Business

Victor Paredes named Executive Director of Cultural Strategy at Collage Group

Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.

Guidelines for Diverse Media Suppliers

The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.

Tails wagging dogs: when process eats away at culture

Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule..

Nielsen Receives Governmental Regulatory Approval For Proposed Transaction with Consortium of Private Investment Funds

Nielsen Holdings plc (NYSE: NLSN) announced it has received all necessary governmental regulatory approvals required to complete its previously announced proposed transaction with a consortium of private investment funds ("Consortium") led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners.

NGL Collective and mitú merge

As part of the acquisition, NGL Collective ("NGL") is merging with GoDigital's mitú. The new entity will retain the name of NGL Collective.

The Converging Worlds of Content + Commerce reveals the exciting potential of brand-funded entertainment, and how this format creates commerce momentum for brands [REPORT]

MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer shopping experience.

Something’s coming: How US companies can build resilience, survive a downturn, and thrive in the next cycle

The signs are unmistakable: despite the contraction of GDP at an annual rate of 1.6 percent in the first quarter of 2022, the US economy has been running hot—very hot. Inflation is the highest it has been since the 1970s. The labor market has climbed out of its pandemic hole and is almost as tight as it’s ever been; there are nearly twice as many listed job openings as unemployed people. Prices for gasoline, diesel, and natural gas have doubled or more since 2020. Ocean-shipping costs are up nearly fivefold, trucking costs by 30 percent.

Karina Cerda promoted to EVP of Global Marketing at Entravision

Entravision announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.

Occupation, Earnings, and Job Characteristics [REPORT]

Work is a critical component of our lives and provides a way to obtain material and nonmonetary benefits like employer-provided health insurance. Scholars suggest that our identities are also tied to the notion of “what we do”, and that who we are is determined partly by our occupational identity.

Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains

Roughly one-in-five workers say they are very or somewhat likely to look for a new job in the next six months, but only about a third of these workers think it would be easy to find one

Most Companies Struggling to be Relevant to Their Customers [REPORT] 

The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture. 

The New Recession Playbook

This recession will be different.

US Consumers Remained Hungry for Services in June

In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods.

CEOs indicate lowered growth expectations

The complexity and uncertainty of the economic environment are weighing on CEOs today as they plan for the next 12-18 months while navigating a myriad of disruptive factors such as inflation and supply chain issues, talent and skills gaps, and geopolitical instability. But despite lower economic growth expectations shared by CEOs, they remain relatively optimistic about the performance outlook of their own organizations.

When Passion Leads to Burnout

When we equate work we love with “not really working,” it propagates a belief that if we love it so much, we should do more of it — all of the time, actually. But this mentality leads to burnout, and the impact on our mental health can be profound. Recently, the concept of...

The Great Attrition is making hiring harder. Are you searching the right talent pools?

People keep quitting at record levels, yet companies are still trying to attract and retain them the same old ways. New research identifies five types of workers that employers can reach to fill jobs.

Despite Risk of Recession, One-Third of Workers Still Plan to Quit Their Jobs

Even as signs of a forthcoming recession mount, the Great Resignation's momentum continues. A new survey reveals that one-third of workers are still actively looking for a new job.

C-Suite Leaders Taking Entirely New Approach to Costs

More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture.

Immigrant Archive Project Podcasts launch

The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting.

Pereira named Chief Business Officer at 3Pas Studios

3Pas Studios has appointed Steven Wolfe Pereira to the newly created role of Chief Business Officer.

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