Content

In a World of Digital Trends, Be a Classic

In our rapidly evolving digital age, it's evident that trends can captivate today but quickly transform into fleeting memes tomorrow. The pivotal question then arises: how do brands and creators maintain relevance and forge genuine connections amidst these ever-changing tides? By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE! 

How Brands Can Authentically Engage Hispanic Creators  [REPORT]

BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.”

Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms [REPORT]

Nielsen released the Nielsen 2023 Consumer Survey Report. The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance. The study found that marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation.

CREATORS UNCOVERED: Insights from a Nationally Representative Study of US Creators

In the ever-evolving digital landscape, Content Creators wield significant influence, shaping our world through their creations and attracting an increasing share of marketing investment. This newly released study offers the first statistically reliable look at the Creator landscape. It sheds new light on the size, shape and motivations of this influential community and the evolving relationship between Creators and brands.

Consumers loyal to streaming, but at what price? [REPORT]

KPMG media consumer survey indicates economic uncertainty, streamflation, and production delays test loyalty of streaming subscribers.

TV content distribution is evolving, and audiences are reaping the benefits

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our 2023 State of Play Report. Case in point, Nielsen’s U.S. streaming top 10 list for the week of Sept. 18, 2023, included five different acquired titles1 that are available to stream on multiple services, with one title available on three platforms.

TelevisaUnivision and SBT extend their partnership in Brazil Until 2028

TelevisaUnivision announces the expansion of its exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group for the next five years.

NTERTAIN Studios announces Season 2 of “LOS MONTANER”

NTERTAIN Studios announced the Season 2 pickup of their acclaimed docu-reality series, "Los Montaner," which follows the iconic Montaner family through their daily life as one of the most famous families in Latin America.

AI Can Save Time, But It’s Not Saving Advertising

By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.

Artificial Intelligence: Innovation in the Digital Video Era

In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production.  By Felix M. Mendez = Principal / Executive Producer - eContent Digital

The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”

Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live.   By Gene Bryan / HispanicAd

Hispanic Organization of Latin Artists (HOLA) honors community of artists and creators

THE HISPANIC ORGANIZATION OF LATIN ACTORS (HOLA) honored their community of artists and creators at the 22nd Annual HOLA Benefit Gala and Awards at the legendary Players Club.

Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts

App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences.  The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver a more targeted, relevant message within their ads to these audiences.

Immigrant Archive Project Partners with Entravision for Exclusive Spanish-language Content Distribution

The Immigrant Archive Project (IAP) is thrilled to announce a groundbreaking Spanish-language content distribution partnership with Entravision, a global advertising solutions, media and technology company with a diversified portfolio of television and radio stations that is serving the rapidly growing Hispanic population in the United States. This partnership will expand the reach of the Immigrant Archive Project’s compelling immigrant stories to a broader audience.

Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]

Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults' total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in Focus: Trust in media - the key factor driving the shift to streaming, Nielsen found that trust plays a pivotal role in steering Hispanic audiences toward streaming platforms. In a recent Hispanic sentiment study,1 more than half of Hispanic audiences indicated that quality and trust in media content are very or extremely important.

Loop Media announces Latino Content Channels for Businesses

Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its Latino-focused channels on the Company’s Loop TV platform.

Canela Kids partners with Storybook to introduce Calming Bedtime Vignettes

Canela Media announced its latest partnership with Storybook, a unique app that combines beloved tales with tools for parents to help calm and ready their kids for bedtime through touch, meditation, and positive affirmations.

What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?

Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market?  By Xavier Mantilla

Canela Media enters partnership with Futbol Sites

Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.

Quality of Spanish-Language and International TV Content is Key

The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.

Skip to content