Top News

October 22, 2014

By Pedro de Cordoba | Chief Strategy Officer - EVENTUS

It’s been bugging me for a while now. I just couldn’t let it go. When the brain trust of our Industry decided to unveil their collective definition of what a total market approach really means, I had to go back and re-read the press release on the ANA’s website more times than I care to admit. (AHAA Leads Marketing Coalition in Defining Total Market, September 2, 2014). I strained to understand it. Was it about a new way of doing things, or simply about the money?

October 22, 2014

Adobe and Nielsen announced a strategic alliance that is expected to deliver a cross-platform system for measuring online TV, video and other digital content across the Web and apps.

October 22, 2014

Internet ad revenues climbed to an historic first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion.

October 22, 2014

Digital video advertisers that want to grab viewers’ attention, take note: The device on which a consumer views video ads matters far more than mood or location—or even the content genre.

October 22, 2014

The Axis Agency announced the promotion of Wally Sabria to Executive Vice President of Digital and Social Media.

October 21, 2014

Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure. We Tweet, visit Facebook, enjoy music, watch videos, check the weather, watch TV shows, watch movies, and oh, yes, we even manage to make some phone calls with these ingenious and ever more sophisticated devices.  By Elisa Cogo / Director of National Sales and Marketing at Cardenas Marketing Network

Latest News

October 22, 2014

The hour-long program, "Noticentro America," will air live and exclusively on WAPA's U.S. sister cable network, WAPA America, Monday-Friday at 8pm ET/5pm PT.

October 21, 2014

CBS Outdoor Americas Inc. has announced it will rebrand as Outfront Media Inc.

October 21, 2014

Darn it, I really wanted to write a rant about Twitter profiles from people that put a #hashtag #in #front #of #every #word #in #their #profile. Or people that qualify their profile with monikers like  #thoughtleader or #insert-other-pretentious-claptrap-here.  But alas, events in programmatic last week forced me to ditch my plans, and focus once again on programmatic’s unstoppable rise and rise.

October 21, 2014

By Gonzalo López Marti / LMMiami.com

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.

October 21, 2014

Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.

October 21, 2014

MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno. 

October 21, 2014

LatinWorks has been selected to create a campaign introducing Montejo, Anheuser-Busch’s first Mexican beer to the U.S. market.

October 21, 2014

The Connected Shopper si based on research conducted in 12 countries across 4 continents, attempts to understand the role that digital plays at every point along what we call the shopper’s Purchase Decision Journey, and to identify both drivers and barriers to purchase that brand marketers and retailers can affect in order to increase sale.

October 20, 2014

In today’s US Hispanic focused radio industry, many of the names of the pioneers that help develop, create and establish the US Hispanic Radio Industry are almost all forgotten, but not to a few.

October 18, 2014

Consumers are hungry for engaging content and marketers are creating more content than ever before. In response to this shift, we are seeing an increase in the number of positions dedicated to content creation within both client and agency marketing teams.  And one of the most important positions within these teams is the content strategist.

October 18, 2014

McCann XBC announced that Joel Rodriguez has joined as Executive Creative Director.

October 18, 2014

República unveiled its newly redesigned website www.republica.soy  .SOY is a new domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

October 18, 2014

Are you afraid digital technologies will make you obsolete? That your hard-earned skills haven’t prepared you for the fast-moving digital future?

October 18, 2014

A Record Number of Latinos are Eligible to Vote … But Latinos are a Small Share of Eligible Voters in Key 2014 Races

October 18, 2014

Nearly nine in 10 US marketers are using social media marketing. It is clear they consider it a necessity for doing business.

October 18, 2014

It’s no secret that Latinos are active online. The challenge for brands is how to connect with such a diverse group that represents three regions of the Americas in a relevant and impactful way. There is no magic formula, but there are guidelines – and pitfalls – that brands must keep in mind. Here we share some do’s and don’ts from Hispanic Heritage Month (HHM) 2014 for connecting with U.S. Hispanics online.

October 18, 2014

comScore, Inc.  published The U.S. Total Video Report. The report provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources of content, it’s more important than ever to gain a complete understanding of TV audiences and their viewing behaviors across multiple platforms.

October 18, 2014

How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.

October 17, 2014

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

October 17, 2014

How the most popular candy brands rank among Twitter users.