Business

Embrace the “Netaverse”

While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony.  by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma

Build trust in diversity, equity, and inclusion commitments

Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And how might this change going forward?

Retail predictions for 2022 [PODCAST]

Reda says 2022 is poised to be a great year for retail. Customers are excited to return to stores, and retailers are focused on new ways to make the in-store experience even better.

How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs

I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.

Time to get serious in 2022 ……..

A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:

The benefits of a bilingual brain [VIDEO]

It's obvious that knowing more than one language can make certain things easier -- like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain?

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