Promotions & Events

Día de los Muertos at Hemisfair celebrates 10 Year Anniversary

Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features two days of vibrant events and entertainment celebrating this Mexican tradition.

Telemundo kicks off “EL CAMPEÓN EN TI 2022”

NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.

Que Buena Los Angeles presents ‘HOMENAJE AL REY DE CORRIDO’ concert Friday July 22 at Youtube Theatre

Que Buena Los Angeles presents the 30th anniversary tribute concert to Chalino Sanchez – “Homenaje al Rey del Corrido."


Telemundo's daytime shows "hoyDía" and "En Casa con Telemundo" bring audiences across the nation their favorite artists this summer with its weekly concert series, “Conciertos de Verano en Telemundo, Camino a Premios Billboard de la Música Latina.” Audience-favorite Latin music stars will perform from an outdoor stage at Telemundo Center in Miami, including Chiquis, Larry Hernández, Gilberto Santa Rosa, Lenny Tavárez, Kim Loaiza, Adriel Favela and Marca Registrada, among others.

Pepsi joins EstrellaTV’s ‘La Academia’ as Official Beverage Sponsor

Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from 9 p.m. to midnight ET/6 p.m. to 9 p.m. PT. The series premiere was Sunday, June 12, and each week fans can vote for their favorite contestants in both the United States and Mexico online.

Estrella Media’s ‘PREMIOS DE LA RADIO’ returns to Mexico City

Estrella Media will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno.

National Puerto Rican Day Parade comes back to Fifth Avenue

On Sunday, June 12, the NPRDP will celebrate 65 years of showcasing the best of Puerto Rican culture, achievement and legacy with music, dance and colorful displays of cultural pride before an estimated 1.5 million spectators. After a two-year hiatus due to COVID-19, the National Puerto Rican Day Parade (NPRDP) Board of Directors announces details for its big return to New York City’s Fifth Avenue. The NPRDP serves to unite approximately 8 million Puerto Ricans living across the 50 states and Puerto Rico in cultural pride and tradition.

Marketers Differ on the Metrics That Matter for Live Events

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets.

Canela.TV & Industrias Tajín Honor Mexican Cuisine with New Docu Series

Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of "Ahogadas," a docu series focused on a delicacy from Jalisco tortas ahogadas.

Telemundo announces ‘PEOPLE’S CHOICE LATIN MUSIC AWARDS’ to air in 2023

The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will celebrate all genres of Hispanic music, entertainment, style and pop culture, chosen entirely by the audience in the same spirit of the established brand.

Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer

With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas.

Lights, Camera, Acción! McDonald’s USA Launches Spotlight Dorado to Showcase Latino Talent in Film

McDonald’s USA announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true.

Estrella de Jalisco and Fernando Valenzuela laugh Dodger Michelada

To kick off the 2022 baseball season, Estrella Jalisco, the beer brand with over 100 years of Mexican brewing tradition and the official cerveza sponsor of the Los Angeles Dodgers for 2022 is introducing a special-edition Dodgers Michelada — available in a ready-to-drink 25oz can.

NBCUniversal Telemundo Enterprises extends “NUESTRAS FINANZAS” campaign

NBCUniversal Telemundo Enterprises is again bringing awareness to Financial Literacy Month through the next phase of its national Nuestras Finanzas (Our Finances) campaign to continue to empower the U.S. Hispanic community with information and resources about key aspects of financial literacy.

Estrella Media’s Que Buena LA Radio presents Cinco de Mayo Concerts

Que Buena Los Angeles, Estrella Media’s flagship radio station in Southern California, will present two free outdoor concerts on Sunday, May 1 in honor of Cinco de Mayo. Que Buena Los Angeles (105.5FM/94.3FM) will hold its concert event at the LA State Historic Park from 11 a.m. to 6 p.m., while the Riverside station (96.1FM) will hold its event at De Anza Park in Ontario from noon to 6 p.m.

PepsiCo Juntos Crecemos launches New Jefa-Owned Campaign

PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services

College Board & Telemundo award College Scholarships

The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s national morning show Hoy Dia the scholarship recipients of this year’s College Board and Telemundo Academy Triunfadores campaign designed to guide Spanish-speaking families through the college planning process. Students earned opportunities for scholarships by completing any or all of a series of key college planning steps through BigFuture, the College Board’s free college planning tool

Telemundo and U.S. Soccer Foundation Team Up to Celebrate FIFA World Cup Qatar 2022

Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally.

National Puerto Rican Day launches 2022 Scholarship Program

For the sixth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high school seniors or full-time college/university students in their freshman through junior years in college.

Estrella de Jalisco’s “VIVE TU ESTRELLA”

Estrella Jalisco is introducing a "Vive Tu Estrella" grant to empower one person to quit an unfulfilling job and pursue their true life's passion. The grant is part of Estrella Jalisco's new "Vive Tu Estrella" advertising campaign, which challenges its community to dare to live their lives authentically.

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