On the eve of Donald J. Trump’s inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and agencies -- to find out how they felt the Trump Administration would impact their lives, both personally and professionally.
It is a truism that media fragmentation has created a headache for those buying and selling media, and for those companies like us who are responsible for measuring it. Twenty years ago, the world was a far simpler place for brand advertisers: TV was king and digital advertising was a merely a ‘fad’. Fast forward 20 years and we know that digital advertising wasn’t a fad, but TV is still king and although some budgets have migrated, its resilience is broadly steadfast.
Brands need to have a better understanding of the combined power of different media to maximize the impact of their media spend says Duncan Southgate, global brand director, media and digital, at Kantar Millward Brown.
The way we interact, the way we make decisions and the way we learn are all being shaped and influenced by the rapidly developing and increasingly accessible computing technology around us. Nowhere is this more prevalent than in the use and adoption of AI.
A new report by Accenture Strategy cautions that in a rapidly changing digital landscape, CEOs must lead the charge in reskilling their people to be relevant in the future and ready to adapt to change. According to the report, Harnessing Revolution: Creating the Future Workforce, CEOs must be mindful to put their people first and at the center of change to create the future workforce.
Customers are demanding we satisfy their information needs as they manage and curate their own content. We have dubbed the shift to delivering messages to physicians and patients within an appropriate context, theAudience Economy.
ESPN and Golden Boy Promotions today announced a multi-year, international agreement for a series of fights to be televised live on ESPN2 and ESPN Deportes.
The Marcus Corporation announced the appointment of Rolando B. Rodriguez as chairman, president and chief executive officer of Marcus Theatres.
They say that the bulk of the president’s job is dealing with the unexpected. Candidates campaign on platforms and promises which in many cases are not fulfilled nor accomplished. So what candidates say to get elected is one thing, and what they do when they are in office is another. The election of Donald Trump was, to many, unexpected. Politics aside, a question has been lingering in my mind about whether this will be good or bad for business (and by business I mean the Hispanic marketing communications business). By Roberto Siewczynski - SVP, Group Director - Epsilon
Emiliano Calemzuk, former CEO of Shine Americas and president of Fox TV Studios, Luis Balaguer, founder of Latin World Entertainment, and “Modern Family’s” Sofia Vergara announced Raze, a new media company created to be the voice of today’s multicultural generation, which is heavily influenced by Latinos.
At a time when the topic of cultural diversity is at an all-time high, LA-based Latino soul band Chicano Batman and Johnnie Walker released a reimagined version of the iconic American folk song “This Land Is Your Land,” along with an immersive music video, that is poised to be an inspirational message of hope for modern America.
Carlos Slim announced that his company Publicidad y Contenido Editorial, a unit of the Slim-owned America Movil, will launch Nuestra Vision in the United States for US Hispanics.
As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. Here are five important changes coming up in 2017, and experts' advice about what to do about them.
The whole ecosystem has become people-centric and interactive, so people expect to interact with brands, just like how they interact with other people. A brand that continues to operate in the old paradigm will come across as self-centered and selfish, and will not build mutually beneficial relationships.
The years 2017 through 2027 shall be named the “Year of TV” -- every year, repeatedly.
Univision announced the development of a new series based on the life of iconic Latin American artist Luis Miguel
Univision Communications Inc. (UCI) announced the appointment of Jesus Lara as general manager of Digital, Content, and Entertainment for Radio.
By many measures, 2016 was an eventful year, to say the least, for Americans. From one of the most inspiring Olympics on record to a contentious presidential election season, many are exhausted and looking forward to a fresh start in 2017. Using this year of extremes as a backdrop, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.
More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®. That represents a doubling of the percentage since 2010, when it was 26%.
Univision Holdings, Inc. (“Univision”) and Grupo Televisa, S.A.B. (“Televisa”) announced a strengthened and expanded relationship between the two companies by unifying both of their content development and production efforts.
The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries, while trust levels in government (41 percent) dropped in 14 markets and is the least trusted institution in half of the 28 countries surveyed. The credibility of leaders also is in peril: CEO credibility dropped 12 points globally to an all-time low of 37 percent, plummeting in every country studied, while government leaders (29 percent) remain least credible.
IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study,” research which proves that media plans that include mobile and desktop advertising executed simultaneously with traditional offline media consistently drive greater lift across brand impact metrics than traditional offline media alone.
Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile.
There isn’t a single marketer, agency or tech company out there who isn’t talking about the opportunities, threats and challenges we face with the growth of artificial intelligence in our lives and in our industry.
By Gonzalo López Martí / Creative director, etc - LMMiami.com
- The good news: urban music is coming of age.
- Urban as in hip hop, reggaetón, etc.
Jose Miguel Sokoloff, an award-winning creative who leads one of the most renown Latin American agencies, will be a keynote speaker at The Advertising Research Foundation's (The ARF) Annual Conference, held March 20-21, 2017, in New York City.