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October 28, 2020

As the COVID-19 pandemic extends beyond seven months, the year-end holidays are next in line for disruption.

October 28, 2020

Multicultural consumers are poised to become the majority in the next twenty years. One of the largest demographics in the multicultural ecosystem is U.S. Hispanics, who account for about half the population growth in the country. With slowing immigration, most of that growth is supported by U.S. births. The burgeoning numbers are driving a  1.2 trillion dollar  Hispanic/Latino consumer market, making them an attractive target for companies and brands.

October 28, 2020

US banks can no longer ignore the current market reality. The necessity of climate risk preparedness is here. Signs abound, both here and abroad: Regulatory agencies, legislators, and investors aren’t only demanding awareness, but also readiness and action as to how climate risk is prioritized within a bank’s risk management framework.

October 27, 2020

With the pandemic adding uncertainty for marketers, it’s more important than ever to understand the media landscape. Findings from Kantar’s inaugural Media Reactions 2020 study reveal that marketers lack the understanding and the data they think they need. Nearly half of marketers (48%) — a growing proportion — feel that they don’t have all the data they need to make decisions in their roles. The research also finds that two-thirds are worried about the future and think that an inability to track digital media via cookies will dramatically disrupt the industry — a situation that could further impede marketers’ ability to monitor advertising effectiveness.

October 27, 2020

Andres Cantor, Telemundo Deportes’ iconic sports commentator has been named the recipient of the National Soccer Hall of Fame 2020 Colin Jose Media Award. The famed commentator received one of US Soccer’s most esteemed awards during a special Telemundo Deportes broadcast on Sunday, October 25th preceding the network’s Chivas versus Cruz Azul match coverage.  As the 13th recipient of the Colin Jose award, Cantor is the first Spanish-Language broadcast personality to be honored with the award, and only the third broadcast media personality regardless of language to be honored with the award since JP Dellacamera in 2018 and Seamus Malin in 2005.

October 27, 2020

Research from the Brennan Center for Justice and other advocacy organizations shows that Black Americans still have to confront unique barriers in order to cast their ballots. From reduced oversight of changes in voting laws to the ongoing threat of a global pandemic, Black voters have even more to contend with this election year. Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

Latest News

October 27, 2020

Geoff Ramsey of eMarketer discusses COVID-19's effects on the industry, e-commerce, and mobile advertising

October 27, 2020

inZa Lab announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) has changed amidst the political, environmental, economic, and social turmoil of the past year.

October 27, 2020

Irma Alicia Cortez Nicolas, who formed a media empire with her husband Emilio Nicolas, has died.

October 24, 2020

Amid the many new media offerings available to consumers, it’s easy to lose sight of long-standing, dependable choices—even when they continue to drive significant engagement. The news is one such option, and amid the trifecta of a pandemic, widespread social unrest and a U.S. presidential election, it remains a vital connection to both the world at large and our local communities.

October 24, 2020

Changes necessitated by the pandemic may have altered TV advertising forever — marketers must adapt

October 24, 2020

Grow your agency profitably (and with less stress) via my Strategic Churn technique.  Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm.

October 23, 2020

One in three Gen Z survey respondents who’d applied for a job said they’d avoided an opportunity because they feared being treated unfairly due to their gender, ethnic or racial identity in a new survey by Tallo. In the same survey, one in four said the same thing about applying to college.

October 23, 2020

LATV Networks announced the promotion of Gisella Fu-Ripp to Vice President of Sales & Strategic Partnerships to lead the diverse, and predominantly female organization at LATV.

October 23, 2020

2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice created moments that have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

October 23, 2020

The Center for Hispanic Marketing Communication (HMC) has announced a partnership with Farmer-to-Farmer Colombia and Fundación SalvaTerra to help support smallholder farmers in Colombia that are transitioning out of the informal economy, forming cooperatives to grow and taking advantage of economies of scale, while expanding their range of buyers.

October 22, 2020

With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S according to the Pew Research Center. But the number of Hispanics who actually vote still has room to grow. Only half of the eligible Hispanic voters were registered in 2018 but that gap has been closing as registration rates are climbing for the 32 million eligible Latino voters in 2020 as we approach this Presidential Election.

October 22, 2020

From search to content consumption, purchase to advocacy, Hispanic consumers take a unique collective approach to e-commerce. The ethos of this collectivist culture greatly influences brand experience and purchasing behavior.

October 22, 2020

Canela Media named Andres Rincon as Senior Vice President of Sales overseeing the East Coast region.

October 21, 2020

Amid the onslaught of an estimated $11 billion in political spending for this year’s U.S. Presidential Election, it’s hard to imagine any voter group being left out. But according to the 2020 Asian American Voter Survey, half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day. Turnout among Asian American voters lagged their multicultural counterparts in previous cycles, but this year, many are excited about getting off the sidelines and involved in the process.

October 21, 2020

A few months back, TrinityP3 Founder and Global CEO Darren Woolley observed on his podcast that most of the agencies he’d seen recently were not telling their story. Not that they weren’t telling their story effectively, but they weren’t telling a story at all. Often, they were just delivering a shopping list, ticking off the agency’s clients, offices, and capabilities. (Zzzzz. Sounds exciting, right?)  Perhaps most interestingly, Woolley said that the agencies actually started off by saying they “wanted to share their agency story,” but still “[he’d] be sitting there waiting for the start, the middle and the end of the story and it just wasn’t coming.”  By Mark Duval - The Duval Partnership

October 21, 2020

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that's particularly relevant among younger audiences - according to research, 70% of teens now trust influencers more than they do traditional celebrities.

October 20, 2020

A Facebook post caught my attention this morning. Someone I once worked with many moons ago lost his father. “RIP Dad, thank you for making our lives unforgettable,” he wrote. And then it sunk in. This person’s dad was also my first boss in US Hispanic marketing over thirty years ago. This person’s dad was one of the early pioneers of US Latino marketing in this country and, among many colorful and memorable individuals, I will venture to say he was at the top of the list. This person’s dad was Pedro Font or Mr. Font to those who worked for him.

October 20, 2020

There are many misconceptions and outdated perceptions about today’s Latinx population in the world of Hispanic Marketing.  So Casanova//McCann conducted a proprietary, quantitative study to get to the heart of the truth.  Here’s a teaser of some of the interesting insights the data uncovered.

October 20, 2020

Ocean Spray Cranberries, Inc. unveils its first ever national Hispanic marketing campaign "Sabor Único. Bueno Para Todos™," highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences

October 17, 2020

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach