Promotions & Events

Nékter Juice Bar and Tajín collaborate on a Fusion of Freshness and Flavor

Nékter Juice Bar has collaborated with Tajín, the top-selling chili lime seasoning in the U.S. and Mexico, on three new limited time menu offerings that fuse freshness with flavor, bringing together Nékter’s real, wholesome ingredients with Tajín’s bold and unique blend of mild chili peppers, lime and sea salt for a refreshing and zingy taste sensation like no other.

SBS Entertainment, LA Musica and Mega 97.9 announce live Regional Mexican Music concert: MEGABASH MX

SBS Entertainment (SBSE), La Musica and Mega 97.9 FM La Mega unveiled today its Mexican live music concert brand, Mega Bash MX, featuring the biggest names in Regional Mexican music. The event is scheduled to take place on Friday, June 21st at the UBS Arena in Belmont Park, New York featuring Banda MS, Luis R. Conriquez, Grupo Marca Registrada, Majo Aguilar and Tony Aguirre.

TelevisaUnivision 2024 Upfront

The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024.

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have never mattered more. Yet almost half of all trade investment is loss making. How can you make sure you’re in the right half?

Nissan thrills sports fans with first in-culture, in-language Latino ‘big game’ experience

Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.

NBCUniversal set for Annual One24 & Upfront Events

NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio.

FIFA World Cup 2026 Miami Host Committee announces co-chairs to support FIFA World Cup 26

Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort.

Brands missing social opportunities of sponsorship

But almost half (42%) of brands surveyed are not yet using their sponsorships to advance and demonstrate their sustainability and/or social equity agendas. A further 9% don’t know what if any use is being made of sponsorship to drive values. Just 49% say they are using sponsorship to promote sustainability or social equity.

Granda Entertainment launches Latin Music Pride Project for Year-Round Celebrations

Granda Entertainment announced the launch of the Latin Music Pride Project, an initiative that intertwines the vibrant beats of Latin music with the year-round celebration of pride. This project aims to elevate the diversity and unity celebrated at pride events across the US and Latin America, happening not only in June but throughout the entire year.

How the ‘Bad Bunny Effect’ Makes the Case for Dual-Language Acceptance

In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I've observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of our capability to "Hispanicize" their marketing strategy - and that's where the term found its roots. By Cristy Clavijo-Kish - Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher

“WE ARE THE SPIRIT OF THE 200%” for Buchanan’s Blended Scotch Whisky

The "We Are The Spirit Of The 200%" Camppaign unveiled by Buchanan's Blended Scotch Whisky is the newest iteration of its "We are the Spirit of the 200%" national advertising campaign that unites and honors 200%ers – those who identify as 100% Hispanic and 100% American – and the bolder, and more flavorful world they create.

Latin Media, Artists, Content Creators Unite at Promesa y Esperanza Seminar to Support St. Jude Children’s Research Hospital

More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza® seminar in support of the mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.

Dove Launches #MyHairAMiModo Alongside Bomba Estéreo and Latina Community Voices to Celebrate Hair Diversity & Self-Expression

Dove partnered with Li Saumet of Bomba Estéreo to re-record the band’s ant hemic hit song, “Soy Yo,” with an updated message and music video that speaks directly to hair self-expression, encouraging Latinas of all generations to celebrate the unique hair that makes them, them.

Hispanic Organization of Latin Artists (HOLA) honors community of artists and creators

THE HISPANIC ORGANIZATION OF LATIN ACTORS (HOLA) honored their community of artists and creators at the 22nd Annual HOLA Benefit Gala and Awards at the legendary Players Club.

Puerto Rico’s Centennial Celebration of Tito Puente [VIDEO Celebration]

Puerto Rico's vibrant culture and rich musical heritage came alive during the "Puerto Rico’s Centennial Celebration of Tito Puente," a series of events that captivated audiences throughout Hispanic Heritage Month. From September 25 to October 8, 2023, the island was immersed in the infectious rhythms and enduring legacy of the legendary Tito Puente, affectionately known as "El Rey."

Latina on a mission to save bodegas

Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations.

Rockstar Energy Drink Partners with Rising Mexican Artist Joaquín Nava to Launch “Proud Hasta Los Huesos”

As millions of people prepare to celebrate Día de los Muertos, creating ofrendas (altars) and planning feasts in memory of their loved ones, Rockstar Energy Drink launches “Proud Hasta Los Huesos” (Proud to the Bones), a national campaign that invites consumers to participate in the beloved Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, today Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.

Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative

Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today.

Ally celebrates Hispanic Heritage Month

In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community.

Telemundo and NBCUniversal’s Hispanic Heritage Campaign “Be The Next Story Told” Honors and Celebrates the Culture and Contributions of Latinos in the U.S.

With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long.

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