Are Millennials elusive consumers for established brands? While some long-standing brands do well with Millennials, others struggle.
More than three-quarters (76%) of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically, according to a new study commissioned by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum.
Mobile telecommunications companies enjoy a strong cultural traction with particular cultural relevance to youth from gen y to z. We recently sat down with Pippa Dunn, CMO of pioneering telecommunications company EE, as part of our In the Marketer’s Chair series and asked her, what can brand owners learn from this culturally connected category?
NBCUniversal’s Hispanic Enterprises and Content announced the appointment of Reny Diaz to Vice President of Insights & Strategy, reporting to Jacqueline Hernandez, Chief Marketing Officer.
By Gonzalo López Martí / LMMIAMI.COM
- In the US, we like to think we live in a law-abiding society.
- We like to think corruption is a third world problem.
- It helps us sleep at night.
Entravision Orlando announced the launch of their new morning show starting on Monday, March 30, 2015 hosted by seasoned radio personalities Arnaldo Olieveri “JR al Aire” and Mariela Chópite.
When I speak with marketers about their innovation and start-up ambitions, the conversation inevitably veers towards digital media forms, data, content creation and consumer reach and engagement.
Juan Valdez Café has selected Newlink America to position the brand in the US market.
Digital disruption is everywhere. From new accessories like wearables, to new retail techniques like mobile commerce, it’s easy to think that everything is changing. Yet in this world of unbound possibilities, we seem to fetishize technology, rather than use it to design products and experiences that cater to new and emerging consumer behaviors. We need to shift our focus away from the shiny new toys that technology provide, and key our eyes to our customers.
As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about the close relationship between cross-device attribution and device identification and about the future of advanced attribution practices.
Improving customer segmentation across various channels was also a key focus area, at 39% of respondents. And as banks invest more in following the digital consumer across channels, they’ll likely adopt data-gathering tools that can help them better categorize customers. Indeed, 25% said that a better overview of the customer was an area where technology could have the biggest impact—the top response.
Following a mischievously successful debut last year, the Cheetos brand announced the triumphant return of its Los Cheetahs trick soccer team for a nationwide tour and action-packed 2015. In partnership with the Mexican National Team's annual U.S. Tour, Los Cheetahs looks to up its game this year in the soccer … or shall we say fútbol … arena.
Azteca America announceds the broadcast of Camino a Premio Mujer, a special program in advance of the awards show Premio Mujer. Bringing together women who have distinguished themselves in a wide range of professional fields and honor their work to advance the cause of women, the special airs Sunday, March 29 at 8:00 pm / 7:00 pm C.
Univision Local Media announced the launch of a regional morning newscast in Texas, “Noticias Texas Primera Edición” (Texas News First Edition). Based in Houston, the newscast will air across Univision stations in Dallas, Houston, San Antonio, and Austin on weekdays from 4 a.m. to 6 a.m. beginning on Monday, April 6, 2015.
Briabe Mobile named Juana Guichardo Director of Sales – New, York. Guichardo will be responsible for initiating sales processes and nurturing leads in order to increase revenue and grow the company’s bottom line.
The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.
As growth picked up moderately in the U.S. consumer packaged goods (CPG) industry in 2014, small- and medium-size companies continued clawing away market share from their larger competitors, a trend that has been at work for the last several years, according to a new study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).
The brands Americans love say a lot about how they live. In 2015, classic trusted brands increasingly comingle with “connected” internet brands based on the top brands in the 2015 Harris Poll EquiTrend study.
Using “acculturation” as a tool to define a brand’s target consumer in this day and age is akin to only considering network television as a medium to broadcast your message. The breadth and depth of research techniques and syndicated tools that are available today mandate that we dig deeper, across segmentation models and through attitudinal and behavioral variables, to hone in on a brand’s true target – the one that will most profitably build your business for the long term.
If your marketing isn’t working, it’s because you may not know whom you’re talking to. After all, if you don’t know your audience, how can you know what they want to hear about?
Developed with two of Dr Pepper’s advertising agencies, Initiative LA and Identity, the “Atrévete A” (“Dare To”) campaign will focus on building brand awareness around messaging for Dr Pepper, “Dare to discover a unique taste,” by having “Suelta La Sopa” hosts, Jorge Bernal and Erika de La Vega, along with celebrity talent, try something “they’ve always wanted to do,” and encourage viewers to participate in a one-of-a-kind photo contest by daring to try something new with Dr Pepper.
In the second year of Spanish-language Emmy Award categories, ESPN Deportes receives four Sports Emmy nominations: two in the Studio Show category and two in On-Air Personality.
Telemundo presents the special program “Siempre Selena,” dedicated to singer Selena Quintanilla twenty years after her death, this Sunday, March 29 at 6PM/5C
Telemundo Las Vegas / KBLR announced that Adriana Guzman has been named Weather Anchor for Noticiero Telemundo Las Vegas weekdays at 5:30 PM and 11 PM.
Univision Miami announced the appointment of journalist Ambrosio Hernandez as chief anchor in an expanded role that includes Local TV, Radio