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November 20, 2014

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help?

November 20, 2014

Mothers are a highly digital cohort by multiple measures—internet penetration, smartphone ownership, social network usage, etc. It helps them accomplish the multitudinous tasks of motherhood while also giving them some escape from those demands. But all this digital usage (and the multitasking it often entails) can sometimes aggravate as well as reduce the pressures of their day, according to a new eMarketer report, “Mothers and Digital Media: Useful, Yes; a Panacea, No.”

November 20, 2014

Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.

November 20, 2014

Through Custom 360 Integrations, MetroPCS is a Brand Partner in Estrella TV’s Tengo Talento.   This season long partnership with Tengo Talento, Mucho Talento will be highlighted through three primary elements:  The MetroPCS Call Home Segment, MetroPCS Lounge and MetroPCS as Voting Partner.

November 19, 2014

Hispanic consumers tend to feel they are not doing as well as in the past but anticipate that the growing economy will help improve their situation, according to the latest Hispanic consumer confidence index by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).

November 19, 2014

From 2009 to 2012, the population of unauthorized immigrants rose in seven states and fell in 14, according to new Pew Research Center estimates.

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November 19, 2014

Telemundo Chicago announced that Rodrigo Arana has been named sports anchor for Noticiero Telemundo Chicago at 5 PM and 10 PM.

November 19, 2014

Not quite a household term, yet, the Internet of Things among the consumer electronics industry continues to elicit breathless economic predictions and promises of life-altering technologies. Estimates put IoT at 50 billion connected devices to the tune of over $7 trillion in revenue by 2020. Phones and cars already talk back, wristwatches monitor and record our activity, and the recently released Amazon Echo speaker is bringing the helpful home robot one step closer to reality.

November 19, 2014

The US social networking market is becoming more competitive, with smaller, newer players catering to an increasingly diverse set of users.  But according to a new online survey from Cowen and Company of internet users 18 and older, Facebook still leads the market by wide margin. Its share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.

November 19, 2014

'Tis the season to be shopping! With the holidays quickly approaching and Black Friday, Cyber Monday, and other retail-centric extravaganzas on the horizon, many people are beginning to plan their shopping sprees. And on how many lists will toys appear this year? Just over half of all Americans (51%) plan to purchase toys as gifts this year, nearly consistent with last year's intent (50%). Not surprisingly, parents of a child under the age of 18 are twice as likely to purchase toys as those without children under the age of 18 (82% vs. 41%, respectively).

November 18, 2014

WAPA America has acquired the exclusive rights from Puerto Rico TV, the Island’s public television network, to three beloved local programs, “Puertorriqueñisimo,” “Así Canta Puerto Rico”, and “El Show de Chucho.” All three weekly shows are scheduled to premiere the weekend of November 22-23.

November 18, 2014

“La Banda”, developed by Univision Communications Inc. (UCI), Simon Cowell’s Syco Entertainment and Saban Brands and co-produced with FremantleMedia Latin America, aims to create the world’s ultimate Latino boyband through the largest Latino talent search in U.S. TV history.

November 18, 2014

Telemundo announced the premiere of its new production “Tierra de Reyes” on Tuesday, December 2 at 9pm/8c. 

November 18, 2014

I always say that it is good to have science fiction and science facts. You need science fiction to dream about what might be possible -- but ultimately, science facts rule and help to frame your understanding.

November 18, 2014

If you haven't gotten on the programmatic advertising bandwagon already, you may be getting left in the dust.

November 18, 2014

Azteca America announced four new additions to its executive roster. Gary Pacheco joins the network as Station Manager of WMBC-Azteca New York, Erin Cook joins as Vice President of Network and National Spot Sales in Dallas, Joe Jaime joins the Chicago office as Vice President of Network and Spot Sales - Midwest, and Thomas Andre joins as an Account Manager in the Glendale, Calif. office.

November 18, 2014

If you thought being an advertising film producer is a high pressure job, read on. From California to South Florida via Mississippi, Vietnam, Oregon & New York. Now that’s a life journey.  By Gonzalo López Martí  - LMMIAMI.COM

November 18, 2014

Experian Marketing Services published a new research report today that reveals the key marketing strategies, tactics and trends that will define the 2014 holiday season.

November 18, 2014

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates. And the professionals who do social media marketing believe it is important: 88% of them agreed with that statement when surveyed in October by Harris Poll for social media management platform Hootsuite.

November 18, 2014

As I reflect on this year’s Association of National Advertisers (ANA) Multicultural Marketing conference, we have come a long ways over the last 30 years, while our industry continues its struggle to sort out the optimal way to go to market in an increasingly diverse nation. First, I want to congratulate the ANA and specifically Gilbert Davila for keeping the subject of race and diversity in the forefront of how we go to market in the 21st century; because, America has never been comfortable in discussing race and ethnicity. In fact, the election of an African American to President of the United States has moved our discussion forward in so many ways.  By Ernest Bromley is Chairman/CEO of Bromley Communications, LLC.

November 15, 2014

Following its recent sale of KHJ 930AM, Liberman Broadcasting Inc. has moved its top-rated La Ranchera format to the FM band. The new home for the format is KWIZ-FM 96.7.

November 15, 2014

The presenters at the ANA Multicultural Conference were great. Gilbert Dávila's moderation was brilliant. The food couldn't be beat. The ads were among  the best I've seen. And finally, everyone is on the same page. Total Market is the way to go.

So what's my beef?

By David R. Morse - President and CEO / New American Dimensions, LLC

 

November 15, 2014

Viacom International Media Networks (VIMN) announced the appointment of Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s).

November 15, 2014

Enter Kenco’s recently launched Coffee vs. Gangs program, developed in partnership with JWT London. The coffee brand is sponsoring a yearlong education program for 20 at-risk youth, who will live on a coffee farm and learn the skills required to work in the industry.

November 15, 2014

This snapshot is only the latest manifestation of a decades-long rise in the number of Americans who have ever remarried. All told, almost 42 million adults in the U.S. have been married more than once, up from 22 million in 1980. The number of remarried adults has tripled since 1960, when there were 14 million.

November 15, 2014

At Hyundai Motor America, driver connectivity comes in several guises. Michael Deitz, the automaker’s senior group manager of connected car and owner marketing, spoke to eMarketer’s Danielle Drolet about Hyundai’s connected car integrations.