Top News

November 16, 2019

While 27 percent of chief diversity officers find themselves still having to make the case for diversity, inclusion, and belonging in the workplace, the good news is that the majority of top leaders already understand how critical these efforts are. Indeed, in my work in talent and diversity at Google, Disney, and other large firms, I’ve found many leaders eager for actionable frameworks and advice to create more inclusive cultures. But again and again I find one thing plaguing their attempts: fear.    By Daisy Auger-Dominguez

November 16, 2019

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.  Curated by Gilbert Davila, President/CEO, Dávila Multicultural Insights and Chairman of the Association of National Advertisers Multicultural Conference and Alliance for Inclusive and Multicultural Marketing (AIMM).

November 16, 2019

Personalization at scale is where retailers and consumer brands are competing to win. But in focusing on “playing offense” to capture value, executives are often overlooking their “defense”: preserving, protecting, enabling, and accelerating the hard-won gains of their digital efforts by ensuring that personalization at scale keeps personal data secure and private.

November 16, 2019

“Human in the loop” contextual targeting – which uses brand preferences to power machine learning that is overseen by humans – is dramatically more effective than traditional modes of ad targeting, according to “Solving Brand Suitability,” a new study by MAGNA and the IPG Media Lab conducted with Zefr, the Contextual DMP™ for brands and agencies.

November 16, 2019

US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.

November 16, 2019

Highly digitally-connected media planners are bringing their own biases to the interpretation of campaign data, argues Hannah Gillett, Strategy Director at Spark Foundry.

Latest News

November 15, 2019

eMarketer principal analyst Debra Aho Williamson joins host and fellow principal analyst Nicole Perrin to discuss the advertisers that are driving the shift from traditional media ad spending to digital. Does the traditional narrative hold up that a long tail of small advertisers rocketed Facebook to Google to prominence, or are digital pure plays responsible for the shift?

November 15, 2019

Equal business stature is a straightforward concept. It’s important because deals often don’t get closed without it. People do business with those they respect, those they trust and view as credible, and who they see as their peers. If you are viewed as less capable or less professional, why would someone trust you with their business?  by Mark Duval - The Duval Partnership

November 15, 2019

The share of adults who have lived with a romantic partner is now higher than the share who have ever been married; married adults are more satisfied with their relationships, more trusting of their partners

November 15, 2019

The ANA is tackling the marketing industry’s ongoing talent crisis head-on with a new multi-tiered campaign designed to inspire talented and diverse university students to choose marketing as a career.

November 15, 2019

Conill announced that advertising creative Gustavo Sarkis will join the agency as its Executive Creative Director effective November 20. In this new role, Mr. Sarkis will lead all Conill creative teams and client campaigns across its offices in Los Angeles, Dallas and Miami.

November 14, 2019

Espada PR announced that their new office in New York City to be directed by veteran publicist and marketing expert Wilson Guzman.

November 14, 2019

Beauty adspend has struggled in recent years as magazines and television –  traditionally favoured by brands for their ability to evoke emotional connections with consumers through bold imagery and high production quality – have lost audiences to the internet. While these channels are still valuable, circulations have declined for many years and ratings are now falling in key markets.

November 14, 2019

Entravision Communications Corporation announced the promotion of Jose Mateo III and the appointment of Erika M. Marrero to Vice Presidents of Entravision’s Audio Network Sales.

November 13, 2019

The Latino community is every day becoming stronger and stronger as a key influencer of the US marketplace. The Hispanic consumer is becoming a powerful force in our economic tapestry, likened to the millennial.

November 13, 2019

he technology, media, and telecommunications (TMT) sector has enjoyed unprecedented growth over the past decade. Seven of the ten largest companies by market value are TMT companies. Incumbents such as Apple, Disney, and Verizon have been joined by a quickly scaling group of disruptive players such as Alibaba Group, Alphabet, Amazon, Facebook, Netflix, and Salesforce, all of which have been buoyed by consumers’ and businesses’ growing appetite for technology products and services.

November 13, 2019

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide reality of where women are today and found that there’s an opportunity here for brands.

November 13, 2019

By Gonzalo López Martí  - Creative director, etc / lmmiami.com

  • A new era of northbound Hispanic immigration is around the corner.
  • Which America will welcome with, mostly, open arms.
  • Here’s why.
November 09, 2019

NBCUniversal Owned Television Stations announced that Jorge Carballo,  the current President/GM of Telemundo 51/WSCV will oversee operations for NBC 6/WTVJ, effective January 1, 2020.

November 09, 2019

ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast, there has been little headway made in improving ethnic diversity.

November 09, 2019

Nike and its ad agency Wieden+Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA, for a spot called “Dream Crazy.”

November 08, 2019

When it comes to influencer marketing, the obvious concern for brands has always been finding the right creator.

November 08, 2019

For the sake of ease and cost efficiency, marketing agencies in the United States have tried reusing strategies designed for mainstream American markets or international Latin American markets on the rapidly-growing U.S. Hispanic segment. They often reason that acculturation will morph the Hispanic market into the mainstream, or that they are still very similar to consumers in their home countries, but these are both incorrect. The cultural experience of immigration into the United States has unified people from many countries into a new identity: the New Latino. This group of Hispanics living in the U.S. share commonalities that turn them into a unique segment separate from mainstream U.S. consumers or consumers in their home countries. They are often new consumers from lower socioeconomic backgrounds who have taken risks to immigrate to the U.S., and are experiencing culture shock as they adapt to their new lives. These experiences shape the New Latino, and marketers should understand each if they hope to connect with these consumers.  BY Melissa Carmona - Hispanic Marketing Communication / Florida State University

November 08, 2019

The Latin Recording Academy® and Univision Communications Inc. announced the official sponsors for the 20th Annual Latin GRAMMY Awards. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations.

November 08, 2019

Entravision Communications Corporation announced t has entered into an agreement with Univision Communication Corporation to broadcast its 2019-2020 NFL season radio coverage to Univision’s TUDN stations in Chicago, Dallas, Houston, Miami and New York markets.

November 07, 2019

Telemundo Deportes, in an exclusive partnership with Turnkey Intelligence – MarketCast, today released a brand study that evaluates the latest trends, popularity, and perception of sports among Hispanic fans. The study confirms that Hispanic sports fans continue to be a driving force in the consumption of live sports programming and have strong recall and affinity for sponsors associated with the sports they follow.