Top News

November 17, 2018

The CMO position is easily one of the most scrutinized roles in the C-suite. Often tasked with building a memorable brand, managing the company's reputation, and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, recently joined an Advertising Week panel that covered the current state of trust in advertising.  By A.Z. Porte

November 17, 2018

HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE.  Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson.  To download this year's edition CLICK HERE.

November 17, 2018

As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!

November 17, 2018

Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.

November 16, 2018

The topic of the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, is one that he never thought he'd still be discussing some 20 years after it emerged as one of the most explosive issues facing the radio industry: Minority discounts and media.

November 16, 2018

John Leguizamo’s Road to Broadway follows the always provocative Leguizamo as he prepares for his most challenging theatrical quest yet – cramming 3,000 years of Latinx history into 90 minutes of stage time for his one man show. With extraordinary access to his creative process, the film traces the evolution of his latest success, Tony-nominated play Latin History for Morons, from its challenging premise through its triumphant debut. 

Latest News

November 16, 2018

Hemisphere Media Group, Inc. and MarVista Entertainment have named veteran Mexican producer Ana Celia Urquidi General Manager of Production of their production joint venture committed to producing top-quality international television content.

November 15, 2018

Joe Schramm, the founder, managing partner and president of Long Island City's Schramm Marketing Group, is one of 50 executives from Queens-based businesses being honored this year as a King of Queens by Schneps Communications

November 15, 2018

Jose Romero has been named Hispanic Head of Segment for Nectar Sleep.  Previously Romero led the Spanish-language marketing strategy, pricing and packaging for Sling

November 15, 2018

Last week, HSBC Bank confirmed that someone hacked its customer data. These kinds of incidents continue to frequently pop up in the news and are emblematic of what stresses CMOs in a data-driven world.

November 15, 2018

The ANA (Association of National Advertisers) announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.

November 15, 2018

The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.

November 14, 2018

Is Netflix buying Viacom? Amazon buying CBS?  New media companies buying old ones makes sense. But maybe not for reasons you think.

November 14, 2018

It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.

November 14, 2018

The advertiser community needs help dealing with the vast quantities of data generated not only from third parties (like social media platforms and the audience measurement organizations) but also from their own first-party data-sets.  It’s one reason why advertisers are increasingly taking what used to be perceived as media agency tasks in-house.

November 14, 2018

Economic growth in 2018 is poised to be the strongest since 2005, which translates into positive consumer sentiment, thus stimulating further growth and signaling a strong holiday shopping season.

November 13, 2018

It’s been almost two years since Marc Pritchard, Chief Brand Officer of Procter & Gamble, told the digital advertising industry to clean up its act. The e, currently the world’s second largest CPG company, was tired of what he perceived as massive waste in the digital advertising supply chain. He was referring to the lack of transparency between advertisers and digital agencies and the alphabet soup of ad-tech players that created complexity without always clearly defining value.

November 13, 2018

Progress on gender diversity at work has stalled. To achieve equality, companies must turn good intentions into concrete action.

November 13, 2018

The senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S.,2018 has been recognized with the PromaxIMPACT Award and the 2018 Leading Ladies of Entertainment by The Latin Recording Academy®

November 13, 2018

Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care.  By Gonzalo López Martí - Creative director, etc    /    LMMiami.com

November 10, 2018

Companies around the world are becoming more proactive in their sustainability approaches and marketing efforts. It’s not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.

November 09, 2018

Combate Americas unveiled at a news conference at the Mexican Consulate in Fresno, Calif., a massive winner’s cup trophy, and announced the final four featherweight (145 pounds) contestants for its much-anticipated, “COPA COMBATE,” one-night Mixed Martial Arts (MMA) tournament extravaganza featuring eight fighters, representing eight different countries, battling it out for a $100,000 grand prize

November 09, 2018

Entravision Communications Corporation announced that Mario M. Carrera has decided to step down as Chief Revenue Officer. 

November 09, 2018

If your company's employee roster doesn't reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That's the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles "The Case For Change" -- and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the "new American mainstream."

November 09, 2018

This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.

November 08, 2018

Univision Communications Inc. has appointed Diane Kniowski to the position of president and regional general manager of local media. Effective immediately, she will report directly to Univision CEO Vincent Sadusky, and be based in Miami.