Top News

March 29, 2017

Internet advertising will attract 36.9% of all advertising expenditure, up from 34.0% in 2016. This will be the first year in which more money will be spent on internet advertising than advertising on traditional television (which will total US$192bn).

March 29, 2017

An assumption could be made that with a notable brand comes significant marketing spend that then sits within a company's indirect procurement spend. Typically, savings obtained with the support of procurement are reinvested into the company to drive revenue.

March 29, 2017

This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives

March 29, 2017

Watching a selection of ads from YouTube, Facebook and broadcast TV has made me wonder whether advertisers credit their audience with superhuman powers of attention and observation. So much gets crammed into a video it is sometimes hard to keep up and viewers can literally suffer from what is known as an "Attentional Blink".  by Nigel Hollis

March 29, 2017

LBI Media announced that it has appointed Liliana Aristizabal as vice president of sales and general sales manager for its flagship Estrella TV station KRCA in Los Angeles.

March 29, 2017

In this part 2 of Latina Millennial Nuances a deep dive into their mindsets and that of their Non-Hispanic counterparts, SSG reveals that Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet.

Latest News

March 28, 2017

Univision and Story House Entertainment announced that stage and screen actor Marco de la O (Tanto Amor) has been cast in the role of Joaquin ‘El Chapo’ Guzmán for the network’s upcoming series ‘El Chapo.’

March 28, 2017

VS/Brooks Advertising Co-CEOs and Co-Founders Diana Brooks and Vivian Santos announced that Monica Agurto has joined the agency as senior media buyer.

March 28, 2017

Newlink named Pablo Miro as VP of US Market.

March 28, 2017

By Gonzalo López Martí - Creative Director, etc. / LMMiami.com

  • When I started out in this biz roughly two decades ago, fooling around with a company logo was considered a quasi-mortal sin of bad taste.
  • A serious, unprofessional faux pas.
  • Utter sloppiness.
  • Or, worse, branding suicide.
  • Strict corporate identity guidelines were enforced.
March 28, 2017

Ketchum has expanded its audience insights offering with a new consumer group that the agency has identified and named GenZennial. This newly identified microgeneration bridges the Gen Z and millennial demographics.

March 28, 2017

Trust in key institutions has plummeted in the US, but a new survey finds significantly more consumers say they trust advertising now than said the same three years ago.

March 28, 2017

The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.

March 25, 2017

“ Univision Communications Inc. (UCI) announced the launch of “El Free-Guey,” a new afternoon radio program dedicated to entertaining listeners of all ages across the country.

March 25, 2017

Anomaly Los Angeles announced the additions of two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez. 

March 25, 2017

Dogs rule to roost in Hispanic households. Here’s what you need to know about Hispanics and their pets. 

March 25, 2017

Most marketers rely on either marketing mix models or a form of attribution modeling to measure how effectively their marketing efforts are driving sales. There are pros and cons to both approaches, especially as both continue to mature, but marketing mix models take some elements into account that attribution models often do not. Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer’s Maria Minsker about making the case for marketing mix models and how brands can benefit from them.

March 25, 2017

Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.

March 24, 2017

UNIVERSO announced the premiere of Season Four of the worldwide phenomenon, “The Walking Dead” en Español Wednesday, March 29 at 9pm/8C.

March 24, 2017

Azteca America, debuts “Knockout Azteca”, a reality show that brings together international boxing legends to train nine boxers in the hope of turning one of them into a contender for the World Boxing Association (WBA). The reality show premieres this Friday, March 24 at 10 pm/ 9 C.

March 24, 2017

Cision released its 2017 State of the Media Report, which includes findings from a survey of 1,550 journalists, editors, influencers and producers. With the rise of misinformation and "fake news," a major new trend emerged in this year's report: journalists are extremely concerned with the public's perception of the industry.

March 24, 2017

Marketers are true believers when it comes to influencers, and many continue to spend big—investing anywhere from $5,000 to upward of $100,000 on a single campaign.

March 24, 2017

Google’s ad saga has spread beyond the U.K., as brands including AT&T, Verizon, GlaxoSmithKline, Johnson & Johnson, Enterprise Holdings Inc. and distiller Beam Suntory Inc. said they were also suspending or canceling at least some advertising with Google, reports The Wall Street Journal.

March 24, 2017

Brewing giant AB InBev has kicked off a global media planning and buying review and is inviting the six major holding companies to put together teams to pitch the assignment, the company confirmed early Wednesday.

March 23, 2017

With 80% of U.S. households having broadband internet, the popularity of TV-connected devices such as Roku (box and stick), Amazon Fire TV, Apple TV and Google Chromecast, as well as game consoles, is growing.

March 23, 2017

The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, box office and e-commerce, with an eye toward what these trends mean for the year ahead.