Marketing

Latinos in Sports launches

Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.

Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament

Lay's, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.

Batter Up! America’s Pastime Is Back

Sports fans across the nation are eagerly awaiting the first pitch of the 2024 Major League Baseball (MLB) season. From Tampa Bay to Toronto, all 30 teams will play ball on opening day.

Inclusive Trends for 2024

When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends – long-term cultural questions that don’t resolve one way or the other. These are topics like whether brands should take stands on cultural or political issues, how increasing consumer savviness conflicts with motivated ignorance, or how the ability to target increasingly fine-tuned groups of people exists in a world where any statement or campaign is accessible to the entire population. The trends of 2024 are variations on these larger themes.  By Russ Gottwald, Associate Strategy Director - PACO Collective

An Olympic-Sized Opportunity for Brands

The Paris 2024 Olympic and Paralympic Games offer opportunities for brands to connect with global audiences

The Impact of CORRIDOS on Culture [REPORT]

With instruments and lyrics inspired by Mexican culture, Mexican Corridos are a beloved musical format attracting enthusiasts and newcomers to today's genre-blending collaborations.  To better understand the impact of Corridos on culture, we partnered with Orci Advertising for an in-depth study examining what's driving the evolution of this revolutionary genre. Learn more about this dominant force in music and pop culture

ORTEGA Beauty Brand launches

Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave.

Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico

The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span four Spanish-speaking countries – more than any other NFL team – and Brazil, where Portuguese is the primary language.

Consumers Expect Personalized Experiences, Social Engagement and Diverse Content: Can Media Deliver?

Deloitte's 18th annual "Digital Media Trends" survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers

Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing

In this episode of The New Mainstream podcast, Will Campbell, Co-founder and CEO of Quantasy, shares his perspective on the state of multicultural marketing and how young, diverse generations are driving wellness trends.

FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas

FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation's League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas.

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC

The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.

Boden: Women History Month

This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans

In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.

For Diversity in Advertising to Stick, It Must Be Considered in More Places

Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in recent data from Paramount, which finds a significant decline in the percentage of Black and Hispanic individuals represented in advertising.

Atlanta Hawks & Gray’s Telemundo Atlanta to broadcast First-Ever Spanish Language Game

The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on Telemundo Atlanta (WKTB). The March 10th broadcast, which will simulcast in English on Peachtree TV (WPCH), celebrates Hispanic Heritage Night Presented by CareSource as the Hawks take on the New Orleans Pelicans at 6 p.m. at State Farm Arena.

Cultura is Everything

How the New Wave Latino Pop Culture Revolution Is the Real Deal.  By  Roberto Ramos - ceo / founder / chief creative officer / the Ideatelier : culture is everything

AIMM ANNOUNCES THE MOST CULTURALLY INCLUSIVE BRANDS WITH THE HOME DEPOT RANKING AS BEST-IN-CULTURE AND LYSOL AS BEST-IN-AD EFFECTIVENESS

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA), unveiled the Most Culturally Inclusive Brands of 2023. The awards are based on extensive research through the CIA’s industry-leading measurement methodology, the Cultural Insights Impact Measure (CIIM™), a metric that identifies the impact and effectiveness of cultural relevancy and positive DEI reflections in ads and the potential to affect sales lift.

Diversity In Data: Can Multicultural Insights Transform Programmatic?

In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you're likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within these platforms' vast amounts of data.

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