Ad Agency

2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD

HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.

Pepe Aguilar named Executive Creative Director at GALLEGOS United

In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.

Marketing Relationship Survey: Agency-Client Relationship in 2022

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

A change in conversation about advertising

As the global media market evolves, businesses' views on advertising are shifting from being perceived as a cost, to a strategic benefit. Even though high inflation and increased competition are challenging the advertising industry, we uncover why brand building and maintaining media investments is crucial in times of economic downturn.

Republica Havas wins Seven Awards at El Ojo de Iberoamérica, Including Two Gold Ojos

Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires.

Havas Media Group North America launches Multicultural Media Practice

Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S.

How We Talk About the Outlook for Ad Agencies Matters

There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could be just a coincidence, but conversations and opportunities seemed to become more hesitant, too.  By Mark Duval - The Duval Partnership

erenzia beauty selects BeautifulBeast

Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty.

The Vida Agency forms Advisory Board

The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and business development to help scale the agency effectively and efficiently.

Elizondo named CCO at Conill

Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency's executive team effective immediately. She most recently served as Executive Creative Director of Conill's Toyota business and was deeply involved in new business initiatives.

Top 5 Things for Ad Agency Leaders to Know Now

There were so many important things to discuss this week that we couldn't pick just one. Instead, we're trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know.  By Mark Duval - The Duval Partnership

Why I love marketing procurement

It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.

Why Agencies Need To Take Back The Right To Show Work

Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work?  By Mark Duval - The Duval Partnership

Henao named Chief Operating Officer at WOW MKTG

WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity.

de la Cruz celebrates 37 years of progress, achievements and sustained growth

de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices.

An Agency Perspective on Talent Recruitment & Retention Strategies Reporting & Analytics  [REPORTS]

Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise.

5 Things For Agencies To Know About Pricing Strategy

Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources.

Kellogg Company Recognizes Captura Group for Diverse Partner Investment and Support

Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021.

Betances named Director of People and Engagement at Republica Havas

Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.

Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record

Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.

Skip to content