Conferences

For 2022 and beyond, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and the world are facing today.

Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.

Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.

Largest Latinx Virtual Event Capped-Off Hispanic Heritage Month with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, JOHN LEGUIZAMO, JULISSA CALDERON, CARLOS PONCE, OSCAR DE LA HOYA, MARIO LOPEZ, AMERICA FERRERA, XOLO MARIDUEÑA, CRISTELA ALONZO and EDWARD JAMES OLMOS Among ALL-STAR Line-Up

Tuesday’s keynote interview guest at the 18th annual Hispanic Television Summit was Marla Skiko, the U.S. and global head of media for the Ford Motor Company.  She was interviewed by Court Stroud, a media specialist who is a co-host of a podcast and a contributing writer on the topic. Hispanic television media and advertising was the focus of Tuesday’s virtual sessions, at this summit presented by Broadcasting & Cable and Multichannel News.  By Joe Schramm, Schramm Marketing Group

Broadcasting & Cable / Multichannel News presented the 2020 Hispanic Television & Video Awards.

The 18th Annual Hispanic Television Summit kicked off Monday with a virtual ceremony celebrating the leadership within the Hispanic television industry.  By Joe Schramm, Schramm Marketing Group

How the pandemic has impacted TV viewing among Hispanics is a topic that Romina Rosado, the SVP of entertainment and content for NBCUniversal Telemundo Enterprises is prepared to address during her keynote interview Thursday, September 24 at the upcoming Hispanic Television Summit.  By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

Karina Dobarro, SVP, Managing Director, Multicultural & International Brand Strategy at Horizon Media is being honored this year at the 18th Annual Hispanic Television Summit with the award for Executive Leadership in Hispanic Television and Video. By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

The legacy award of the annual Hispanic Television Summit is the Award for Outstanding Achievement in Hispanic Television, presented by Broadcasting & Cable and Multichannel News.  This year’s recipient is Diego Luna, an actor, director and producer for theater, film, and television.  Since 2018, he has starred as drug cartel leader Miguel Angel Felix Gallardo in the wildly popular Netflix hit TV series, Narcos: Mexico.  The Mexican born Luna is also known to audiences for his major film roles including that of Cassian Andor in 2016’s Rogue One: A Star Wars Story.   By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21.  The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named.  By Joe Schramm, Schramm Marketing Group

Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing “Mexicans are” in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.

Coming on the heels of the recent announcement that actor-producer-director Diego Luna will be the 2020 recipient of the Award for Outstanding Achievement in Hispanic Television, Future PLC’s Broadcasting + Cable and Multichannel News magazines have released some of the industry leaders who will also be recognized during the Awards ceremony at the 18th Annual Hispanic Television Summit.   They include Karina Dobarro, SVP, Multicultural, Horizon Media who will receive the Executive Leadership in Hispanic Television Award (Media Category) and Julio Vaqueiro, Anchor, “Noticias Telemundo Fin de Semana” who is to receive the CultureX Leadership Award.  The Rafael Eli Pioneer in Hispanic TV Awards will be presented in different categories.  Gene Bryan, CEO, Hispanic Media Sales will receive the recognition as the Pioneer in Hispanic Media, while the Pioneers in Hispanic Creative Advertising are the team at d expósito & Partners, including Daisy Expósito-Ulla, Chairman, CEO; Jorge Ulla, Partner, Chief Ideation Officer; Fernando Fernández, Partner, Chief Client Officer; Gloria Constanza, Partner, Chief Contact Strategist; Louis Maldonado, Partner, Managing Director, John Ross, Partner, Chief Financial Officer, and Paco Olavarrieta, Chief Creative Officer.