HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview. To download click on image or CLICK HERE.
United by their mutual skepticism about attempts to define "Total Market," indeed wary of the concept itself, Pedro de Córdoba / Eventus and David Morse / New American Dimensions began a regular correspondence via e-mail and text about a month ago. The following is a distillation.
Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.
In today’s ever-more-digital environment, social media (Twitter, Facebook, etc.) is an integral part of our lives, shaping how we interact, share ideas, follow news and form opinions, including consumer preferences.
There’s no stopping the music industry’s digital transformation, based on recent research. According to data from the International Federation of the Phonographic Industry (IFPI), digital music revenues worldwide rose nearly 7% last year to hit $6.85 billion, tying physical sales in share for the first time, at 46% each. The remaining 8% was from performance rights and synchronization.
First it was 8-track tapes, then cassettes, then compact discs and now, it’s digital. And for a long time, it looked like digital auditory advancements would ultimately kill off vinyl–perhaps the most potent, transcendent and game-changing form of music content discovery to date.
NBC UNIVERSO, the modern general entertainment cable channel for Latinos, premieres the second episode of the scripted mini-series from Mexico, “Crónica de Castas,” this Sunday, April 26 at 10pm ET/PT.
In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and entrenched by selection bias. With major elections underway in the U.K. and U.S., with massive changes in journalism and news brands considering Faustian pacts with Facebook, now seems like a good time to discuss this issue.
Horizon Media announced that NBC Universal's TELEMUNDO and NBC UNIVERSO have both retained the agency as media agency of record (AOR) following a review.
For those of you who may have been buried under a rock the last week or so, the Internet saw the premieres of “Daredevil” on Netflix, the “Game Of Thrones”’ season opener and trailers for “Batman vs. Superman,” “Fantastic Four,” “Ant-Man” and the most amazing, awe-inspiring trailer of them all: “Star Wars: The Force Awakens.” I have never watched so much online video and then read about what I’d just watched in forums and blogs as I did last week!
The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the change that lies ahead. More than half of C-level executives globally, for example, believe that digital will bring about significant change or complete transformation of their businesses, according to a CEO study we conducted. This will impact CPG companies as much as it is hitting other sectors, too.
Our viewing patterns are shifting and can now watch where we want, when we want. The explosion of devices has given us more access to content and brands than ever before. While the television is still the screen of choice for viewing video content, device proliferation and social-media interaction is shifting the power from the provider to the people. By Tony Boyte, Research Director
Few marketers have found a single customer view, and recent research finds they’re having trouble simply collecting and managing data needed to get there—and that’s a big problem.
Here you are, charged with exciting media buys, and you find that there are literally thousands of data providers who tell you that using their insights will allow you to find the perfect audience. But which choice will make you a winner? By Adam Paulisick, SVP Marketing and Strategy, Nielsen Catalina Solutions
Azteca America announced the premiere of Baila si Puedes (“Dance if You Can”), a new show hosted by Tania Rincón that brings together 16 celebrities and 16 professional dancers to face different dance challenges. Evaluating their performances will be a panel of judges composed of Ema Pulido, Kalimba, and Aylín Mujica. Baila si Puedes premieres Monday, April 27 at 7:00 pm/ 6:00 pm C on Azteca America.
OMD significantly expanded its relationship with the San Francisco-based financial institution. Presenting a data-driven strategy, OMD was also awarded the digital business, as well as the entire multicultural media portfolio (in partnership with Buzz Marketing Group).
The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area. Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.
In this role, Silar will lead the development and execution of NBC UNIVERSO’s programming strategy to foster the network’s continued growth, and drive all facets of content acquisition, development and production for the channel. In addition, she will align with NBCUniversal’s Hispanic Enterprise and Content, as well as NBCUniversal, on strategic programming opportunities.
Lopez Negrete Communications enjoyed a bountiful Festival del Caribe.
There’s still plenty of room for Instagram adoption among companies.
By Gonzalo López Martí - LMMIAMI.COM
- According to The Brookings Institution, Cuba is clearly trying to lure foreign investment.
- It might be yet another political maneuver by the Communist Party to buy time.
- However, this time it’s different.
- The party is over.
- The octogenarians will go soon.
- The conference “Oportunidades en Cuba” held recently in New York City and organized, among others, by the Wharton Business School attracted the presence of 240 business people.
The efforts start in April 2015 with a comprehensive campaign that includes TV, radio, digital, retailer programs, contests, social media and in-store demos. The agency also presented a brand new creative campaign focused on the emotional connection that Latinos have with beef.
Marketing used to be a one-way street. Managed, controlled and structured. Today most brands know that they need to invite consumer participation in order to drive engagement and remain relevant. But it’s the few brands that go beyond this that are the most successful; that don’t just invite consumers in, but actually play a valued and impactful role in people’s lives – that are genuinely useful, meaningful, entertaining and immersive. In short, brands that actually do stuff for their audience.
In today's connected world, consumers can use social media to share their experiences and opinions with friends and followers, in an instant. And when it comes to television, they're sharing and commenting through social media not just about storylines and stars, but also about the surrounding ads, brand integrations and sponsorships. This behavior has introduced a new key objective for some advertisers: turning paid media into earned media.
The Interactive Advertising Bureau (IAB) released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.
Chicago-based creative agency LAPIZ is serving up a new advertising campaign to promote the 31st Annual Chicago Latino Film Festival - movies with “Bacon Subtitles.”