Research

Lights, Camera, Action! [REPORT]

Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.

2023 State of Hispanic Homeownership [REPORT]

In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest barriers to homeownership growth last year, resiliency remained. Hispanic homebuyers were willing to relocate to more affordable areas, utilized co-borrowers in their financing, and took advantage of local and specialized programs to make homeownership possible.

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

More Counties Saw Population Gains in 2023

U.S. counties experienced population gains than losses in 2023, as counties in the South saw faster growth and more Northeast and Midwest counties had population losses turn to gains, according to the U.S. Census Bureau’s Vintage 2023 estimates of population and components of change.

How Teens and Parents Approach Screen Time [REPORT]

Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.

Global Perceptions of Progress on Gender Equality [REPORT]

Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.  The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%.  The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.

Attention beyond views for creative effectiveness

The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with how attention is being measured.

How Does Diversity in Social Networks Impact Survey Response?

There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop to declining social capital — the strength of people’s friendship networks and community ties.

Telemundo Reigns #1 Spanish-Language Broadcast Network in Weekday Primetime

Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime.

Latinos’ Views on the Migrant Situation at the U.S.-Mexico Border [REPORT]

A majority of U.S. Hispanics (75%) describe the recent increase in the number of migrants seeking to enter the United States at its border with Mexico as a major problem or a crisis. A majority (74%) are also critical of the way the U.S. government is handling the situation at the southern border.

UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS

I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries.  By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles.

Americans’ Top Policy Priority for 2024: Strengthening the Economy [REPORT]

As President Joe Biden prepares to deliver his third State of the Union address on March 7, Americans view strengthening the economy as the top policy priority for Biden and Congress to address this year.

How audience measurement innovation benefits the media industry

The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. They also present opportunities for both buyers and sellers to better understand how content—and ads—are performing.

Latinas lead the grocery shopping charge all week, but guess what? Weekends are their time to shine! [REPORT]

Explore the unique shopping habits of Hispanic families! Understanding these nuances is crucial for businesses looking to engage effectively with the diverse #HispanicMarket.

Women in the Workplace & in Media: Recent Trends & Case Studies

In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.

An update on US consumer sentiment: Consumers see a brighter future ahead

In February, concerns about inflation decreased slightly from the previous quarter, which helped consumer optimism about the US economy reach its highest level in almost two years. Although US consumers felt less pressure to save for an eventual rainy day, 20 percent were still pessimistic about the economy—but this represented the lowest reported pessimism rate since June of 2022 (although consumers were still more pessimistic than they were at the beginning of the COVID-19 pandemic).

How U.S. Adults Use TikTok [REPORT]

A new Pew Research Center study matching the survey responses and on-site behaviors of U.S. adult TikTok users finds that a minority of avid posters create the vast majority of content on the site. And most users post seldom, if at all – instead using TikTok primarily to view and consume content made by others.

AIMM ANNOUNCES THE MOST CULTURALLY INCLUSIVE BRANDS WITH THE HOME DEPOT RANKING AS BEST-IN-CULTURE AND LYSOL AS BEST-IN-AD EFFECTIVENESS

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA), unveiled the Most Culturally Inclusive Brands of 2023. The awards are based on extensive research through the CIA’s industry-leading measurement methodology, the Cultural Insights Impact Measure (CIIM™), a metric that identifies the impact and effectiveness of cultural relevancy and positive DEI reflections in ads and the potential to affect sales lift.

Can the Insights Industry See Itself Clearly? [PODCAST]

In this episode of The New Mainstream podcast, Ali Henriques, Global Director of Research Services at Qualtrics, delves deeper into leadership diversity and its impact on recruiting and retaining diverse talent.

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