Industry

The Spanish Language: A Gateway to Our Shared American Heritage and Global Future

In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message to millions of Americans and international stakeholders. Spanish is not just a language of history—it is a vital engine for cultural, economic, and international growth, and ignoring its significance undermines one of America’s most valuable assets.  By Gabriela Alcántara-Díaz

The Hidden Costs Eating Your Ad Budget

Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You're paying top dollar but driving away with a fraction of the horsepower you paid for.

Bad Bunny’s Latest Album Is Already a Cultural Phenomenon—Brands, Are You Paying Attention?

Let’s be real, 2024 tested us. Politically, culturally, emotionally. And just when we needed it most, Benito Antonio Martínez Ocasio, better known as Bad Bunny, delivered Debí Tirar Más Fotos (I Should’ve Taken More Photos), a 17-track masterpiece that feels like a collective celebration of identity, resilience, and joy. For Latinos, Puerto Ricans, and fans around the globe, this album is more than music; it’s a movement. And for brands? It’s a blueprint to cultural relevance.  MARIA TERESA HERNANDEZ - SVP, Brand Partnerships & Head of Diverse Supplier Marketplace at Mirriad

Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing

Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space.

The Americanisation of Media

The history of media agencies began with an arrogant lack of interest in the media process by those leading full-service agencies, mainly account handlers who considered (with some justification) that their clients couldn’t care less about the boring detail on how their media money was spent. Today we have an industry unrecognisable from those days, shaped in large part by technology and the social media platforms constructed with it.

2024 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

Latin GRAMMY Cultural Foundation announces Scholarships at Berklee College of Music

The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its heritage, pledging $825,000 over the next three years for future music creators.

José Adan Treviño passes …..

José Adan Treviño a legend in broadcasting to Hispanics in Texas has passed.

The Latin Grammy Cultural Foundation announces the 2025 Warner music Latin Scholarship

The Latin GRAMMY Cultural Foundation announced that Warner Music Latina will sponsor its Prodigy Scholarship toward a bachelor’s degree at Berklee College of Music. The scholarship will cover tuition and room and board for the 2025 fall semester, as well as wrap around services provided by the Foundation. Warner Music Latina—a powerhouse in Latin music with a legacy of discovering and developing groundbreaking artists across genres— brings its industry-leading expertise and deep commitment to nurturing emerging talent to this partnership. It is the first time in the scholarship’s decade long history that it will be sponsored by a record label.

Tony Soprano, narcxploitation & representation.

By Gonzalo López Martí - Creative Director

• Italians carved a name for themselves in Hollywood with mobster movies.
• Which they used as showcase of their talent and springboard to move on to other genres with room to play against type.
• Scorsese, Coppola, Pacino, de Niro, etc.
• Irish stars used the same playbook in the 50s: James Cagney, Spencer Tracy.
• Can you imagine James Gandolfini rejecting the Tony Soprano part because “it stereotypes Italians”?
• LOL

SBS’s Raúl Alarcón is Radio Ink’s Executive of the Year

When Raúl Alarcón announced his return as President of Spanish Broadcasting System in February 2024, it signaled a new focus for the company he co-founded with his father in 1983. Now back at the helm, Alarcón – who has held a spot on Radio Ink’s 40 Most Powerful People in Radio list for a record-breaking 27 years – is optimistic about the future of SBS and Hispanic radio as a whole.

Canela Media Appoints Philippe Guelton as Global President

Canela Media announced the appointment of Philippe Guelton to the role of Global President to lead the company’s growth globally in the U.S. and Latin America. He will report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.

The Top 5 Marketing Trends Shaping 2025: Content Proliferation, Retail Media Networks, AI Advancements, and the Rise of Women’s Sports

It seemed only fitting to get in on the trend writing and share my thoughts on some of the biggest trends I see the industry facing as we turn the chapter from 2024 to 2025.  By Vinny Rinaldi - Vice President, Media & Marketing Technology

Let’s Talk About Marketing Talk

There's a growing risk for brands that use too much jargon in their communications

The economic state of Latinos in America: Building up small businesses

Despite a range of challenges, Latino-owned small businesses are growing rapidly. Investing in their potential can support future generations of Latino entrepreneurs and boost the US economy.

Maximizing Agency Success: Leveraging Media for Growth

In today's fast-paced digital advertising world, agencies are under increasing pressure to deliver faster results with tighter client budgets and higher expectations for measurable outcomes.  Forced to manage this reality, but also pursue growth, media can prove to be a viable method for agencies to level up their capabilities, strengthen client relationships and accelerate growth.

1 in 4 Remote Workers Report Declining Social Skills, Struggling With Eye Contact and Conversing

Since the COVID-19 pandemic, remote work has remained a popular option, though some believe it has drawbacks, including interpersonal and mental health challenges.

Influyente Announces Launch of the Hispanic Media Alliance

The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members of the Hispanic Media Alliance represent a range of channels including print publications, radio, podcast, social influencers, OTT/CTV, and digital media with audience reach that runs from national to hyperlocal.

The Future of Trustworthy Information: Learning from Online Content Creators

Journalism is facing a trust crisis. Audiences are increasingly skeptical that mainstream media serves their interests and are turning their attention away from traditional news outlets. Meanwhile, online content creators who engage in journalist-style work are building huge, loyal audiences that eclipse those of traditional media.

Most Americans Feel Good About Their Job Security but Not Their Pay [REPORT]

Younger and lower-income workers are among the least satisfied with their jobs; majorities say it would be hard to find the kind of job they’d want if they were looking today