Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos

Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, technology, arts, psychology, and trends. Concurrently, MEL will develop integrated communications campaigns designed to propel Latino stories to the forefront of the conversation on the issues impacting Latino communities.

New York’s El Diario Celebrates its 110th Anniversary

El Diario, the longest-running Spanish-language daily newspaper, celebrates 110 years of publication, serving New York as the voice of the community and trusted source for local and national news.

The pace of progress 2024 Media Trends [REPORT]

In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?

Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market?  By Xavier Mantilla

Impremedia sold

My Code announced the completion of its acquisition of a majority ownership interest in Impremedia.

2022 National Latino Media Study

The National Association of Hispanic Publishers is fielding a study to help better understand Hispanic Readership of newspapers, magazines and online.

NAHP announces Board of Directors

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

Marqués González named Editor & Publisher of the Miami Herald and el Nuevo Herald

McClatchy named Aminda Marqués González as Editor and Publisher of the Miami Herald and el Nuevo Herald.

Impremedia appoints Iván Adaime as its new CEO

Impremedia has designated Iván Adaime as its new CEO, effective December 10th, 2018, replacing Gabriel Dantur, who will return to LA NACION, Impremedia’s parent company, where he will bring his significant expertise in digital transformation and change management.

Digital Touchpoints are Making Their Mark in U.S. Retail, But Print is (Still) Not Dead

Technology has redefined the ways we communicate, read, bank, listen and shop. In fact, U.S. adults now spend more than three hours a day using the internet and apps via computers and smartphones. That usage represents double-digit growth from last year.

Reports of the Demise of Newspapers Were Greatly Exaggerated

June 30th marked the one-year anniversary of the dissolution of Newspaper National Network, LP (NNN) — formerly the sales and marketing arm of the newspaper industry.  As this date approached and subsequently passed without a powerful display of fireworks, it affirmed what I already knew — change happens, marketers adapt, new media solutions emerge and the newspaper industry is no longer headline news.

News Media Alliance Calls for Legislation to Address Impact of Digital Duopoly on News Organizations

The News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.

There’s Still One Way Paper Beats Digital

Despite Americans’ broad embrace of smartphones, mobile coupon usage has not become as widely and commonly used as might be expected.

Newspapers Deliver Across the Ages

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.

Despite Spending, Automakers Shun Hispanic Communities and Newspapers

Hispanic consumers contributed over $63 billion in total sales to the U.S. auto industry in 2015, a trend that has continued this year.  A new IHS Markit Hispanic Consumer Report shows over the first three months of 2016, Hispanic consumers contributed nearly $15 billion to industry sales.  However, the auto industry eschews spending with Spanish media or in the Latino community, whose purchasing power has been growing 70 percent faster than Americans’ as a whole, Henry Cisneros and Sol Trujillo wrote in the Wall Street Journal.

Newspaper Industry Confidence Stable to Slightly Increasing [REPORT]

According to the inaugural HubCiti Publishers’ Confidence & Technology Report, the overall confidence in the sustainability of the local and regional newspaper industry has remained virtually unchanged from last year.

Vinales named Hispanic Marketing Specialist at Miami Herald Media

MH Media, a division of the Miami Herald Media Company (MHMC), announced the appointment of Michael Vinales as Hispanic Marketing Specialist.

Hispanic Digital Newspapers in the United States [REPORT]

This report analyzes the current state of Hispanic digital journalism in the United States by studying online newspapers published in the country.  This research aims to identify Hispanic cybermedia and their characteristics by analyzing a series of general and specific  indicators.

NY Times launches a digital edition in Spanish

The New York Times launched a Spanish-language digital edition aimed Latin American readers.

Want To Reach Boomers? Try The Local Newspaper [INSIGHT]

If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.

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