Top News

Leticia Juárez returns Partner, EVP of Strategy & Marketing at INFUSION

November 24, 2020

INFUSION announced that Leticia Juárez has rejoined the agency as Partner, EVP of Strategy & Marketing leading their largest account, Charter Communications.

Five questions to answer before you finalize your media plan

November 24, 2020

The COVID-19 crisis had a quick impact on advertisers’ media budgets. Those in sectors such as travel and cinema, where consumer spending plummeted, slashed budgets. Those in other sectors, such as consumer packaged goods (CPG), digital retail, and healthcare, rushed to increase and redirect their budgets, hoping to gain market share as consumers flocked online—though some then pulled back, unable to keep up with consumer demand.

Diversity and Inclusion – This Time It’s For Real…I Hope

November 24, 2020

With all the racial unrest this year, the advertising industry has caught the wave of Diversity, Equity and Inclusion.  

NUMATEC launches

November 24, 2020

NUMATEC, a newly-formed holding company focused on media and Martech ventures across the globe.

Exclusionary Inclusivity Makes Another Multicultural Project Miss the Mark

November 23, 2020

America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors.  A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing to comment.

The Great Shift [REPORT]

November 21, 2020

The COVID pandemic, as it has with nearly every other business around the world, has completely upended the way we perceive the limitations on ways business can be conducted, and the way marketers can interact with their audiences. The use of virtual sales channels and other digital transformation strategies have undergone remarkable acceleration.

more top news
In-house vs. Outsourced Marketing


When Black is LOUDER than Brown ……… Part 1


When Black is LOUDER than Brown – Parte Dos (Part 2)


Beyond the Binary


A Diversity Report for the Advertising/Marketing Industry (2020) [REPORT]


Ethnic Diversity Still Lacking' In Marketing Business


The Biden Administration and Advertising: Predictable Change for the United States


How Brand Advertisers enable Agency Partners to drive business and brand growth through process automation


Offensive Ads & Brand Irresponsibility Lead Gen Z To Breakup With Brands


To X or Not to X, That is the Question


Rise Above the Marketing Technology Quagmire


2020 Holiday Season: Navigating shopper behaviors in the pandemic


ROI Elevated [REPORT]


The Impact of Culture on Multicultural Consumer Identity [REPORT]


Standing out from the crowd How media and entertainment companies can use M&A to secure the content, customers and capabilities they need to differentiate


Latest News

Marketing to Asian Identity, Not Assumptions
November 20, 2020

America is often described as a “melting pot” of different nationalities, ethnicities, and cultures. Much to the dismay of Teddy Roosevelt (who in a 1916 speech noted “There is no room in this country for hyphenated Americanism”), Americans have perfected naming each ethnic group within our borders distinctly, and those names have evolved.  By Mario Xavier Carrasco / ThinkNow

Meredith Corporation launches Mi Afirmación del Día
November 20, 2020

Meredith Corporation  announced the launch of its first Spanish-language Alexa Skill, Mi Afirmación del Día, from its Health brand.

Latino-Led Management Group acquires majority interest in Fuse Media
November 20, 2020

A Latino-led management group headed by Fuse Media CEO Miguel "Mike" Roggero has acquired a majority, controlling interest in Fuse Media. 

Aprende Institute brings Next Generation Online Education Platform to U.S. Latinos
November 20, 2020

Aprende Institute is launching in the United States. Aprende Institute’s expert-led online courses are designed for Spanish-speaking students looking to take their passions and career ambitions to new heights.

Brands Must Rethink Channels of Engagement in New Normal
November 19, 2020

Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when their needs aren't met. This frustration has led to 73% of consumers questioning why they're doing business with the brand.

Rethinking the future of American Capitalism
November 19, 2020

Capitalism has contributed to significant gains in economic growth and prosperity throughout its history. But at a time of growing public discontent about rising inequality, heightened competition from economies with different models, and existential threats including from climate change, capitalism in its current form—and American capitalism in particular—may face its most serious test.

DuJuan McCoy, Cox Team for Multicultural Offering
November 19, 2020

Months following the launch of an audio-focused network serving the African American community, Indianapolis-based TV broadcaster DuJuan McCoy has launched a visual equivalent of sorts.  By Adam Jacobson / Radio + Television Business Report

Elizabeth Garcia Randall named SVP of Digital Strategy & Developmentat Hemisphere Media Group
November 18, 2020

Hemisphere Media Group, Inc. announced that Elizabeth Randall will join the company as Senior Vice President of Digital Strategy & Development.

CNN en Español launches new live shows from Argentina and Mexico
November 18, 2020

Anchors Gabriela Frias and Nacho Giron will lead the network’s new programs from Mexico City and Buenos Aires.

Power of Connection: the keys to opening different media doors
November 17, 2020

During 2020 we’ve published seven category-specific media effectiveness investigations covering Food & Drink, Tech & Telco, Alcohol, Finance, Personal Care & Beauty, Automotive and Retail. Through this process we’ve discovered that each of these category doors has its own media effectiveness keys, but there are also a few master keys which unlock impact and effectiveness across all categories.

Redefining Identity for the New Television Landscape
November 14, 2020

As the industry prepares for the end of third-party cookies, marketers must adopt an identifier that works across media

LERMA Created a Campaign to Raise Awareness During Colorectal Cancer Awareness Month
November 13, 2020

In recognition of Colorectal Cancer Awareness Month during March, LERMA launched the #SafeWordColonoscopy campaign. The awareness campaign, which began on March 1, used magical acts, radio public service announcements (PSAs), billboards and social media to spread the word about the importance of people getting colonoscopies to save lives.

Brands and Agencies Turning to Digital Promotions Now More Than Ever
November 13, 2020

Realtime Media announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last year.

The Pollsters' Epic Fail: 2020 is Not a Technical Problem
November 13, 2020

Missing their calls on two presidential elections have the pollsters scrambling to fix what went wrong. They need to consider whether their assumptions about the Americans they're surveying make sense anymore.

What If Sports Fans Cut the Cord?
November 12, 2020

With profits from linear TV shrinking, sports programmers, distributors and leagues should explore new business models.

Response Data is Rewriting the Way Radio is Sold and Bought
November 12, 2020

As the old saying goes, “If you do what you’ve always done, you’ll get what you’ve always gotten.” This is especially true in radio selling and buying, where a reliance on expensive ratings data and audience demos leads to buys made on the description of an audience rather than the actions of an audience.

85% of Consumers will shop in Physical Stores for Holiday Gifts
November 12, 2020

A recent survey conducted by ENGINE Insights, the research and analytics division of ENGINE, reports that 85% of consumers plan to shop in physical stores for their holiday gifts. However, they are still expressing concerns about COVID-19. 72% of shoppers plan to go to retail stores during less busy days and times this year to limit their potential exposure to COVID-19.

How COVID Has Changed The Channels Of Engagement
November 12, 2020

A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is titled, How Covid Has Changed The Channels Of Engagement.

New Independent Directors Named to Univision Board
November 12, 2020

The independent directors consist of four leading U.S. Hispanic business leaders who collectively possess a deep understanding of Univision’s U.S. Spanish-speaking audiences and the communities the company serves, backed by substantial financial and operational expertise across a variety of sectors.

HispanicAd’s “2020 Hispanic Market Thought Leaders” will be available for download for FREE
November 11, 2020

Once again our very sought after publication Hispanic Market Thought Leaders will be published on Monday November 16. 2020.  To review last year’s edition, please go to article.