Conferences

INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY

With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April 12, providing marketers with the right knowledge base to maximize the Hispanic opportunity.

Cannes Lions International Festival of Creativity will return as a hybrid festival, in Cannes, France, from 20-24 June 2022.

For 2022 and beyond, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and the world are facing today.

Entravision announces Closing of Acquisition of MediaDonuts

Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.

CMC rebrands as Hispanic Marketing Council

Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.

HISPANICIZE VIRTUAL SUMMIT DELIVERED 11,000+ VIRTUAL ATTENDEES, A STAR-STUDDED LINE-UP AND A MESSAGE OF LATINX UNITY & EMPOWERMENT

Largest Latinx Virtual Event Capped-Off Hispanic Heritage Month with JESSICA ALBA, JULIAN CASTRO, MELISSA FUMERO, JOHN LEGUIZAMO, JULISSA CALDERON, CARLOS PONCE, OSCAR DE LA HOYA, MARIO LOPEZ, AMERICA FERRERA, XOLO MARIDUEÑA, CRISTELA ALONZO and EDWARD JAMES OLMOS Among ALL-STAR Line-Up

Marla Skiko Stresses The Importance of Data at Hispanic Television Summit

Tuesday’s keynote interview guest at the 18th annual Hispanic Television Summit was Marla Skiko, the U.S. and global head of media for the Ford Motor Company.  She was interviewed by Court Stroud, a media specialist who is a co-host of a podcast and a contributing writer on the topic. Hispanic television media and advertising was the focus of Tuesday’s virtual sessions, at this summit presented by Broadcasting & Cable and Multichannel News.  By Joe Schramm, Schramm Marketing Group

Annual Hispanic Television & Video Awards Ceremony [VIDEO]

Broadcasting & Cable / Multichannel News presented the 2020 Hispanic Television & Video Awards.

 

Leaders in News, Programming, Sports and Cable Are Lauded at the Hispanic TV and Video Awards as Hispanic Television Summit Kicks-off

The 18th Annual Hispanic Television Summit kicked off Monday with a virtual ceremony celebrating the leadership within the Hispanic television industry.  By Joe Schramm, Schramm Marketing Group

ROMINA ROSADO, TELEMUNDO’S CONTENT EXEC SHARES PANDEMIC-RELATED TRENDS IN PROGRAMMING AND MORE, AT THE HISPANIC TELEVISION SUMMIT

How the pandemic has impacted TV viewing among Hispanics is a topic that Romina Rosado, the SVP of entertainment and content for NBCUniversal Telemundo Enterprises is prepared to address during her keynote interview Thursday, September 24 at the upcoming Hispanic Television Summit.  By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

Horizon Media’s Karina Dobarro To Be Honored For Her Executive Leadership in Hispanic Television

Karina Dobarro, SVP, Managing Director, Multicultural & International Brand Strategy at Horizon Media is being honored this year at the 18th Annual Hispanic Television Summit with the award for Executive Leadership in Hispanic Television and Video. By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

DIEGO LUNA, STAR OF NETFLIX’S NARCOS: MEXICO AND ROGUE ONE: A STAR WARS STORY TO RECEIVE AWARD FOR OUTSTANDING ACHIEVEMENT AT THE HISPANIC TELEVISION SUMMIT

The legacy award of the annual Hispanic Television Summit is the Award for Outstanding Achievement in Hispanic Television, presented by Broadcasting & Cable and Multichannel News.  This year’s recipient is Diego Luna, an actor, director and producer for theater, film, and television.  Since 2018, he has starred as drug cartel leader Miguel Angel Felix Gallardo in the wildly popular Netflix hit TV series, Narcos: Mexico.  The Mexican born Luna is also known to audiences for his major film roles including that of Cassian Andor in 2016’s Rogue One: A Star Wars Story.   By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit

Fall TV 2020: Rafael Eli Award Winners Recall Eli’s Impact

Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21.  The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named.  By Joe Schramm, Schramm Marketing Group

“Share for Good” with Anheuser Busch and DAVID the Agency [PODCAST]

Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing “Mexicans are” in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.

Hispanic Television Summit “Rafael Eli Pioneer in Hispanic TV Awards” recipients announced

Coming on the heels of the recent announcement that actor-producer-director Diego Luna will be the 2020 recipient of the Award for Outstanding Achievement in Hispanic Television, Future PLC’s Broadcasting + Cable and Multichannel News magazines have released some of the industry leaders who will also be recognized during the Awards ceremony at the 18th Annual Hispanic Television Summit.   They include Karina Dobarro, SVP, Multicultural, Horizon Media who will receive the Executive Leadership in Hispanic Television Award (Media Category) and Julio Vaqueiro, Anchor, “Noticias Telemundo Fin de Semana” who is to receive the CultureX Leadership Award.  The Rafael Eli Pioneer in Hispanic TV Awards will be presented in different categories.  Gene Bryan, CEO, Hispanic Media Sales will receive the recognition as the Pioneer in Hispanic Media, while the Pioneers in Hispanic Creative Advertising are the team at d expósito & Partners, including Daisy Expósito-Ulla, Chairman, CEO; Jorge Ulla, Partner, Chief Ideation Officer; Fernando Fernández, Partner, Chief Client Officer; Gloria Constanza, Partner, Chief Contact Strategist; Louis Maldonado, Partner, Managing Director, John Ross, Partner, Chief Financial Officer, and Paco Olavarrieta, Chief Creative Officer.

Diego Luna to receive Award for Outstanding Achievement in Hispanic Television at 18th Annual Hispanic Television Summit

Diego Luna, the Mexican actor, director, and producer for film and television will be the 2020 recipient of the prestigious Award for Outstanding Achievement in Hispanic Television presented by Future PLC’s Broadcasting + Cable and Multichannel News magazines during the Hispanic Television Summi

ColorComm launches ColorCommCon to Connect Change Makers, Activists, and C-Suite Executives

ColorCommCon is a full day of professional and personal development designed to help multicultural consumers become better prepared to meet the complex demands of today’s dynamically changing world.  Keynotes, panels and 1:1 fireside chats will be presented by top executives and thought-leaders in communications, marketing, business, media, D&I, and more.

The Trade Show Must Go On

As a result of the pandemic, B2B marketers are rushing to convert their in-person events into live virtual experiences

Cannes Lions Festival 2020 postponed

Cannes Lions announces that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.

Festival Iberoamericano de Creatividad, FIAP 2020 postponed

The Festival Iberoamericano de Creatividad, FIAP, announced that it has postponed their 2020 event and will be reschedule for 2021.

Radio Ink Hispanic Radio Conference rescheduled for October 2020

The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move

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