2023 Hispanic Content, Data & Social Report – Available for download FREE

HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.

AM/FM: Over-the-Air, Streaming, and Both

The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other devices to the mobile phone.

UFORIA announces the expansion of “El Flow de Miami” to new markets

Uforia will expand to five new markets from 6 a.m. to 5 p.m. to 11 a.m., regardless of time zone.

The Share of Ear “Audio Dial”

“Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms

Attention In Advertising

The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:

Drilling Down to the Core

One particular aspect of media research is finding the “Core Audience”

Garcia named President & GM of Univision Miami

Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.

Podcasting’s Largely Untapped Hispanic Frontier

At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques to captivate this vibrant market.

Entravision Appoints Michael Christenson as Chief Executive Officer

Entravision  announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.

Gen Z Discover Podcasts Through Social Media [REPORT]

Gen Z monthly podcast listeners in the U.S. got an early start in listening to podcasts, are likely to discover podcasts through social media, and take action because of podcast ads.

Audio Fuels the Funnel

How performance-driven brands deploy audio to conquer the full marketing funnel

Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS

Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.

How many shows must one buy to reach the majority of weekly podcast listeners in the U.S.?

When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is selling small-batch, high-end whiskey, one can advertise on shows for people who are interested in such.

Jesus Lara To Lead Radio and TV at TelevisaUnivision

In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.

Radio Listening on a Radio Set

Until rather recently, the word “radio” could be used interchangeably to denote either the device -- the ‘radio set’ -- or the sounds emanating from that set. There was only one way to listen to radio and that was on a radio.

Podcasters are more influential than traditional Influencers [REPORT]

The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media to explore this emerging phenomenon; in particular, what is it about podcasts that resonates with people and how.

U.S. Podcast Advertising Revenue Report: 2022 Revenue & 2023-2025 Growth Projections

The seventh annual IAB U.S. Podcast Advertising Revenue report, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.

Listening and Watching: YouTube Audio Consumption on Internet-Connected TVs

We recognize that many people listen to the audio content on YouTube, regardless of the video engagement. We have seen YouTube transform from a video-only service to a video-first platform which consistently delivers audio content via music and music videos. Listening to “music and music videos on YouTube” has always been counted as an audio source in Share of Ear®, our syndicated service that measures all types of audio consumption.

7 New Findings About The Podcast Audience: The Cumulus Media 2023 Audioscape

Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands.

Even outside car, twice the amount of listening time in the U.S. is spent with AM/FM radio compared to streaming audio

Part three of our series on the strengths of AM/FM deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van - but you get the idea.

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