The National Grocers Association (NGA) and the Center for Multicultural Science (CMS) recently conducted the first study to estimate how much the Hispanic shopper spends in the independent retail grocery channel. The study found that Hispanics spend an estimated $22.8 billion in retail grocery stores (or 17% of the total estimated annual sales of the independent retail grocery channel).
LatinWorks announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.
According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative.
The Digital Place Based Advertising Association (DPAA) announced that the sector's 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.
Sensis together with ThinkNow Research launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.
Lapiz promoted the Chicago Latino Film Festival with a new campaign, "All About Great Stories."
Latinum Network announced two new hires – Dave Jackson as Latinum’s Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community
A few years back, I and some colleagues were contracted by the Coca Cola Retailing Research Council of North America to help the council tackle what had become a critical issue among U.S. food retailers: How to successfully market and merchandise to ethnic consumers. The result was the actionable “Grow With America Best Practices in Ethnic Marketing and Merchandising” industry report. By Terry J. Soto, Author and President & CEO, About Marketing Solutions, Inc.
Even as consumer packaged goods (CPG) brand managers talk about the need to rein in marketing budgets, they are increasing spending on the digital video channel. Media buyers and agencies, too, are pointing to increased efforts by CPG brands to put more digital video online, according to a new eMarketer report, “CPG and Digital Video: Beyond Repurposing the Television Campaign.”
The global Best Retail Brands report ranks the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands—all by brand value. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Native advertising is one of the biggest buzzwords this year in digital media, with many brands moving toward a new paradigm of creating sponsored content and in-stream ads that are more integrated with the user’s experience consuming digital content.
Silvia Prado will be overseeing digital advertising sales for the entire Southeast region, as well as Latin America.
U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.
McDonald’s USA has selected MIami based Boden PR as its national Public Relations Hispanic AOR. The account was previously handled by VPE PR
Residents of Orlando shine when it comes to saving money, as the Florida city took the number one ranking on the 'Most Frugal U.S. Cities' list, according to the 2013 Coupons.com Savings Index1 released by Coupons.com Incorporated. Orlando overtook Atlanta, which had held the top spot for four years running. Tampa landed the number two position, with Washington D.C., Nashville and Charlotte rounding out the top five.
As more and more marketers seek to gain control over the technology at their disposal, there is a clear shift away from the black box solutions and one towards transparency in all areas. Viewability rules are quickly starting to govern over display advertising, DSP’s are being forced to provide transparency in their campaigns and DMP’s enable direct access to data providers and attributes available for targeting. All of these changes signal a clear new direction where marketers are taking control of the tools and systems available to them in order to improve efficiency and performance and do so at scale.
Mobile search may be the future, but desktop search remains a heavyweight for marketers. Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade, according to a new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile.”
Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?
Latinos, one of the largest growing population segments in the United States, present special challenges to survey researchers. In addition to posing the same difficulties inherent to polling any small group, Latinos also comprise subgroups representing different countries of origin. Some Latinos have lived in the United States for several generations while others have only just arrived, and the ability to speak English and Spanish varies widely. Along with other cultural and demographic attributes unique to this group, such considerations require researchers to be particularly meticulous when attaining representative samples of the Latino population…
When Hispanic young adults are on the clock, do they take a break for lunch or a snack? Tr3s took a look at their on-the-job dining habits as part of its soon-to-be-released 2014 study of Hispanics ages 19 to 34.
After Decades of Decline, a Rising Share of Stay-at-Home MothersThe share of mothers who do not work outside the home rose to 29% in 2012, up from a modern-era low of 23% in 1999, according to a new Pew Research Center analysis of government data. This rise over the past dozen years represents the reversal of a long-term decline in “stay-at-home” mothers that had persisted for the last three decades of the 20th century. The recent turnaround appears to be driven by a mix of demographic, economic and societal factors, including rising immigration as well as a downturn in women’s labor force participation, and is set against a backdrop of continued public ambivalence about the impact of working mothers on young children.
A 2012 Harris Poll found that tattoos were making cultural inroads, edging away from the fringe and toward the mainstream, with the percentage of Americans saying they had at least one growing from 14% in 2008 to 21% in 2012. But where might one find the greatest concentration of human canvas among the ten largest U.S. cities? And how do those markets' inhabitants feel about tattoos and the people who have them?
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This growth will be driven by improvement in the global economy, the spread of programmatic buying, and the rapid rise of mobile advertising.
The fact is, many of us spend an egregious amount of time using social media (sharing tweets, commenting on FB posts, etc.). We lose ourselves in our ever updating feeds. The more curious among us even try to quantify the hours and minutes spent on social networking each day. But I’ve often wondered: What is our behavior post-click, when we actually interact with a link one of our friends shared socially?
Whether you’re launching a new business or wondering why your existing company isn’t performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan.
Viacom International Media Networks has named former Telemundo programming exec Maria Iregui as brand manager and senior VP of programming and production for MTV Latin America and Tr3s.