Media
NOTICIAS TELEMUNDO AHORA expands on Fast Channels
Noticias Telemundo, the news division of NBCUniversal Telemundo Enterprises, announced the launch of Noticias Telemundo AHORA on Samsung TV Plus, expanding its distribution on leading FAST platforms which include Xumo Play, Google TV, Fire TV, TCL, Roku, Local Now and Freevee.
Entravision Names Juan Navarro Chief Revenue Officer
Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales.
Among Hispanic Adults, Radio Is The Most Trusted Media
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters.
FOX Deportes & Telemundo partner to present Super Bowl LIX
FOX Deportes and Telemundo announced an agreement to air the upcoming Super Bowl LIX live on Feb. 9, 2025 from The Caesars Superdome in New Orleans in Spanish on both networks. The relationship will provide the broadest Spanish-language distribution in the United States for any Super Bowl in history.
FOX News Media to launch FOX Noticias on FOX Deportes
FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15th
TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Unlocking the Potential of Radio in MMM
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend).
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
Norsan Media launches 3 Radio Stations in Orlando
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape.
Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media [PODCAST]
In this episode of The New Mainstream podcast, Robert Vélez, Vice President of Inclusive Network & LATAM Sales at Vevo, discusses how brands must proactively pursue inclusion to cultivate opportunities to connect with diverse audiences.
NBCUniversal Telemundo Enterprises names Joaquin Duro EVP of Sports
NBCUniversal Telemundo Enterprises announced Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month.
Albert Rodríguez Inks MediaCo C-Suite Deal
A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.
Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th
Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: El Aftershow’ hosted by the series’ Executive Producer, Enrique Sapene.
UnivisionTelevisa CEO removed.
According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.
Jorge Ramos to Depart Univision at the End of the Year
Noticias Univision announced that Univision News and Jorge Ramos have mutually agreed not to renew their soon-to-expire contract agreement. Ramos will step down from his role as co-anchor of Noticiero Univision at the end of 2024.
Hispanic Marketing Expert Lupe De Los Santos Joins HRN Hispanic Radio Network As Chief Cultural Officer
Lupe De Los Santos has joined HRN Hispanic Radio Networks as Chief Cultural Officer. Drawing on his 25 years of experience in the US Hispanic/Latinx marketing space at advertising agencies and brands, De Los Santos will help grow the HRN brand, particularly among advertisers and their agencies. He will review HRN’s Spanish-Language music and spoken word offerings and present strategic solutions that build on a program’s existing success.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
22nd Annual Hispanic Television Summit Focuses on Reflecting Latinos on Television
Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part of Future’s NYC TV Week.
