In Latin America, where web use is still well below levels in more developed markets, those who go online see the internet as an important source of information, including for finding out about new products and brands.
Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the Interactive Advertising Bureau (IAB) and the Local Search Association (LSA) released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties.
According to a new study from Nielsen global consumers’ intent to buy food and beverages online increased 44 percent in two years, with more than one-quarter (26%) of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months. Additionally, 61 percent of global respondents said they used the Internet for grocery shopping research.
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.
As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.
The Association of National Advertisers (ANA) strongly opposes Microsoft’s unilateral decision to embed ‘Do Not Track’ functionality in version 10 of its Internet Explorer browser with a default setting in the ‘on’ vs. ‘off’ position.
AT&T Interactive’s Q4 2011 “Local Insights Report,” which analyzed data culled from its YP Local Ad Network, found that most US local searches were for restaurants, with auto repair and service searches second.
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. DOWNLOAD Report Here.
Pampers will debut its new online initiative, Mi milagro. Nuestra herencia. Pampers is providing Hispanic moms with a forum to connect and discuss how they celebrate and preserve their cultural roots, pride and traditions with their little miracles. The new dedicated heritage tab is part of an online offering on the Pampers’ Latino Facebook page (Facebook.com/PampersLatino).
Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s more precise targeting ability has come a greater emphasis on delivering the right message to the right audience.
These days, college students who need an apartment head straight to Google or another search engine. Even sites such as apartments.com or apartmentguide.com are becoming an afterthought to this demographic.
Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites and say they do not like the idea of personalized search results or targeted advertising. DOWNLOAD Report Here.
According to a September 2011 survey by Latin American research firm Tendencias Digitales, 59% of internet users in the region bought products online in the past year. Respondents in Argentina, Chile and Uruguay led the pack.
Topix announced the results of a new study on the Internet’s impact on political persuasion, debate and advertising. The 2011 Politics Online Report asked over 1,000 voters nationwide where they get their political information, if and where they engage in political debate and what types of information influences their vote.