Industry

2024 Media Predictions: A year of transformation [REPORT]

The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected.

Health-Conscious Audiences struggle with Connecting Pharma Messaging Across Channels [REPORT]

MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age. The study found ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

Beverage Marketer Oscar Martinez Joins The Ant Society

Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant.

The creator economy in 3D [REPORT]

The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands can harness the evolving trends of the creator economy to take creator marketing to another level.

The big themes for 2024

The WFA’s experts identify five areas for action in the year to come.

About 1 in 10 restaurants in the U.S. serve Mexican food

Mexican culture is widely established in America’s restaurants. Some 11% of restaurants in the United States serve Mexican food, according to a Pew Research Center analysis of data from SafeGraph, which curates information about millions of places of interest around the globe, and the user review site Yelp.

2024 Edelman Trust Barometer – Innovation in Peril [REPORT]

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.

Lee Vann passes……

Lee Vann - Executive Chairman & Co-Founder of San Diego based Captura Group has passed. Que en Paz descanses.

They Knew How to Move Mountains

As I thank those who are congratulating HispanicAd.com on our 25th Anniversary, I’m taking this opportunity to celebrate the lives of some industry pioneers who have left us over the last few days. People like Venezuelan TV mogul Gustavo Cisneros. People like Omar Marchant. People like Carlos Barba. True giants. My thanks to Combined Sources for the recap obituaries of Marchant and Barba. It’s impossible to read them without taking into account the audacity of these individuals who dared move mountains. Every now and then I “bitch and kvetch” about what I call a certain passivity on the part of our industry. Are we moving mountains? Are we daring ourselves to advance and defend our Hispanic Market as it deserves? Reading the stories that follow, I hope, will make us think. — Gene Bryan - CEO  / HispanicAd

HispanicAd celebrates 25th Anniversary of Service

25 years ago we began publishing HispanicAd.com to serve the US Hispanic advertising, marketing, media, public relations and research industries.

2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.  Additionally, we are celebrating the 25th Anniversary of the Association of National Advertiser's - ANA Multicultural Conference.

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

Acento Unveils “The Gift of Life” – A Holiday Initiative to Combat the Opioid Overdose

This holiday season, cross-cultural advertising agency Acento is embracing the spirit of giving with a life-saving ornament. Recognizing the human and social vulnerability highlighted this year by the Fentanyl crisis, Acento is taking a unique approach to holiday gifting with The Gift of Life - an initiative to create awareness and action for accidental opioid overdoses.

4.8% Growth for 2024, Marking Continued Adspend Acceleration Into 2025 and Beyond

Zenith’s latest Advertising Expenditure Forecasts, published today, reports continued resilience and forecasts 5.3% global advertising growth for 2023, which is above initial expectations given a healthier than expected Q3 for major digital advertisers. Global adspend growth is expected at 4.8% in 2024, excluding U.S. political spending*, aided by events such as the Olympics as well as a combination of continued advertiser spending in support of their brands and the positive impact of Chinese brands fueling growth.

TelevisaUnivsion tries to extend payment of DEBT DUE

In their last earnings call, TelevisaUnivision has put forth a maneuver to extend the due date of their upcoming debt payment in 2025. TelevisaUnivision owes $9.8 billion in long-term debt outstanding. The current debt payments due in 2025 is $1.04 billion and an additional $1.9 billion term payment will due in March 2026.  The move is necessary; extend debt payment due dates, increase sales and cost efficiencies to position the company for sale to interested buyers in the near term.

Records of Trailblazing Latino Journalist Association Find Home at USC Libraries

The USC Libraries have acquired the records of CCNMA: Latino Journalists of California, the trailblazing professional association fostering diversity within the news media for more than a half century.

Americans’ Trust in Scientists, Positive Views of Science Continue to Decline [REPORT]

A new Pew Research Center survey finds the share of Americans who say science has had a mostly positive effect on society has fallen and there’s been a continued decline in public trust in scientists.

The Ultimate CEO KPI Cheat Sheet [INFOGRAPH]

To be a world class CEO, you can’t just focus on business KPI’s…

US holiday shopping 2023: Consumer caution and retailer resilience

After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?

Consumers to Spend Nearly $900 to Celebrate the Winter Holidays

Those celebrating the winter holidays expect to spend $875 on average on gifts, decorations, food and other key seasonal items, according to the National Retail Federation’s latest consumer survey conducted by Prosper Insights & Analytics. The amount is $42 more than consumers planned to spend in 2022 and is in line with the average holiday budget over the last five years.

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