TelevisaUnivision 2024 Upfront

TelevisaUnivision announced their 2024-2025 Upfront event to be held on May 14 ato CASA CULTURA.

The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace this powerful force as a priority investment for 2024. TelevisaUnivision’s CASA CULTURA will open its doors on the morning of May 14 with a presentation featuring Donna Speciale, President of U.S. Advertising Sales and Marketing, and other special guests, who will highlight the company’s evolved go-to-market strategy as well as the new solutions and platforms for advertisers to engage the country’s fastest growing audience, in culture and in language. CASA CULTURA will culminate on the evening of May 14 with a can’t-miss concert powered by TelevisaUnivision’s music platform Uforia

“The impact of Latinos and la cultura is seen, heard and felt everywhere in this country today – reflected in the top talent in music, television and film; showing up as the most passionate fanaticos in sports; viewed as the most influential voting group – and so much more. Their contributions should not be overlooked”, Donna Speciale, President of U.S. Advertising Sales and Marketing. “Inside our casa, we will bring to life the heart and passion of the massive community we exclusively serve; we will showcase Latinos’ influence on culture and commerce; and we will debut an enhanced portfolio of content, creator and audience capabilities for brands to truly unite with what is undoubtedly their most significant consumer segment.”