reVolver Podcasts Breaks New Ground by Ranking #19 on Podtrac Ranking

reVolver Podcasts announced its groundbreaking achievement of securing the 19th spot on the Podtrac Ranking, marking a historic milestone for the podcasting industry.

The Podcast Industry Audience Rankings from Podtrac is a game-changer, providing advertisers with the same level of transparency for monthly podcast audience sizes that they have for all other types of digital media. For the first time, advertisers have a reliable metric to gauge the popularity and reach of podcast shows and publishers across all devices and apps.

Podtrac, the world’s largest podcast analytics company, has emerged as the go-to resource for podcast advertisers, publishers, and networks, measuring over 2 billion podcast streams and downloads monthly. With its advanced measurement system and 18 years experience, Podtrac offers precise audience metrics and rankings for the podcasting industry. This development levels the playing field for podcasting, aligning it with other digital media in terms of ad planning and audience size measurement.

Historically, advertisers had to rely on suboptimal methods to estimate podcast audience sizes, with no consistent apples-to-apples comparison available. Apple Podcasts ranking, for example, was influenced by recent subscriptions rather than monthly audience size, and X surges could artificially inflate rankings. Many podcast publishers self-reported raw download counts, which did not accurately reflect unique monthly audiences.

Jack Hobbs, President of reVolver Podcasts, expressed his excitement about the significant achievement, stating, “Breaking into the Podtrac Ranking is a historic moment for reVolver Podcasts and the multicultural podcasting community we represent. We are proud to be the first multicultural podcast platform to achieve this recognition. This ranking not only validates the hard work and dedication of our team but also highlights the growing importance of multicultural voices in the podcasting landscape. We are grateful to our listeners, hosts, and partners, specially SXM, who have made this achievement possible.”