Promotions & Events
Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN
Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States.
Northgate González Market strikes partnership with MLS LA Football Club
Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions.
First Chicana, Indigenous Artist to Partner with NFL on Super Bowl Theme Art Will Have Painting Featured throughout Phoenix, Including Game Ticket Design
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming Super Bowl LVII in Arizona, including Super Bowl tickets, out-of-home (OOH) displays and more.
PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York
Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.
Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor
Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.
2022 NAHP Annual Convention in Denver
The National Association of Hispanic Publications (“NAHP”) will kick off their 40th Anniversary celebration in the “Mile High City” during this year’s Annual Convention and Business Expo.
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
Telemundo releases ‘Hear the Call Campaign’
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.
Consumer Experiential Marketing Rebounds from Record 26% Plunge in Pandemic-Stricken 2020 to Post 8% Growth in 2021 and Pacing for 11% Expansion in 2022
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new research report by PQ Media.
Copa Univision Commemorates 20 Years of Community Soccer with High-Level Competition
This year marked a triumphant return of the vibrant experience – honoring Univision’s 20-year legacy of bringing communities together through one of Latin America’s largest cultural cornerstones – fútbol. Nearly 9,000 players competed in Copa Univision 2022, with 60,000+ event attendees and 100 sponsors.
Telemundo expands INSPIRANDO A AMÉRICA
Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community.
P&G and its Brands Launch Capitanes del Futuro,
To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders.
TelevisaUnivision acquires rights to Latin American Music Awards from Dick Clark Productions
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music.
NBCUniversal Telemundo Enterprises launches “El Futuro lo Escribes Tú” to inspire a new generation of Latinos
NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled out across the entire NBCUniversal portfolio for the second year running, this year’s campaign theme is a call for Latinos to embrace their innate talent and desire to succeed, seek new achievements and power through the open possibilities that lie ahead
NFL “POR LA CULTURA”initiate
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community.
National Pork Board reinforces pork’s nutritional value to Latinos
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork's superior nutritional value by showcasing exciting ways to add this protein to any meal.
HairClub commissions Salsa Queens Celia Cruz’s Wig for Hispanic Heritage Month
In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to "La Reina de la Salsa" (The Queen of Salsa) Celia Cruz. HairClub President and CEO Mike Nassar announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned in New York during the week of her birthday, which falls on October 21. Through the Celia Cruz Foundation, HairClub donations will total $40,000 towards music and cultural programs.
GENRE-BENDING LATIN MUSIC, DIVERSITY & INTERSECTIONALITY REIGNED AT YALE’S BULLDOG BASH
In the midst of historic buildings and pathways that have been walked upon by former presidents, thinkers and global leaders, pulsating music, Afro-Latino beats, colorful lights and raised hands punctuated Bulldog Bash, an all-campus student celebration of music and cultural immersion sponsored by the Yale College Dean's Office in collaboration with Yale Schwarzman Center and Yale Hospitality. After a two-year hiatus due to the pandemic, this year's event focuses on music and culture from the Latin American diaspora and features some of today’s most compelling artists in and beyond the Latin music space.
20th Annual Hispanic Television Summit Returns In-person With Theme of “Embracing Our Culture”
After two years as a virtual conference, the producers of the 20th Annual Hispanic Television Summit have announced the return of a live in-person presentation of the popular, annual summit for those in the business of television for Hispanic audiences, worldwide. The Hispanic Television Summit will be presented for the twentieth year by Broadcasting and Cable and Multichannel News magazines as one in a series of events during NYC TV Week, on Wednesday, September 14, 2022 at ETC Venues, 360 Madison Avenue in New York City.