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According to a new survey by the ANA (Association of National Advertisers), marketers are still being pressured to reduce their costs and spending in light of the economy, though reductions are less severe than were reported in the three previous surveys conducted over the past eighteen months. Download report here.
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According to Radio Ink, Cecil Heftel, the pioneering founder of Heftel Broadcasting -- which in 1999 became Hispanic Broadcasting Corp. -- died of natural causes yesterday in San Diego. An interesting footnote is that Cecil Heftel is also credited for paying the highest amount for any AM / FM radio properties regardless of language at the time when he purchased KTNQ-AM/KLVE-FM the top Spanish language station in Los Angeles or a reported $40 million, which were owned and operated by the Liberman brothers.
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This is part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation Summary of Findings. Download report here.
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African Americans have worked in advertising since the modern American advertising industry emerged more than 100 years ago. Yet as employment discrimination has sharply diminished across the American labor market over recent decades, systemic barriers to equal opportunity in this $31 billion a year industry have remained largely intact. This report presents multiple measures of how Black professionals and managers are treated compared to Whites with similar qualifications. Download report here.
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Budget Allocation Modeling.
One of the principle reasons I decided to enter the world of Hispanic advertising was to bring a more rigorous and data-driven analytical approach to what I viewed as the unsophisticated and heuristic nature of some of the most important decisions made in our industry. While our industry has come a long way, including the omnipresence of account planning and the growing and rich field of Hispanic direct response, there is still one very important process that has not managed to move forward -- the allocation of Hispanic marketing budgets. |
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Poll It
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In last week’s poll, 59% believe that the current President of the United States is NOT fostering initiates that are healthy for our advertising, marketing and media industries. What do you believe would help our Industry?
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