Media Rating Council (MRC) announced that its Board of Directors voted to remove MRC accreditation for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.
Hispanics are fairly optimistic about their futures, believing they have the power to make their dreams a reality and that everyone has an equal opportunity to succeed.
As we travel across the country consulting with client and agencies, we don’t typically get why Hispanic questions such as “why should I spend resources on Hispanic marketing? Why is this important to my business?” Marketers know Hispanics are essential to their growth. What we do get often is the how questions. How do we best connect with bicultural, bilingual Hispanics? How do we message in a way that’s relevant? By Roberto Ruiz - Univision Communications Inc.
National Hispanic Heritage Month began this week to celebrate Latinos and their culture and history. Started as Hispanic Heritage Week in 1968 by President Lyndon Johnson, it was expanded to a month by President Ronald Reagan and enacted into law in 1988. Guatemala, Honduras, El Salvador, Nicaragua, and Costa Rica celebrated their independence days Monday followed by Mexico today and Chile on Thursday.
41% of consumers conduct more searches on mobile devices than their PCs. Thenew study shares insights that can help marketers better understand and engage mobile searchers.
The 2014 Ipsos Affluent Survey USA projects that the Affluent population in the United States grew 8% from 2013, to 67.5 million adults, compounding the 6% growth seen the previous year (“Affluents” are defined as adults aged 18+ living in households with at least $100,000 in annual household income – approximately 23% of US households). The Affluent population is found to be diverse, not only in its shopping habits, but in its generational and cultural composition as well.
An overwhelming number of higher education leaders are increasingly concerned about their ability to maintain current enrollment levels, according to the results of the third annual Higher Education Outlook Survey conducted by KPMG LLP, the audit, tax and advisory firm.
When shown a list of occupations and asked how much prestige each job possesses, doctors top the Harris Poll's list, with 88% of U.S. adults considering it to have either "a great deal of prestige" (45%) or to "have prestige"(44%).
Ever since the term “shopper marketing” was coined more than 20 years ago, people working in our space have prided themselves on the accountability of the discipline. After all, shopper marketing was developed to drive the transaction — to “ring the register.”
The expansion will result in viewers receiving an additional 150 minutes of local breaking news coverage and up-to-the-minute weather reports each week in their markets.
Miami-based music production company, Animal Music, has picked up award-winning Alberto Farinas to join them as Creative Producer.
These future intenders are key audiences for mobile operators, device manufacturers, developers and advertisers as they are already interested in connected technology.
As teens are changing their media habits, moving away from traditional TV viewing to spending more time with other entertainment formats—namely YouTube, Instagram, and Tumblr—their interest in traditional celebrities has waned.
Briabe Mobile announced the launch of ‘Latina Glam” a mobile-social platform targeting Latina women, designed to connect brands and influencers with consumers in the digital space.
As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.
Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste.
IMAGINA US and Juan Camilo Ferrand jointly announced the launch of THE STORY NEST, a new company that will develop scripted content in Spanish for the U.S. and Latin America.
Amador Bustos and Jay Meyers, Adelante’s CEO, visited the Seattle and Eastern Washington staff to announce the transfer of its nine radio stations to their former owner; Bustos Media.
Castalia Communications Corporation has signed an agreement with Corporación de Radio y Televisión Española, S.A. (RTVE) to represent the Spanish broadcaster’s channels and programming throughout the United States, Puerto Rico and Canada.
Marketers are not scientists or magicians, but they are quickly spearheading the journey from the unknown into the known. Let me explain…
As Gardiner Morse wrote in a recent Harvard Business Review article, “a marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role.” Morse was specifically referring to Unilever’s CMO, Keith Weed, who notably now oversees both marketing and communications and sustainable business. It is a shift from the model that exists at the majority of companies, namely that sustainability exists in a separate division.
Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.
Clear Channel announced that it has become iHeartMedia, reflecting the company’s success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact.
The Latin Recording Academy, Eventus and Univision announced that Conjunto Primavera, J alvarez, J Balvin, Los Rieleros del Norte, Los Tucanes de Tijuana, Noel Torres, and Voz de Mando will headline the 2014 Latin GRAMMY Street Parties.
Guitar Center has awarded media agency Starcom USA its US planning, buying, analytics and human experience strategy business following a competitive pitch.
FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.