The 19 winners of the promotion conducted by Coca-Cola Zero in Argentina, Chile, Colombia, Costa Rica and Mexico are already aboard the ship that will take them to Antarctica to be part of “Música Zero”, a cultural event that will feature Metallica playing its best music for the first time in the White Continent.
In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
It all started by Sprint Latino hiring webcitygirls// to giveaway Terra Live Music Prince Royce concert tickets. My brain went into social creativity mode and while researching for the best and most reasonable metrics software, I ran into a company called Nestivity. They built a tool called Tweetcast that lets you broadcast rich media alongside real-time tweets.
The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total connections will help marketers best reach their audiences.
We are a nation of consumers. In fact, we’re an entire world full of consumers. We operate a global economy, which thrives on the simple fact that people either need or want to buy stuff. Some of the stuff you buy is necessary, while most of it isn’t, but at the end of the day the world seems to revolve around consumerism (for better or worse).
Sonia Sroka, executive vice president and group head of multicultural marketing, has been selected as one of LatinTRENDS' 2013 Latino Trendsetters. Sroka received her accolade at the 12th Annual Latino Trendsetter Awards and Scholarship gala on December 3, 2013 at the Metropolitan Pavilion in New York City.
The Hispanic Public Relations Association’s New York Chapter announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously served as Secretary. New to the board is Maria Amor, vice president at Formulatin, who has been elected as Secretary. Evelyn Galarza, public relations manager at Time Warner Cable was elected to continue serving as Treasurer, following her appointment by the board in mid-2013.
Asian Americans are the fastest-growing multicultural group in the U.S. and are 54 percent more likely than overall U.S. households to have incomes of $100,000.00 or more according to a new report released today by Nielsen.
The NFL has had more than its share of negative press this season. The league has been under fire for allegations of downplaying brain injury dangers for its players, and more recently has come under fire for at least one team allegedly tolerating bullying among its players. In addition to all this, a recent Harris Poll finds that Americans are most likely to identify the NFL (31%) as among the sports, leagues or organizations in which it would be hardest for a current athlete to "come out" as lesbian, gay, bisexual or transgender (LGBT).
The following are a few key findings about who NGLs are and how they're encountering the world in these recessionary times.
What happens to your digital life after you die? It’s a question not many consider given how embedded the internet is in their lives. The typical web user has 25 online accounts, ranging from email to social media profiles and bank accounts, according to a 2007 study from Microsoft. But families, companies and legislators are just starting to sort out who owns and has access to these accounts after someone has died.
Daisy Expósito-Ulla, Chairman-CEO of d expósito & Partners, was recognized last night in New York City for being a “Latina Trendsetter,” a distinction created by Latin Trends magazine which celebrated its 12th Annual Latino Trendsetter Awards at The Metropolitan Pavillion.
Marketing executive Graciela C. Eleta has been elected to the National Board of Directors of The Leukemia & Lymphoma Society (LLS), effective November 2013. Her term will run through June 30, 2016.
Following a change of ownership and expansion from California to Texas and Florida, SenaReider has officially opened its doors, and its new website, for business under a new brand identity, new leadership and a renewed focus on what it has always done best: using edgy creative to break through the clutter for brands like Del Monte Fresh Produce, Bird’s Eye Foods, 24 Hour Fitness and The North Face.
NUVOtv announced that the network has entered into an overall development deal with actor, host and television personality Mario Lopez.
Univision Communications Inc has launched “La Semana de la Salud” (Health Week), an empowerment initiative aimed at addressing U.S. Hispanics’ principal health concerns and increasing awareness about the importance of prevention and access to health care, with emphasis on how the ACA will potentially impact Latinos’ lives.
Experian Marketing Services released a new Hispanic shopping analysis that shows Hispanic adults are more frequently visiting retailer Websites than the average online population.
The report examines the Hispanic auto insurance purchasing decisions and how mobile and tablets play an important role on their choice.
NBCUniversal announced the appointment of Raquel “Rocky” Egusquiza to Vice President, Community Affairs, Hispanic Enterprises & Content at NBCUniversal effective December 9. Egusquiza will report to Joe Uva, Chairman, Hispanic Enterprises & Content, NBCUniversal and will be based in New York.
Mattel is an iconic american toy manufacturer responsible for the release of several iconic toys throughout the 20th century. Namely Mattel has single handedly raised American children to demand Barbie, Hot Wheels, Fisher Price and now Monster High Dolls. Contributing authors of the May 2010 issue of Theatre Journal indicated the power iconic brands have on culture stating that, “Iconic brands spin narratives, complete with “plots and characters,” that address “the collective anxieties and desires of a nation” and provide a kind of magical resolution of “cultural contradictions”. However, Barbie's sales are down 12% this quarter as there is a new girl in town.
A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.
Quality beats quantity when it comes to measuring social media effectiveness, according to an August 2013 study by ExactTarget. The survey found that 38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts than with the number of followers gained.
The stars were shining bright last Thursday night in Las Vegas as some of Latin Music's most prominent names attended Cosmopolitan en Español invite-only "Noche de Estrellas On The Edge with Cosmo" post-Latin Grammy extravaganza.
Univision Radio has launched “El Bueno, La Mala, y El Feo,” (The Good, the Bad, and the Ugly), a music- intensive Regional Mexican radio show with a blend of humor, social sarcasm, and exclusive interviews.
According to the December 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups compared with December 2012, while the black (non-Hispanic) audience remained steady year over year.
Vme TV will broadcast 'Los Hispanos y La Educacion', a special program which takes a look at education in the United States through the eyes of two of the nation's leading Hispanic educators, Dr. Eduardo J. Padron, president, Miami Dade College, and Ronald Blackburn Moreno, CEO, ASPIRA.