The economy can be a tough thing to gauge. Soothsayers of all sorts report on short and long term outlooks, but an important thing to note is that the economy doesn't exist in a vacuum. While many factors play into its ebb and flow, what people actually expect of it can become something of a self-fulfilling prophecy, impacting spending and saving trends which can in turn have impacts on the economy as a whole.
“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.
SABEResPODER (SEP) announced the addition of Sergio Mankita to its growing team.
Entertainment & media (E&M) momentum will remain in cities with a tale of two types of cities developing between the “fast growing” and “big spending,” according to a new PwC Cities of Opportunity: The Urban Rhythm of Entertainment & Media report. Buoyed by a strong overall economy, New York is projected to be the top E&M spender of all 30 cities as it overtakes Tokyo by 2018, whose 0.7 compound annual growth rate (CAGR) lags New York’s 4.5 percent.
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of digital marketing?
In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.
Award-winning journalist Roberto Ruiz has been named anchor of Azteca America’s two flagship nightly newscasts, Hechos Nacional Tarde, airing at 6:30 P.M. EST, and Hechos Nacional Noche, airing at 11:00 p.m. EST. Both newscasts will be aired exclusively in the United States and will focus on the national and international news and events that affect U.S. Hispanics.
DISH Network L.L.C. announced that El Rey Network is now available to DISH customers.
As viewers gravitate toward OTT services, what are Hispanic multiplatform viewers using and where does OTT viewing fit in for them?
MundoFox announced the premiere of "Quien Mato a Patricia Soler?" (Who Killed Patricia Soler?), an original production starring Mexican actress Itati Cantoral and Spanish actor Miguel de Miguel. "Quien Mato a Patricia Soler?" marks the long-awaited return of Cantoral to television. The series premieres on February 9 and will air exclusively on MundoFox Monday through Friday at 9PM/8C.
NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.
NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.
Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.
Today’s consumer packaged goods firms need the agility to redirect investment into growth-driving initiatives if they are to remain competitive amid volatile market conditions.
74% of online adults use social networking sites in the US , and this is no longer limited to the young as we see increased numbers of users aged 50+. The proliferation of smartphones means social media data is being captured in real-time as consumers post in the moment.
Customer loyalty pays off—just ask Amazon.com and take a look at the loyalty of holiday gift givers—and marketers were bringing these efforts to mobile.
Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.
Telemundo Network announced the appointment of Luis Carlos Vélez to Executive Vice President of Network News, reporting to Luis Silberwasser, President of the Telemundo Network.
The National Cable & Telecommunications Association's comments come in response to news that the FCC is poised to re-define broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream — marking a significant increase from the current definition of 4 Mbps downstream and 1 Mbps upstream.
The current media agency income model heavily relies on fees. These fees are typically calculated on the basis of full-time equivalent shares of people working on a piece of business, plus overhead and other costs of running an account. There’s often a pay-for-performance or other incentives included to drive the agency to deliver.
By Gonzalo López Martí - LMMIAMI.COM
- Mark Zuckerberg, Trevor Kalanick, Richard Branson, Jeff Bezos.
- Last names are brands.
- More than ever before.
- We need to believe there’s a human being behind the products and services we buy.
- We need to root for them.
- Deposit all our hopes & expectations on them.
- Life is more simple this way.
Now that we’ve settled back into our routines and our own personal New Year’s resolutions have fallen by the wayside, we’d like to suggest a new resolution to adopt: Get more nuanced about marketing to Millennials.
Azteca America announced the premiere of the telenovela Contrato de Amor, starring Leonardo García and Ximena Rubio.
La comunidad is translating its name to the community to better reflect the reality of today’s cultural landscape.
Amid their interest in millennials, marketers look to the 19 million-plus US college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, “US College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.”
Pasiones, a TV network dedicated to soap operas and dramatic series, has acquired exclusive rights for the U.S. premiere of “Dulce Amor.”