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Ingrid Otero-Smart

Ingrid Otero-Smart has become a powerhouse in Hispanic and Multicultural marketing and advertising; one that has nurtured many current and future leaders in our industry. She started her advertising journey at McCann Erickson in her native Puerto Rico, and in 1987, she joined Mendoza Dillon & Asociados. She worked at MD&A for 18 years, leaving as President /COO in 2005 before heading to Anita Santiago Advertising, where she was President until 2008. For the last 15 years, she has served as the President/CEO of Casanova//McCann, where she brought a renewed sense of vitality and creativity to the agency; one that has established a multi-year winning growth trend. In 2020, Ingrid acquired the majority stake in Casanova from IPG, becoming a McCann affiliate and making Casanova a certified female-owned and minority-owned enterprise.

How to Make Retail Brand Campaigns Work Harder in a Tight Market

According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can't get the reach or impact that they might feel they need.

Ad-Filtering Users, How They Accept Some Advertising and Reward Those Advertisers with Better Recall, Positive Brand Associations [REPORT]

If two assumptions can be made about advertising, consumers are attempting to filter out intrusive ads, while advertisers are striving to capture their attention. These opposing behaviors actually create a better environment for advertisers and media agencies, with notable improvements in recall and positive brand associations, according to new research by MAGNA’s Media Trials unit and the ad-filtering technology company, eyeo, titled, Reaching & Influencing Ad-Filtering Users.

Millie Carrasquillo

Since starting her career, Millie Carrasquillo has been an enthusiastic innovator and driving force in the area of Hispanic consumer research and media measurement. At a time when the required tools and technologies did not exist, Millie was committed to creating methodologies and designing studies to more accurately reflect Hispanic consumer attitudes, behaviors and media consumption to inform our marketing strategies and media investments.

TAJÍN & Bud Light introduce Bud Light Chelada TAJÍN Chile Limón [VIDEO]

Some things are just better together, the perfect pairing. Two of the most beloved brands come together to create the new Bud Light Chelada Tajín Chile Limón.

Telemundo Stations bring local news to Samsung TV Plus

Samsung TV Plus users can access premium local Spanish-language breaking news coverage and original content from Telemundo stations 24/7 by streaming the stations’ regional free ad-supported TV (FAST) channels. The first two channels to launch today include “Noticias Telemundo California” and “Noticias Telemundo Florida,” with two more channels – “Noticias Telemundo Noreste” and “Noticias Telemundo Texas” – expected to launch in April.

Jackie Bird

Those that know Jackie Bird know she’s an energy-filled powerhouse and an accomplished professional who has shattered multiple glass ceilings throughout her career. She paved the way for female professionals at Procter & Gamble in Puerto Rico, where she became the first female brand manager on the marketing team. Later, she made history as the first woman to be named President by a global ad agency parent company in Latin America, and also the first female member of the agency's Executive Committee for the region, while working at Grey Advertising.

Isabel Valdés

Isabel Valdés, one of the most renowned In-Culture Marketing™ experts in the nation. With two decades of experience consulting for Fortune 100 and 1000 companies, Isabel is a true business development guru. She’s also a published author public, speaker and trainer

U.S. Soccer Foundation renews partnership with Telemundo

The U.S. Soccer Foundation is extending its partnership with NBCUniversal Telemundo Enterprises as the official Spanish-language media partner for the second year. The announcement will be shared today at the “Unstoppable Women in Sports: Changing the Game Together” event at Telemundo Center as part of the network’s ongoing celebrations of Women’s History Month under this year’s campaign: “Change the Game” (Cambia el Juego). The renewed partnership spotlights the organizations’ long-standing commitment to encourage Latino girls and boys to live healthy and happy lives through soccer, especially in under-resourced communities.

Although Inflation is Moderating, Food Costs Remain High, and Consumers Continue to Shift At- and Away-from-Home Eating and Spending Behaviors as a Result

Last year, food inflation at retail and foodservice exceeded levels reached during the Great Recession. Even with inflation currently moderating, higher food prices will continue influencing consumers’ spending and eating behaviors this year, reports Circana, formerly IRI and The NPD Group.

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