Marketers in the TV entertainment industry used to dance to a nice, predictable cadence. Programming was synced with the school year and punctuated by regularly recurring ratings periods like the just-completed May Sweeps. Three major networks had a captive audience that obligingly showed up at appointed times and watched programs from end to end.
Consumers don’t want to spend time reading about a product; they want videos. And brands that cater to such demands stand to see higher sales and gain loyal customers, according to February 2015 research by Animoto.
NBC UNIVERSO announced the premiere of the fourth season of hit reality series “Larrymania” on Sun., June 14, at 9 p.m. ET/PT.
The advertising business now changes about every 10-15 years. We’re at the tail end of the Media Era, about to enter the Technology Era, which will be unlike anything we’ve seen in the past.
Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along with nine leaders of Fédération Internationale de Football Association (FIFA), soccer’s governing body, in a 47-count indictment unsealed early this morning. Many of the defendants were rounded up in a luxury hotel in Zurich, Switzerland, where they were gathered for FIFA’s annual meeting.
Financial services companies in the United States have been lured by the promise of the growing Latino market. Many have tried to engage Hispanic consumers with different financial services offerings. Few have succeeded and it is likely that lack of historical and cultural knowledge have contributed to a patchy track record. By Felipe Korzenny, Ph.D.
This latest wave explores cultural influence on the food, beverage and alcohol buying habits of multicultural Millennials.The study has expanded beyond Hispanic Millennials to include both Asian and African-American Millennials, which combined make up nearly half of all Millennials in the U.S. today.
Now in its 15th year, the Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.
The evolution of digital channels has spurred new innovations and disruption in the CPG marketplace. As a result, CPG companies now face the unprecedented challenge of acquiring, converting and retaining today’s digital consumer. Regardless of the digital channel, CPG companies must develop enduring relationships with consumers throughout the digital journey — from awareness to evaluation, through to purchase or conversion.
The agency-client relationship is in good standing, but recent research finds that the number of those relationships is falling. For agencies to continue to attract clients, they’ll need to prove their ability to drive improvement so customers can get ahead of the competition.
ZGS Communications announced that Sandra Vera has been promoted to Vice President of National Sales. Vera has been a member of ZGS' National Sales team since 2004, most recently as the Director of National Sales.
Univision and Eventus today announced the dates and lineup of the artists who will headline the 2015 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper with McDonald's as official sponsor, a series of private concerts with performances by today's leading Latin music stars, including past Premios Juventud nominees and winners.
Nexstar Broadcasting Group, Inc. announced that David Candelaria has been appointed Vice President and General Manager of KTSM-TV (NBC/Estrella) and the associated mobile and digital operations under ElPasoProud.com which serve the El Paso, TX market (DMA #91).
Unlimited vacation days? On site dry cleaning? Nap pods? While those may have been unheard of a few decades ago, today’s professionals are benefiting from ever increasing office perks and benefits in a bid for companies to attract top talent, meet growing work-life balance demands, and adapt to workplace flexibility provided through technology.
By Gonzalo López Martí - LMMIAMI.COM
- If, like yours truly, you run a more or less conventional advertising operation you might be quite aware by now of the fact that there’s an awful lot of excess capacity out there.
- Brainpower for hire.
- Free agents.
- They are hungry.
- They are equipped.
- They are MILLENNIALS.
Though the bulk of total US healthcare and pharmaceutical advertising investment still remains firmly rooted in TV and print, digital advertising is slowly but steadily becoming integral to the media mix and complementary to traditional media.
Grupo Gallegos and the California Milk Processor Board (CMPB), creator of got milk? and toma leche, announced today the launch of the “Milk & Art Contest.”
KFC has launched a new Hispanic marketing campaign that aligns with the timing of its exciting, new broad market initiative. The campaign, called “ para chuparse los dedos,” was created by the Louisville-based KFC Hispanic agency of record, Scoppechio, and announces the return of one of the most famous slogans in advertising history, “Finger Lickin’ Good™.”
MDC Partners today announced the formation of Cultura United Agency, a cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with insights across Hispanic, African American and Asian audiences.
San Jose, Calif., is now among the 10 U.S. cities with a population of 1 million or more, according to estimates released today by the U.S. Census Bureau.
The media community is allocating more budgets and more inventory to programmatic buying, according to Wave Three of the new Programmatic Advertising Report released by Advertiser Perceptions. And while buyers are focusing their efforts on better performance and a stronger ROI, sellers are looking for easier to use products, improved audiences and more premium inventory.
Millennial Hispanics rely intensely on digital & mobile through their Consideration & Evaluation Path-To-Purchase yet lag slightly vs. Total Market at the Moment of Truth ...perhaps where POP displays and Loyalty may be trumping pre-store intent & store mobile coupons.
At a time of stagnating markets, technological disruption, and rapid changes in consumer behavior, where can big brands find growth? One popular path is through brand extension: stretching a brand into an adjacent market where its value proposition is still relevant to consumers. Classic cases include Colgate’s sideways move from toothpaste to toothbrushes, Nivea’s from body care to hair care, and Gillette’s from razor blades to shaving foam.
Univision Communications Inc. (UCI) announced that it has acquired The Root, the leading online news, opinion and culture destination for African-Americans. In joining UCI, The Root will leverage UCI's extensive digital production facilities and publishing infrastructure, while its editorial team will retain its voice and stay true to its mission.
Liberman Broadcasting, Inc. announced the hiring of Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV.
Pepsi is bringing excitement to its cola options with the launch of Pepsi Limon, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola.