Audio
How Music is Listened to in the U.S.
What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music.
WARC Teams With Audacy To Address ‘Audio Investment Gap’
Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by tackling several “misperceptions” driving what the company that recently emerged from bankruptcy protections says are “driving the under-utilization of audio by marketers.” By Adam Jacobson
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics
For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. By Pierre Bouvard
Latino Media Network names Raysa Rodriguez-Leon as EVP of Audio Sales and Client Solutions
Latino Media Network (LMN) announced the appointment of Raysa Rodriguez-Leon as Executive Vice President (EVP) of Audio Sales and Client Solutions. Rodriguez-Leon joins owners and co-founders Stephanie Valencia and Jessica Morales Rocketto and interim Chief Executive Officer Marc Manahan in LMN's mission to reach and inspire the Hispanic community through dynamic and culturally relevant content.
Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory
Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, "Don Cheto Al Aire," through its Don Cheto Radio Network.
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
“Tell Me Más” Podcast launches
Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape.
State of Spanish-Language Media 2024: Audio [REPORT]
This comprehensive study interviewed over 500 Spanish-language media consumers in the United States, ensuring gender and age demographics align with the 2020 Census data. Key insights from the report highlight significant trends in radio, podcast, and music streaming consumption among Spanish-language media audiences.
2023 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
Unveiling the Influence of Hispanic Women: Why They’re the Key to Advertising Success
Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be at the top of your advertising agenda.
The Record: U.S. audio listening trends
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting.
reVolver Podcasts and Cisneros Media Distribution join forces
reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide.
Revolutionizing Hispanic Digital Audio Content: reVolver Podcasts and TV Azteca Unite in Partnership
reVolver Podcasts and TV Azteca have announced a transformative partnership aimed at revolutionizing digital audio content for the US Hispanic market. This collaboration combines the legacy and creative force of TV Azteca with the innovation of reVolver Podcasts to deliver captivating programs that resonate with the diverse US Hispanic audience.
The LIBRE Initiative and Americans for Prosperity Partner to Launch: “Potencial Americano”
The LIBRE Initiative, a grassroots organization committed to empowering Latinos through freedom-minded solutions, is partnering with Americans for Prosperity (AFP) to bring its American Potential podcast to Spanish-speaking audiences in the Latino community.
Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness
A major new study finds the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.
