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December 14, 2017

ThinkNow Research released 2017 Total Market Trends Year End Review, identifying the trends that shaped multicultural marketing this year. The report includes a review of multicultural research studies issued by ThinkNow Research from consumer sentiment to consumer electronics purchasing habits to media consumption preferences.

December 14, 2017

Everyone in marketing is talking about System 1, and with good reason.

December 14, 2017

Influencer marketing is one of the industry’s trendy flavors. Connecting consumers with brands through the voices (and images and videos) of celebrities. Or through anyone with influence.

December 13, 2017

Hispanic shoppers are more profitable than total U.S. shoppers, and although their spending per trip is comparable, Hispanics actually shop more frequently across all grocery trip types.

December 13, 2017

Like “strategy” and “analytics,” “design” is a term that suffers from misuse. Design is not just about making objects pretty. Design is the process of understanding customer needs and then creating a product or service—physical, digital, or both—that addresses their unmet needs. It sounds simple, but it’s actually a high bar: the design must simultaneously achieve functional utility, emotional connection, and ease of use, while fitting into customers’ broader experience.

December 13, 2017

Discovery en Español and the National Football League (NFL) join forces for AVENTURA NFL, an action-packed half-hour special that takes a 360-degree look at the culture and passion found in the NFL gameday experience.

Latest News

December 13, 2017

The Telemundo Station Group announced the leadership team for WZDC Telemundo. Janette Luviano will lead the station’s newsroom as News Director, Will Hildebrandt has been named Vice President of Sales, and Nestor Alvarenga will oversee and execute the station’s community affairs strategies as Community Manager.

December 12, 2017

HOLA USA has named Miguel Sirgado Editor-in-Chief. Sirgado will oversee editorial content for the Hola USA brand.

December 12, 2017

By Gonzalo López Martí - Creative director, etc  /  LMMiami.com

  • You might’ve seen the meme: “Stop making stupid people famous”.
  • It’s been bouncing around the interwebs in various forms for quite a while.
  • It’s purpose is quite self-explanatory: it is calling into question our collective drooling fascination with untalented imbeciles who subsequently become cyber celebs.
December 12, 2017

Computers don’t cry during sad stories, but they can tell when we will.

December 12, 2017

When people see a powerful brand, they often wonder where it came from. 

December 12, 2017

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ.

December 12, 2017

The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign, has announced that they are consolidating advertising efforts to a single agency - GALLEGOS United.

December 09, 2017

Americans are exposed to up to 10,000 advertisements every day (link is external), a number that is rapidly growing with the increase of advertising channels and new technology.  Businesses need to advertise in multiple mediums to reach consumers during their everyday activities, whether it’s watching TV, reading a magazine, or browsing on social media.

December 09, 2017

Facebook and Google command most of the money now being funneled toward video advertising  There’s no doubt that content publishers are struggling with the ongoing dominance of the digital advertising ecosystem by Google and Facebook. And while the embrace of video content—and the higher ad revenues expected to attend the format—was bandied as a possible solution to their problem, the reality is that the duopoly has extended its dominion well into the realm of digital video.

December 09, 2017

Velocidi was founded on the knowledge that marketers are struggling to translate data into actionable insights. Still, we wanted to know exact scope of the problem, and research more deeply the specific challenges associated with being a data-driven marketer. To that end, we commissioned Forrester Consulting to study the current state of marketers marketing intelligence initiatives and find out what makes them successful, and what causes roadblocks.

December 09, 2017

The number of immigrants in the United States from El Salvador, Guatemala and Honduras rose by 25% from 2007 to 2015, in contrast to more modest growth of the country’s overall foreign-born population and a decline from neighboring Mexico.  During these same years, the total U.S. immigrant population increased by 10%, while the number of U.S. Mexican immigrants decreased by 6%, according to a Pew Research Center analysis of U.S. Census Bureau data.

December 09, 2017

Segmentation of the U.S. Hispanic population has evolved through the years as Hispanic marketing has gone from a novel idea to a lifeline among brands in desperate pursuit of new markets. Once driven primarily by language (Spanish-dominant to English-dominant), segmentation became more granular, looking closer at acculturation levels (less acculturated to more acculturated) to craft a more relevant marketing message.  by Mario Carrasco / Think Now

December 08, 2017

Herb Scannell, the recently appointed CEO of mitú, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz.

December 08, 2017

Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B. Televisa has acquired a license to the brands and content from FMG's collection of digital publications for Mexico and will launch a new FUSION branded 24-hour cable network in Spanish.

December 08, 2017

Less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, with the click of a button, consumers can access their favorite radio station in sunny San Diego, listen to weather updates in New York or listen to pop music walking to school in Denver.

December 08, 2017

On Monday I posted about how Subaru managed to grow  while making industry-leading margins. In pulling together the case study I could not help but reflect that while my attention focused in large part on the advertising there were many factors that led to Subaru’s success, not just an emotionally engaging ad campaign.  by Nigel Hollis

December 08, 2017

Geometry appointed Amy Gómez as the new North American Senior Vice President, Cross-Cultural Marketing.

December 07, 2017

As our nation faces an avalanche of sexual predatory accusations across numerous professions including our very own media industry, we should take note of our circle of influence between associates and agency-client relations.  By Gaby Alcantara-Diaz - Semilla

December 07, 2017

We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension: exactly when and how are brands welcome to add value? Too often, consumers feel stalked and overloaded with advertising, messaging, reminders and push notifications. How can brands streamline, to target only the moments people are most receptive to them?

December 07, 2017

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.