Industry
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media.
Outlook of an Eternal Optimist: Status Report of an Unsinkable Industry
The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered around many exciting opportunities, like using Generative AI as a tool to elevate all steps of the creative storytelling process, from research to insights to a much broader scale of personalized content. At the same time, we are having substantive discussions around major barriers that can thwart our clients’ ability to evolve at the pace of the changing consumer landscape. One would be the mounting attempts at undoing DEIB practices and protocols, which can – and has – had a direct impact on the priority placed and budgets allocated to Multicultural Marketing. Another is the legislative agenda to strip any consumer data related to race, ethnicity and other identity-related demographic information from critical data sources, which can severely limit our ability to identify, study, reach and engage the multicultural consumer segments with the most relevant content and brand solutions. By Louis Maldonado
The power of “I” in equity [REPORT]
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace.
Convenience retail media amplifies awareness and boosts further incremental sales
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion.
2024 List of Top 100 Retailers [REPORTS]
The National Retail Federation released its annual list of the Top 100 Retailers, compiled by Kantar, a global marketing data, insight and consultancy company. The 2024 Top 100 Retailers ranks the industry’s largest companies according to domestic sales.
Agencies Should Always Act in the Clients’ Best Interest
Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients' best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation.
Legal Issues and Business Considerations When Using Generative AI in Digital Advertising [REPORT]
The IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising.
2023 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Additionally, we are celebrating the 25th Anniversary of the Association of National Advertiser's - ANA Multicultural Conference.
The voice of our industry was heard in Cannes.
Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) launched its campaign to call attention of Corporate America. AIMM had a number of successful meetings and "charlas" and We Are All Humans had a presence as well. We are proud of these efforts. And we need to continue! Following is our recap.
AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes
As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion.
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
Consumers Battle Fatigue Over Food Inflation
When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall.
2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]
Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.
FREEDOM by: Jackie Bird
Editor’s Note: The passing of Jackie Bird last week had an enormous impact in our industry. As a tribute to the well-known advertising personality, HispanicAd.com invites you to read a piece she wrote in April 11, 2019. I found among her posts from RedBean Society at the time. It captures and conveys Jackie’s spirit, her ability to create, to re-invent herself, her love for advertising and marketing, and her contagious zest for life. In no small part, it also shows her daringness to take risks. I don’t think there is a better way to remember our dear Jackie Bird! —Gene Bryan, Publisher
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed.
PACO Collective Shines: Celebrating 10 Telly Awards!
PACO Collective was honored with 10 Telly Awards, including 1 Gold, 4 Silver, and 5 Bronze.
Consumers Remain ‘Willing to Spend’ Even as Growth Slows
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending.
THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!
