Ad Agency

HMC announces Shortlist for the 2023 HMC Strategic Excellence Aawards

After a record number of entries, 16 US-based agencies representing 27 campaigns in seven categories have made the shortlist of finalists for the Hispanic Marketing Council (HMC) Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency*. Winners will be announced at the HMC 2023 Annual Summit in New York City on April 27.

The Hispanic Growth Engine Post Pandemic

A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy.  By Roberto Orci

Conill named Cultural AOR for Burger King U.S.

Burger King U.S. announced that strategic communications firm ICR and cultural and brand partnership marketing agency Conill have been tapped to join the brand’s growing list of world-class agency partners.

Media 100 revealed – the world’s most awarded campaigns and companies for media excellence

Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board.

The Marketer’s guide to planning an effective agency transition

Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency relationship can provide. You’ve even planned a thorough and disciplined onboarding for the new agency.

Strong client-agency relationships lead to more effective work [REPORT]

Research from Aprais and WARC reveals that the strength of the relationship between marketer and agency has a direct correlation to the output of effective work.

Agencies’ Reversal of Fortune Explained

The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then and continue to believe that significant opportunities remain ahead for the industry.  By Brian Wieser / Madison & Wall

OnePlus selects Chemistry Cultura as Hispanic AOR

OnePlushas selected Chemistry Cultura as its first-ever Hispanic communications agency of record.  The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market.

Sensis aquired Sharp & Company

Sensis announced the acquisition of Sharp & Company, a full-service communications consultancy that helps transportation organizations move projects forward by connecting with their stakeholders and the public in meaningful and productive ways.

BeautifulBeast celebrates its First Anniversary

Just a year ago, the agency was born with a very clear vision: Aiming for the perfect balance between strategy and beautiful ideas and the mastery of the Beast that Big Data can represent.

ROYAL PRESTIGE appoints DDB and PHD as global agencies

Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director.

Has Strategic Planning changed for agencies? [WHITE PAPER]

In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper.


The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.

Republica Havas promotes Managing Directors

Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.

How to onboard your new agency for greater success

The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next can determine the eventual success or failure of the relationship.

Advertisers believe they are still getting great value from their agencies post pandemic

According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly” – are up 19 points.

Reckitt CMO says virtual studio models are key to ad sustainability

Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.

Winners announced for inaugural WARC Awards for Effectiveness North America – ALMA delivers

A total of 22 awards have been given at the inaugural WARC Awards for Effectiveness, North America Edition in association with LIONS, shining a light on the most inspiring and effective work delivering marketing success.

Winning With a Template

In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new business role. We are often asked by agencies how they can best prepare a customized written response without building everything from the ground up each and every time. Below I’ll highlight three tips to help optimize your new business approach so you’re not reinventing the wheel for every race.

2023 Media and Entertainment Industry outlook [REPORT]

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these sectors and pull their entire industries forward.

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