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August 22, 2014

I have a very simple proposal: Let's rate the impression.

Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.

August 22, 2014

Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.

August 22, 2014

Las Vegas based Quillin Advertising, Public Relations & Social Media announced the addition of Marilyn Valenzuela.

August 22, 2014

The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).  

August 21, 2014

The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction.

August 21, 2014

Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.

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August 21, 2014

Cardenas Marketing Network (CMN) announced the hiring of Cesar Angulo as the firm’s new Director of Business Development.

August 21, 2014

If given the choice between making a big purchase and paying off loans, millennials would rather do the latter—at least if they had the money.

August 21, 2014

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person's future self is determined by the nutritional choices he or she makes today -- starting of course with milk.

August 20, 2014

Cisneros Media announced a partnership with Part Time Hero Productions to develop and produce “American Girl Trapped on a Telenovela,” an English-language comedy series with a Latin twist for the U.S. general market.

August 20, 2014

Univision News have announced that Emmy Award and Golden Globe winner America Ferrera will be the host of their new documentary series, Panoramica. The series consists of eight original documentary films co-produced or acquired by Univision News and Pivot, including the acclaimed Cesar’s Last Fast, which aired on the Univision and Pivot networks in May 2014.

August 20, 2014

The makers of the HERDEZ brand is launching a T-shirt design contest in spirit of Día de los Muertos, or Day of the Dead. The brand is calling out for artists in the greater Los Angeles area to submit their designs for the chance to be featured on the 2014 HERDEZ brand Día de los Muertos T-shirts, which will be up for sale and with all proceeds benefiting the Museum of Latin American Art (MOLAA).

August 20, 2014

Univision Communications Inc. (UCI) announced the new season 2014-15 programming line-ups for its Univision Network and UniMás broadcast and Galavisión cable networks.

August 20, 2014

Have corporate marketers figured out social media measurement?

August 20, 2014

A milestone is expected to be reached this fall when minorities outnumber whites among the nation’s public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.

August 20, 2014

Population experts will join EthniFacts’ Guy Garcia and NPR’s Maria Hinojosa to mark the date of the “Multicultural Tipping Point,” when the United States will officially become a nation comprised of primarily interethnic individuals, on Friday, August 22 at 10 – 11 a.m. at Father Duffy Plaza in Times Square, between 46th and 47th Streets.  The EthniFacts CulturEdge Countdown Clock will appear on the Clear Channel digital billboard to the west of Father Duffy Square during the press conference.

August 20, 2014

Consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years, according to the 2014 State of the Internet of Things Study. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device such as a thermostat or in-home security camera. Currently, only about 4 percent of those surveyed own such a device.

August 20, 2014

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), Vice President of Americas Marketing at Google, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.

August 19, 2014

mun2 for the first time will simulcast live the 2014 edition of Premios Tu Mundo (Your World Awards), the star-studded award show that celebrates U.S. Latino pop culture set to broadcast live on Thursday, August 21, at 8PM/7c from the American Airlines Arena in Miami, Florida.

August 19, 2014

Telemundo announced Allstate, Volkswagen of America, L’Oreal Paris and Hennessy as returning sponsors of “Premios Tu Mundo” (Your World Awards), honoring the best in novelas, music and sports.

August 19, 2014

The Telemundo Station Group announced a series of leadership appointments in its sales organization, including naming Matt Boxer as Vice President of Business Development, Joe Napolitano as Vice President of its National Sales Offices and Jenney Valverde as Vice President of Sales Marketing.

August 19, 2014

By Gonzalo López Martí @LopezMartiMiami

Your beloved columnist spent the last two weeks wheeling, dealing, wining & dining down in Mi México Lindo y Querido.
Some highlights of what I saw, heard, imbibed and inhaled during my stay.
You're welcome.
Just another service provided by your friendly neighborhood rant-man.

August 19, 2014

Last week, Nancy Hill, of the 4A’s, wrote an op-ed on Wall Street Journal’s CMO Today blog explaining why agencies are not in a position to attract and afford the kind of talent Wall Street and Silicon Valley can. She noted that the average annual starting salary in an advertising or media agency is between $25,000 and $28,000, while Google, Microsoft or management consulting firms pay between $70,000 and $90,000.

August 19, 2014

The Hispanic Retail 360 (HR360) Summit, presented by Pepsico, is  the only industry event with the power to congregate an impressive group of over 500 executives in retail, consumer products and marketing across the nation to address America's most prolific shopper segment, Hispanics. Inspire by San Antonio's rich Spanish and Mexican culture, where Hispanics make up 63% of the population, this year's event made history with record breaking attendance, active digital engagement and a line-up of speakers that are reshaping the conversation.  By Lili Gil Valletta, Co-Founder XL Alliance & Media Contributor

August 19, 2014

Not to worry, the global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council’s eighth “State of Marketing” report, which was released today. And more importantly, chief marketers are confident that they can meet management’s revenue and market share goals for the coming year.

August 16, 2014

Telemundo Las Vegas announced that Frederik Oldenburg has been named sports anchor for “Noticiero Telemundo Las Vegas” at 6 PM and 11 PM