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What football’s growing popularity in North America means for 2026 World Cup sponsors

In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look.

“INCLUSION” voted ANA 2022 Marketing Word of the Year

According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as an individual or in a group.”

Meet the newest member of the consumer C-suite: The chief transformation officer

Consumer preferences continue to change, straining already tight margins and stranding companies that have not shifted effectively to digital and omnichannel. Supply chain problems and geopolitical turbulence are spurring regionalization, testing even the nimblest company’s ability to respond quickly. Meanwhile, persistent inflation and rising interest rates are increasing the cost of capital, forcing companies to restructure their balance sheets. Fears of a global downturn are growing; a recent survey of CEOs found that 81 percent expect a recession.

2022 Global End of the Year Forecast [REPORT]

In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be 6.5%, excluding U.S. political advertising. This is lower than our June forecast when we estimated 8.4% growth; however, this is primarily the effect of lowered China expectations. Ex-China, growth is forecast at 8.1% for 2022.

3 Challenges Hispanic Women Face in Healthcare

Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me.  By Diana Brooks - Chief Vision Officer / THE 3 EYE

Study Of TV And AM/FM Radio Ads Reveals Sight, Sound, And Motion Superiority Is A Myth

Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad.  By Pierre Bouvard

TRADITIONAL MEDIA RESILIENT through economic uncertainty

Advertising spending slowed down in the second half of 2022 because of economic uncertainty and issues affecting digital advertising formats, but traditional editorial media managed to grow by +2.5%. The gap in growth rates with digital advertising growth (+8.9%) was the narrowest ever measured by MAGNA, suggesting that the long-term transition to a digital-centric marketing landscape has slowed down following the COVID acceleration.

FIFA WORLD CUP QATAR 2022 wraps Record-Breaking Group Stage

Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022™ has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 5% vs. the 2018 tournament (1.97 million). Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.

QUÉ MOMENTO: EDICIÓN MUNDIAL returns to Telemundo & Universe with most notable & Memorable stories at of THE 2022 FIFA WORLD CUP

Qué Momento: Edición Mundial, a sports docuseries presented by Telemundo Deportes, returns with a four-part special that captures the most important stories and events of the 2022 FIFA World Cup™ on and off the field. The first episode will air on Thursday, December 8 at 7 p.m. ET on Telemundo and Universo.

Express your emotions: Why emotional response is important in advertising [INSIGHT]

People choose brands they have a meaningful connection with, so emotional engagement in advertising is key to success. Find out how facial coding unlocks emotional understanding for advertisers.

 

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