Top News

Trust between advertisers and agencies has declined in the last two years [REPORT]

September 25, 2018

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

Ad blocking continues to rise and we are to blame

September 25, 2018

The latest data from GlobalWebIndex finds that ad blocking is still on the rise in globally. While it is not a surprise, the news did remind me that I have seen far less coverage of this issue lately. It is almost as if the industry shrugged its shoulders and said, ‘well, it can’t be helped’. Except, of course, it can.  by Nigel Hollis

Radio Ratings to be delivered monthly

September 25, 2018

Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.  

SiriusXM to Acquire Pandora

September 25, 2018

Sirius XM Holdings Inc. and Pandora Media, Inc. announced a definitive agreement under which SiriusXM will acquire Pandora in an all-stock transaction valued at approximately $3.5 billion.

Cendra named Head of Strategy & Planning at GALLEGOS United

September 25, 2018

GALLEGOS United announced that Silvina Cendra has been promoted from Planning Director to Head of Strategy & Planning.

Uglyphobia.

September 25, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • A moderate dose of identity politics is good for the health of society.
  • Ok, let’s not call it identity politics.
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Audio Today Report: A Focus on Black and Hispanic Audiences/Diverse Audiences Lead the Way [REPORT]


Millennials on Millennials Report: TV, Digital, and Radio News Consumption [REPORT]


Are you part of the “Culture Club?”


Highlights and Insights [REPORT]


2018 Hispanic Social Marketing Report - DOWNLOAD for FREE


2018 CMC Hispanic Market Guide Provides Marketers with New Research and Most Comprehensive List of Trusted Culture Marketing Experts


Hispanic Market Overview 2018 [REPORT] - DOWNLOAD for FREE


The Three Flavors of Programmatic TV - Which one is right for your brand?


The CMO of the Future


Latinos Power The U.S. Economy with $2.13 Trillion GDP [REPORT]


Impact of Digital Technologies on the Lives of Latinx Consumers [REPORT]


Latest News

How Millennial Men Are Faring in the Post-Recession Economy
September 22, 2018

Conventional wisdom has depicted millennial men as the weaker sex of their generation—slower than millennial women to get their act together as financially independent adults. As they’ve gotten older and as the Great Recession has subsided, the men have at least partly outgrown that stereotype, to the extent it was ever accurate.

2018 BrandZ Top 100 Global Brands
September 22, 2018

The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.

27% of Latin American-born people in the US have a wide social circle
September 22, 2018

When it comes to social behaviors, US residents who hail from Latin America tend to be more social and team-oriented than the overall population.

How Much Are Marketers Spending on Social Video Advertising? [PODCAST]
September 21, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Hispanic Radio Podcast: Political and Auto Ad Potential
September 21, 2018

What's the state of political and automotive advertising for the U.S. Hispanic market? That's the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.

Women and Leadership 2018 [REPORT]
September 21, 2018

Two years after Hillary Clinton became the first woman to win the presidential nomination of a major U.S. political party, and with a record number of women running for Congress in 2018, a majority of Americans say they would like to see more women in top leadership positions – not only in politics, but also in the corporate world – according to a new Pew Research Center survey. But most say men still have an easier path to the top and that women have to do more to prove their worth. And the public is skeptical that the country will ever achieve gender parity in politics or in business.

Cox Media Group sells Mundo Hispánico
September 20, 2018

Cox Media Group has sold Mundo Hispánico to Mundo Hispano Digital Network

“Nuestra Belleza Latina” gears up for Season 11 premiere this Sunday, September 23rd
September 20, 2018

Univision’s reality competition “Nuestra Belleza Latina” (NBL) is back with a new look and attitude for a new season.

Telemundo Puerto Rico to air “JUNTOS SOMOS GRANDES”
September 20, 2018

Telemundo Puerto Rico/WKAQ-TV will air “Together We Are Great” (Juntos Somos Grandes), a live, three-hour special program on Thursday, September 20 at 7 PM ET to pay tribute to the strength and resiliency of Puerto Ricans, one year after Hurricane Maria made landfall in the island.

2018 ‘Miss Universe Puerto Rico’ Pageant to air on WAPA America and Television Dominicana
September 20, 2018

The 2018 ‘Miss Universe Puerto Rico’ pageant, which will take place at San Juan’s renowned ‘Centro de Bellas Artes’ on Thursday, September 20, at 8pm ET/5pm PT, will air live in the U.S. exclusively on WAPA America and Television Dominicana, as well as in Puerto Rico on WAPA Television.

Key facts about young Latinos, one of the nation’s fastest-growing populations
September 20, 2018

 

Hispanics are the nation's youngest racial/ethnic groupYouth is a defining characteristic of the U.S. Latino population. About six-in-ten Latinos (61%) in the U.S. were 35 or younger in 2016. The number of young Latinos –35 million – increased 20% from a decade earlier, making it one of the largest and fastest-growing youth populations in the country. With a median age of 28, Latinos are also the nation’s youngest major racial or ethnic group.

Walt Disney World Resort Spotlights Hispanic Cast Members with New Video Series
September 20, 2018

Walt Disney World Resort launched a month-long video campaign for Hispanic Heritage Month showcasing its diverse Cast Members from around the world and the vital role they play in creating and spreading the magic at Disney Parks and beyond.

The Mission: Combate Americas Is Changing The Face Of Latino Sports
September 20, 2018

The CEO and founder of Combate Americas wants to make mixed-martial arts (MMA) the most popular sport among Latinos in the world, after soccer.  By Court Stroud

Telemundo announces Nominees & Performers for 2018 Latin AMA’s
September 19, 2018

Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.

Garcia named EVP of Content & Business Development at Entravision
September 19, 2018

Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform.  

A Decade After the Financial Crisis, Economic Confidence Rebounds in Many Countries [REPORT]
September 19, 2018

“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.

What Makes Consumers Loyal to Brands?
September 19, 2018

When a consumer finds a product they like—the perfect shade of red lipstick or a pair of shoes they can wear all day without a fuss—they tend to become repeat customers.

Vote in moderation: the parable of Galifianakis
September 18, 2018

  By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • The Democratic Party should shift to the center and build a tent big enough to accommodate independents, moderates, disenchanted conservatives and the like, right?
  • RIGHT?
BUILDING WALLS to Welcome Immigrants to Dallas
September 18, 2018

“Build The Wall” has long been a mantra of the nationalist, anti-immigration movement in the US. But Dallas-based agency Richards/Lerma has turned a symbol of divisiveness into a way to welcome immigrants and visitors to Dallas through Welcome Walls.

The Power of SVOD on Multicultural Audiences and Advertisers
September 18, 2018

 

Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day.  By: CMC Research Chair Nancy Tellet