What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?

Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market?  By Xavier Mantilla

People en Español to stop publishing print edition

Dotdash which purchased Meredith publications late last year, announced that they will discontinue publishing the print edition People en Español, along with five other titles including Entertainment Weekly, InStyle, EatingWell, Health and Parents according to the Wall Street Journal.

2022 National Latino Media Study

The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online.

NAHP announces Board of Directors

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

HOLA! USA shutters print publication

HOLA! USA is ceasing print operations effective immediately and will explore pivoting to the digital and social media spaces.

Telemundo O&O’s enhance mobile viewing with “Telemundo en Vivo”

The Telemundo Station Group unveiled updated station apps and websites that feature “Telemundo En Vivo”  (“Telemundo Live” in English), a new “TV Everywhere” (TVE) experience for digital and mobile app users. 

Digital Touchpoints are Making Their Mark in U.S. Retail, But Print is (Still) Not Dead

Technology has redefined the ways we communicate, read, bank, listen and shop. In fact, U.S. adults now spend more than three hours a day using the internet and apps via computers and smartphones. That usage represents double-digit growth from last year.

Sirgado named Editor-In-Chief at HOLA USA

HOLA USA has named Miguel Sirgado Editor-in-Chief. Sirgado will oversee editorial content for the Hola USA brand.

HOLA! USA celebrates 1st Anniversary

HOLA! USA is enjoying a first full year of publishing targeting affluent U.S. Hispanic women.

Latina Magazine in Financial Turmoil and Not Paid Employees

We usually do not run this type of negative story about our Industry.  Companies have challenges, but when they allegedly do not pay employees for over a month, according to the NY Post.  That is unacceptable.  Gene Bryan / CEO of HispanicAd

People en Español adds to team

Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July.  Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañ  In addition, Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor.

Meredith launches Parents Latina magazine

Meredith Corporation unveiled Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial moms.

Magazine Audience Wants Quick Content Access

The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print.

Ink re-launches Nexos magazine for American Airlines

Launching with an exclusive feature story and shoot with Gloria and Emilio Estefan in Miami, the bi-monthly magazine expands on a new suite of multi media platforms including: onboard magazines for passengers traveling on routes: Latin America, Caribbean, Mexico and Spain, online, mobile and tablet formats.

Televisa shutting down PR publications

Magazine publisher Televisa is pulling the plug on its Puerto Rico operations next month.

Casiano Communications files for Chapter 11 bankruptcy in Puerto Rico

Casiano Communications Inc. and Direct ResponSource Inc. announced that they filed for reorganization under Chapter 11 of the Bankruptcy Law after advice that it is the only way to save employees’ jobs and treat creditors fairly.

Ads for Personal Care Products earn Highest Recall Scores among Spanish-Language Magazine Readers

Ads for personal care products—from teeth whiteners to shampoos to weight-loss supplements—achieved the highest recall scores among adult readers of Spanish-language publications in the US, according to recent data from GfK MRI Starch en Español.

Playboy Latino launches in December 2014

Playboy Enterprises, Inc. announced it has signed a license agreement with Arbol Publishing to edit, produce and distribute Playboy Latino in the United States. 

Capo named Executive Director of

Zuania Capo has joined People En Español as Executive Editor of, reporting to People en Español Managing Editor Armando Correa.

Torres named Deputy Editor at Siempre Mujer

In this role, Torres will work with Siempre Mujer’s Editor-in-Chief María Cristina Marrero to direct the brand’s content and design on all platforms, and increase the brand’s visibility and relevance among today’s young Latinas.

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