Research

2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.

Connection, Creativity and Drama: Teen Life on Social Media in 2022 [REPORT]

Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms

A marketer’s trifecta: Women, the World Cup and holiday shopping

For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.

AM/FM Radio Still Dominates when Reaching U.S. Hispanics, Offers Unmatched Value to Advertisers [REPORT]

A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the audio landscape. These data serve as a powerful reminder to advertisers of the unique value radio brings to their media strategies and channel mixes.

Radios or Mobile Devices? – U.S. Audio Consumption By Age

For many young people, a “traditional radio receiver” translates to an in-car radio versus a mobile device, which they probably have been carrying with them for years. Those in the older demos have a lifetime of listening and a full range of traditional radio hardware that may come to mind: radios in stereo cabinets, tabletop radios, clock radios, boomboxes, or Walkmen. It’s no wonder we see such dramatic differences by age.

TelevisaUnivision selects Nielsen ONE for cross-platform measurement

Nielsen announced that TelevisaUnivision has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December.

Digital Makes The AM/FM Radio Plan Better And Vice Versa

New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow.  By Pierre Bouvard

Social currency: How much is a World Cup influencer worth?

The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.

Viewers Looking Forward to World Cup Despite Controversy [REPORT]

These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.

The 2022 LDC Latino in Media Report [REPORT]

Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.

Hardships and Wealth Disparities Across Hispanic Groups

Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data

Hispanics feel Invisible & Stereotyped in TV & Movies

This National Hispanic Heritage Month AIMM shines the spotlight on the importance of authentic cultural representation in the entertainment industry

The State of Soccer [REPORT]

NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, including quantitative surveys and an innovative neuroscience study among bilingual Hispanics.

Teens, Social Media and Technology 2022 [REPORT]

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly. Meanwhile, the share of teens who say they use Facebook, a dominant social media platform among teens in the Center’s 2014-15 survey, has plummeted from 71% then to 32% today.

Baby Boomers Nearly 9 Times Wealthier Than Millennials

Wealth is the value of assets owned minus the liabilities (debts) owed. As described in a previous report on household wealth in 2017, the new U.S. Census Bureau report and detailed tables on household wealth in 2019 show similarly wide variations across demographic and socioeconomic groups but also detail generational wealth differences for the first time.

Where People Move as Young Adults

Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University.

Global population projected to exceed 8 billion in 2022; half live in just seven countries

The world’s population will cross 8 billion in November, according to recently released projections from the United Nations. And more than half of all people live in just seven countries.

Young adults in U.S. are much more likely than 50 years ago to be living in a multigenerational household

Multigenerational living – that is, living in a household that includes two or more adult generations, typically consisting of those ages 25 and older – has increased among all age groups over the past five decades. But the increase has been fastest among adults ages 25 to 34. In 1971, similar shares of adults across age groups lived in a multigenerational household, but by 2021, young adults were far more likely than older Americans to have this type of living arrangement.

Ad Engagement Increases With Each Audio Exposure

The results are especially powerful in a media landscape where advertisers are yearning for audience attention. Audio simply does not erode. It hooks listeners right out of the gate and delivers strong engagement and consumer action at even the highest levels of exposure.

Broad Variations in Age Structure By State and County

Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation.

Skip to content