Top News

ANA’s Alliance for Inclusive and Multicultural Marketing Challenges Entertainment Industry to Recognize Cultural Authenticity and #SeeALL with Star Studded Emmy PSA

September 22, 2020

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.

Boden inducted into the 2020 PRWeek Hall of Femme

September 22, 2020

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

How to Manage Advertising Production’s Bigger Picture

September 22, 2020

Five steps to establishing a strategic production-spend management program

Leaders in News, Programming, Sports and Cable Are Lauded at the Hispanic TV and Video Awards as Hispanic Television Summit Kicks-off

September 22, 2020

The 18th Annual Hispanic Television Summit kicked off Monday with a virtual ceremony celebrating the leadership within the Hispanic television industry.  By Joe Schramm, Schramm Marketing Group

Closing the Hispanic leadership gap: Why it's in everyone's best interest

September 19, 2020

Hispanics represent 18.5 percent of the population in this country, but just 4 percent of the executive ranks.

The Ongoing Impact of COVID-19 on Latino-Owned Businesses [REPORT]

September 19, 2020

In this research brief, Stanford Latino Entrepreneurship Initiative’s research highlights the ongoing impact of COVID-19 on Latino-owned businesses. We followed up with the same group of Latino-owned businesses that took our survey in March and also surveyed a larger sample of 7,000 Latino and white business owners.

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The Pandemic That Affects Our Industry Can be Healed


The Existential Challenge for Business [REPORT]


Inequalities Persist Despite Decline in Poverty For All Major Race and Hispanic Origin Groups


Brand Leaders Are Seeking More Media Cohesion [REPORT]


DIEGO LUNA, STAR OF NETFLIX’S NARCOS: MEXICO AND ROGUE ONE: A STAR WARS STORY TO RECEIVE AWARD FOR OUTSTANDING ACHIEVEMENT AT THE HISPANIC TELEVISION SUMMIT


Let The Cola Wars Begin- En Español!


Young Latinos: A Generation of Change [REPORT]


Navigating the New Video Landscape


Fall TV 2020: Rafael Eli Award Winners Recall Eli’s Impact


What All Agencies Can Learn From Experiential and OOH Agencies


I am from … How complex Hispanics are …… [VIDEO, PLEASE WATCH]


2019 Hispanic Social Marketing Report - Available for Download - FREE


2019 Hispanic Market Thought Leaders - Available for Download - FREE


Latest News

The Keys to Direct-to-Consumer Success
September 19, 2020

Traditional brands can learn a few lessons from the DTC sector

Six problem-solving mindsets for very uncertain times
September 18, 2020

Great problem solvers are made, not born. That’s what we’ve found after decades of problem solving with leaders across business, nonprofit, and policy sectors. These leaders learn to adopt a particularly open and curious mindset, and adhere to a systematic process for cracking even the most inscrutable problems. They’re terrific problem solvers under any conditions. And when conditions of uncertainty are at their peak, they’re at their brilliant best.

The Impact of COVID-19 on Hispanic Consumers
September 18, 2020

The COVID-19 crisis has completely altered what daily life looks like both here in the United States and throughout the world. No longer can people simply go about their lives – there is heightened concern surrounding health and safety as this virus makes its way through society.  By Lauren Lootens / Florida State University

Americans See Skepticism of News Media as Healthy, Say Public Trust in the Institution Can Improve [REPORT]
September 17, 2020

No more than half of U.S. adults feel confident in the news media or think other Americans feel this wayIn a year filled with major news stories – from impeachment to a contentious election, from a global pandemic to nationwide protests over racial injustice – Americans continue to have a complicated relationship with the news media.

2020 in Hindsight: How This Year is Changing the Media Buyer/Seller Dynamic
September 17, 2020

The greatest shift may be in how the buy side and sell side interact. Sellers of premium inventory have historically owned something very valuable that advertisers needed: eyeballs. And they still do. But now, that is not enough. There is greater onus on the sell side to deliver on a product or service that appeals to cautious and under-funded advertisers and agencies. This is where things get interesting.

ROMINA ROSADO, TELEMUNDO’S CONTENT EXEC SHARES PANDEMIC-RELATED TRENDS IN PROGRAMMING AND MORE, AT THE HISPANIC TELEVISION SUMMIT
September 17, 2020

How the pandemic has impacted TV viewing among Hispanics is a topic that Romina Rosado, the SVP of entertainment and content for NBCUniversal Telemundo Enterprises is prepared to address during her keynote interview Thursday, September 24 at the upcoming Hispanic Television Summit.  By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership
September 16, 2020

The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard

Dr. Seuss teams up with Pinta
September 16, 2020

Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.  

Horizon Media’s Karina Dobarro To Be Honored For Her Executive Leadership in Hispanic Television
September 16, 2020

Karina Dobarro, SVP, Managing Director, Multicultural & International Brand Strategy at Horizon Media is being honored this year at the 18th Annual Hispanic Television Summit with the award for Executive Leadership in Hispanic Television and Video. By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

Record Industry Celebrates the Vibrance of Hispanic Heritage Month
September 16, 2020

The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.

Get Smarter on Measuring Purpose
September 15, 2020

To unleash the true power of purpose, it needs to be fully activated and continuously measured

4 predictions for an uncertain 2020 US holiday shopping season
September 15, 2020

Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday season unlike any other.

Burger King celebrates Pride by declaring their love to McDonald’s
September 11, 2020

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.

NAB launches ad campaign spotlighting Importance of Local Broadcasting
September 11, 2020

The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.

Wedding Bells Are Ringing as “Enamorándonos” on UniMás
September 11, 2020

Featuring the Show’s First Baby, New Engagements and More Love Stories, the Hit reality Show, Hosted by Ana Patricia Gámez and Rafael Araneda, Will Air Monday through Thursday at 8 p.m. ET/PT (7 p.m. CT)

Cohen named IAB CEO
September 11, 2020

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022.

The Battle for the Soul of America
September 10, 2020

It is only 60 days until the election, and the first absentee ballots are going out today. The tension is only going to continue to build over the next two months; amplification is the operative word. And life, and our data, bring into clear relief our polar world—Red, Blue; Good, Bad; Rich, Poor; Black, White. We are divided as a nation. Perhaps our only unity is in our agreement of disunity. What did Thomas Paine say? —"these are the times that try (our) souls…”

Diversity And Inclusion And Multicultural Marketing Are Not The Same
September 10, 2020

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner.  By Isaac Mizrahi -  Co-President of ALMA

Santiago appointed GM of Edelman Miami
September 10, 2020

Carla Santiago has been appointed General Manager of Edelman Miami effective September 1st.

The Dynamics Shaping the 2020 Election Affect Brand Marketing Too
September 09, 2020

The mood of the country has changed — and brands must respond in kind