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August 16, 2018

When The Hershey Company brand Reese's Pieces was featured in the 1982 hit film E.T., sending sales soaring, the use of product placement in movies and TV shifted into high gear. Who could forget the association of Aston Martin with James Bond, or Nike with Forrest Gump?

August 16, 2018

In his latest blog post, Byron Sharp has some pretty strong words to say about brand tracking. As usual, there is lots in his post that is true and important to say, but not that much that is as new or challenging as the headline suggests.  by Josh Samuel

August 16, 2018

As the back-to-school shopping season heats up, a new report from Morning Consult finds a majority of parents plan on spending at least $200 on their child's back-to-school shopping.

August 16, 2018

Millennials have been the focus of advertisers, retailers and media for over a decade, but as influential as this group has been, meeting millennials' expectations has proven difficult.  

August 15, 2018

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding companies and agency models going forward. Not only is there a trend towards “unbundling” agencies from behemoth holding companies, but “the agency model of the future” is a topic of constant speculation. With declining revenues, shrinking margins, and unprecedented competition, it seems a given that the agency holding company model is no longer tenable as-is, and the traditional agency model may not be either.  By Mark Duval / Duval Partnership

August 15, 2018

The program, which is pioneered by one of the most influential and popular Latin radio personalities, Alberto “El Terrible” Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news, celebrity gossip and jokes making it a staple within the morning drive.

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August 15, 2018

I was going to write about the Facebook/Google duopoly, but I got sidetracked by this question: If Google and Facebook are a duopoly, what is the market they are controlling?  by Gord Hotchkiss

August 15, 2018

In the ongoing effort to gain consumers' attention, one effective media channel that's often overlooked is the mobile wallet.

August 15, 2018

AdsWizz announced that Univision Communications Inc. (UCI) has partnered with AdsWizz AudioMax platform to power programmatic ad buying for Uforia, its radio and music streaming app for Latinos.

August 14, 2018

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset, says Barry Levine on July 24. Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.

August 14, 2018

Small, independent teams are the lifeblood of the agile organization. Top executives can unleash them by driving ambition, removing red tape, and helping managers adjust to the new norms.  By Oliver Bossert, Alena Kretzberg, and Jürgen Laartz

August 14, 2018

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No matter how much one has grown in her or his career, there is always so much more to learn.  At the recent She Runs It Annual Multicultural Alliance Bootcamp, where I had the honor of joining a panel called “Journey to the C-Suite,” learn is exactly what I did.  By Helen Lin

August 14, 2018

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.  by Nigel Hollis

August 11, 2018

Hispanic consumers are a key target audience for marketers worldwide. In this infographic, we investigate the social media behaviors of Hispanics in the U.S.A, including bilingual, English-first and Spanish-first consumers.

August 11, 2018

Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

August 11, 2018

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

August 11, 2018

Rising internet penetration, denser urban locations, faster paced lifestyles and challenging working hours are adding more and more layers of complexity to consumers’ lives. According to the World Health Organization, “workplace stress is the health epidemic of the 21st century,” and multiple agencies have tracked the steady rise of anxiety related illnesses around the world. Consumers are feeling more stretched than ever before, and are increasingly striving for convenient solutions which help to simplify their busy lives.

August 10, 2018

Televisión Dominicana announced that two of the Dominican Republic’s most beloved comedians, Raymond Pozo and Miguel Cespedes, will be joining the network on its float at the 2018 Dominican Day Parade in Manhattan on Sunday, August 12, 2018.

August 10, 2018

Univision Deportes begins its tenure as the official Spanish-language broadcaster of UEFA this month, highlighted by coverage of club soccer’s most prestigious competition, the UEFA Champions League.

August 10, 2018

“Reto 4 Elementos Naturaleza Extrema” (Four Elements Challenge Extreme Nature) returns to the U.S. The new edition of the reality competition will air on UniMás Tuesday through Friday at 7 p.m. ET/PT (6 p.m. CT), beginning August 14.

August 10, 2018

In Los Angeles, Spanish Broadcasting System (SBS) is locked in a tight three-way battle for regional Mexican listeners, as its KLAX-FM "97.9 La Raza" takes the midday crown. But, it is the rise of KXOL-FM "Mega 96.3" that warrants attention. Could the substantial gains seen by this Latin Urban and "trap music" hub be replicated in your market? The answer could come by way of this exclusive 15-minute Hispanic Radio

August 10, 2018

Johnson’s has radically transformed its 124-year-old brand to meet the needs and preferences of modern parents.

August 09, 2018

Following Telemundo Deportes’ complete presentation of all 64 2018 World Cup matches, which featured 113 players from last season’s Premier League in the World Cup, the Telemundo Deportes soccer expert team returns to provide play-by-play commentary led by Andrés Cantor, Sammy Sadovnik, Copán Álvarez, Carlos Hermosillo and Manuel Sol. The commentators will also contribute to the pre and post analysis alongside Miguel Gurwitz.

August 09, 2018

Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.

August 09, 2018

It sometimes seems as if we’re living in a post-trust age, when nothing and no one is beyond question or reproach. Granted, there are plenty of people and organizations that have been guilty of abusing our trust, and the damage can be serious.

August 08, 2018

America’s coastline counties — those directly adjacent to the Atlantic Ocean, Pacific Ocean, or Gulf of Mexico — were home to about 94 million people in 2016, or about 29 percent of the total U.S. population.