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The Fight for America’s Future: Why DEI and Multicultural Marketing Matter More Than Ever

The reelection of Donald Trump is not just a political shift—it’s a harsh reality check for millions of Americans who had hoped we were moving forward. For Hispanic families now facing the threat of mass deportations, for Black communities still grappling with deep and persistent inequities, and for trans and LGBTQ+ Americans bracing for another wave of attacks, this isn’t just about policies. It’s about our safety, our dignity, our futures.  By David Morse - Market Researcher, Author, Adjunct Professor

Watching the Super Bowl Through Bicultural Eyes: A Different Take on Hispanic Representation

Every year, there is a discussion about diversity in Super Bowl ads—who is represented, who is missing, and whether brands are truly embracing multicultural audiences. As a bicultural Hispanic, I find myself in an interesting position in this conversation.  By Maria Lucia Parra - I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.

Super Bowl LIX Makes TV History With Over 127 Million Viewers

An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday, February 9, according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.

What I Just Learned About Retail Media

Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision Marketing in Cincinnati. We learned so much.

Nueva, Costa, and MLC Media Join Forces to Reshape the U.S. Latino Media Landscape

Nueva Network, Costa Media, and MLC Media have announced a strategic merger to create a powerhouse in U.S. Latino media. By aligning its premium content, radio, and digital networks, local owned-and-operated (O&O) stations, and sales and marketing expertise, the newly combined entity strengthens its position as a leader in the evolving Hispanic media landscape.

Estrella Media’s Radio Properties Sold to MediaCo in Stock Deal

In April, MediaCo Holding acquired Estrella Media’s network, content, digital, and commercial operations, with an option to purchase its stations at a later date. Less than a year later, MediaCo is exercising that option, according to a new FCC filing.

Recaps – From Afterthought to Strategy: Embedding Measurement Throughout the Event Marketing Lifecycle

  The flow to make recaps an integral part of event strategy rather than a final checkbox.  A common pushback I hear about adopting measurement for event marketing isn't about not wanting quantifiable results, but many times [sadly too often] "is it hard?" or "our client's don't really ask for it", or the best one yet: "we'll tackle it when we do the recap". Too often, measurement becomes an afterthought, relegated to post-event recaps while the demands of production and activation consume all the oxygen in the room.  By Marco Lopez, MBA - Experiential & Sponsorship Measurement Expert • Integrated Marketer • Multicultural & Belonging Champion

The Simple Guide to Radio’s Role in Full-Funnel Marketing [REPORT]

In today’s competitive media landscape, radio is often seen as a powerful tool for building awareness. However, it’s so much more than that. Radio can play a critical role at every stage of the marketing funnel, helping advertisers reach their goals whether they’re building brand awareness, driving conversions, or fostering customer loyalty.

Are Companies Squandering $3.5 Trillion in Brand Value?

For the past several years marketers have been urged to prioritize branding and send a strong and consistent message to their audiences about their company's values. Nonetheless, performance marketing continues to dominate consumer engagement — and take up the bulk of marketing budgets. But the imbalance between these two strategies is costing brands dearly. According to Interbrand's 2024 "Best Global Brands" report, released in August 2024, brands left an estimated $3.5 trillion in brand value on the table since Interbrand began the study 25 years ago, equating to $200 billion in unrealized revenue in the preceding 12 months alone.

Lack of Brand Building is Costing Your Company Millions in Value [VIDEO]

Nike's announcement that it is pivoting to higher brand marketing investments in light of a sluggish earnings report may serve as a bellwether for where marketing is trending. After all, research has shown that brands are losing an estimated $3.5 trillion in value each year, simply by underestimating the power of brand marketing. One obstacle for marketers in making this change is C-suite skepticism about brand marketing being a worthy investment. Luckily for you, Matthew Schwartz is here with a POV aimed at helping you and your team change their minds.

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