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February 05, 2016

The U.S. electorate this year will be the country’s most racially and ethnically diverse ever. Nearly one-in-three eligible voters on Election Day (31%) will be Hispanic, black, Asian or another racial or ethnic minority, up from 29% in 2012. Much of this change is due to strong growth among Hispanic eligible voters, in particular U.S.-born youth.

February 05, 2016

Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.  

February 05, 2016

MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.

February 05, 2016

The mobile audience is not homogeneous, according to November 2015 research. And the way different groups rely on their mobile devices translates to different attitudes toward ads—and apps.

February 05, 2016

This will be a benchmark year for digital video usage, particularly streaming television. According to eMarketer’s latest forecast of digital video consumption, 2016 will be the first time more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That's a jump from 47.8% last year

February 05, 2016

Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertising is in the business of building branded memories, demonstrating a product's tastiness is an important component to any food and beverage advertising. But is it enough to just communicate good taste?

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February 05, 2016

“Viernes Futbolero Tiempo Extra,” the 30-minute live local sports show that debuted last year in Los Angeles and San Francisco, will expand into the Las Vegas and Phoenix markets when the show returns on Friday, February 5.

February 04, 2016

While Hispanic Americans are more likely to feel dissatisfied with their credit scores than Americans overall (37 percent vs. 32 percent), the Chase Slate 2016 Credit Outlook also finds that Hispanics are expressing a greater desire to improve their credit score over the next year (72 percent), as compared to Americans overall (66 percent).

February 04, 2016

Audio.Ad announced its commercial expansion into in the U.S. Hispanic market.  Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.

February 04, 2016

Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed.  While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so we know how to respond.

February 04, 2016

Matt Neidl will lead US Multicultural and LATAM sales for the organization.

February 04, 2016

the community, part of SapientNitro,  announced the appointment of Juan Cruz Vassallo as Associate Creative Director.

February 04, 2016

Telemundo 60 San Antonio / KVDA announced that Jairo Lozano has been named Video Journalist for Noticias 60 Telemundo, which airs weekdays at 4:30 PM, 5 PM and 10 PM, effective immediately.

February 03, 2016

Consumer-led disruptions are compounding the challenges of stagnant growth.

February 03, 2016

Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.

February 03, 2016

The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.

February 03, 2016

Liberman Broadcasting, the owner and operator of the Estrella TV network, announced that Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network's leading national evening newscast.

February 02, 2016

There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.

February 02, 2016

Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.

February 02, 2016

By Gonzalo López Martí    LMMIAMI.COM

  • For months I made a point of avoiding the Trump topic.
  • Socially & professionally.
  • The “troll treatment”, to use social media parlance.
  • One must never acknowledge the existence of a troll.
  • You don’t give trolls the privilege & luxury of your attention.
  • It’s akin to giving them the oxygen they need to survive.
  • SocMed 101.
  • However, the Donald is not a troll anymore.
February 02, 2016

Sensis was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention.

February 02, 2016

Telemundo Houston / KTMD  announced that Carlos Robles has been named Meteorologist for Telemundo Houston’s weekday newscasts, Noticiero Telemundo Houston at 4:30 PM, 5 PM and 10 PM.

January 30, 2016

In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.

January 30, 2016

The latest findings from Horowitz Research's Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.

January 30, 2016

The first of several Univision Media Centers planned for middle schools in the U.S., this first of its kind facility will provide students with the tools and training to understand how a media newsroom operates.

January 30, 2016

ESPN Deportes will offer exclusive live coverage across all platforms of the 2016 Caribbean Series from Santo Domingo, Dominican Republic, starting on Monday, February 1 at 1:50 p.m. ET