Creative
TAJÍN & Bud Light introduce Bud Light Chelada TAJÍN Chile Limón [VIDEO]
Some things are just better together, the perfect pairing. Two of the most beloved brands come together to create the new Bud Light Chelada Tajín Chile Limón.
Tajín Launches New Campaign to Promote Its Mild Hot Sauce and Chamoy Sauce
Tajín International Corp, the company behind the popular Tajín Clásico Seasoning, has recently launched a new campaign to promote its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce. As the number one chili lime seasoning in both the U.S. and Mexico, Tajín is looking to expand its presence and showcase the distinct flavor profile of its sauces.
Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board.
Miller Lite is turning Bad $#!T into GoodI $#!T
There’s no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? By dividing women as consumers, objectifying them in their ads, and frankly, putting a lot of bad $#!T out there.
Modelo Beer launches ‘Fighting Spirit’ campaign [VIDEOS]
Modelo is continuing its investment in marketing and media with the evolution of its highly emotive and successful Fighting Spirit work. Modelo released its new “Mark of a Fighter” campaign that highlights the changing consumer dynamics of what’s important today– the desire for more meaningful pursuits that bring happiness versus achieving status and fame.
The WEEK of Argentine Beef [VIDEO]
The Argentine Beef Promotion Institute is partnering with exclusive restaurants in Los Angeles to bring you the chance to try one of the best products in the world. During the Week of Argentine Beef, the following participating restaurants will include special dishes created with flavorful, sustainably-produced beef imported from Argentina. Created by industry veterans Pablo Buffagni - Creative Director / Head Chef at BBQ Agency, Roxanna Lissa - PR Director / Blue PR and Lalo Wakefield - Content Director/Big Bite Marketers.
For Colorectal Cancer Awareness Month, the Colon Cancer Coalition invites the country to Talk Sh!t to save lives
Created in conjunction with BeautifulBeast, an independent cross-cultural agency, “Talking Sh!t Saves Lives” lives predominantly on Twitter, with the support of radio PSAs, digital videos, social posts, and electronic billboards across the nation.
The art of proof: How creative quality drives profit
With marketing budgets under increasing pressure, it is more important than ever to ensure that precious investment will lead to profit. New evidence from Kantar and WARC shows the important role creative quality can play in driving ROI.
Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation
Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted "Best of Show" for the 18th time.
Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?
The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics.
Yes, Your Audio Campaign Can Be Measured!
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!
Super Bowl LVII Ads – Latinos still nearly absent
When Dr. Ines Poza started tracking ethnic representation in Super Bowl ads about 20 years ago, she noticed, "animals were featured as protagonists more often than minorities, with Latinos nowhere to be seen.
Eugenio Derbez named Boost Mobile’s Advisor for the Latino Community
Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors - best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA - are announcing his newest role as advisor for Boost Mobile’s Latino programs.
BeautifulBeast celebrates its First Anniversary
Just a year ago, the agency was born with a very clear vision: Aiming for the perfect balance between strategy and beautiful ideas and the mastery of the Beast that Big Data can represent.
Spicy Herdez Traditions YouTube Ads Use Flavor, Heavy Bass, Heritage, and Iconic Neon Imagery to Appeal to Latinx Consumers
In a recent study, State of Consumer Engagement 2022, Horowitz Research illuminates consumer perceptions of media representation and the impact on brand consideration.
Lopez Negrete Communications and Hyundai Motor America create First Branding Campaign Aimed at Both Hispanic and General Markets
Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.
A Tribute to Argentine Creativity
It’s so great to be from Argentina these days, as we have been in the news a lot lately – for positive reasons this time. We finally won our third World Cup title, and Lionel Messi indisputably crowned himself as the best player in the world. Last week we also won Best Foreign Film at the Golden Globes for the film “1985,” which chronicled the true story of how a public prosecutor, a young lawyer, and their inexperienced legal team dared to prosecute the heads of Argentina’s bloody military dictatorship. By Roxana Lissa - Multicultural Marketing / Hispanic Market PR Consultant
CIRCULO CREATIVO USA announces 2023-2024 Leadership
Círculo Creativo USA announced that Virgilio Flores has been chosen as its new president for the 2023-2024 period.
First Chicana, Indigenous Artist to Partner with NFL on Super Bowl Theme Art Will Have Painting Featured throughout Phoenix, Including Game Ticket Design
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming Super Bowl LVII in Arizona, including Super Bowl tickets, out-of-home (OOH) displays and more.
Lopez Negrete and Hyundai Go Beyond the Vehicle in New “Coach Mom” Campaign
Hispanic moms are experts when it comes to motivating, challenging, and protecting their young ones. With this in mind, Hyundai Motor America and Lopez Negrete Communications launched a new campaign highlighting the power Latinas carry to keep their family on track while showcasing its popular Tucson SUV and its ability to help young transitional families accomplish it all.
