By Gonzalo López Martí  - Creative director, etc / lmmiami.com

• A new era of northbound Hispanic immigration is around the corner.
• Which America will welcome with, mostly, open arms.
• Here’s why.

NBCUniversal Owned Television Stations announced that Jorge Carballo,  the current President/GM of Telemundo 51/WSCV will oversee operations for NBC 6/WTVJ, effective January 1, 2020.

ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast, there has been little headway made in improving ethnic diversity.

Nike and its ad agency Wieden+Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA, for a spot called “Dream Crazy.”

When it comes to influencer marketing, the obvious concern for brands has always been finding the right creator.

For the sake of ease and cost efficiency, marketing agencies in the United States have tried reusing strategies designed for mainstream American markets or international Latin American markets on the rapidly-growing U.S. Hispanic segment. They often reason that acculturation will morph the Hispanic market into the mainstream, or that they are still very similar to consumers in their home countries, but these are both incorrect. The cultural experience of immigration into the United States has unified people from many countries into a new identity: the New Latino. This group of Hispanics living in the U.S. share commonalities that turn them into a unique segment separate from mainstream U.S. consumers or consumers in their home countries. They are often new consumers from lower socioeconomic backgrounds who have taken risks to immigrate to the U.S., and are experiencing culture shock as they adapt to their new lives. These experiences shape the New Latino, and marketers should understand each if they hope to connect with these consumers.  BY Melissa Carmona - Hispanic Marketing Communication / Florida State University

The Latin Recording Academy® and Univision Communications Inc. announced the official sponsors for the 20th Annual Latin GRAMMY Awards. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations.

Entravision Communications Corporation announced t has entered into an agreement with Univision Communication Corporation to broadcast its 2019-2020 NFL season radio coverage to Univision’s TUDN stations in Chicago, Dallas, Houston, Miami and New York markets.