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November 27, 2014

HispanicAd.com is proud to be the leading trade journal offering daily news, research and resources to the US Hispanic advertising,marketing and media executives.

As part of our daily commitment besides our publication HispanicAd.com, we are very proud of the work we do in marketing and creating content for our readers with our partnerships with Adam Jacobson,  Advertising Age and Broadcasting & Cable . Multichannel News.

To celebrate our partnerships we are promoting our work and you can download :

The Advertising Age 2014 Hispanic Fact Pack

The 2014 Hispanic Market Overview

The B&C / 2014 Hispanic Post Upfront Guide

The 2014 Hispanic CMO

Expect more from us in 2015

November 26, 2014

It would be a stretch to say “The Gift of New Traditions” doesn’t look like the commercial it is, but the new offering from JCPenney, working with AOL’s BeOn division, shows how branded content can sell without appearing to try.

November 26, 2014

As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support.

November 25, 2014

This holiday season Hispanic shoppers will make the difference between a ‘Feliz’ (happy) and ‘Feria’ (fair) ‘Navidad’ for retailers, according to 2,417 Hispanic consumers who participated in the Brand Keys 20th annual Holiday Shopping Survey.

November 25, 2014

Once the last piece of pumpkin pie is eaten, Thanksgiving thoughts that used to turn to naptimes now switch to navigating mall traffic. After all, this year some retailers are planning to open so early, they'll never really shut down on Turkey Day in the first place. And many shoppers are looking forward to two of the biggest shopping days of the year—Black Friday and Cyber Monday—eager for deals in-store and online.

November 25, 2014

Steadily improving economic fundamentals should moderately boost holiday sales in the stores and online this year, according to Deloitte’s annual holiday sales forecast.

Latest News

November 26, 2014

Dallas Thompson joins integrated cross-cultural advertising agency, Sensis in Washington.

November 26, 2014

beIN SPORTS announced the match-ups for the 2015 Copa America tournament live from Vina del Mar, Chile.   Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.

November 25, 2014

Alberto Slezynger doesn’t need much of an introduction, his and his company’s name, Personal Music, are top-of-mind in our industry. He sold millions of records and filled stadiums with his band Daiquiri back in the day. We’ve certainly heard his tunes. A lot. But have we heard his life’s story and his opinions? Voilá.  By Gonzalo López Martí – LMMIAMI.COM

November 24, 2014

Televisa Publishing + Digital announced  its shift in management at their Miami-based corporate office.  Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by Televisa Publishing’s own Christian Rojas, effective immediately.

November 22, 2014

As part of LATISM’s The Best of the Best in Cyberlandia 2014 annual conference in Los Angeles, AARP scored an award as Best Health Partner reaching Latino(a)s through Social Media.

November 22, 2014

Mobile devices have revolutionized content consumption. The mobile advertising market is thriving, so why is the industry still plagued with poor conversion and click-through rates? Why does mobile ad content stand in such stark contrast to content that consumers enjoy? Mobile advertising has a content problem on its hands -- how can engagement, data, and creative all correlate with one another?

November 22, 2014

It may seem a bit like piling on, but I think that it’s finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken and needs to be fixed. Just this past week, quite uncharacteristically, even Nielsen made a case for fixing things.

November 22, 2014

As many of you know, we have given considerable coverage to the issue of Total Market through our platform HispanicAd.com and our new platform Hispanic CMO.   We have let the voices of our industry, including those of decent; enjoy a platform for their views.  We have attended or worked closely with organizations and conference that have made an attempt at defining and understanding the need for a term like Total Market.  The more I read, listen and think, the more I am against the term Total Market.  By Gene Bryan / HispanicAd.com/HispanicCMO.com

November 22, 2014

Beverage companies spent $866 million to advertise unhealthy drinks in 2013, and children and teens remained key target audiences for that advertising, according to a new report released by the Yale Rudd Center for Food Policy & Obesity. The report, Sugary Drink FACTS 2014, highlights some progress regarding beverage marketing to young people, but also shows that companies still have a long way to go to improve their marketing practices and the nutritional quality of their products to support young people’s health.

November 22, 2014

Over the last several years the Festival Iberoamericano de la Publicidad (FIAP) has encountered a shrinking fan base and competition from other more important and targeted creative awards programs in Latin America and the US Hispanic Market. 

November 21, 2014

El Rey Network will program a “Kaiju Christmas” marathon that brings you over 48 hours of giant monster mania featuring the original King of the Monsters, Godzilla. 

November 21, 2014

“It was the best of times, it was the worst of times" -- for salespeople.  I should actually rephrase that to “they were the best of tactics, they were the worst of tactics,” because there are some pretty poor tactics employed by salespeople these days, which is funny given all the tools and insights available to them.  

November 21, 2014

Magazine publisher Televisa is pulling the plug on its Puerto Rico operations next month.

November 21, 2014

Univision Communications Inc. announced the launch of Novelas Xpress, abridged versions of popular telenovelas that deliver all the drama and passion of the original stories – in smaller and more concentrated packages –15 hours in total length or less.

November 21, 2014

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world's population.

November 21, 2014

An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market.  A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.

November 21, 2014

Pablo Buffagni, Creative Director and Head Chef at BBQ Agency, has just been honored as the best US Hispanic Creative Director at El Ojo de Iberoamérica awards 2014, based on the creative work he led before the recent launch of his new agency. He had won last year as well, while working for Grupo Gallegos, and in the past when we was at Conill Saatchi & Saatchi and Bromley.

November 21, 2014

Claure, the first foreign-born Latino CEO in the history of the U.S. to lead a telecommunications company, is very committed to engaging and connecting with the Hispanic consumer, and this is the focus of the brand’s next advertising campaign set to hit the air during the Latrin Grammys.

November 20, 2014

Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento.   This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements:  The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.

November 20, 2014

Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.