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The Mobile Marketing Association (MMA) released version 3.4 of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the U.S. Updated twice annually, the guidelines have become the de facto standard for cross-carrier mobile content services, including text messaging, multi-media messaging, shortcode programs, mobile web and more.
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Grupo Gallegos has been named the Hispanic advertising agency of record by Girl Scouts of the USA (GSUSA). The announcement was made by agency founder and CEO, John Gallegos, following a competitive review.
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Leo Burnett Company has agreed to pay the U.S. $15.5 million to settle allegations that the company submitted false claims to the U.S. Army, the Justice Department announced. The firm had a contract from 2000 to 2005 with the Army to provide advertising services for the military service's recruiting mission.
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Making The Most Of '09 Marketing Spend
Marketers agree that 2009 is going to be a challenging year. In the past weeks, while attending the ANA conference in Orlando, Fla., and the DMA in Las Vegas, I've heard many say that it is time to go to basics, that we need to focus on the ROI of each campaign, that we need to listen to the consumer.
Well, I am not sure what marketers were doing before, since to me those are parameters that should always be considered when launching and sustaining a marketing campaign. Maybe it is just a way to say: "We do not know what we are going to do. |
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Poll It
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