Ad Agency

When Actual Practice Deviates from Contract Terms

Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.

Reimaging Agency Selection: Why is now a good time to go to pitch? [REPORT]

In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative.

GALLEGOS United launches DoorDash campaign

GALLEGOS United and Superette (DoorDash's internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience.

Luis Miguel Messianu, Richard Edelman and Peter Lerma launch MEL

MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.

How agencies should talk about the money

Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it.

Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative

Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today.

The Latest on Talent & Employee Trends

According to a poll conducted by Morning Consult, on behalf of BSR, social policies on a state-level, and brand advocacy in relation to social issues are important considerations for people thinking about relocating for employment.

Global Influencer Marketing Spend Surged 22% in 2022 to $29B, Pacing for 17% Growth in ’23, Fueled by Rising Interest in Popular Agents of Fashion, Entertainment & Sports

Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by PQ Media.

2023 HMC – Hispanic Market Guide explores Inclusivity, Intersectionality, Trust, Bingeability in Entertainment, Media Consumption & More …. [DOWNLOAD REPORT HERE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. With $2.8 trillion in Hispanic buying power, there are deep implications for marketers who must lead with cultural insights to create effective and relevant campaigns that connect with today’s multicultural mainstream. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.

ChatGPT is not taking over the world yet, but it may lead to legal trouble [REPORT]

While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar.

AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.

How to make a strong start as a CEO [PODCAST]

Seize the first year in the role as an opportunity for both personal and institutional renewal.

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.

Visit San Antonio Teams Up with BeautifulBeast and Mighty Industries to Unleash a Captivating Content Platform

Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the city, highlighting many of the cultural and culinary aspects that are attractive to young adults who like to explore new experiences.

Celebrating the life and legacy of Norma Orci, co-founder and chairwoman of Orci and trailblazer of multicultural advertising

It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural marketing targeting U.S. Hispanics and setting a standard for messaging emphasizing appreciation and respect for this growing community.

Hispanic Ad Agency Pioneer Norma Orci Passes.

Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died.  Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop.

Can In-House Agencies Do It All?

A new ANA study finds in-house agencies are picking up a growing list of duties

ANA/4A’s Cost of the Pitch [REPORT]

Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client.

Awareness of Sustainability Issues Shapes Advertising Industry: 4As’ Marla Kaplowitz [VIDEO]

The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making.

The Increasing Importance of the In-house Agency

As brands face a shaky economy and an accelerating rate of disruption from new technology, the need for in-house solutions grows more immediate

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