Research

Victor Paredes named Executive Director of Cultural Strategy at Collage Group

Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.

Making Zero-Party Multicultural Data Accessible to DSPs

Driven by our mission to demystify diverse communities through data, our team partnered with digital programmatic platforms to empower digital media buyers with the tools to access diverse audiences while using their favorite demand-side platforms (DSPs).

Parents Are Spending More on Back-to-School Shopping than Last Year

The new Debt.com poll that shows 45 percent of parents are spending at least $200 per child this year – compared to only 29 percent in 2021. And 27 percent will spend more than $300 per child.

Baby Boomers Nearly 9 Times Wealthier Than Millennials

Wealth is the value of assets owned minus the liabilities (debts) owed. As described in a previous report on household wealth in 2017, the new U.S. Census Bureau report and detailed tables on household wealth in 2019 show similarly wide variations across demographic and socioeconomic groups but also detail generational wealth differences for the first time.

Nielsen Receives Governmental Regulatory Approval For Proposed Transaction with Consortium of Private Investment Funds

Nielsen Holdings plc (NYSE: NLSN) announced it has received all necessary governmental regulatory approvals required to complete its previously announced proposed transaction with a consortium of private investment funds ("Consortium") led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners.

2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.

Where People Move as Young Adults

Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University.

Global population projected to exceed 8 billion in 2022; half live in just seven countries

The world’s population will cross 8 billion in November, according to recently released projections from the United Nations. And more than half of all people live in just seven countries.

Young adults in U.S. are much more likely than 50 years ago to be living in a multigenerational household

Multigenerational living – that is, living in a household that includes two or more adult generations, typically consisting of those ages 25 and older – has increased among all age groups over the past five decades. But the increase has been fastest among adults ages 25 to 34. In 1971, similar shares of adults across age groups lived in a multigenerational household, but by 2021, young adults were far more likely than older Americans to have this type of living arrangement.

Ad Engagement Increases With Each Audio Exposure

The results are especially powerful in a media landscape where advertisers are yearning for audience attention. Audio simply does not erode. It hooks listeners right out of the gate and delivers strong engagement and consumer action at even the highest levels of exposure.

Broad Variations in Age Structure By State and County

Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation.

Nearly Six in 10 U.S. Workers Say Their Paycheck Is Not Enough to Support Themselves or Their Families

Nearly six in 10 U.S. workers are concerned their paycheck is not enough to support themselves or their families as employees look to keep up with the rise of inflation, according to the latest American Staffing Association Workforce Monitor online survey.

Local Broadcast TV Influences Hispanic Audiences

The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable or virtual streaming provider. That’s higher than all adults 18+ (69%). In addition, 59% of Hispanic adults 18+ have a broadcast TV station news app on at least one TV versus 36% of adults 18+.

Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences

As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.

Hispanic Research Legend Ceril Shagrin passes

The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums.

Nation Continues to Age as It Becomes More Diverse

The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly released 2021 Population Estimates from the U.S. Census Bureau. Median age for most states also increased from 2020 to 2021, indicating their populations are getting older overall.

Global 2022 Gen Z and Millennial [REPORT]

They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are taking on second jobs, while pushing for more purposeful—and more flexible—work. They press their employers to tackle climate change, particularly when it comes to efforts they can get directly involved in, but businesses may still be missing opportunities to drive deeper and broader climate action. And they have inspired organizations to take action to address workplace mental health challenges, but many don’t feel this is resulting in any tangible change for employees.

Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]

The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest more in those that are perceived as more culturally relevant

Hispanics Aren’t Prepared for Retirement

Social Security is not enough. Anyone currently living on a monthly Social Security check can attest to that. Unfortunately, most Americans don’t fully grasp that reality until they reach retirement age. This problem is even more pronounced in the Hispanic community, which lags other groups in retirement savings.

Skip to content