Sir Martin Sorrell has a strong point of view on the names of things. Here he is on linking his own company with the term “advertising”: “We need to rename it because it encourages people to think that creativity is the preserve or reserve of that creative department, of that creative director in that so-called ad agency,” said the WPP Group chief executive at an Advertising Week event.
Edelman revealed the results from its ninth annual entertainment study, which found that when it comes to creating entertaining content, consumers equally trust content creators, distributors and brands (72 percent trust traditional cable networks; 73 percent trust traditional broadcast networks; 74 percent trust online video streaming platforms; 75 percent trust companies whose products they buy).
Hispanic Media Sales, Inc., publishers of HispanicAd.com, will be publishing this year;s edition on November 9, 2015. We will be adding more “Thought Leadership” once again to this year’s edition. We will interview the Top Hispanic CMOs with dedicated budgets and resources targeting the US Hispanic Consumer. Gilbert Davila, a recognized and admired Hispanic Market expert, will curate the supplement. Adam Jacobson, a respected writer and US Hispanic media expert will conduct the interviews and write the supplement.
David Morse, president and CEO of New American Dimensions, has been selected to receive the Founder's Award from Mshale Newspaper, the African community newspaper based in the Twin Cities.
By Gonzalo López Martí / LMMIAMI.COM
- Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
- This is happening now.
- A lot.
- Social media is increasingly replacing market research in our line of business, whether we like it or not.
- However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
- That’s why social media is pretty fuzzy from a scientific POV.
- Even fuzzier than those darned focus groups.
Although stereotyped frequently as an irrationally optimistic, self-centered and monolithic market segment, millennials are, rather, a highly-educated, technology-embracing, well-diversified set of pragmatics that demand personalized engagement.
Chicago-based Revolución announced a partnership with Andrea Botero, Dania Echeverri, and Cebele Marquez.
Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.
Kantar IBOPE Media will provide clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.
The visual web is many things to many people—and marketers. According to September 2015 polling, most US brand marketers can’t put just one definition to the term: It includes design, advertising and even anthropological phenomena. What is clear is that it’s important.
Our industry trades on ideas. Oftentimes, we compete to win or lose based on the quality of those ideas. Creative ideas. Media ideas. Social ideas. But the typical path to get to big ideas has been to perfect something for one channel, then think of the extensions that amplify it in the store, on the web and everywhere in between.
For business owners trying to engage millennials, social media can either be your biggest ally, or your greatest downfall.
For decades, brand marketers have relied on survey-based methodologies to measure the effectiveness of their campaigns. Survey-based measurement can certainly be executed correctly within a margin of error, but the results are heavily dependent upon sampling methods that pose a number of challenges:
ZGS Communications announced hat Raiza Iciarte has been named News Director of Telemundo Tampa effective immediately.
After filing for bankruptcy in Puerto Rico, Casiano Communications and Direct ResponSource have been purchased by Ferrer Faass & Co.
The roughly one in four Americans expecting the economy to improve in the coming year is all but unchanged from June (26%, vs. 25% in June). However, pessimism continues to grow, with three in ten Americans expecting the economy to get worse in that time (30%, up from 27% in June and 21% at the beginning of the year).
"Both Head and Heart" looks at marketing strategies designed to broadly connect with diverse audiences and the subsequent emergence of "Total Market."
Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.
Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.
Today, let’s continue the persona development theme and wrap it around the types of people you meet at industry conferences. Just making sure you’ll be equipped to survive and thrive at your next show.
Media Latino Communications (MLC) announced that its midday show, “El Pajarete con Armida y La Flaka” has been picked up by Entravision’s popular station “Jose” in Los Angeles, with multiple frequencies, KDLD 103.1 FM / KDLE 103.1 FM and KLYY 97.5 FM, in the largest radio market in the U.S.
Fernando Fiore makes his English-language debut next month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup.
Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill was selected as the first-ever recipient of the Hispanic Public Relations Association (HPRA) National Pioneer of the Year Award. He will be recognized amongst colleagues during the 2015 HPRA National BRAVO Awards ceremony on October 8, 2015 at The New York Palace Hotel.
The Interactive Advertising Bureau (IAB) has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world.
Miami based Schwartz Media Strategies has named Katherine Doble as Director of Digital Media and Branding.
NBCUniversal Telemundo Enterprises’ Digital & Emerging Business announced a partnership with Telemundo News to develop the upcoming “Noticias Telemundo” app