Marketing

2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD

HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.

2022 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.

Are brand buyers loyal, habitual, or just accidental?

The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loyal or brand habitual. The post references data from a survey of UK shoppers by Bain which finds that on average across a range of different product categories people buy different 3 brands. Ethan uses the data to assert that we are not brand loyal, we a brand habitual. I am not going to deny that habits have a huge amount of influence, particularly when it comes to low risk, repeated purchases.  By Nigel Hollis

PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York

Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.

What football’s growing popularity in North America means for 2026 World Cup sponsors

In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.

5 World Cup Pitfalls Marketers Should Avoid

If you are a soccer fan like me, you are probably very excited about the upcoming 2022 FIFA World Cup. I've been following the FIFA World Cup since my childhood in Brazil, and I had the privilege of working in two World Cups (1990 and 1998). During my career, I have also worked on several different soccer-related programs directly or indirectly.  By Isaac Mizrahi - Co-President of ALMA

Only 2 days to go: our rankings, predictions and insights – 2022 World Cup

We’ve gathered our predictions, analyzed standings, tracked the most influential players and collected fan insights to provide you with an interactive experience ahead of the 2022 FIFA World Cup™.

Marketing Relationship Survey: Agency-Client Relationship in 2022

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

The economic state of Latinos in the US: Determined to thrive

The economic state of Latinos in the US: Determined to thrive US Latinos are a driving force of the US economy and account for the fastest-growing portion of US GDP.

Multicultural Americans Believe the American Dream is Still Reachable [REPORT]

Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.

A marketer’s trifecta: Women, the World Cup and holiday shopping

For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.

AIMM’s Power Up! Growth Through Inclusive Marketing [REPORT]

This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from... Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics.

Asians Not Impressed with Brand Marketing/Advertising Outreach

Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45%) and Latinx (44%) counterparts to feel this way.

Inclusive marketing is just better marketing

Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. His book, Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand is out now.

Telemundo Deportes announces Broadcast Schedule, Commentary Teams & Encore Presentation for The FIFA WORLD CUP QATAR 2022

With 18 days until kickoff of the FIFA World Cup Qatar 2022™, Telemundo Deportes, the exclusive Spanish-language home of the tournament, released its complete broadcast schedule including live coverage of all 64 matches beginning Sunday, Nov. 20 at 9 a.m. ET with coverage of the Opening Ceremony leading into the opening match between host country Qatar vs. Ecuador at 11 a.m. on Telemundo and Peacock.

#WeAre21 reaches NYC Subways

The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system

Telemundo releases ‘Hear the Call Campaign’

This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.

National Brands Kickstart Local Demand [REPORT]

When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue.

TelevisaUnivision announces partnership with Liga MX to Bring Official Commercial Rights to Market in  he U.S.

TelevisaUnivision announced a partnership with Liga MX in which it will exclusively bring the Mexican soccer league’s commercial rights to market in the United States. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s massive fan base through IP-driven media, experiential, retail activations and more.

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