Top News

‘The Future is Female, Multi-colored, and Marvelously Different’

March 04, 2021

Everyone can learn from the female energy in our lives and women’s contributions as much as we have to learn from males, ungendered or multiculturals, without it being mutually-exclusive, a diss on others, or descending into divisiveness, reparation for the past, or white male bashing. America is not perfect, but it's the only place in the world you can start with nothing and end up with your own thriving business, and despite the blemishes, get a fair chance. I know. I’ve lived around the world. And with gender and ethnic fluid GenZ on the horizon, the best is yet to come. Marvelously different is America.  By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION

ALMA announces Leadership promotions

March 04, 2021

Alma announced the promotion of Michelle Headley, Angela Battistini, Leo Peet and Angela Rodriguez within its executive leadership team. These promotions come on the heels of a year in which the agency saw significant new business growth, adding 11 new brand partners and effectively growing its roster by 44%.

Roberto Orci joins Captura Group as Executive Vice President

March 04, 2021

In this role, Roberto will lead initiatives that drive growth for Captura Group and its roster of clients. Roberto will further develop Captura Group’s Hispanic and digital-first capabilities that will enable its clients to effectively engage with and reach multicultural consumers.

COVID-19 Changed the Advertising Playbook. Now What?

March 04, 2021

Even as the world begins to re-open more permanently, it’s clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement.  By Heather Jordan, SVP, Product Management, Ad Intel, Nielsen

PARAMOUNT+ launches in Latin America

March 04, 2021

ViacomCBS launched the new Paramount+ streaming service in Latin America with more than 5,000 hours of content.

The racial equity imperative [REPORT]

March 03, 2021

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.

more top news
The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience [REPORT]


2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders


The Business Case For Keeping In Touch


4 Reasons To Revisit Your Agency’s New Business Strategy Annually


Could Gen Z Be Key to Coming Together and Setting Higher Standards for Brands?


NBCUniversal rolls out "Impression-Based" local ad buys


A Brand Manager’s Guide to Effective Multicultural Marketing


Global Sports Sponsorships are Shifting East and Growing into New Categories [REPORT]


Brands Need Cultural Fluency to Survive & Thrive


America 2021: The opportunity to advance racial equity


Experts Say the ‘New Normal’ in 2025 Will Be Far More Tech-Driven, Presenting More Big Challenges


Turning the Page on Content Marketing


Marketers Don't Expect To Travel For Business (Maybe) June 2021 [REPORT]


What It Takes to be a Resilient Agency


10 Global Predictions To Empower Post-Pandemic Communicators And Marketers [REPORT]


Latest News

Experts Say the ‘New Normal’ in 2025 Will Be Far More Tech-Driven, Presenting More Big Challenges [REPORT]
March 03, 2021

When pandemics sweep through societies, they upend critical structures, such as health systems and medical treatments, economic life, socioeconomic class structures and race relations, fundamental institutional arrangements, communities and everyday family life.

ONCE MÉXICO announces new leadership
March 03, 2021

THEMA America, a Canal+ group, company, has announced new leadership for its Once México cultural channel and for its U.S. international channel, which serves the Spanish-speaking market in the U.S.

Boxeo Telemundo returns with new format and digital content
March 03, 2021

Boxeo Telemundo returns with a revamped format that will feature live match coverage coupled with fight analysis and discussions around the latest boxing and MMA news stories.

5 things defining successful communication in 2021
March 02, 2021

There’s no doubt 2020 was a remarkable year – in the literal sense rather than the positive. Individuals, businesses, brands, governments and society have been tested like never before, and it is clear that the upheaval we saw early in the year is set to continue well into 2021.

CCOMGROUP Wins 15 ADDY Awards
March 02, 2021

CCOMGROUP won big at the 2020 American Advertising Awards presented by AAFMiami, taking home a total of 15 ADDY Awards— five gold and 10 silver.

Nielsen launches Inclusion Analytics to accelerate Diversity Transformation in Hollywood
February 27, 2021

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

Make Time for Small Talk in Your Virtual Meetings
February 26, 2021

Although tension always exists between time spent on the substance of a meeting and time spent socializing, most recurring meetings reach a natural balancing point — at least until the equilibrium is disrupted by a change in circumstances or in the personalities involved. Having to meet via Zoom (or one of the other platforms that now constitute our virtual conference rooms) has tipped that balance.

The racial equity imperative [REPORT]
February 26, 2021

Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.

Brains On launches in Spanish
February 26, 2021

Newly-formed Mother Tongue announced it is the exclusive Spanish-language production partner of American Public Media's (APM) award-winning educational podcast program, Brains On.

Hispanicize Partners with the Ad Council and COVID Collaborative to Help Educate the Latinx Community about COVID-19 Vaccines
February 26, 2021

Largest Latinx virtual event to feature Dr. Anthony Fauci, Paola Ramos, John Leguizamo, Giselle Blondet and other renowned doctors, community leaders, activists, celebrities and influencers in a free special edition event taking place on Friday, March 12th 

Sam’s Club Names VMLY&R Its First AOR
February 25, 2021

Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch.

Client Heads are Front-Line Troops for Agency Transformation -- But They Need Better Support
February 25, 2021

Client Heads endure the daily combat of client-agency relationships. They get no glory for their efforts or sacrifices. They suffer the consequences of scope of work increases, fee reductions, inadequate resources and relationship threats. They hold the line and try to keep things from getting worse. They're on their own. This is not right -- agency transformations depend on Client Head successes in battle. Client Heads are receiving inadequate support from their leaders.

The Podcast Audience is Growing, But Advertiser Focus Should be Sharpening [REPORT]
February 25, 2021

Given consumers’ budding on-demand lifestyles, it’s not surprising that podcasts have become the darlings of the audio realm—for consumers, content creators, and now, advertisers. This is good news for everyone, but as the podcast landscape broadens, content creators and advertisers will be increasingly tasked with ensuring that their programs and messages align with who’s listening. And when we look at audience trends, creators and advertisers should be focused on where the growth i

Prediction: The future of CX
February 25, 2021

Designing great customer experiences is getting easier with the rise of predictive analytics.

“La Hija del Embajador” premieres on Univision
February 25, 2021

Univision premieres the international hit “La Hija del Embajador” (The Ambassador’s daughter), an all-new series that tells the epic love story of Nare (Neslihan Atagül) and Sancar, (Engin Akyürek), a romance that will conquer the audience’s heart as it is put through test by time and unexpected twists.

Making the business case for a chief data officer
February 24, 2021

The right CDO can help firms reap the benefits of data-informed decision-making. Here’s what your data chief should do for your organization.

Remote Work Is Here to Stay — But It Requires Empathy
February 24, 2021

A year into the pandemic, one thing hasn't changed for office workers: remote work. Working from home isn't just a "phase" but a way of life now; and many love it. It's become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.

As CMOs Focus on Business Results, Performance Marketing Gains Momentum
February 23, 2021

Undoubtedly, this past year has been unusually tough in every aspect of our lives. We have all had to adapt to new and increasingly digital ways to live, work, educate, shop and entertain. Work from home, lockdowns, restrictions and remote education due to COVID-19 hastened the consumer jump in media usage and streaming video.

Lowe's teams up with Hogar de HGTV
February 23, 2021

Lowe’s announced their partnership to create exclusive food- and home improvement-focused content for Hispanic audiences, primarily through Hogar de HGTV, for Spanish-language audiences.

‘TU-NIGHT CON OMAR CHAPARRO’ enters Season Final Countdown
February 23, 2021

Tu-Night con Omar Chaparro is closing in on its season two finale with two weeks of original episodes and Latin star power guest on episodes airing February 22 until the season finale on March 4.