Trends

Inclusion, Equity and Diversity C-Suite Survey [REPORT]

Employers are being confronted with numerous legal and workplace complexities in managing inclusion, equity and diversity (IE&D) programs, from the repercussions of the U.S. Supreme Court’s decisions to roll back affirmative action college admissions policies to new anti-IE&D state laws to mounting calls to take a stance on social issues.

The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”

Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live.   By Gene Bryan / HispanicAd

How Commercial Intelligence Can Revolutionize Decision-Making

Today's marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: "Is my advertising working?"

2023 sports industry outlook [REPORT]

The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change how the future unfolds.

Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?

The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics.

Super Bowl viewership transcends platforms and devices

Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted a viewership of 5.8 million.

U.S. sports fans push pause on their daily routines to watch the 2022 World Cup

Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action.

2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD

HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.

2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.

Hollywood Diversity Report 2022 [REPORT]

The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.

Fans Are Watching World Cup 2022 in Record Numbers [REPORT]

Nearly 20 million people tuned in to watch the Black Friday matchup between the U.S. and England across Fox, Telemundo, and Peacock. Despite the controversy, fans are showing up in record numbers for the World Cup. Download our 2022 World Cup Report to see insights into fan interest, viewing platforms, and social media engagement.

The economic state of Latinos in the US: Determined to thrive

The economic state of Latinos in the US: Determined to thrive US Latinos are a driving force of the US economy and account for the fastest-growing portion of US GDP.

Multicultural Americans Believe the American Dream is Still Reachable [REPORT]

Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.

A marketer’s trifecta: Women, the World Cup and holiday shopping

For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.

Social currency: How much is a World Cup influencer worth?

The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.

Viewers Looking Forward to World Cup Despite Controversy [REPORT]

These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.

Hardships and Wealth Disparities Across Hispanic Groups

Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data

The great American demographic shift

Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population.

Hispanics feel Invisible & Stereotyped in TV & Movies

This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry

The State of Soccer [REPORT]

NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.

Skip to content