just a month away from year-end, we realize that the clarity we sought didn’t elude us. We clashed with it violently in the streets and on the front lines.

Blacks, Latinos, Youth Spur Spoken Word Audio Growth: NPR & Edison Research Report
December 12, 2020

Audio has dramatically changed since the early days of radio. With multi-media and on demand options available, there is now a dizzying array of choices that can be enjoyed wherever and whenever we want. "Audio goes beyond music to what we call Spoken Word Audio," according to Megan Lazovick, vice president at Edison Research, "which is broader than podcasting. It is news, sports talk and play-by-play, talk and personality and audiobooks."

Bye-Bye Total Market
December 12, 2020

The Clock Has Run Out on The One-size-fits-all Total Market Approach to Marketing

The Recruitment Race Resumes
December 11, 2020

The pandemic-triggered drop in demand for entry-level marketing jobs appears to be recovering

An Asian-American's Racial Awakening [PODCAST]
December 11, 2020

In this interview, Jinghuan Liu Tervalon, an insights and strategy executive at The Coca-Cola Company, talks about her racial awakening journey and her anti-racist work in both the corporate world and the running community, while busting the model minority myth.