Mobile

As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.

By Gonzalo López Martí  – Creative director, etc / lmmiami.com/

• The cliché is true: calling a phone a “phone” is a misnomer in 2020.
• It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore unveiled its 2019 ‘Global State of Mobile’ report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that continue to disrupt the worldwide digital landscape.

Screenless devices are seeing exponential growth across households throughout the U.S.

Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day, which is reflected in the channel’s growing share of spend. But is it really as effective as marketers think it is?  by Kristanne Roberts – Global Development Director – Brand Lift Insights Kantar

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.

Telemundo and Quibi have partnered to produce daily news programming for the mobile platform when it launches in April 2020. As a part of the partnership, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.

Mobile devices are altering family life in Mexico, according to a first-of-its-kind study conducted by the USC Annenberg School for Communication and Journalism and Common Sense that examines device use, habits, and attitudes of Mexican teens and their parents. More Mexican parents expressed concern about their teens’ use of mobile devices, and more teens reported feeling distracted and “addicted” to their phones than families in three other countries: the United States, Japan, and the United Kingdom.

Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.

As the share of Americans who say they own a smartphone has increased dramatically over the past decade – from 35% in 2011 to 81% in 2019 – a new Pew Research Center survey finds that the way many people choose to go online is markedly different than in previous years.

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.

Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment. So what do the negative perceptions caused by consumers encountering offensive content mean for brands and the platforms that carry their advertising?

Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.

After more than a decade of studying the spread and impact of digital life in the United States, Pew Research Center has intensified its exploration of the impact of online connectivity among populations in emerging economies – where the prospect of swift and encompassing cultural change propelled by digital devices might be even more dramatic than the effects felt in developed societies.

The potential applications for 5G have the mobile market abuzz as many wonder how the network’s faster speeds and lower latency will revolutionize the industry. Each “G” iteration came with its own unique values … 1G brought us voice, 2G messaging, 3G the Web, and 4G unleashed video, so what about 5G? See predictions for what it will—and won’t—do.