Creative

Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide

Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.

Cannes Lions 2022: The Attention Economy has landed

Sitting neatly at the intersection of media magic and creative success is the debate around attention, which was a topic du jour from day one. Advertisers are increasingly keen to create ads that capture and retain attention. Publishers want to show they have the environments that deliver high-quality attention. And Agencies want to place ads where they can generate the most attention for their clients’ money.

The Evolution of the Digital World: Web 3.0, the Metaverse, and Cryptocurrencies Will Shape the Future of Marketing. African-Americans and Hispanics leading NFTs ownership.

Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 - the third generation of internet capabilities for websites and applications that promotes and enables more intelligent and connected spaces- is opening the doors towards new and immersive opportunities for consumers and businesses alike.

Video entertainment in 2030

McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized.

Immigrant Archive Project Podcasts launch

The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting.

Agency NYLFF nominated for New York EMMY Award

Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for "Vaccinate NYC '' at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH).

Seedtag launching in the US

Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York.

Innovation Español launches

San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.

2022 Creative Management Report: Creative Leadership Challenges for Q2 [REPORT]

In-house brand and creative teams are evolving at lightning-fast speeds .  It offers timely insights to help support our global community of in-house brand and creative teams.

Living up to a brand promise

It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers.

Intuit QuickBooks launches campaign to reach Latino-Owned Small Businesses

Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a "negocito" — a small business—and focus on the tools that will help them to become a "negociote," with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new commercial from Intuit, (NASDAQ: INTU), the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp.

Advertising that celebrates diversity is more likely to drive long-term business effects for brands [REPORT]

System1 released the findings from Feeling Seen USA, a comprehensive report examining diversity and inclusion in advertising. The report revealed that ads that successfully leverage emotional stories with diverse characters can contribute significantly more market share growth than the average U.S. ad

Why Typography Is So Important for Your Brand

Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment

Building better connections – Using influencers to grow your brand [REPORT]

Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.

Rockstar Energy Drink Debuts its First-Ever Hispanic Equity Campaign

Rockstar Energy Drink  unveiled its new ad campaign, "Poder Para Mi Gente (Power for My People)," a platform designed to empower a new generation of hustlers who work hard to give back to their local communities.

Lights, Camera, Acción! McDonald’s USA Launches Spotlight Dorado to Showcase Latino Talent in Film

McDonald’s USA announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true.

TelevisaUnivision Launches Así Studios for Storytelling

TelevisaUnivision Inc. announced the launch of Así Studios, a Spanish-language brand studio aimed at connecting marketers to U.S. Hispanics through premium video. Así Studios will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers and will leverage the reach of TelevisaUnivision’s massive U.S. media ecosystem with distribution across linear, streaming, digital, social and audio platforms.

DoorDash launches Antojo campaign

DoorDash launched its first-ever custom created Spanish & English multi-platform marketing campaign titled ‘Antojo’ aimed at authentically connecting with the Latino community.

Isaac Mizrahi named CEO of ALMA

Modern culture agency alma has named Isaac Mizrahi as the agency’s Co-President and Chief Executive Officer. Previously serving as COO, Mizrahi will continue to lead the agency’s overall growth, building on its recent success and new business wins, including 18 new partners which have been added in the last 18 months.

2022 U.S. HISPANIC YOUNG LIONS WINNERS

Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), announced the winning teams of the 2022 U.S. Hispanic Young Lions competitions.

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