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Celebrating agency leaders: When Advertising and Theater connect for the Culture.
We all agree we are in the business of storytelling. Well, here’s a story that has a lot to do with our culture and that rich language many of our consumers speak —Spanish, the language of Cervantes, with all its many different accents. “Repertorio Español,” a cradle of great storytelling in Spanish, is celebrating two movers and shakers from our industry: Daisy Expósito-Ulla and Jorge Ulla, the founders of d expósito & Partners (dex). Considered the premier institution historically emblematic of great theater from Spain, Latin America as well as emerging Latinx playwrights, “Repertorio” has made a good choice of honorees on their 57th Anniversary. Yet the two honorees don’t want the celebration to be about them but rather about 20,000 young Latin students that each of us can help access “teatro en español” by helping with a donation to NYC’s “Repertorio Español”
Beyond Demographics: How Psychographics and Motivational Data Are Transforming Advertising – The evolution of audience understanding
Demographic data has long been the cornerstone of audience targeting. Age, gender, income, education, marital status and so on — these familiar attributes have shaped everything from media buys to creative briefs. But in today's marketing landscape, where personalization reigns and attention is scarce, knowing who your audience is simply isn't enough. To cut through the noise and truly connect, brands must understand why people act the way they do.
Is Branding the Missing Link for SMB Marketers?
Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert. "Diversify your acquisition mix [and] don't rely solely on Meta and Google," he says. "Test into partnerships, affiliates, influencers, and even retail or experiential pop-ups if it makes sense for your brand."
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
TELEMUNDO’S 2025-26 UPFRONT
NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos.
The Purpose Era Isn’t Dead
In his recent article in The Guardian, Eugene Healey argued that purpose has too often been reduced to performance — values packaged into communications strategies, then abandoned when conditions shift; this has caused consumer skepticism.
ALMA named Multicultural Agency of Record for IKEA U.S
Miami based ALMA has been awarded the role of Multicultural AOR for IKEA in the United States.
Coca-Cola Reimagines Iconic “For Everyone/Para Todos” Spot for a New Generation
Coca-Cola is bringing back its beloved "For Everyone/Para Todos" campaign, a celebration of togetherness and the brand’s universality for a new generation.
The Government Told Me to Leave the Country
On the night of April 10, 2025, the Department of Homeland Security (DHS) emailed me a notice basically saying I had to self-deport within seven days because “DHS was now exercising its discretion to terminate my parole.” The sender was legitimate. It came from a “cbp.dhs.gov” email address, and the recipient addressed was my email address. This was not a forwarded email from a client either.
RACE AND ETHNICITY IN COMMUNICATION [REPORT]
The DAA report shows a six-point increase in overall racial diversity among participants, rising to 28% in 2023 from 22% in 2019—driven largely by a three-point gain in Latino representation. With nearly 20% of the U.S. population identifying as Hispanic or Latino, improved representation supports deeper market reach, especially considering that Spanish is the nation's most common non-English language. Still, the modest gains highlight persistent disparities, particularly in leadership, and reinforce the urgent need for structural change to address the all-too-common experience of people of color being 'the only' or 'few' among colleagues. By 2045, more than 50% of the U.S. population will be people of color, a demographic that has driven 100% of the U.S. population growth.
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