Hispanics may be driving population growth in the U.S. -- but when it comes to appearing on the silver screen, they're a pretty rare sight. In October, USC's Annenberg School for Communication and Journalism released a study revealing that in the top 100 grossing films of 2012, only 4% of speaking characters were Hispanic. In fact, they are the most under-represented group in movies (76% White, 11% Black, 5% Asian).
The rapid emergence of the everywhere, always-connected consumer places new demands on marketers, according to a new eMarketer report, “Key Digital Trends for 2014.” Specifically, it raises expectations about the speed with which marketers need to respond to expressions of interest across the customer journey, from the consideration phase all the way through to post-sales service. Gone are the days of 24- or 48-hour response times. Consumers expect instant interactions, whether it is a relevant offer or an answer to a customer service query, and the ability for same-day delivery of items purchased through digital channels.
The year's end is fast approaching. It's a time when many choose to reflect on the months gone by, and to re-establish their priorities for the new year. When it comes to finding stability between work and leisure time, some Americans are more out of balance than others - none more so (perhaps not surprisingly) than those in households with children, who report the fewest median hours of leisure time per week (15 hours).
Are millennials online video viewing habits substantially different than those of older viewers? Data from a November 2013 survey of online adults in the US conducted by YuMe and IPG Media Lab seems to indicate the answer is “yes.”
Yahoo! Inc. presents “Year in Review 2013”, a retrospective look at 2013 that highlights the interests of millions of Yahoo users; while presenting the most relevant stories, favorite topics and personalities of the year.
Economic gridlock in the U.S. and a persistent financial crisis in the Eurozone have led GroupM to revise its worldwide advertising spending forecast for 2014 downward to 4.6 percent from the 5.1 percent hike predicted earlier this year.
The agreement will provide users of Batanga Radio services with access to WMG's repertoire, which includes material from some of today's biggest international and domestic artists.
Telemundo Studios has begun filming of its new original production, “En Otra Piel,” starring Maria Elisa Camargo, David Chocarro, Jorge Luis Pila and Vanessa Villela, with a special appearance by Laura Flores.
Companies are their own worst enemies. The amount of wheel-spinning that takes place to get an initiative in place or even started, only for the rug to be ripped out underneath due to “a new CMO coming in” (or an existing one going out), “a budget cut” or “a reorg,” translates into significant hours expended, and therefore has a very real price tag.
Fernando Reis joins as senior art director accompanied by Marcelo Padoca, senior copywriter.
Over the past year, the term "native advertising" has evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being heralded as the future of digital. At the same time, content is considered the number one marketing priority this year, according to eMarketer. The two are often mentioned concurrently. So the question often proposed to me is if there is a difference between native advertising and content marketing. I always reply with the same answer: There is no fundamental difference.
The generation that many groups have characterized as lazy and self-absorbed is suddenly entering the parental space. Millennials are starting to become moms and dads. As a matter of fact, 10.8 million American households are now headed by Millennial parents, according to a recent study by Barkley, “Millennials as New Parents.” However, according to more than one source, the generation that many marketers thought they had pegged in terms of priorities and values may be very different than originally perceived. It seems that, especially once they become parents, Millennials take a more modest approach to consumer habits, valuing quality over quantity and practicality over status.
The Affordable Care Act (ACA) opened enrollment just two months ago and, while much has been said about the government's implementation, little has been said about the consumer's journey or the role the health insurance companies play-or not play-along the way. A recent assessment of a few State-based Market places1, State-Federal Partnerships2, and Federally Facilitated Marketplaces3, shows that many Hispanics, the greatest source of growth of eligible uninsured in key markets, have great challenges to engage through ACA.
Telemundo Media partnered with Target for the first-ever “Celebremos Juntos” holiday special which aired on Sunday, Dec. 1 on Telemundo. Engaging families to spark conversations and empowering consumers to make this season their own, Telemundo and Target partnered to create a custom photo-based digital campaign for Target asking viewers to submit their most festive holiday photo for a chance to win a $1,000 Target gift card and the opportunity for their photo to be featured in a LIVE commercial.
For those brands still deciding on the merits of Total Market (TM) strategies and whether to make the shift, the panel presenting the preliminary results of AHAA: The Voice of Hispanic Marketing's Total Market benchmark study at the recent Association of National Advertisers (ANA) Multicultural Conference, made compelling arguments on the need to evolve towards Total Market strategies.
I know that Thanksgiving is over, but I wanted to say that I was and am thankful for the advertising industry (of course in addition to my family, health, friends and good fortune). And not just for the ad I saw in a taxi last week that informed me that I could use American Express Rewards Points to pay my fares (which I'm now doing regularly when in cabs with Verifone screens). I am thankful for advertising because it does so much for us, far more than most of us give it credit for.
MundoFox announced the premiere of “La Vida Sigue” (The Life We Lead), a new, captivating romantic drama that poses the question: What happens when your life goes on without you? “La Vida Sigue” will air Monday through Friday at 8PM/7c starting Monday, December 9, on MundoFox.
The superstar nominees for the 2014 edition of Univision’s “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards) were revealed during a star-studded broadcast of Univision Network’s top-rated morning show, “Despierta América” (Wake Up America). With contenders in 33 different categories across four music genres – Pop, Tropical, Regional Mexican, and Urban– the list includes the biggest names in today’s Latin recording industry, many of which are vying for multiple awards.
Macy’s, Inc. announced it has signed a multi-year agreement for an exclusive new women’s fashion brand inspired by Thalía, an internationally recognized actor, recording artist, music producer, author and philanthropist.
The GfK Brand Benchmark Study, assessing US consumers’ relationships with hundreds of products and services in 48 categories, found stark disparities in what different generations value in a brand. While both Generations X and Y value a product’s functionality (associated with a Best Friend relationship), Gen Y also cares strongly about a brand’s image and notoriety (epitomized by Star and Guru status).
Social networks like Twitter and Facebook have quickly built significant mobile revenue streams—on the basis of significant mobile user populations.
The NFL has had more than its share of negative press this season. The league has been under fire for allegations of downplaying brain injury dangers for its players, and more recently has come under fire for at least one team allegedly tolerating bullying among its players. In addition to all this, a recent Harris Poll finds that Americans are most likely to identify the NFL (31%) as among the sports, leagues or organizations in which it would be hardest for a current athlete to "come out" as lesbian, gay, bisexual or transgender (LGBT).
Asian Americans are the fastest-growing multicultural group in the U.S. and are 54 percent more likely than overall U.S. households to have incomes of $100,000.00 or more according to a new report released today by Nielsen.
The Hispanic Public Relations Association’s New York Chapter announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously served as Secretary. New to the board is Maria Amor, vice president at Formulatin, who has been elected as Secretary. Evelyn Galarza, public relations manager at Time Warner Cable was elected to continue serving as Treasurer, following her appointment by the board in mid-2013.
Sonia Sroka, executive vice president and group head of multicultural marketing, has been selected as one of LatinTRENDS' 2013 Latino Trendsetters. Sroka received her accolade at the 12th Annual Latino Trendsetter Awards and Scholarship gala on December 3, 2013 at the Metropolitan Pavilion in New York City.
The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total connections will help marketers best reach their audiences.