Marketing
Cultural Capability is Growth Architecture in Healthcare
The next competitive advantage in healthcare is bigger than better data. It is the interpretation and application of human context, and it is quickly becoming a balance sheet issue. Healthcare organizations are investing heavily in growth, access, digital engagement, and patient experience. Yet one of the most significant growth opportunities remains structurally underleveraged: the multicultural consumer. By Donnie Broxson - CEO & Cultural Intelligence Leader
Growing Up Between Two Worlds: What Healthcare Brands Need to Understand About Latino Youth and Mental Health
There’s a particular kind of pressure that comes with growing up Latino in the United States right now. You’re navigating a world that moves fast, looks different than our parents’ experience, and often sends mixed signals about who you’re supposed to be. At home, there may be an unspoken rule that you stay strong and keep moving forward. Outside, the conversation around mental health is louder than ever. And somewhere in the middle of all that, a lot of young people are quietly struggling. By Samantha Martinez - Account Supervisor, The Axis Agency
Understanding the current moment in multicultural marketing. [PODCAST]
In the latest episode of The New Mainstream, Mario Xavier Carrasco sits down with Ingrid Otero, President and CEO of Casanova McCann, to discuss how multicultural marketing is evolving and what is shaping brand decision making today.
Antonio Lucio named CMO of PayPal
PayPal Holdings, Inc. announced a strategic reorganization of its business and executive leadership team to accelerate execution of its long-term growth priorities, streamline decision-making, and drive innovation. Antonio Lucio joins PayPal as Chief Marketing & Corporate Affairs Officer.
Modelo brings the “Sabor” with Launch of First High-ABV Offering: Modelo Chelada Suprema
Modelo is unveiling its first high-ABV offering: Modelo Chelada Suprema. With a mix of Mexican beer and blended fruit flavors at 8% ABV – Modelo Chelada Suprema is brewed with the same quality and authenticity as all Modelo Cheladas, now with a higher ABV. Launching nationwide, Modelo Chelada Suprema is a bold new format created to set the tone for a night out.
The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It
A long essay about markets that stopped being markets, the one corner of advertising that escaped the squeeze, and Jay Gould. (Interesting, but long read)
The Dating Economy Is Rewiring Value—And Multicultural Consumers Are Leading the Shift
Dating has always reflected the broader economy. But what we’re seeing now is different. This isn’t just inflation showing up on a dinner bill—it’s a structural shift in how younger consumers assign value to relationships, experiences, and themselves. By Gabriela Alcántara-Diaz, founder and President, Semilla Multicultural, Inc.
Cielito Lindo: The Soundtrack of Mexican Greatness
There is a song that every Mexican knows by heart. Not because anyone taught it to us in school. Not because it plays on the radio every morning. We know it because it lives in us—passed down not through lessons, but through living. By Luis Miguel Messianu
The Cultural Visibility Gap: Why Multicultural Content is Missing from AI Recommendations AI Search
Millions of consumers now ask AI what to buy, where to travel, how to manage their health, and who to trust. But here’s the question most brands haven’t asked yet: when multicultural consumers ask AI for guidance, does your brand show up at all? If it isn’t, the reason may not be AI bias—it’s that the content ecosystem AI learns from has a gap.
Bilingual, Bicultural, Biliterate ,,,,,,,,
I believe Bicultural, bilingual and biliterate individuals often develop a kind of elite adaptability, and honestly, we're not talking enough about this. By Cynthia Correa - Storyteller Meets Creative Strategist
REMEZCLA AND CASANOVA//McCANN LEAD 2026 HMC STRATEGIC EXCELLENCE AWARDS WINNERS
The Hispanic Marketing Council (HMC) announced the winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group at its Annual Summit in New York City. Remezcla Agency was awarded Grand Prix for Major League Baseball’s “Baseball Origin Stories” campaign, while Casanova//McCANN earned Best in Show for Nestlé Coffee mate’s “The Last of the Non-Cafecito Lovers.”
A Pearl at 30: The HMC Annual Summit Delivers a Powerful Message
There is something that happens when an organization reaches 30 years. The early urgency that once had to fight for a seat at the table gives way to something steadier, more refined: the quiet confidence of a movement that knows its worth. That was the energy at the 2026 Hispanic Marketing Council Annual Summit, held April 22-23 at Convene Midtown West in New York City. Like a pearl formed layer by layer over time, the HMC has grown stronger, more resilient, and more valuable with each passing year, and 2026’s gathering was proof of that.
Whose Perspective Shapes Your Intuition?
Marketers trust their instincts. In many cases, we have to. Teams are making fast decisions with incomplete information, competing opinions, tight timelines, and signals coming from every direction. By Danielle Spikener - Marketing Leader @ KraftHeinz
The 2026 AI Index [Report]
As AI continues to advance rapidly, the question becomes whether the systems built around it can keep up. Governance frameworks, evaluation methods, education systems, and the data infrastructure needed to track AI’s impact are struggling to match the pace of the technology itself.
Consumers Struggle with Fragmentation Fatigue
The average US internet household has 5.3 streaming subscriptions. Consumers face growing complexity in finding where to watch specific content across services. The question is no longer whether content is available, but whereit lives. By Elizabeth Parks
AI Among Hispanics: What the Data Shows, and What It Doesn’t Yet Understand
AI adoption has moved quickly across the U.S., and Hispanics are part of that momentum. But looking at adoption alone misses the more important question: how well are these tools actually understanding the people using them? By Maria Lucia Parra
ANA CEO Bob Liodice to Step Down
The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive.
Digital Ad Revenue Climbs to Nearly $300B
Overall Revenue Grew +13.9% YoY; Video, Social, and Commerce Media Drive Growth as AI Reshapes the Ecosystem
Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and yet, over 45 billion minutes of anime content were streamed in the U.S. last year. The reality is anime has exploded into a global phenomenon with a diverse audience behind it—one that is a powerful cultural and economic force driving the cultural conversation and shaping the future of content, while also amassing spending power. Anime now has a major influence on some of the most widespread pop culture and mainstream trends of the last decade.
U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
According to the 2026 U.S. Latino GDP Report, set for full release in May, Latino GDP reached $4.4 trillion in 2024. The total economic output (GDP) of U.S. Latinos now represents the fourth largest GDP in the world. Already larger than India’s and Great Britain’s, as demonstrated in the 2025 report, the economic output of U.S. Latinos is larger than the GDP of Japan for the first time.
