Top News

Tracking the Unprecedented Impact of COVID-19 on U.S. CPG Shopping Behavior

April 01, 2020

As the novel coronavirus (COVID-19) continues to disrupt industries and businesses around the world, the consumer packaged goods (CPG) industry is operating in uncharted territory. Amid widespread health concerns, federal travel restrictions and local movement limitations, the industry is facing the greatest, and fastest change in shopping behavior ever.

Beyond coronavirus: The path to the next normal

April 01, 2020

“For some organizations, near-term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.”

Hispanicize Wire rebrands as Latinx Newswire

April 01, 2020

The rebranding will differentiate the innovative wire service from its former sister company, Hispanicize Media Group, the national media, music and marketing event company now owned by a different company.

Can Americans Spot Fake Coronavirus News?

April 01, 2020

A new Ipsos poll, conducted on behalf of The Daily Beast, examines whether Americans are able to sort through recent false claims made about COVID-19 (three-quarters correctly identify that “anyone who wants a test can get a test” is untrue), while examining attitudes around the virus and its impact on the economy. Though most Americans disagree that it is time to end social distancing to get our economy back on track, there is a wide gulf between Democrats and Republicans on this.

Univision Miami’s WQBA 1140 AM Launches New Radio Talk Shows with Padre Alberto Cutié and Jose Alfonso Almora

April 01, 2020

Univision Miami has announced that Emmy-award winning journalist Jose Alfonso Almora and South Florida’s beloved Father Albert Cutié (also known as Padre Alberto) will each host new local shows on Univision’s Miami radio station WQBA 1140 AM.

COVID-19 hasn’t changed consumer attitudes to advertising

March 31, 2020

As the number of global coronavirus cases increases and stricter social distancing and lockdown regulations are put into place, brands continue to ask whether they should continue to advertise. Previously, we said that for most brands, spending behind the right creative will put the brand in a stronger position post-crisis than brands that don’t spend. New research adds the voice of the people: they don’t expect brands to stop advertising and are responding to ads in a very similar way to before the crisis.  by Daren Poole- Global Head of Creative / Kantar

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Latest News

Estrella Media Teams Up with Top Regional Mexican Recording Artists to Launch “Cuídate”
April 01, 2020

Estrella Media, Inc. announced today that its radio group launched the music video “Cuídate” (Take Care of Yourself), as part of its #SiSePuede (Yes We Can) community empowerment campaign for COVID-19 prevention.

Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic
March 31, 2020

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic.

ANA forms Coronavirus Coalition
March 31, 2020

The ANA announced it has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.

The Infinite Dial 2020 [REPORT]
March 31, 2020

More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from Edison Research and Triton Digital.

85% of Americans say they plan to alter buying habits due to COVID-19 [REPORT]
March 28, 2020

Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.

Consumer Sentiment Towards Brands During COVID-19
March 28, 2020

Updates and news on the coronavirus, or COVID-19, are changing rapidly. Companies and brands are communicating with consumers about how business is being impacted, how it affects consumers, and what they’re doing to keep everyone healthy. Using Suzy, a real-time market research platform, 4A’s Research surveyed 1000 consumers on March 18, 2020 to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

The Next Big Thing in Media & Advertising: Simplification
March 27, 2020

It has been 16 years since Facebook's founding and Google's IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it.

The Majority-Minority Population Drives Demand For Multicultural Sample
March 27, 2020

Hispanics are on track to becoming the largest ethnic minority group in the U.S. this year. Not only does this have serious implications for the presidential election, but also for brands seeking new markets to combat stagnating sales. But it’s not just Hispanics. Population growth among African American and Asian American consumers continues to rise, as the population of Non-Hispanic Whites flatline.

Festival El Sol postponed
March 27, 2020

The El Sol creative festival has been postponed until October 21-22 in Madrid.

Comscore Reports Surging Levels of In-Home Data Usage
March 26, 2020

New research from Comscore shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.

Estrella Media Launches #SiSePuede
March 26, 2020

Estrella Media announced that it has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic.

New Urgency for Defining the Enterprise Brand
March 25, 2020

It’s incumbent upon corporations to clarify the identity behind their brands — and marketers and communicators together must play a vital role

2020 Tokyo Olympics postponed
March 25, 2020

In the present circumstances and based on the information provided by the WHO, the IOC President and the Prime Minister of Japan have concluded that the Games of the XXXII Olympiad in Tokyo must be rescheduled to a date beyond 2020 but not later than summer 2021, to safeguard the health of the athletes, everybody involved in the Olympic Games and the international community.

Gen Z and Gen Y: What do they want from a smartphone?
March 25, 2020

As smartphone ownership edges ever closer to global saturation, it prompts many questions around what the future of smartphones will look like and what future consumers, particularly younger generations are looking for. Coronavirus will undoubtedly have an impact on consumer decisions, which we are currently tracking and should understand better in the coming weeks.

Not everybody can work from home - Black and Hispanic workers are much less likely to be able to telework
March 24, 2020

The commonly paired statements that “everyone is working from home” and “everyone is having their goods delivered” amid the coronavirus outbreak ignores a whole segment of the workforce—the ones prepping and delivering their purchases. In fact, less than 30% of workers can work from home, and the ability to work from home differs enormously by race and ethnicity.

Marketing Down 8.7% Advertising Up 7.9% What's Wrong With This 2025 Forecast?
March 24, 2020

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.

How three brands came together to help one another during the COVID-19 pandemic
March 24, 2020

During these unprecedented times, with restaurants being forced to close temporarily and supermarkets facing more demand than usual due to the COVID-19 pandemic, three Miami landmarks have joined forces to support one another.

Entravision launches “El Show del Mandril” in Los Angeles
March 24, 2020

Entravision Communications Corporation announced the debut of “El Show del Mandril,” effective today. The new morning show will be live every Monday-Friday from 6AM-10AM PST and will air in the Los Angeles market on VIVA 103.1 FM.

Radio Ink Hispanic Radio Conference rescheduled for October 2020
March 21, 2020

The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move

Telemundo postpones the 2020 Billboard Latin Music Awards & LatinFest+ Conference
March 21, 2020

Following the Nevada Governor’s recommendations to limit the size of public gatherings for the prevention and containment of COVID-19, Telemundo and Billboard announced they will postpone the upcoming Billboard Latin Music Awards, previously scheduled to air live on Telemundo on April 23 from the Mandalay Bay Events Center in Las Vegas. The LatinFest+ conference which was scheduled for April 20-23 at The Venetian will also be postponed.