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The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

Are We Still Crazy to Run a Hispanic Agency in 2024?

Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?”  By Marcelino Miyares

More Counties Saw Population Gains in 2023

U.S. counties experienced population gains than losses in 2023, as counties in the South saw faster growth and more Northeast and Midwest counties had population losses turn to gains, according to the U.S. Census Bureau’s Vintage 2023 estimates of population and components of change.

How Teens and Parents Approach Screen Time [REPORT]

Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone

“EL TOQUE DE AARÓN” new season

Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and beloved celebrity chef and Executive Producer Aarón Sánchez, for a highly anticipated second season of EL TOQUE DE AARÓN.

Unleashing Strategic Potential for Mid-Level Agencies

Across the vibrant ecosystem of research and innovation, mid-level agencies are constantly charting their path through a particularly intricate landscape. In this dynamic sphere, the optimal allocation of resources for maximum competitive advantage is paramount.

Beautiful Beast – Cardiac Risk Index

In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the decreasing value of money, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.

Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC

The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.

Entravision Mobile Growth Solutions renames as Adwake

Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach.

How to Succeed on the Full Funnel Journey

The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.

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