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September 14, 2019

Most CMOs are familiar with the "language of the C-suite." Tasked with more responsibility for the entire company, CMOs and marketers have learned that words that are appropriate to use with their peers and other marketers — clicks, views, opens, downloads — don't work in the C-suite. That's where being able to effectively communicate using words and phrases such as "profit and loss" (P&L), "return on investment" (ROI), and other finance-related lingo is the cost of entry.

September 14, 2019

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising.

September 14, 2019

The retail experience of the future is personalized, but what actually resonates with consumers? How can retailers deliver personalized experiences at scale? In this episode, research experts Joe Beier and Rachel Bonsignore from research firm GfK share insights from their latest study.

September 14, 2019

The demographic profile of women who give birth in the United States is changing. This is due in part to shifting immigration patterns, but also to notable changes in birth rates among some groups, according to a Pew Research Center analysis of newly released data from the National Center for Health Statistics.

September 13, 2019

Client management is an important counterpart to an agency’s new business program. Even the best new business program can be undone by an unsustainable client load and mismanaged agency-client relationships. On the flip side, client management may be challenged by poor qualification and inconsistency in your agency’s new business processes. For the best results, agencies should have both pieces in place.  by Mark Duval / The Duval Partnership

September 13, 2019

 L'ATTITUDE, a top-tier business and media event, and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.

Latest News

September 13, 2019

The first step to winning a person's heart and mind is being relevant, engaging, and eager to capture her attention. It's the same drill for advertising. Above all, advertising creative is the most important factor for influencing behavior and driving sales.

September 13, 2019

Univision Los Angeles, part of Univision Communications Inc., announced new programming for KTNQ 1020-AM. Starting this week, the new KTNQ 1020-AM programming slate will cover subjects important to the Latino community in the City of Angels, including sports, community empowerment, politics, health and personal finance.

September 12, 2019

'How will the end of Game of Thrones impact HBO’s subscriber base?' was a question frequently heard over the last few months as the show wrapped up its final season. It isn’t an unusual question. Channels often face a wave of cancellations when a big show ends – or even after a season finale.  by Anjali Puri - Global Director, Qualitative Offer and Expertise / Kantar

September 12, 2019

This report presents statistics on health insurance coverage in the United States based on information collected in the Current Population Survey Annual Social and Economic Supplement (CPS ASEC) and the American Community Survey (ACS).

September 12, 2019

The advertising industry, struggling to find ways to generate growth, has instead turned on itself, extracting value from partners rather than finding better ways to provide value to customers. The outcome is predictable, and the consequences may be difficult to reverse.  By Michael Farmer

September 12, 2019

An overwhelming majority (67%) believe ethics in journalism will be worse during the 2020 presidential campaign. When asked about the impact unethical journalism has on the country

September 12, 2019

Univision announced the U.S. premiere of “La Usurpadora” (The Usurper), one of the most popular dramas of all time and the first series of “The Collection,” an anthology of timeless classics reimagined for today’s audiences.

September 11, 2019

The ANA (Association of National Advertisers) announced the creation of a new division dedicated to ensuring that the industry’s measurement systems are aligned to the business and measurement agenda of marketers.

September 11, 2019

Chiqui Cartagena has joined The Conference Board as Chief Marketing Officer and Leader of its Marketing & Communications Center.  Cartagena comes to The Conference Board from Univision Communications Inc., where she held multiple leadership roles.

September 11, 2019

The U.S. Census Bureau announced the median household income was not statistically different from the 2017 median, and the official poverty rate decreased 0.5 percentage points from 2017. At the same time, the rate and number of people without health insurance increased from 7.9%, or 25.6 million, in 2017 to 8.5%, or 27.5 million, in 2018.

September 11, 2019

Hickies promises to make the burden of untied laces a thing of the past. Winc delivers bottles of wine personally customized for a particular palate. Quip sends a quarterly replacement head for an electric toothbrush.  These are just a few of the hundreds of direct-to-consumer (DTC) brands that have emerged in recent years, with a business model based on bypassing traditional retail outlets and reaching consumers primarily through digital sales and marketing channels, including e-commerce and social media.

September 11, 2019

Telemundo62/WWSI in Philadelphia announced that Alberto Rullán will join the news team as NEWS anchor for Noticiero Telemundo62.

September 10, 2019

Fragile global economy shows mild fractures. Concerns have risen around the health of the global economy since we published the mid-year update to our global advertising forecasts at the beginning of June.

September 10, 2019

The United States has spent the past century expanding its economic power, and it shows in American families’ wealth. Despite income stagnation outside the circle of high earners, median family wealth grew from $83,000 in 1992 to $97,000 in 2016 (in 2016 dollars).

September 10, 2019

Given today’s digitally charged, on-demand media environment, it’s easy to get caught up in the excitement around the growing array of video streaming options, especially amid the proliferation of internet-connected devices and smart TVs. And there’s good reason for the buzz: 56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.

September 10, 2019

Marketers can reap big payoffs by tapping social media influencers, of course. But using them isn't cheap. Brands can expect to pay influencers $1,000 per 100,000 followers on Instagram and upwards of $200,000 for a celebrity who has more than 100 million followers. Plus, the field is noisy and cluttered: Social media platforms like Instagram are teeming with both bigger and lesser-known celebrities paid by brands to promote products.  That's why an increasing number of marketers are turning to nano influencers, or nanos for short.

September 10, 2019

By Gonzalo López Martí - Creative director, etc  /  LMMiami.com

  • Marketing and its little sister advertising seem to make this mistake quite often: in trying to combat, say, tobacco or drugs, they unwittingly promote the use thereof.
  • Simply by bringing their existence to the forefront.
  • Sometimes, the best solution to a problem is ignoring it.
  • The Robert Moses paradox.
September 10, 2019

Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Eduardo Maytorena as Local Sales Manager of the Los Angeles market, KLAX-FM – 97.9FM La Raza and KXOL-FM Mega 96.3FM.

September 07, 2019

The foundational strategic thinking behind media planning is simple: What percentage of a target audience does a brand need to reach and how many times does it need to reach that percentage in order to accomplish its business objectives? Unfortunately, this basic thinking has been lost in the dense fog of programmatic innovation, hidden behind the very tools designed to bring this thinking to life.

September 07, 2019

Earn your ethics in advertising certificate - register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.