Media
Telemundo dominates Spanish-Language TV Weekday afternoons in Q1 2025
Telemundo’s afternoon entertainment shows, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo drove the network to the #1 spot in Spanish-language television on weekday afternoons.
Latino Media Network launches KYWW Puro Tejano 1530 AM — The Heartbeat of Tejano Music Returns to the Rio Grande Valley
Latino Media Network (LMN) proudly announces the launch of KYWW Puro Tejano 1530 AM, a new Tejano music radio station serving the Rio Grande Valley, from South Padre Island to Starr County. This new addition to LMN’s growing network marks a significant step in delivering culturally resonant, locally-focused content to the region’s vibrant Latino community.
Gen Z Fashion Fans Outgrow TikTok: The Generation that Demands Authenticity and Credibility
A generation that is often viewed as impulsive, immature, and naïve, Raptive has proven with its new study, "DECODING GEN Z: The New Rules of Digital Trust and Influence," that gen Z has outgrown these stereotypes. Gone are the days of trendy, TikTok-influenced purchases, especially when it comes to fashion. Instead, gen Z are making informed purchases using the open web and turning toward authentic content creators with honest reviews and recommendations. For a generation that grew up in the digital age, it is more important than ever to gen Z consumers that the content they consume be trustworthy and credible.
Radio Creative Wear-Out Study Validates Mark Ritson’s Conclusion That Consumers Don’t Get Tired Of Ads, Only Marketers Do
One of the most frequently asked questions the Radio Advertising Bureau receives on audio creative involves wear-out. Wear-out is defined as the point where creative testing declines from its peak due to message frequency fatigue. By Pierre Bouvard
NBCUniversal Telemundo Enterprises elevates Javier Pons to Chief Content Officer & Head of Telemundo Studios
In his new role, Pons, who joined Telemundo as EVP, Telemundo Studios last year, will expand his responsibilities to include oversight of the network’s entertainment division. In addition to leading development and production of scripted content at Telemundo Studios, Pons will now lead the company’s entertainment division with a focus on the development and production of the network’s unscripted content, daily shows and live specials.
Nueva Network Launches Que-Onnda Radio in Washington DC & Boston
Nueva Network has officially launched QueOnnda.com platform with strategic local rebranding of two top-rated Hispanic radio stations: WDCN 87.7FM in Washington DC and WCCM 103.7FM in Boston.
Positive Perceptions emerges as key attribute for Driving Brand Performance on Social Platforms [REPORT]
MAGNA and Pinterest release illuminating new research that explores the links between ad environment attributes and brand outcomes on social platforms. This study centers users’ emotions as core data to inform media planning and drive brand alignment. The robust research project measures brand impact, unconscious neuro-metric response, and sales impact through marketing mix modeling (MMM) to provide comprehensive insights for advertisers, who are relentlessly focused on KPIs and adapting to the changing media landscape.
TELEMUNDO celebrates 25 years of Andres Cantor’s Unforgettable Calls & Coverage
Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil yesterday March 25. This April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his unparalleled contributions to sports broadcasting.
BeautifulBeast and Green Acres Nursery & Supply inspire a greener spring with a new billboard campaign
BeautifulBeast, the award-winning advertising agency known for its dynamic and culturally resonant storytelling, has launched a fresh new campaign for Green Acres Nursery & Supply. Just in time for spring, the campaign encourages the community to embrace the joy of gardening and planting with a bold message: Let's Spring Together.
TELEMUNDO 51 MIAMI names Liliet Heredero Vice President of News & Conten
Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ since 2022.
Nueva Network adds to Leadership Team
Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development.
Edison Research’s “Share of Ear” Q4 2024: Your Media Plan Has Streaming Music And Podcasts; Can You Check The Box On Audio? Not So Fast – Here’s Why
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio.
Women Held 1 in 5 Radio GM Roles in 2024, MIW Study Finds
Mentoring and Inspiring Women in Radio‘s annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle.
Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable
Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior.
Nueva Network debuts Que Onnda Latino Audio-Digital Platform—And Announces Search for the Next Latin Music Superstar
Nueva Network, the nation's largest independently owned Spanish-language audio network, today announces the launch of Que Onnda, the first fully integrated Latino audio-digital platform merging radio, streaming, podcasts, social media, and AI. Designed to redefine how brands and content creators engage with U.S. Latino audiences, Que Onnda is set to disrupt the $3.2 trillion Hispanic market with a groundbreaking approach to media and advertising.
Canela.TV Celebrates International Women’s Month with Special Programming
Canela Media is celebrating International Women’s Month with special programming that highlights inspiring stories, high-quality entertainment, and exclusive content across all its verticals, including Canela Kids, Canela Music, and Canela Deportes.
Hispanic Radio Network (HRN) launches two 24/7 Spanish-Language Music Formats
Hispanic Radio Network (HRN), the largest independent Hispanic radio network in the US, has announced the launch of two 24/7 Spanish-Language music formats, JUAN-FM and Los40 24/7. JUAN-FM is a Regional Mexican format and Los40 24/7 is a Tropical/Caribbean format.
Nueva Network Announces ‘Que Onnda’ Digital Audio Platform
During Nueva Network’s 2025 Audioverse Upfront event at New York City’s Hudson Yards, the Hispanic-focused broadcast company introduced Que Onnda, a new digital audio platform specifically tailored to the Latino audio experience.
Telemundo & Universe to broadcast “PREMIOS PLATINO”
Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on Friday, March 14, 2025.
TelevisaUnivision and DIRECTV announce a New Multi-Year Agreement
TelevisaUnivision and DIRECTV announced a new, multi-year agreement for expanded distribution of TelevisaUnivision’s leading properties in the United States, providing greater choice, value, and flexibility for consumers to access the content that matters most to them.
