Audio
Even outside car, twice the amount of listening time in the U.S. is spent with AM/FM radio compared to streaming audio
Part three of our series on the strengths of AM/FM deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van - but you get the idea.
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For The First Time In Media History
In 2018, AM/FM radio’s 18-49 average audience was 63% the size of live and time-shifted TV. Things have changed quickly. According to Nielsen’s Q3 2022 Total Audience Report, AM/FM radio’s persons 18-49 average audience is now +3% greater than television. By Pierre Bouvard - Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group.
The Podcast Consumer: An Infinite Dial [REPORT]
The report contains new findings on U.S. podcast listeners and is a deep cut of survey data from The Infinite Dial 2023.
AM/FM Radio is the #1 Ad-Supported Audio Source for All Ages in the U.S.
The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices.
From Dial-Up to Digital Dominance: 25 Years of The Infinite Dial [REPORT]
The portion of Americans who listen to any kind of online audio, and those who listen to podcasts, have reached record highs, according to The Infinite Dial® 2023 from Edison Research.
Yes, Your Audio Campaign Can Be Measured!
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides!
Podcast Reach Among 13-34s in the U.S.
It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts
Listening At Home
The Consumer Electronics Show kicked off in Las Vegas, where attendees from all over the world will gather to see the latest electronics of all varieties. Even as many of us are just beginning to use the new electronics we received as holiday gifts, the industry is looking forward to what kinds of new devices consumers will need or want to buy next.
Culturally focused Audio Ads drive relevance & favorability [REPORT]
MAGNA Media Trials, MAGNA’s proprietary research offering, and Identity, Mediabrands’ cultural consultancy arm, collaborated with SXM Media on a study, released, on multicultural audiences, including AAPI, Black/African American and Hispanic/Latino audiences. The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth. The study also highlights what levers brands should pull or avoid to connect with diverse audiences more authentically.
Dafnne Wejebe joins MundoNow as Director of Audio Content
MundoNow announced the appointment of Dafnne Wejebe to Director of Audio Content. Ms. Wejebe will anchor the line-up for the recently launched Óyenos Audio podcast network with her new show, Codice Criptico.
Americans now spend more time audio on mobile phone than radio receivers
The devices we choose for listening are inextricably linked to the types of audio we consume, and America’s listening has shifted to mobile phones, a trend that we have been observing for years. Our latest Infinite Dial study shows that 88% of Americans age 16+ own a mobile phone, and as the availability of audio apps and podcast apps has increased, so has consumption on a mobile phone.
Digital Makes The AM/FM Radio Plan Better And Vice Versa
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. By Pierre Bouvard
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
Spanish Broadcasting System to migrate onto AdsWizz’s technology stack
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory.
Ramos named EVP of Multicultural Partnerships at Katz Media Group
Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group.
Comedy Remains the Top Podcast Genre in the U.S.
Edison Research announced the Top Podcast Genres in the U.S. for Q2 2022, and comedy once again takes the top spot as the genre consumed by most weekly podcast listeners.
The 2022 Latino Podcast Listener [REPORT]
Edison Research finds that 59% of U.S. Latinos age 18+ have ever listened to a podcast, a high mark for the measure. Just over half (51%) of U.S. Latinos have ever listened to a podcast in English, and 33% have ever listened to a podcast in Spanish.
MundoNow Lands Industry Heavyweight Stephen Hobbs to Run New Latino Bilingual Podcast Network, Óyenos Audio
MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States.
Ad Engagement Increases With Each Audio Exposure
The results are especially powerful in a media landscape where advertisers are yearning for audience attention. Audio simply does not erode. It hooks listeners right out of the gate and delivers strong engagement and consumer action at even the highest levels of exposure.
A Wide Lens Is a Marketer’s Optimal View
Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data.
