FOX Deportes announced that Carlos Sanchez will join the company as Executive Vice President and General Manager.
SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman Alfredo “El Perro” Angulo.
Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce "Terra Live Music in Concert" with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album "Loco de Amor" ("Crazy from Love") which will be released globally the day prior.
LATV Networks, home of LATV and American Latino Syndication, will hold its 2014 Upfront presentation on Thursday, May 1 at 6pm at Penthouse 45 in New York City. The Upfront announcement was made by Andres Rincon, LATV’s Vice President of Advertising Sales and Marketing.
Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.
Yahoo unveiled world-renowned coach, Jose Mourinho as their global football ambassador for 2014. For the billions of football fans who make football their daily habit, Mourinho will be an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup 2014 and he will also provide exclusive behind the scenes content from his world on his own Tumblr.
Social media marketing is hardly the new kid on the block anymore. eMarketer estimates that among US businesses with at least 100 employees, 87% used social media for marketing last year, and 88% will do so this year.
Deportes Telemundo has announced the addition of Mexican soccer legend Carlos Hermosillo to its team of sportscasters and analysts.
El Rey Network announced that Gabriel Luna (Dance with the One, Bernie) has been cast in the lead role in the network's second scripted original, "Matador."
TD Bank has announced results of its second annual Mortgage Service Index, a nationwide consumer survey that gauges the home buying experience. The Index revealed that 68 percent of Hispanics this year (compared with 62 percent last year) found their most recent home buying experience to be "excellent" or "very good," compared with 62 percent of the general market.
Telenovelas on Spanish-language TV networks, Latin American music on local radio stations and Spanish-language versions of popular magazines—all are mainstays of US Hispanic-focused programming and media that remain important channels for marketers looking to reach this growing segment of the population. But it’s also where many efforts to connect with Hispanics often end. In their quest to reach this market—especially its large millennial and preteen populations—brands are failing to understand how and where Hispanics are consuming media, according to a new eMarketer report, “US Hispanics’ Media Usage: A Mix of the Trendsetting and the Traditional.”
Valassis announced results of its Shopper Marketing Report with data marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers.
Collective Bias, a social shopper media company, launched a number of new service offerings and programs that together will make it easier for social influencers and brands to develop social shopper marketing campaigns that drive sales and product engagement.
This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models.
Zimmerman Advertising announced that it has been selected by Dunkin' Donuts for its national local store marketing (LSM) business. The agency will support more than 7,000 Dunkin' Donuts locations by working with the brand's powerful LSMNow platform to create a variety of materials to help drive franchisee profitability from coast-to-coast, including Dunkin' Donuts' future locations in California.
Univision News, the news division of Univision Communications, Inc., announced that renowned Spanish journalist Borja Echevarría de la Gándara has been appointed vice president, Digital. He will be based in Miami and report directly to Daniel Coronell, senior vice president and executive director of News at Univision.
In last week's blog post, we looked at the “Cool List” - the top 10 coolest things right now -- among Hispanic Adult Millennials. This week, we're going to dive in a little closer and show how Hispanic males and females differ in their perceptions of what's cool. Based on data from Tr3s's soon-to-be-released 2014 study of Hispanic Adult Millennials ages 19 to 34, here are key findings on the “Cool List” and gender.
Discovery U.S. Hispanic announced that it will hold Discovery en Español and Discovery Familia's annual upfront event on Tuesday, May 13 from 2:00 to 5:00 p.m. at SIR Stage 37 in New York City.
The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But with the emergence of new technologies—and new measurement capabilities—video advertising is poised for change. Last year, Nielsen and Simulmedia brought together a core group of researchers, marketers and C-suite executives from all sides of the media industry to discuss the future of video advertising.
The rise in social media analytics tools has satisfied marketer demand for a way to measure and gather insights from social marketing efforts.
While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA). The study, Video Content Discovery and Purchasing Trends, explores video content viewing behavior, discovery, acquisition and format ownership preferences.
With 100 days from kickoff of the most anticipated event in soccer, ESPN Deportes adds Hugo Sanchez, a former striker long considered Mexico’s best player, to the network’s roster of more than 30 legendary former players and expert soccer journalists. This diverse group will provide its unique perspective and expertise starting June 8, 2014 from Rio de Janeiro.
To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision). With the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás, Galavisión, Univision Deportes Network (UDN), UVideos, Univision.com and Univision’s social platforms.
AL & CM Broadcasting announced that its premier syndicated talent, Alex “El Genio” Lucas is now being broadcast on 50 radio stations ranging from California to New York!
Univision Television Group will carry Bounce TV as a multicast channel on its stations in five major markets and has renewed Univision’s distribution of the nation’s first-ever broadcast television network for African Americans as a multicast channel in seven markets as part of a multi-year deal.
Produced by the History Channel in Latin America, “Milagros Decodificados” (Decoded Miracles) aims to reveal what lies behind these incredible occurrences identified as miracles. The new series will debut in the United States on Thursday, March 6, 2014 at 9 p.m. ET/PT on the Galavisión cable network.