Media Planning
Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor
The advertising industry is under a microscope. With the economic uncertainty facing the industry, every ad dollar counts. Marketers are facing the challenge of having to prove that each dollar spent is getting a return and that campaigns are performing to their maximum potential.
Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board.
6 Things Marketers Can Do to Boost Effectiveness
Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ.
From Dial-Up to Digital Dominance: 25 Years of The Infinite Dial [REPORT]
The portion of Americans who listen to any kind of online audio, and those who listen to podcasts, have reached record highs, according to The Infinite Dial® 2023 from Edison Research.
AIMM host Diverse Owned & targeted Media GROWTHFRONTS
The ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse owned and targeted media entities with buyers and advertisers, increasing visibility and access for media entities including Black, Hispanic, Asian, Indigenous, and LGBTQ+ who own video, digital, print, audio and/or content integration platforms.
2023 Global Marketing Trends [REPORT]
From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty.
The ongoing value of mixed media modeling [REPORT]
Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it's spent.
The Future of Human Agency [REPORT]
Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices
Media effectiveness: The role of social media in the advertising ecosystem [REPORT]
Understand the role of social in your media strategy and discover three dynamics to improve its impact.
Marketers spending significantly more on retail media networks [REPORT]
When it comes to retail media networks, many marketers seem to be taking a “can’t live with them, can’t live without them” attitude, according to a new ANA study.
2023 Media and Entertainment Industry outlook [REPORT]
Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these sectors and pull their entire industries forward.
Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022, Driven by 36.9% Growth in the US; Poised for Faster Growth in 2023
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from leading media economist PQ Media.
Managing consumer and media inflation in 2023
As global price rises impact consumer spend and advertising costs, data and insight can optimise campaign planning and make budgets go further.
Despite Potential Recession, Matter Survey Finds Marketers Bullish on 2023 Budgets
Matter Communications released findings from its 2023 Marketing Outlook Survey, which explored how CMOs and senior marketing executives across B2B technology, healthcare, retail, professional services and customer experience plan to manage marketing budgets, address economic challenges and engage customers in the year ahead. The survey found that almost all (89%) CMOs and senior marketing executives are planning to increase their marketing investments for 2023, with nearly half (44%) planning to substantially increase investments.
Nudging: influence and intervention
Interventions in people's choice architecture can nudge people into behaving in more desirable ways, either for their own good, for the good of society, or for the good of brands. Nudging takes advantage of systematic biases in our decision making. But what if the evidence for those biases is over-stated? And does nudging mean that we can forget about advertising? It turns out that nudges may not be effective unless aligned with people's predisposition. So, effective marketing requires influence and intervention. By Nigel Hollis
Hollywood Diversity Report 2022 [REPORT]
The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.
2022 Global End of the Year Forecast [REPORT]
In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be 6.5%, excluding U.S. political advertising. This is lower than our June forecast when we estimated 8.4% growth; however, this is primarily the effect of lowered China expectations. Ex-China, growth is forecast at 8.1% for 2022.
TRADITIONAL MEDIA RESILIENT through economic uncertainty
Advertising spending slowed down in the second half of 2022 because of economic uncertainty and issues affecting digital advertising formats, but traditional editorial media managed to grow by +2.5%. The gap in growth rates with digital advertising growth (+8.9%) was the narrowest ever measured by MAGNA, suggesting that the long-term transition to a digital-centric marketing landscape has slowed down following the COVID acceleration.
IDEAS AMAI 2022: Camaraderie and Collaboration [INSIGHT]
This October, ThinkNow sponsored IDEAS AMAI 2022, one of the largest conferences for the insights industry, particularly for LATAM market research. The Mexican Association of Market Intelligence and Opinion Agencies (AMAI) works to maintain data quality and transparency in market research in Mexico. The event marked AMAI's 30th anniversary, and the mood was festive.
