Newspapers

If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.

Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.

Refuel Agency, along with the National Newspaper Publishers Association (NNPA) and National Association of Hispanic Publishers (NAHP) announced the formation of a National Advertising Task Force to educate marketers on the benefit and importance of the African American and Hispanic newspaper market.

One of the great joys of our Infinite Dial series is we can track items from so far back.  This year we brought back some questions about media in general that we had asked in the past.   Here’s one we didn’t show: We asked “Among the Internet, newspapers, radio and television which one is the least essential to your life?”

The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

AP&P Solutions announced the appointment of Mike Cano as President.

One recurring theme in the Pew Research Center’s journalism research over the last two years has been that of newsroom collaborations. In its examinations of nonprofit news outlets, newspaper innovations, statehouse reporting and digital startups, The center has encountered news providers teaming up in new ways. Legacy media outlets are looking more than ever for ways to augment what they can produce with a depleted staff, and news startups are eager to place their work before a wider audience and figure out roads to sustainability.

Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers.

The project is a move to transform La Opinión into a multimedia brand that will serve the Hispanic community of California through all platforms – from print to mobile – with new and revamped content offerings, an improved look and a greatly enhanced reader experience for this iconic brand.

Al Día and KXTX Telemundo 39 announced a partnership to better serve Spanish-speaking audiences in North Texas.

impreMedia unveiled a new and greatly enhanced reader experience for its iconic brand, El Diario daily newspaper. Tthe new editorial approach embraces and highlights the brand’s century-long mission of empowerment through information and civic engagement with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos” (The Champion of Hispanics).

EPMG announced they have partnered with impreMedia, the leading Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.

ImpreMedia announced that coinciding with the 2014 FIFA World Cup in Brazil, impreMedia will launch “Quiero Más Fútbol” (I Want More Soccer), a glossy soccer publication that will be distributed weekly on Fridays in Los Angeles within La Opinion and in New York within El Diario.

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

The Los Angeles Times Media Group’s Hoy Los Angeles celebrates its 10th birthday with the introduction of Hoy Deportes, a new website (www.hoydeportes.com) and weekly Monday print edition beginning March 3.

impreMedia announced the roll out of its World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.

The National Hispanic Media Alliance (NHMA), launches with a strong mission to be the leading Hispanic print media advocacy group in the nation, representing prominent community based Hispanic publications; showcasing the value of cultural relevance and the power of hyperlocal content.

impreMedia announced the creation of a new Advertiser Solutions Department led by Director, Iraima Yepez. Fernando Lang also was promoted from Advertising Revenue and Operations Director, Digital Division to Senior Director, National Sales for all platforms.

Veteran journalist and publisher Rossana Rosado has stepped down from her role as Publisher of New York’s El Diario after 14 years.