HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.
Telemundo announced the premiere of Amor y Traición (Love and Betrayal) slated for Monday, November 28 at 10pm/9C. The series stars beloved Turkish actor Akin Akinözü, who previously stole the hearts of Telemundo’s audience in Hercai: Love and Vengeance, alongside an all-star cast including Öykü Karayel, Sarp Apak, and Meriç Aral. This new powerful and moving drama is a story of love, forgiveness, and redemption, where everyone has a secret and a chance at a new beginning.
MundoNow announced the appointment of Dafnne Wejebe to Director of Audio Content. Ms. Wejebe will anchor the line-up for the recently launched Óyenos Audio podcast network with her new show, Codice Criptico.
Telemundo Deportes announces Broadcast Schedule, Commentary Teams & Encore Presentation for The FIFA WORLD CUP QATAR 2022
With 18 days until kickoff of the FIFA World Cup Qatar 2022™, Telemundo Deportes, the exclusive Spanish-language home of the tournament, released its complete broadcast schedule including live coverage of all 64 matches beginning Sunday, Nov. 20 at 9 a.m. ET with coverage of the Opening Ceremony leading into the opening match between host country Qatar vs. Ecuador at 11 a.m. on Telemundo and Peacock.
The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television.
TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.
The devices we choose for listening are inextricably linked to the types of audio we consume, and America’s listening has shifted to mobile phones, a trend that we have been observing for years. Our latest Infinite Dial study shows that 88% of Americans age 16+ own a mobile phone, and as the availability of audio apps and podcast apps has increased, so has consumption on a mobile phone.
Rising fees and inflation are testing consumer loyalty to streaming services
TelevisaUnivision and Globo announce Strategic Alliance for Distribution and Co-Production of Fictional Content
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre.
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection1.
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions.
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory.
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
Why Smart TVs will re-define changing viewing behaviors and advertising opportunities over the next decade [REPORT]
Tipping point in Smart TV usage opens up transformative advertising opportunities, and cements shared viewing as an enduring consumer preference
Noticas Telemundo announced the appointment of John B. Perez as senior vice president of news production. Perez joins in a newly created role to oversee all production and technological operations at the award-winning news organization.