The Hispanic population is expected to reach about 106 million in 2050, about double what it is today, according to new U.S. Census Bureau population projections. But the new Hispanic population projection for 2050 is lower — by nearly 30 million — than earlier population projections published by the bureau.
I’ve written before about why I believe the media industry’s future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable and scalable way, not just about delivering a promised basket of media outputs (impressions, GRPs, etc.). The more folks in the business I talk to about this issue, the more certain I am that it will happen.
Cross-device targeting is still in its early days, even as growing numbers of advertisers, publishers and ad platforms participate in the practice.
The terms of citizenship and social life are rapidly changing in the digital age. No issue highlights this any better than privacy, always a fluid and context-situated concept and more so now as the boundary between being private and being public is shifting.
A recent study by Austin-based marketing, advertising and research firm Mando Rayo + Collective (MRC) in conjunction with EthniFacts and support from Kapor Center for Social Impact sheds light on the Latino experience at the South by Southwest Interactive Festival, calling for greater inclusion of Latinos into programming and panels at the Interactive portion of the annual event.
The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo, Director, Publicity & Community Affairs at MundoFox, president of the 2015 National Board of Directors. Checo had been serving as president-elect of HPRA during the 2014 year and as the HPRA-New York chapter president since 2013.
The creative industry should see more hiring activity in the months ahead, according to new research from The Creative Group. One-third (33 percent) of advertising and marketing executives surveyed said they will expand their creative teams in the first half of 2015, up 21 points from six months ago. Fifty-six percent plan to maintain current staff levels in their organizations, 5 percent project hiring freezes and 6 percent expect to reduce the size of their staff.
People will seek to get the very best from themselves, and the very most from their lives.
Kantar has acquired the majority interest and control of Latin America's leading media measurement business, IBOPE Media.
As The Affordable Care Act continues to sign on Hispanic enrollees, the size of the Hispanic market and its purchasing power of more than a trillion dollars cannot be ignored. Though the Hispanic market has been long underserved, Healthcare companies and organizations have the opportunity -- and the responsibility -- to address this growing demographic.
Telemundo 40 in McAllen, TX announced that Miguelángel López has been promoted to News Director. In this role, he will be responsible for the overall performance of the news department and all other local productions across multiple media platforms.
NBCUniversal rolled out Telemundo Now on Xbox One®from Microsoft, joining USA Now and Syfy Now.
"Achieving success requires more than just doing the right thing," says Geoffrey James, contributing editor and award-winning blogger at Inc.com and author of Business Without the Bullsh*t: 49 Secrets and Shortcuts You Need to Know. "Success also means changing the behaviors that hold you back."
Toyota has teamed up with actor William Levy to create the first-of-its-kind, choose-your-own adventure video on Instagram with the bold new 2015 Toyota Camry.
Local television broadcasting companies FOX, Tribune Media, and Univision have joined forces with Timeline Labs to announce NewCoin LLC., a new data venture aimed at addressing deficiencies in local market television audience measurement. The mission of NewCoin is to harness the data gathering power of currently available and emerging technologies, in order to create a broader based measurement tool that will accurately measure audiences across the entire spectrum of linear and digital platforms.
The Interactive Advertising Bureau (IAB) released the “State of Viewability Transaction 2015,” a position paper offering the digital media and advertising industries guidance on how to manage the shift of digital media’s “audience currency” to 100 percent viewability.
AP&P Solutions announced the appointment of Mike Cano as President.
Cisneros Media announced the expansion and re-branding of its state-of-the-art production facility in the heart of Miami, which will now operate under the name of Cisneros Studios.
NBCUniversal announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.
By Gonzalo López Martí - LMMIAMI.COM
- A few weeks back we elaborated on the revitalized currency & sway “influencers” hold in the current state of marketing.
- Especially when we are talking about resident influencers who really & factually work for the companies they endorse on social & traditional media.
- Namely Steve Jobs, Elon Musk, Mark Zuckerberg, the Silicon Valley bucaneers.
- Yeah, for some reason California is a hotbed of influencers.
- A peculiar laboratory of idiosyncratic human behavior applied to business.
- Northern and Southern California too.
- Have you read the leaked Sony Pictures emails?
Super fans are the individuals that make their passion for a brand a central part of their lives and identity. Characterized by their intensity of emotion and “loyalty beyond reason,” brands are looking to harness this super fan culture in new ways through the use of technology. Courtesy of UCI Trend Lab
Tampico Has selected Macias Advertising and Roar Media in the U.S, including General, Total and Hispanic markets.
Henry Stewart Publications and The Center for Multicultural Science have announced that a significant new publication in the field of marketing, Journal of Cultural Marketing Strategy will be launched in 2015.
Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We’ve seen people pitching for money and for customers, for staff and for beta testers. We’ve seen pitches that are persuasive, funny, compelling, vague, wandering, insecure.
This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom’s probably going to miss it.