Though you may already use primary and secondary media research to guide your marketing strategy, you may be missing out on key information if you’re not measuring marketing effectiveness too.
Piper Jaffray has completed its 27th semi-annual Taking Stock With Teens market research project, which signals a potential point of stability, with spending contracting by just 1% from Fall 2013, compared to sequential declines in the mid-single digits previously.
Flama is Univion's first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board.
If you like Salsa, the Fania All Stars and dancing, the name Cheo Feliciano is synonyms with Greatness. Cheo Felicano passed away after be involved in an accident in Puerto Rico.
A consortium of six companies announced today a cross-industry study to drive thought leadership in marketing to Hispanics. The consortium members include IRI, Latinum Network, Univision, Telemundo Media, UM, and Rentrak. The consortium will enable marketers to maximize the multi-platform impact of advertising to Hispanics by developing best practices around strategy and performance measurement. The consortium’s mandate is to help marketers, advertisers and retailers develop effective marketing strategies to best serve Hispanic consumers.
MundoFox announced the premiere of ‘Dos Lunas’ (‘Two Moons’), the new original drama about a woman, played by Bárbara Mori, trying to cope with her split personality disorder sparked by a tormented past. With its debut on May 3rd, the series will air exclusively on MundoFox on Saturdays at 10PM/9c.
One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention from marketers, who are challenging agencies to take advantage of the immediate opportunity. Are they thinking about their audiences in a screen-neutral way, then planning campaigns and creative so that it all tunes to each respective screen environment? Do they have the right technology partners and infrastructure in place to execute? Is the state of tracking and measurement mature enough to make it worth their while? As is typical, every monumental shift in media starts with what the advertisers want. But what about the publisher perspective?
"Mama always knows best!" is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg's is extending that community by bringing Latina moms together with Dias Grandiosos.
Nestlé USA, under its El Mejor Nido platform, and Superior Grocers nnounced the launch of a comprehensive campaign designed to help U.S. Hispanic consumers “Set the Table” for healthier, balanced meals and snacks for their families, while supporting 10 chapters of the Boys & Girls Clubs of Americ in the Greater Los Angeles area.
Half of Americans (50%) who are aware of advertising don’t trust what they see, read and hear in advertisements. 44% think that advertisements are dishonest. A clear majority (58%) thinks that there should be stronger requirements for proving claims in advertising.
Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital, many millennials don’t. When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective; however, the percentage of those who said they were equally effective was close behind, cited by 28% of 18- to 33-year-olds.
The 2008 economic crash had a profound impact on the hopes and dreams of young adults coming of age in recent years. They grew up in boom times, forever optimistic about their futures--but today's economy presents challenges they never expected. In this “next normal,” how have their career aspirations and experiences changed? And when there's time for play, what do they do to unwind?
Have you ever heard of CONANDA? For those of you who answered that it was America’s neighbor to the North, you’re an idiot.
GO Veggie!, formerly Galaxy Nutritional Foods, has named Whitney Velasco-Aznar to its newly created role of Vice President of Marketing.
Every time I look around, we’re growing. Latinos, that is, along with entities to which Latinos belong. Two recent examples struck me as indicative. By Carlos E. Cortés / Univision Consumer Insights
Latinum Network announced two new hires – Dave Jackson as Latinum’s Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community
According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative.
The Digital Place Based Advertising Association (DPAA) announced that the sector's 2013 revenue growth rate far exceeded that of the overall U.S. ad industry, as well as that of such media categories as traditional out-of-home and television.
LatinWorks announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.
Silvia Prado will be overseeing digital advertising sales for the entire Southeast region, as well as Latin America.
Native advertising is one of the biggest buzzwords this year in digital media, with many brands moving toward a new paradigm of creating sponsored content and in-stream ads that are more integrated with the user’s experience consuming digital content.
The global Best Retail Brands report ranks the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands—all by brand value. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Even as consumer packaged goods (CPG) brand managers talk about the need to rein in marketing budgets, they are increasing spending on the digital video channel. Media buyers and agencies, too, are pointing to increased efforts by CPG brands to put more digital video online, according to a new eMarketer report, “CPG and Digital Video: Beyond Repurposing the Television Campaign.”
Lapiz promoted the Chicago Latino Film Festival with a new campaign, "All About Great Stories."
Sensis together with ThinkNow Research launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled “The Hispanic Millennial Project” provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.