Public Relations

2022 Global State of the Media [REPORT]

For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else.

Republica Havas Health launches

Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.

LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions

Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L.

Chispa names Sensis as PR Agency of Record

Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations.

Verdeja named Communications Team Associate Director at Republica Havas

Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand.

Performative Gestures in Multicultural Marketing

At some point, we need to demonstrate that the “Performative Gestures” by many advertisers and their media buying agencies have merit and contribute to the overall growth of advertising and marketing to Multicultural Consumers.

5WPR Announces Expansion of Multicultural Marketing and PR Division

5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.

Emigdio Rojas Named Managing Partner at Simplicity

Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.

Latin2Latin Marketing + Communications wins 2 Telly 2022 Awards

Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros" Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.

The Power of PR: Why the Press Release Is Still an Effective Tool

A press release is a communications tool that's been leveraged for years and continues to be an integral piece of a company’s marketing, PR, and social media strategy. Not only do press releases give companies a channel to share newsworthy stories, but they also strengthen search engine optimization and increase the odds new customers will find your business online.

Latin2Latin Marketing + Communications alliance with Digo Media

Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment.

Ruder Finn acquires Comunicad

Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency.

Communications Benchmark Report 2021 [REPORT]

Ragan’s annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council, is a deep dive into the data and an analysis of the major trends in the profession over the last 12 months.

Saif Ishoof named Innovator in Residence at Republica Havas

Republica Havas announced that Saif Ishoof, founder of Lab22c, has joined its team as Innovator in Residence. The Miami-based agency is also announcing new work with eco-conscious blockchain company Algorand and with the global tech event eMerge Americas.

TelevisaUnivision announces Communications Team additions

TelevisaUnivision announced the appointment of new executives to its Communications team, adding to TelevisaUnivision’s bench of experienced media professionals supporting the company’s mission of entertaining, informing and empowering Spanish speaking audiences with diverse and compelling content, across multiple media platforms.

When Should You Advertise vs. Engage Public Relations?

Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out.  By Patty Caballero, founder and principal of PSC Consulting

The Immigrant Archive Project collects the stories of coming to call the U.S. home [PODCAST]

The Immigrant Archive Project, a collection of oral histories from the nation's immigrants, will be housed at the Library of Congress. NPR's Debbie Elliott speaks to archive founder Tony Hernandez.

Hispanic Public Relations Association’s Miami Chapter Reveals 2022-23 Board of Directors

The Hispanic Public Relations Association (HPRA) Miami Chapter announced its new Board of Directors today. The organization for Hispanic public relations practitioners announced that Daniela Martucci of DMH Americas will serve as president of the HPRA Miami Chapter for its 2022-2023 term.

Rosemary Mercedes named SVP Communications at BBC Americas

BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York.

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