Television

Daily Flash Latino launches

KSA Entertainment will launch Daily Flash Latino, a nationally distributed entertainment, lifestyle, and trending news show.

EL FUEGO DEL DESTINO to premiere on Telemundo

Telemundo announced the premiere of El Fuego del Destino (Fire’s Destiny), starring Demet Evgar, Dilan Deniz Çiçek, Hazar Ergüçlü, and Zuhal Olcay slated for Tuesday, September 6 at 9pm/8C. In this empowering story, three women decide to take control of their lives after being on the verge of death, leaving their pasts behind to seek justice and discover true love.

2022 Hispanic TV Programming  Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2022 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.

NGL Collective and mitú merge

As part of the acquisition, NGL Collective ("NGL") is merging with GoDigital's mitú. The new entity will retain the name of NGL Collective.

Sandra Smester named EVP Programming & Content Development at NBCUniversal Telemundo

NBCUniversal Telemundo Enterprises announced the appointment of Sandra Smester as Executive Vice President, Programming and Content Development. In this newly created role, Smester joins the company to oversee the development and execution of programming for the network, beginning in August.

Univision to premiere “El Retador”

Univision’s “Domingos en Familia” (Family Sundays) is set to premiere for the first time in Spanish-language television in the U.S., the international hit reality “El Retador” (The Challenger) hosted by charismatic actress and comedian Consuelo Duval.

Blended viewing strategies mark a new chapter for the market [REPORT]

The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model.

Streaming usage increases 21% in a year to now account for nearly one-third of total TV time

There’s more than enough discussion across the media industry about the massive growth of streaming, but the ongoing fanfare fails to objectively quantify what is truly happening and the full impact that over-the-top content is having on total TV usage.

Local Broadcast TV Influences Hispanic Audiences

The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable or virtual streaming provider. That’s higher than all adults 18+ (69%). In addition, 59% of Hispanic adults 18+ have a broadcast TV station news app on at least one TV versus 36% of adults 18+.

Acebal named Regional VP of Sales for Telemundo TV in Orlando, Tampa & Fort Myers

Alejandro Acebal has been named Regional Vice President of Sales for three Telemundo owned stations in Florida: WTMO, WRMD and WWDT.

Univision to premiere “La Herencia”

The countdown begins to Univision’s new series, “La Herencia” (The Inheritance), which will premiere on July 11th starring the beloved actress Michelle Renaud and heartthrob Matías Novoa. This exciting melodrama is a story about love, power and tragedy that takes viewers into a family’s fight for a legacy.

Media Companies Expanding Spanish-Language Content for Growing Latinx Audiences

As the streaming ecosystem evolves and Latinx audiences continue to grow, the Spanish-language television landscape is transforming dramatically.

EstrellaTV to premiere ‘UN DIA PARA VIVIR’

EstrellaTV, the national broadcast television network of leading Spanish-language multiplatform media company Estrella Media, is premiering the successful scripted anthology series Un Día Para Vivir (One Day to Live) on Monday, July 18 at 7 p.m.

Significant opportunities amid the complexity [REPORT]

The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.

Sara Ahmad-Visomirski named VP Creative Services & Community Relations for Telemundo 51 in Miami.

After launching her career in marketing for TV and broadcasting more than three decades ago as an intern for WPLG-TV, Sara Ahmad-Visomirski returns to South Florida to lead marketing and community affairs as Vice President of Creative Services and Community Relations for Telemundo 51 / WSCV and NBC 6 / WTVJ, NBCUniversal’s TV stations that serve Spanish and English-speaking audiences in the Miami-Fort Lauderdale DMA.

Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services

Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.

Melissa Crawford named President & GM of Telemundo San Diego

Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA.

Telemundo opens new studios in Ciudad Méjico

NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico.

Busted! Five myths about retail media

Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.

Santaella named Chief Digital & Streaming Officer at Estrella Media

Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.

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