Unlike new products, which have a relatively predictable path to growth, established products have a wide array of development paths to choose among. Mature brands will find themselves in a broader range of situations than new ones. When it becomes clear that your established brand needs investment to grow your circle of buyers, how do you know which path will work best for you?
Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s Warc Best Practice paper on how to market effectively to Millennials. by Nigel Hollis
Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.
Living with a parent is the most common young adult living arrangement for the first time on record
The notion of cross-screen media is well-heeled by now. There are different names for it. “People-based” is good, since that would make it “consumer-centric.” A “single view of the consumer” works, too.
With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.
Grupo Gallegos announced that it has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S.
Why? As Creative Guerrilla Marketing says, "In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision."
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.
Lopez Negrete Communications has become the total market agency of record for Lone Star College.
Edelman announced that Milton Lebron has joined the firm’s Miami office to develop the U.S. Hispanic creative and digital portfolio.
After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG).
Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, "DE VISITANTE," Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers.
Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?
In the recently released Hispanic Market Overview 2016, presented by Lopez Negrete Communications, I skewered Saatchi & Saatchi New York for their recently released "Born Bold" total market campaign for Baja California-based beer brand Tecate. By Adam R Jacobson
Univision News has announced the promotion of María Martínez-Guzmán and Gabriela Tristán.
LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency's creative team.
Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.
Honey Bunches of Oats announced the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes.
Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario.
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
From food to technology to entertainment, Asian-American influence continues to rise in the U.S. and is spanning across the country.
Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful relationship with advertising.
By Gonzalo López Martí - Creative director, etc / LMMIAMI.COM
- What is the one big tent that holds the vast majority of Latinos under its shade, in the US and abroad?