It’s become a bit of an ongoing joke in this industry that ‘this will be the year of the mobile’, as someone has boldly claimed this pretty much every year since around 2009. User behaviour has of course completely ignored marketer predictions, so instead of surging forward in a single year, mobile has grown steadily year-on-year.
Oh, The Places You’ll Go…With Your Smartphone
By 2012, the majority of us moms (61%) were catching on to this mobile device, and seeing a whole new lifestyle that included shopping on the go, engaging with social media and consuming audio and video content wherever we were. A decade later, according to the 2022 edition of Moms and Media from Edison Research, Wondery and ART19, 98% of moms now own a smartphone and 86% of moms report accessing the internet from their cell phone. We can look up anything, connect with anyone, and it is all available, literally, in the palm of our hand.
Ricaurte name Chief Revenue Officer at Adsmovil
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.
Brand Safety & Suitability Capability [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webinar, entitled: The Impact and Future of Brand Safety: What should you lookout for? Both the webinar and the guide are available free of charge.
Canela Music and Verizon joins forces
Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.
Most Used Apps
The World’s Most Used Apps, by Downstream Traffic
Mobile Technology and Home Broadband 2021 [REPORT]
Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home
Is Your Gen Z Strategy Mobile Only? Not So Fast
It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.
The Benefits of Mobile Sample on Multicultural Research
A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.
Smartphone Owners highly concerned about Marketers’ use of their Data
This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.
Will the Shift to Digital Make Qualitative Research More Inclusive? [INSIGHTS & PODCAST]
While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.
WhatsApp gives users an ultimatum: Share data with Facebook or stop using the app
WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.
URL to IRL (In Real Life)
Why brands should include their customers’ offline activity in marketing attribution analysis
US Mobile Ad Spending Will Manage to Grow in 2020
With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.
Parenting Children in the Age of Screens [REPORT]
Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason
The Pandemic Is Accelerating Time Spent with Mobile Video and Gaming
As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.
Plotting the course for 5G innovation [REPORT]
Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.
The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]
It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.
Connectivity and Mobile Trends Survey [REPORT]
As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.
Our phones and us. Have your people ping my people.
By Gonzalo López Martí – Creative director, etc / lmmiami.com/
- The cliché is true: calling a phone a “phone” is a misnomer in 2020.
- It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.