As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. By Isaac Mizrahi - Co-President of ALMA
While performance media will be unlikely to influence a major purchase decision on its own, it works incredibly well for short-term impulse purchases – and brands can leverage these moments to build long-term brand value.
Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.
In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance.
Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow.
Inflation concerns are skyrocketing. Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022. How do CEOs plan to seize the opportunities?
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.
Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s not the case.
What does the future of marketing look like? CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios.
The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. by Mark Duval - The Duval Partnership
As the process of buying and selling evolves, customer-facing roles change along with it. Sales and marketing teams have traditionally operated in silos, resulting in tension and preventing each team from fully executing their jobs.
Advertising has always battled for attention. But what if there were more than one type of attention? And what should we be doing as advertisers to capture it today?
Do Puerto Ricans, Mexicans, and Cubans share an identity? The answer wasn’t necessarily clear before 1980. That’s when the Census Bureau introduced a pair of new terms, Hispanic and Latino, to its decennial count. The addition was the result of years of advocacy and negotiation: Being counted on the census meant the potential for far more government action, yet the broad category oversimplified the identities of an immense and diverse group.