Public Relations

UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS

I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries.  By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles.

Republica Havas Takes Home Eight 2023-2024 American Advertising Federation ADDY Awards

Republica Havas has earned eight 2023-2024 ADDY Awards – four Gold, one Silver, one Best of Show and two Best Of – from the Miami Chapter of the American Advertising Federation (AAF) for outstanding creative work across four leading campaigns for four key clients.

got press? Let great advertising do the talking

If you want to power up your PR game with your ad campaign, the most important element is to create great content and memorable advertising. However, this is certainly more complex than it used to be. The attention span of consumers has lessened, and the media universe is more fragmented than ever.  By Roxana Lissa

Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos

Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, technology, arts, psychology, and trends. Concurrently, MEL will develop integrated communications campaigns designed to propel Latino stories to the forefront of the conversation on the issues impacting Latino communities.

Republica Havas together with The Fight Against Alzheimer’s Disease Association premiere “SEGUNDO”

Republica Havas, the Miami-based agency of Havas Group, presents its new campaign which focuses on a condition of Alzheimer’s disease that has to do with wandering on the streets. Because six out of 10 people who suffer from the disease get lost on public roads, “Segundo” aims to bring general awareness and education to these types of situations in which patients for an instant lose total notion of where they are or what they are doing there.

How to Strengthen the Relationship Between Marketing and PR [PODCAST]

Is your PR agency on your A-Team? It's a question that CMOs and marketers navigating an increasingly complicated media terrain need to ask themselves. Is PR called in from the get-go when the ad brief is being developed or once the campaign is fully baked to knock out a press release and pitch a few media outlets? The response could spell the difference between a marketing campaign that is meh and one that maximizes the effort and provides brand lift.

Gustavo Garcia named Chief Digital Officer at Messianu/Edelman/Lerma

Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to joining MEL, Garcia served as an Executive Vice President in the U.S. Digital practice at Edelman.

Ocean Bank is “Taking Business Further” with Launch of Ad Campaign Created by Republica Havas

Republica Havas, as agency of record of  Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry.

Havas Sharpens Lens on Diverse Audiences with Inaugural Meaningful Brands [REPORT]

Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers.

Republica Havas expands Health & Wellness Division

Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth.

How to Communicate Brand Purpose

While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose's Beyond Profit podcast.

2024 Edelman Trust Barometer – Innovation in Peril [REPORT]

The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization.

Guidelines for AI Use [REPORT]

PR practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI).

Influencer Pay Equity Guide

Considerations for Influencer Marketing Campaigns & Contracts

Differences Between B2B and B2C Marketing

Marketing is a dynamic field that adapts to the unique needs and behaviors of its target audience. Two primary segments in the marketing world are Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. While both share common principles, they have distinct characteristics and strategies tailored to their respective audiences. Here are some key differences between B2B and B2C marketing and how understanding these distinctions is essential for successful marketing campaigns.

BODEN Agency celebrates 15 years – ITS QUINCEAÑERA

BODEN celebrates its 15th anniversary – it's quinceañera – with a service offering expansion and brand refresh. Adding to its core service of helping brands activate campaigns that reach the Hispanic market, the agency launches Hispanic+™, a service offering that helps brands leverage the power of the Hispanic market to transcend into the mainstream. This 15th anniversary marks a critical milestone for BODEN, which builds on its award-winning success to date and celebrates what the agency has become – a communications powerhouse rooted in Hispanic culture.

Republica Havas Group Promotes Gus Fernandez to Executive Director and Chief Experience Officer

Republica Havas Group continues to bolster its leadership team to support ongoing growth with the promotion of Gus Fernandez to the newly created position of Executive Director and Chief Experience Officer, effective immediately.

BODEN wins Big!

The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one year.

Ozzie Godinez wins 2023 CLN LATINX ENTREPRENEUR AWARD

The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago's leading Latine leaders. From a field of prestigious nominees, PACO Collective's CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award.

The Future of PR is Hispanic

The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and make an impact.  By Sara Garibaldi (Romero) - President, BODEN Agency

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