Audio

MundoNow Lands Industry Heavyweight Stephen Hobbs to Run New Latino Bilingual Podcast Network, Óyenos Audio

MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States.

Ad Engagement Increases With Each Audio Exposure

The results are especially powerful in a media landscape where advertisers are yearning for audience attention. Audio simply does not erode. It hooks listeners right out of the gate and delivers strong engagement and consumer action at even the highest levels of exposure.

A Wide Lens Is a Marketer’s Optimal View

Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data.

U.S. podcast listenership continues to grow, and audiences are resuming many pre-pandemic spending behaviors

During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in addition to the wealth of new listeners, engagement among listeners is growing.

Podcast advertising presents marketers with greater opportunities to increase ROI [REPORT

Nielsen released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and R

Moms & Media 2022 [REPORT]

77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance provided by voice tech for their on-the-go routines, as 50% now own a smart speaker. Moms who own smart speakers have an average of 2.8 in their households.

Estrella Media named Pepe Gaza Head of Content DEV & A&R Music & Producer of Digital Audio

Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company.

U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School [REPORT & INFOGRAPH]

Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year over year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021. ­­­

Pod Digital Media acquires Latino & Latina Podcasters Network

Pod Digital Media (PDM) announced it has acquired exclusive rights to the Latino & Latina Podcasters Network. Pod Digital Media will now add 50 Latina, Latino, Latinx, and LGBTQ+ hosted and produced podcasts.

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