Audio

Revolutionizing Hispanic Digital Audio Content: reVolver Podcasts and TV Azteca Unite in Partnership

reVolver Podcasts and TV Azteca have announced a transformative partnership aimed at revolutionizing digital audio content for the US Hispanic market. This collaboration combines the legacy and creative force of TV Azteca with the innovation of reVolver Podcasts to deliver captivating programs that resonate with the diverse US Hispanic audience.

2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

The LIBRE Initiative and Americans for Prosperity Partner to Launch: “Potencial Americano”

The LIBRE Initiative, a grassroots organization committed to empowering Latinos through freedom-minded solutions, is partnering with Americans for Prosperity (AFP) to bring its American Potential podcast to Spanish-speaking audiences in the Latino community.

Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness

A major new study finds the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response.

reVolver Podcasts Breaks New Ground by Ranking #19 on Podtrac Ranking

reVolver Podcasts announced its groundbreaking achievement of securing the 19th spot on the Podtrac Ranking, marking a historic milestone for the podcasting industry.

Engagement and emotions are triggered by audio

A recent study using neuroscience and cognitive research has found that audio ads consistently drive higher levels of engagement compared with other media formats. Not only that, but this high level of engagement persists whether the audience is listening to music or podcasts. These results highlight the strength of audio as a medium. When used the right way, it outperforms many other media channels in driving engagement, brand breakthrough and recall.

The 2023 Latino Podcast Listener Report Reveals Key Insights Into Purchasing Behavior [REPORT & PRESENTATION]

Monthly podcast listenership among Latinos increased by 52% since 2020, nearly four times faster than the rate among the general U.S. population, according to the fourth annual Latino Podcast Listener Report.

AM/FM: Over-the-Air, Streaming, and Both

The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other devices to the mobile phone.

UFORIA announces the expansion of “El Flow de Miami” to new markets

Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone.

The Share of Ear “Audio Dial”

“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms

Attention In Advertising

The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:

Drilling Down to the Core

One particular aspect of media research is finding the “Core Audience”

Garcia named President & GM of Univision Miami

Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.

Podcasting’s Largely Untapped Hispanic Frontier

At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques to captivate this vibrant market.

Entravision Appoints Michael Christenson as Chief Executive Officer

Entravision  announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.

Gen Z Discover Podcasts Through Social Media [REPORT]

Gen Z monthly podcast listeners in the U.S. got an early start in listening to podcasts, are likely to discover podcasts through social media, and take action because of podcast ads.

Audio Fuels the Funnel

How performance-driven brands deploy audio to conquer the full marketing funnel

Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS

Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.

How many shows must one buy to reach the majority of weekly podcast listeners in the U.S.?

When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is selling small-batch, high-end whiskey, one can advertise on shows for people who are interested in such.

Jesus Lara To Lead Radio and TV at TelevisaUnivision

In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.

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