Consumers’ grocery shopping patterns are quickly evolving as just-in-time shopping is becoming the norm. Since there are more places to shop, and more products to choose from than ever before, IRI® is taking a closer look at how retailers can find true organic growth by maximizing the value of their current shoppers in today’s fragmented marketplace

The American Association of Advertising Agencies (the 4A’s) revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.

tudies have shown that millennials tend to be less brand loyal than preceding generations. With access to more marketing channels and greater exposure to advertising, millennials have more forces impacting their purchase decisions than other age cohorts.

Consumers are turning their back on brands as 39% of U.S. respondents ‘actively ignore’ social posts or content, despite soaring usage of popular social media platforms such as Snapchat and Instagram.

For anyone in the CPG industry still unclear about the power of direct-to-consumer models, Unilever’s July purchase of Dollar Shave Club for $1 billion in cash was a deafening trumpet blast. The five-year-old startup,  which had pole-vaulted from obscurity to huge consumer awareness through brilliant YouTube videos, had also created a large subscription business and millions of direct consumer relationships in the process.

Comcast announced the launch of Xfinity FreePass Latino, a two week, all-access pass to a bicultural content collection of more than 7,000 hours of content, including films, TV series, and music videos in Spanish and English from networks

Viant announced the findings of its new report: The Anatomy of a Department Store Shopper. This new research offers key data and insights into the purchase and consumption habits of heavy shoppers from three top national department stores.

The findings include surprising juxtapositions. Some tactics are clearly performing well, but only utilized by a small number of brands. Other tactics are widespread among brands, but the performance data shows little to no payoff. The report also puts concrete numbers behind strategies that marketers have believed intuitively to be effective, but never had good data to corroborate. Based on Beckon's marketing performance analysis, third-party research and case studies from customers, the report makes recommendations to help data-driven marketers set benchmarks for success and chart a better course for action.