Top News
Audio Brings Better Moods, Joy, Coping to Gen Z [REPORT]

The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not only how Gen Z discovers new content and what they consume, but how audio enhances their lives.
Median Age in 192 Metro Areas Higher Than National Median of 39.1

Between April 2020 and July 2024, the median age rose in 329 of the nation’s 387 metro areas. At the same time, 47 metro areas experienced a decline in median age — many of which were in the South, including some in Florida.
Even States Like Florida With High Median Ages Have Counties Younger Than the National Median

Many assume Florida is one of the nation’s oldest states and Utah to be among the younger. But while a retirement magnet, not every corner of the Sunshine (or any other) state is “old” or, for that matter, “young.” Some older states like Florida have counties with much younger populations, while some counties within the youngest states like Utah are graying fast. In both instances, these intra-state discrepancies are driven by migration patterns combined with the numbers of births and deaths.
From 2023 to 2024, the Hispanic or Latino population increased by 1.9 million; this gain was larger than the change for all other race and ethnicity groups combined.

The U.S. population age 65 and older rose by 3.1% (to 61.2 million) while the population under age 18 decreased by 0.2% (to 73.1 million) from 2023 to 2024, according to the Vintage 2024 Population Estimates released today by the U.S. Census Bureau.
Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]

In recent years, diversity, equity and inclusion (DEI) initiatives have faced challenges across various sectors, from corporate boardrooms and state legislatures to educational institutions and government agencies Amid debates over affirmative action and diversity metrics, the need for robust DEI policies remains critical These discussions underscore the complexities of integrating diverse perspectives and the ongoing necessity for constructive dialogue
POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond

At SSG, our national study with Target 10, “From Blocked to Unlocked: Unlocking Growth Through Authentic LGBTQ+ and Ally Engagement*,” was conducted in 2024 with over 1,600 LGBTQ+ and ally respondents through both quantitative and qualitative research. The study found that 67% of LGBTQ+ individuals and 60% of allies are more likely to engage with advertising that reflects multiple aspects of their identity, including race, gender, and sexuality. Marketing does more than drive sales. It shapes perception, signals inclusion, and influences belonging.
Featured News
- Audio Brings Better Moods, Joy, Coping to Gen Z [REPORT]
- Median Age in 192 Metro Areas Higher Than National Median of 39.1
- Even States Like Florida With High Median Ages Have Counties Younger Than the National Median
- From 2023 to 2024, the Hispanic or Latino population increased by 1.9 million; this gain was larger than the change for all other race and ethnicity groups combined.
- Diversity, Equity and Inclusion 2025 CHAPTER TOOLKIT [REPORT]
- POV: What the Pew LGBTQ+ Report Means for Inclusive Brands This Pride Month and Beyond
- The Experiences of LGBTQ Americans Today [REPORT]
- Beyond Trends: How Gen Z Spending Habits Are Reshaping the Market
- Cultural Inclusion Isn’t a Campaign, It’s a Strategy
- TELEMUNDO kick off production of on DINASTÍA CASILLAS
- The Cuban Dividend: A Refugee’s Perspective
- Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier
- Language of the Heart: Code-Switching as Culture, Strategy, and Belonging
- How Language Usage Influences Hispanic American Consumer Behavior
- Beyond Translation: How Language and the Sapir-Whorf Hypothesis Inform Hispanic Advertising
- Mainstream Media and the Spanish Language: Change, Representation, and Expression
Latest News
The Growing Hispanic Market: From Workers to Consumers

Over time, the U.S. workforce has experienced a demographic evolution. The workforce has become a melting pot of people, just like the country itself. The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers and Hispanic buying power (Korzenny, Chapa, Korzenny, 2025). This implication is one that marketers must be proactive in responding to. By Samantha Humphrys
Critical Essay on Hispanic Consumer Trends in the U.S.

Are Hispanic Brands Taking Over the Grocery Store Shelves? For this paper, I’ve chosen to focus my research on food brand marketing and the influence that the Hispanic population has had on this industry. By Sofia Martinez
¿Como se dice? bilingualism and how it has impacted advertising and the media

Many of us have been exposed to code-switching in the media from a very young age without realizing it. From cartoons teaching us basic survival Spanish on Nickelodeon to Netflix shows based on actual events, centering on a Colombian drug lord. There is an increasing number of cases in mainstream media that explore bilingual communication methods. Media is one of the building blocks of culture, and culture is a primary inspiration for advertising. Therefore, it is a natural progression for practices in the Hispanic marketing community to reflect the bilingual nature of the media. In this analysis, we will delve into the impact of code-switching on Hispanic audiences in both advertising and the media, as well as its influence on consumer behavior. By Piper G. Hadsell
Padrón is GAIM for a New Chapter in His Leadership Career

Otto Padrón, who led Los Angeles-based Meruelo Media for nearly a decade before stepping down earlier this year, has named his next move – Co-President, Co-Owner, and Chief Operating Officer of a national broadcast group operating five television networks.
Why CEOs and CMOs Cannot Ignore the Immigrants Who Built Their Brands and Businesses- What Will You Say?

By Lili Gil Valletta I am an immigrant. I came to this country with a suitcase full of dreams, not speaking English fluently, and a relentless drive to contribute. I believed—like millions do—that America was a place where anyone willing to work hard and show up with integrity could build something meaningful.
Authenticity Is the Strategy. Culture Is the Stage.

What Bad Bunny’s Puerto Rico residency and World Tour teaches us about brand leadership and cultural relevance. By Jacquelynn Carrera - Director Brand Marketing - Network Audio & Live Entertainment
Neuroresearch and Online Eye Tracking: Redefining Digital Ad Effectiveness

In a digital environment where attention spans are measured in seconds, traditional metrics like clicks and views offer an incomplete picture. They tell us what users did but not what they saw, felt, or understood. Which parts of the creative actually registered with them? Did the ad spark interest, confusion, or indifference?
Fixing the System We Built: Driving Toward Transparency

Albert Einstein is famously alleged to have said, "We cannot solve our problems with the same thinking we used when we created them." For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That vision helped fuel an ecosystem in which digital media spending in the U.S. reached $259 billion in 2024.
Televisa/Univision Brings “Cristina” Back — At Least for One Night, TONIGHT!

Almost without announcement, except for some exciting chatting on this morning's Despierta America, Televisa/Univision is bringing back the iconic television personality, Cristina Saralegui. The event happens tonight at 7 pm (6pm Central) when she will interview Karol G.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Dennis Holt of USIM & Western International passes …….

It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of the first Multi-Ethnic division for media planning and buying headed by Leila Winick as President under Western International.
Differences in Work Arrangements Among Hispanic and Non-Hispanic Populations

Hispanic or Latino workers are projected to become a larger portion of the civilian labor force in the coming decade and new American Community Survey (ACS) tables on characteristics of workers show how they differ from workers in other groups.
Burnout Is On the Rise: The Consequences and Ways to Prevent It

A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year. Among those who reported feeling burnt out, those who reported the highest levels of burnout are gen Z (39 percent) and millennials (40 percent).
Speaking Their Language: The ROI of Inclusive Marketing [PODCAST]

Inclusive marketing isn't just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for long-term growth.
Bad Bunny’s “Tracking Bad Bunny” campaign wins Entertainment Lion for Music Grand Prix at Cannes

Bad Bunny's "Tracking Bad Bunny" campaign, created by DDB Latina Puerto Rico, won the Entertainment Lion for Music Grand Prix at Cannes. This campaign, promoting his album "DeBÍ TiRAR MáS FOToS", involved a unique scavenger hunt across Puerto Rico using Google Maps and Spotify, linking song titles to specific locations. The campaign was praised for its creative use of technology, cultural impact, and ability to engage fans.
What Brands Must Know About U.S. Fans Ahead of the 2026 FIFA World Cup

The largest sporting event in history, the 2026 FIFA Men's World Cup, kicks off across North America. For brands, it's a once-in-a-generation chance to build campaigns that authentically tap into the unique appeal of World Cup soccer and break into mainstream culture during a tournament projected to generate up to $40.9 billion in GDP.
It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges

The challenges facing today's digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile.
Reconnecting with LGBTQ+ audiences

Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support beyond Pride Month.