Public Relations

MaGO PR to lead PR Campaigns for the Presidio Trust Communications

The Presidio of San Francisco, one of America’s most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio’s many amenities, including summer programs and events and activities around the park.

The Hispanic Growth Engine Post Pandemic

A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy.  By Roberto Orci

3 Challenges and Opportunities for Hispanic PR and Marketing in 2023

Brands seeking to engage with the Hispanic or Latino community have a growing number of opportunities to show up authentically as partners and advocates. However, to do so, they also must gain a clear understanding of the challenges ahead and create a strategic plan that accurately reflects the reality of today’s youngest and most digitally-engaged demographic cohort.  By Yaneiza Echezarraga

PR in Puerto Rico: Differences & Similarities! Why The Need for A License? [PODCAST]

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues.

HPRA USA announces 2023-2025 Board of Directors

The Hispanic Public Relations Association (HPRA) announced  its 2023-2025 board of directors. The organization also announced expansions of both its local and student chapters in key markets, allowing HPRA to better serve current and future multicultural communicators.

OnePlus selects Chemistry Cultura as Hispanic AOR

OnePlushas selected Chemistry Cultura as its first-ever Hispanic communications agency of record.  The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market.

Republica Havas promotes Managing Directors

Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.

HPRA Miami 2023-25 Board of Directors Announced

The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida.

National Network of Multicultural and LGBTQ PR Agencies Expands to Ten Major Markets

Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019.

2023 Edelman Trust Barometer [REPORT]

The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical. Business now holds a staggering 53-point lead over government in competence and is 30 points ahead on ethics. Its treatment of workers during the pandemic and return to work, along with the swift and decisive action of over 1,000 businesses to exit Russia after its invasion of Ukraine helped fuel a 20-point jump on ethics over the past three years. Business (62 percent) remains the most and only trusted institution globally.

PRSA LA names new Board Members

The Public Relations Society of America’s Los Angeles Chapter (PRSA-LA) announced its 2023 Board of Directors and executive leadership team with senior PR executive Stephen Chavez at the helm this year. The new board is one of the most diverse in the chapter’s history.

2022 Global State of the Media [REPORT]

For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else.

d expósito & Partners taps Andy Checo to Lead PR and Social Media

d expósito & Partners (DEX) announced the addition of Hispanic PR industry veteran, Andy Checo, as managing director of the agency’s PR and Social Media practices. Checo brings to the agency over 20 years of specialized experience in connecting brands to diverse audiences, with specific expertise in the must-win US Hispanic market; a business imperative for any brand.

Republica Havas wins Seven Awards at El Ojo de Iberoamérica, Including Two Gold Ojos

Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires.

Culture Gap [REPORT]

Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers.

Hispanic Public Relations Association announces 2022 National ¡Bravo! Award Winners

The Hispanic Public Relations Association (HPRA) announces winners of the 2022 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country.

Marco Gonzalez Launches MaGo! PR

Marco Antonio Gonzalez, a seasoned corporate communications executive, officially launches MaGo! PR, a full-service 360° bilingual PR/Communications firm.

DEI Shouldn’t Just Be a Black Thing… They Just Do It Better

It’s been bugging me since Gene Bryan of raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled  "No, you are not ‘over-indexing on Black"  is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community.  By Pedro de Cordoba is a multicultural marketing and sales consultant.

National Pork Board reinforces pork’s nutritional value to Latinos

The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork's superior nutritional value by showcasing exciting ways to add this protein to any meal.

Labor Day Reading – HispanicAd publications available for FREE

HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.

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