Earning college degrees remains a challenge for Latinos: only 21 percent of Latinos have bachelor’s degrees compared to 32 percent of blacks and 45 percent of whites. Latino Education and Economic Progress: Running Faster but Still Behind, a new study from the Georgetown University Center on Education and the Workforce (Georgetown Center), reveals that lagging college degree attainment has led Latinos to become stuck in the middle-wage tiers of the labor market.
Latino small-business owners say they expect to have much higher revenues, hire more employees and are focused on attracting millennial customers, according to a new survey results from U.S. Bank.
Science has a shady history when it comes to racial matters. Throughout the 19th and 20th centuries, science, particularly anthropology, was used to justify white domination, and the history books are chockfull of examples of scientists using scientific inquiry to “demonstrate” the superiority of Caucasians. In the United States, eugenics – the science that deals with the improvement of hereditary qualities of a race or breed – was popularized in the 1890s, and high school and college textbooks from the 1920s through the 1940s often had chapters touting the social progress to be made from applying eugenics toward undesirable racial populations. By David Morse - New America Dimensions
The customer aftermarket has become an afterthought for makers of home appliances, power tools, consumer electronics and other durable goods. Manufacturers and their retail partners have differing opinions when it comes to ensuring a valued, satisfying and profitable product ownership experience.
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it’s the strong, luxurious shampoo that only features women with beautiful, long hair in their commercials or the newest camping gear that only shows a male on the packaging. Brands are consciously choosing to highlight and promote to one gender over the other. Are consumers aware of this gender stereotyping? Do they like having products for one gender over the other? Should the advertising industry even contribute to gender stereotyping?
There is not one simple definition so there is not one simple strategy to reach them, and connect. The 37-year-old Millennial is … everything you’d expect from a millennial, and in some cases more.
What impact do new devices such as smart speakers and new ways of listening to music like Spotify have on radio’s long-standing role of introducing the latest new music to listeners? Do smart speaker owners now turn to Alexa to find out what’s new instead of their local CHR personality?
While computer scientists have been touting artificial intelligence (AI) for more than half a century, the technology is just starting to reveal its potential. In spite of the hype, machine learning, deep learning, computer vision and natural language processing have quietly become entrenched in many people’s daily routines.
Last week Kantar Millward Brown hosted a webinar titled 'Create Digital Ads that Drive Brand Growth'. Tip number one was to “Make people feel something” and tip number two is the closely related “Stand out at the start”. Yes, with digital video you have to engage those emotions quickly. by Nigel Hollis
With culture at the very heart of the identity of different groups across the country, the United States has become very diverse with regard to the different groups that comprise it. As such, Hispanics have become a very unique group to market to within the United States. Targeting this demographic is a distinct task, as the group itself is often mistaken to be one homogeneous culture. However, although Hispanics share many ideals, it is important to remember that each group that comprises Hispanics contains its respective identity; and, with these groups having generational identities within them, marketers are tasked with creating campaigns that acknowledge their unique identity while embracing the different values that they share. By Sean Sawicki / Florida State University
The 4A’s, ANA, and IAB joined together today to propose an industry-wide self-regulatory system that would banish the most offensive advertising formats from the internet.
The Círculo Creativo has announced María "Maru" Bernal, VP Creative Director at Lápiz, and Norberto "Norbi" Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
- For decades and decades, packaging was supposed to be the last stretch of the CPG shopping experience.
- Packaging had the tough task of closing the deal during that last, millisecond-long moment of truth at the supermarket aisle.
- Clinch the sale.
- Cap the consumer journey.
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.
In the past few years, the advertising industry has made tremendous strides in measuring viewability. But buying viewable ads doesn't always translate to positive results. As a matter of fact, it often translates into worse results. By Scott Knoll is the CEO of Integral Ad Science
Pockets of growth seems to be a recurring theme amidst an era of economic change, modest growth and evolving consumption patters. Across the board, growth in Fast Moving Consumer Goods (FMCG) is getting harder to achieve but if you scratch below the surface, there are many examples of companies, segments and channels performing strongly.
It’s a big marketing move for SeaWorld Parks and Entertainment as it seeks to build its share of Hispanic vacationers and local visitors through direct Spanish-language communication — something never done before on a major level. BY Adam R Jacobson, for HispanicAd
The results are an eye-opener for marketers and their brands as they show how marketers' societal biases and age-related stereotypes are contributing to a significant overestimating of millennial spending power and an underestimating of the value of consumers 55 and older.
This week Richard H. Thaler, professor at the University of Chicago Booth School of Business, won the 2017 Nobel Prize in Economic Sciences for his pioneering work in behavioral economics. In an interview Thaler promised to spend the prize money as irrationally as possible, a statement that acknowledges that he might otherwise try to make rational decisions. by Nigel Hollis
One morning recently, an impromptu discussion broke out in the office about what makes for great advertising. We discussed a few of our favorite recent ads and, as one can imagine, the range of suggestions about which was best was broad. Short form and long form. Funny and sentimental. Product-driven and brand-focused. Rational and emotional. While they ranged in length and objective, one thing was clear: They were “must-watch” ads—not filler in between program breaks, but great creative that we want to talk about, share and watch—over and over again. By Carl Marci, Chief Neuroscientist
For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise targets; the context for the message; and how to add an element of recency to deliver the ad prior to the next expected purchase. But it wasn’t too long ago that creative was the most important part of the mix by far. It was a pretty simple formula: Good creative sold products, bad creative didn’t. In 2006, Project Apollo found that 65% of a brand’s sales lift from advertising came from the creative.
Lüerzer’s Archive, one of the world’s leading advertising publications, will be featuring two campaigns created by Y&R Miami. The five print pieces belong to campaigns created for Dell monitors and Alienware computers.
In 2012, Pew Research Center published a glowing report on the state of Asians in the United States that was met by widespread criticism by Asian-American activists. Highlights included a median household income of $66,000 for Asian Americans, compared to $49,800 for Americans as a whole, and Asian-American median household wealth at $83,500 vs. $68,529 for the U.S. population. By David Morse - New America Dimensions
In my last post on the Five Traits of Successful Intrapreneurs, I discussed how all agency employees, no matter their level, have a unique view ‘under the hood’ of their team or department. Everyone has their own experience, their own eyes, and can catch things others may miss. By Austin Bauer – PCC, Performance Coach and Facilitator
Lack of diversity and inclusion throughout corporate America has been a topic of both pointed interest and hand-wringing consternation. Although this problem is not the sole domain of any one sector, due in part to their popular visibility and financial resources the tech and advertising sectors are often targeted as embodying the challenge of creating a diverse workplace. T
Facing OTT competition, traditional providers add streaming, soup up set-tops. By: George Winslow / Courtesy of MultiChannel News and Broadcasting & Cable