Media
Unlocking the Potential of Radio in MMM
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend).
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
Norsan Media launches 3 Radio Stations in Orlando
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape.
Future-Proofing Brands: The Power of Inclusive Marketing in Music and Media [PODCAST]
In this episode of The New Mainstream podcast, Robert Vélez, Vice President of Inclusive Network & LATAM Sales at Vevo, discusses how brands must proactively pursue inclusion to cultivate opportunities to connect with diverse audiences.
NBCUniversal Telemundo Enterprises names Joaquin Duro EVP of Sports
NBCUniversal Telemundo Enterprises announced Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month.
Albert Rodríguez Inks MediaCo C-Suite Deal
A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.
Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th
Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: El Aftershow’ hosted by the series’ Executive Producer, Enrique Sapene.
UnivisionTelevisa CEO removed.
According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.
Jorge Ramos to Depart Univision at the End of the Year
Noticias Univision announced that Univision News and Jorge Ramos have mutually agreed not to renew their soon-to-expire contract agreement. Ramos will step down from his role as co-anchor of Noticiero Univision at the end of 2024.
Hispanic Marketing Expert Lupe De Los Santos Joins HRN Hispanic Radio Network As Chief Cultural Officer
Lupe De Los Santos has joined HRN Hispanic Radio Networks as Chief Cultural Officer. Drawing on his 25 years of experience in the US Hispanic/Latinx marketing space at advertising agencies and brands, De Los Santos will help grow the HRN brand, particularly among advertisers and their agencies. He will review HRN’s Spanish-Language music and spoken word offerings and present strategic solutions that build on a program’s existing success.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
22nd Annual Hispanic Television Summit Focuses on Reflecting Latinos on Television
Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part of Future’s NYC TV Week.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
MediaCo launches NYC HD2 Radio Stations – LA BUENA 97.1 HD2 AND LUNA 107.5 HD2
MediaCo Holding has launched two New York City HD2 radio stations – La Buena 97.1 HD2 and Luna 107.5 HD2. Both stations are available on HD2 and on MediaCo’s EstrellaTV app.
78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
No Messi, No Problem: How Leagues Cup 2024 Thrived on Social Media Without the GOAT
This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in the last 30 days, despite facing the biggest challenge a brand-new sports property can encounter — missing its franchise star. And we’re talking about one of the biggest superstars of all time. By Marcos Peres - Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader
MTV and TelevisaUnivision expand partnership for 2024 “VMAs” LIVE
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year's biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on UNIMÁS at 11:30PM ET/PT.
Radio’s Reach Of Hispanics Is Greater Than Video
Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24.
Nueva Network taps HLX+ as Its USH Corporate Social Responsibility Partner
Nueva Network announces its partnership with HLX+, the national network of Latinos and allies dedicated to creating dustainable and impactful programs that celebrate the richness and diversity of the Hispanic community, as its official Corporate Social Responsibility (CSR) partner.
