Media

Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation

Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.

The rise of commerce media

Commerce media is transforming advertising by using data to close the transaction loop.

Multicultural Marketing Investments Expected To Grow In 2022

As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022.  By Isaac Mizrahi - Co-President of ALMA

Performance media and marketing: An expanding playground for brands [REPORT]

While performance media will be unlikely to influence a major purchase decision on its own, it works incredibly well for short-term impulse purchases – and brands can leverage these moments to build long-term brand value.

Biggest and Smallest Wealth Gaps by Race/Ethnicity

Some key factors driving the racial wealth gap include unequal access to higher education and employment for minorities, as well as residential segregation that still persists.

Direct Mail Still Leads in ROI by a Wide Margin

When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study.

Streaming grew its audience in 2021; Drama, reality and kids’ programming lead the content wars

Fueled by significant increases in connectivity and appealing content across an ever-widening array of platforms, streaming services capitalized throughout the year on consumers’ growing appetite for over-the-top video content. In total, Americans streamed almost 15 million years’ worth of content in 2021. Despite the myriad options across the streaming landscape, consumers were most drawn to a few stand-outs, some of which simultaneously introduced audiences to content not focused on the U.S., such as the Great British Baking Show, Squid Game and Luca.

How Americans Watch TV [REPORT]

In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for abandoning traditional TV service, how much they spend each month on cable and/or streaming subscriptions, and more.

Guide to diversity and representation in media planning and buying [REPORT]

Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.

38% report familiarity with the metaverse, but less than one in five Americans (16%) can correctly define the term

A set of rapid pulse surveys conducted by Ipsos through our proprietary Ipsos Digital platform shows that two in five (38%) of Americans state they are very or somewhat familiar with the metaverse, with significant differences by age and by the presence of children in the household: one in two (53%) of those with children in the household, 53% of those 18 to 34, 45% of those aged 35 to 54 and 20% of those age 55 or older report familiarity with the term.

Micro Cultural Insights Yield Hyper Engaged Audiences, Higher Conversion Rates [PODCAST]

In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance.

2022 Trust Barometer [REPORT]

The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice.

Michael Schwimmer joins Univision

Univision Communications, Inc. announced that Michael Schwimmer is joining the company as President, Global Platform Strategy and Revenue. The newly created executive position complements Univision’s redesigned corporate leadership structure ahead of the close of Univision’s previously announced combination with Televisa.

EstrellaTV premiers MasterChef Latinos

EstrellaTV will premiere the original cooking competition series MasterChef Latinos on Thursday, February 10, with weekly two-hour episodes airing at 8 p.m./7 p.m. CT.

Univision and Volkswagen Collaborate on #MovermeEsMiPasion Campaign

Univision and Volkswagen recently joined forces for #MovermeEsMiPasion, a unique campaign designed to reach the Hispanic community through a custom content series in support of the launch of the 2022 Volkswagen Taos SUV.

The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium

The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity

Noticias Telemundo announces New Leadership Team

Noticias Telemundo announced the appointment of its senior news leadership team under the news division’s new head, Patsy Loris. The announcement comes as the award-winning news organization expands its multiplatform news coverage delivering comprehensive news and information for the Hispanic community.

Beware the Streetlight Effect

The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, too much information. With increasingly rich data from a dizzying array of sources, marketers can now capture more information on customers and competitors than ever before and use that data to drive actionable insights.

Video streaming: a complex and ever-evolving market [REPORT]

As the video streaming market grows more complex and dynamic, the greater the value of audience measurement.

5 keys to a successful digital marketing transformation [REPORT]

Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.

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